The importance of reputation

“A brand is no longer what we tell the consumer, it is what consumers tell each other it is.” Scott Cook (Founder, Intuit) Someone truly said, “Your reputation walks 2 feet ahead of you”. Reputation, like you, is a real entity. It represents the unified mental...

19 Sep
How to get 50 new customers in a week using your website

All of your online marketing efforts strive to push customers in the same direction: your website. Even if they’re extremely successful in doing so, getting a customer to visit your site isn’t the same as actually making a sale. So how do you turn traffic...

19 Sep
Reputation Management Tip # 3: Choose the right review sites

Maintaining an edge over your competitors depends entirely on your customers’ choices. There is no doubt that customer’s buying choices today are highly influenced by reviews they read online. According to a recent study, 67% of consumers’ purchase decisions are influenced by online reviews, and...

19 Sep
Fact: you always need more online reviews

Customer reviews are critical to growth for businesses of all sizes in all industries. Have a 5-star average rating? Good, but not good enough. Already collected hundreds of reviews? Awesome, but again, not good enough. It doesn’t matter how high your ratings are, or how...

05 Sep
What is search engine reputation management?

Search engine reputation management is an aspect of online reputation management -- and a very important one, at that: 98% of online searchers choose a business on page 1 of search results. Getting new customers is not just about showing up in search engine results...

05 Sep
How Glassdoor reviews can save your business money and time

Why do 41 million job seekers research companies on Glassdoor every month? To find the perfect job. How do you find the perfect candidate? Meet them where they are, and look good. The perfect candidate is not just qualified--they are informed: 93% of job seekers today...

05 Sep
How to respond to negative reviews on TripAdvisor

As the world’s largest travel site, TripAdvisor plays a huge role in where people decide to dine out and book a room: every month, 415 million customers look through the site’s 535 million reviews of 7 million restaurants, hotels and attractions to determine the best...

30 Aug
Local search and the retail customer journey

The retail market is evolving faster than ever as customers turn increasingly to online channels to research, compare, and purchase products and services. Brick and mortar retailers are seeing less action, with just 2% growth in the first half of 2016, while online experienced a...

29 Aug
Social customer service is the new online marketing

When you think about online marketing, you typically think about SEM, emails, or Facebook ads. What do these strategies all have in common? They’re designed to grab attention, make a lasting impression, start conversations, increase brand awareness, and ultimately bring in more customers. However, when...

28 Aug
How customer experience metrics improve business reputation

Many companies measure success based on money earned and money saved by cutting costs, but financial metrics only tell part of the story. Financial progress is undeniably important, but it’s not the only indicator of company performance. Customer experience is the top competitive differentiator between...

How patients use online reviews

Online reviews have transformed the way patients choose healthcare providers.       Want to learn how to get more reviews, manage them, and get more patients? Register now for our free webinar, "The Power of Review Generation and Marketing"....

08 Aug
Can I remove a Google review?

The short answer is no, but wait! All hope is not lost. Sites like Google, Facebook and TripAdvisor aim to deliver honest, unbiased reviews. Some sites have strict penalties for businesses that try to game the system either by writing fake reviews, offering incentives, or some...

08 Aug
How to ask for feedback: 3 sample emails

Asking for feedback may sound simple, but there are several ways to go about it, and what’s best for one business might not work for another. The way you ask your customers determines whether they provide it or not. Email is an effective way to ask...

07 Aug
How online reviews are changing the healthcare industry

Online reviews have redefined the way patients choose healthcare providers. Here’s a brief overview of this trend and how you can leverage it to get more patients for your healthcare practice. Why do reviews matter to healthcare providers? Because reviews matter to patients: 84% of patients regularly...

07 Aug
How to use TripAdvisor for Business

TripAdvisor is a major marketing opportunity for all restaurant and hospitality businesses: it’s the world’s largest travel review site with more than 385 million reviews about more than 6.6 billion companies in 135,000 destinations. What are the benefits of managing my TripAdvisor listing?   Word-of-mouth marketing: the...

07 Aug
Review management vs. reputation management: what’s the difference?

Review management and reputation management are two of the hottest topics in the online marketing space and are often used interchangeably. However, this isn’t a cardigan vs. sweater situation. For those of you who like that analogy, think of it like this: if review management...

04 Aug
Reviews on Facebook: what businesses need to know

What are Facebook reviews? Facebook lets customers review businesses from their company page or upon checking in at a location, and rate the business 1-5 stars. This review appears on the business’ Facebook page in the Reviews tab. Why are Facebook reviews important? Ever wondered how Facebook decides what...

04 Aug
Why reputation management should be your #1 marketing priority

Why is reputation management important? Whether you have one location or thousands, you cannot afford to ignore your online reputation. Reviews and ratings can give the smallest local business an advantage over a multinational enterprise. Why? Because customers want information that gives them confidence that they’re...

04 Aug
How to claim a business on Google

Why should I claim my business on Google My Business? The customer journey begins with an online search. Products like Google Search and Google Maps connect customers to the local businesses that best fit their needs. After performing a local search, 92% of users choose a...

02 Aug
How to ask for reviews from your customers

Online reviews have a huge impact on your search engine ranking and overall business reputation. The problem is, often even your happiest customers don’t bother to take the time to write you a review.   So how can you get more customer reviews for your business?   While there...

01 Aug
5 positive review examples: it’s all in the response

A review is only as great as its response. The right response can make a 5-star review even more powerful and minimize the damage of a negative review. When responding to reviews, both negative and positive, take some tips from these businesses. Here are some...

31 Jul
How to respond to negative reviews

Reviews are pretty darn important: 92% of customers use them to make purchasing decisions (BrightLocal). Having a few positive reviews is great, but receiving negative online reviews is an inevitable part of running a business. Since 44% of customers consider reviews older than a month...

14 Jul
Why buying Google reviews is a bad idea

When your business needs more Google reviews, it might be tempting to do whatever it takes to get them. However, while buying reviews might seem like a quick, easy solution, it actually leads to several consequences.   Why are online reviews important? There’s no denying the impact of...

20 Jun
Are your ads hurting your brand? 4 things you need to know

The numbers are in, and turns out traditional advertisements aren’t the best way to get new customers. Recent research from the CMO Council and Dow Jones revealed what annoys customers most about brand marketing. Topping the list is false or misleading advertising, but numerous other factors...

26 May
How does Google search work?

Google search. We all use it, but few of us understand it. We just trust it to answer all our questions immediately. If you want to earn a spot on page 1, it’s important to learn how Google chooses what to display in search results....

02 May
BirdEye wins Stevie Award for Business Intelligence

We’re proud to announce our Natural Language Processing engine, Athena, just won a silver Stevie Award for Best New Product. Okay, what’s Natural Language Processing (NLP)? Natural language processing is a computer program’s ability to understand human speech as it is spoken or written. NLP is a...

25 Apr
Top 7 Review Sites for Healthcare Providers

Why do healthcare providers need to pay attention to patient reviews? 77% of prospective patients use online reviews as the first step in choosing a physician. Reviews are the first impression patients get of your practice.   Why patient reviews on review sites are important They contribute to...

23 Feb
How Do Customer Reviews Help SEO?

It’s undeniable that customer reviews help other customers, since 92% of customers read online reviews, and 68% trust a local business more if it has positive reviews. Customers value online reviews because they consider genuine shared experiences from their peers more trustworthy than biased information provided...

16 Feb
Why your customer surveys aren’t working

Traditional customer surveys vs. modern customer satisfaction Scientific market research really made a name for itself in the mid- 20th century, establishing many practices still in use today: questionnaires with non-leading questions, multiple-choice answers, anonymous respondents, all generating data used for extensive statistical analysis. With all...

10 Feb
Tips for social listening success

Whether you’re just getting started with social listening or you’ve had a strategy in place for a while, it’s never too late for tips on how to get more value from regular social listening practices. Here are some social listening tactics that can help you build...

09 Feb
Getting started with social media listening

What is Social Media Listening? Also known as social media monitoring, this is the process of identifying and tracking conversations happening on social media about a brand, product or service, in order to respond promptly when information or support is needed. Customers can (and do) speak...

20 Dec
How UGC impacts your business

How cool would it be if your customers sold your products for you? With User-Generated Content (UGC), it’s possible. Companies have always had to keep up with consumer trends, but today’s digitally connected customers pose a new predicament: they not only want the best products and...

14 Dec
Consistent brand identity is the new black

How to look hot and steal the show in online search The universal availability of mobile devices has made communication way easier--and as a result, way more complex. The customer journey is no longer a smooth, predictable path. It’s a turbulent series of countless decisions, lofty...

01 Dec
Customer experience DOES drive revenue

Can customer experience actually turn into dollars, or is it just a passing hype? Let’s say a customer buys a smoothie, loves it, and skips out the door smiling. Is that customer only worth the $4.50 that her smoothie cost? Or how about this: another customer...

07 Nov
Why Restaurant Growth Depends on Online Reviews

Customer feedback defines a restaurant's reputation. With the increasing prevalence of review sites, everyone can be an online food critic, and thanks to social media and mobile devices, most people are. A study in the Economic Journal revealed that just an extra half-star rating makes a restaurant 30-49% more...

13 Oct
5 Juicy Customer Experience Secrets You Need to Know

Want to make your customer relationships last forever? Learn these shocking truths from real customers. We don’t normally like to gossip, but this is for your own good. 1. They want you to treat them like an equal. You’re a business, but that doesn’t mean you have...

22 Sep
SMB Solutions: Marketing Your Online Reputation

Online reputation management is crucial to conversion. Even if your current brand marketing strategies are helping your search engine ranking, you're unlikely to get any new customers if your business shows up on Google with a poor online reputation. Your own advertisements and SEO efforts can...

06 Jul
How to Get More Customers. And keep them.

Customers have become more connected than ever through the ever-evolving avenues of online feedback: 92% of consumers conduct research online before making a purchasing decision.  This makes acquiring customers more complicated than taglines and billboards. In today's reputation economy paradigm, customer experience (CX) is the most defining factor...

21 Jun
Reviews & Ratings: 5 Stars Just Won’t Cut It

What does it mean to have a "good" online reputation? Ratings matter, of course. So how come your business has a 5-star average but no one's come through the door except a large gust of wind and a FedEx employee delivering the copy of Crime and Punishment you...

03 Jun
Listings Management: Your Guide to Local SEO

Relevant. Simple. Instantaneous. This is what consumers expect from their online searches. This guide introduces the foundation of presence management--citation consistency. Providing basic business contact information may sound obvious, but believe it or not, this oft-overlooked step is actually the third most crucial element in search...

27 May
BirdEye launches new 2016 profiles

Make an unforgettable digital impression with BirdEye's new profiles. The customer journey is mobile, and it’s picking up speed. We’ve launched cutting-edge new BirdEye profiles so businesses can keep pace. Not only do BirdEye’s 2016 profiles have a fresh new look, they’re designed to benefit businesses’...

13 May
Google Lost My Reviews — What Can I Do?

Customer reviews on Google can make or break your business reputation. This search engine behemoth is an integral part of the customer journey, and as Google continues to refine its algorithms, business reviews on Google+ become increasingly crucial. This makes it all the more infuriating...

13 Apr
BirdEye uses NLP and machine learning for customer insights

  Businesses get a leg up by running natural language processing (NLP) not only on their own customers’ feedback, but on their competitors’ public data (100s of review sites and social media sites) The BirdEye platform has expanded its Natural Language Processing (NLP) and machine learning algorithms for...

30 Mar
Boost online presence with free Scan-Your-Business tool

Scan Your Business Tool allows businesses to track and improve their online presence, reputation, and competitive ranking on Google Want to know how your business appears online? We’re excited to announce the launch of our new free Scan Your Business tool, available for everyone to access. This...

07 Mar
In-Moment Customer Feedback: Every Second Counts

Customer experience is determined in the blink of an eye. The BirdEye platform provides immediate solutions that transcend demographics using in-moment feedback tools that prevent problems before they occur, letting you engage with every customer when sentiment is still fresh.   Customer feedback is mobile It's shared in an...