20 Jun
Are your ads hurting your brand? 4 things you need to know

The numbers are in, and turns out traditional advertisements aren’t the best way to get new customers. Recent research from the CMO Council and Dow Jones revealed what annoys customers most about brand marketing. Topping the list is false or misleading advertising, but numerous other factors...

26 May
How does Google search work?

Google search. We all use it, but few of us understand it. We just trust it to answer all our questions immediately. If you want to earn a spot on page 1, it’s important to learn how Google chooses what to display in search results....

25 Apr
Top 7 Review Sites for Healthcare Providers

Why do healthcare providers need to pay attention to patient reviews? 77% of prospective patients use online reviews as the first step in choosing a physician. Reviews are the first impression patients get of your practice.   Why patient reviews on review sites are important They contribute to...

23 Feb
How Do Customer Reviews Help SEO?

It’s undeniable that customer reviews help other customers, since 92% of customers read online reviews, and 68% trust a local business more if it has positive reviews.     Customers value online reviews because they consider genuine shared experiences from their peers more trustworthy than biased information...

16 Feb
Why your customer surveys aren’t working

Traditional customer surveys vs. modern customer satisfaction Scientific market research really made a name for itself in the mid- 20th century, establishing many practices still in use today: questionnaires with non-leading questions, multiple-choice answers, anonymous respondents, all generating data used for extensive statistical analysis. With all...

10 Feb
Tips for social listening success

Whether you’re just getting started with social listening or you’ve had a strategy in place for a while, it’s never too late for tips on how to get more value from regular social listening practices.   Here are some social listening tactics that can help you build...

09 Feb
Getting started with social media listening

What is Social Media Listening? Also known as social media monitoring, this is the process of identifying and tracking conversations happening on social media about a brand, product or service, in order to respond promptly when information or support is needed. Customers can (and do) speak...

20 Dec
How UGC impacts your business

How cool would it be if your customers sold your products for you? With User-Generated Content (UGC), it’s possible.   Companies have always had to keep up with consumer trends, but today’s digitally connected customers pose a new predicament: they not only want the best products and...

14 Dec
Consistent brand identity is the new black

How to look hot and steal the show in online search The universal availability of mobile devices has made communication way easier--and as a result, way more complex. The customer journey is no longer a smooth, predictable path. It’s a turbulent series of countless decisions, lofty...

01 Dec
Customer experience DOES drive revenue

Can customer experience actually turn into dollars, or is it just a passing hype?   Let’s say a customer buys a smoothie, loves it, and skips out the door smiling. Is that customer only worth the $4.50 that her smoothie cost? Or how about this: another customer...

13 Oct
5 Juicy Customer Experience Secrets You Need to Know

Want to make your customer relationships last forever? Learn these shocking truths from real customers. We don’t normally like to gossip, but this is for your own good. 1. They want you to treat them like an equal. You’re a business, but that doesn’t mean you have...

22 Sep
SMB Solutions: Marketing Your Online Reputation

Online reputation management is crucial to conversion. Even if your current brand marketing strategies are helping your search engine ranking, you're unlikely to get any new customers if your business shows up on Google with a poor online reputation. Your own advertisements and SEO efforts can...

06 Jul
How to Get More Customers. And keep them.

Customers have become more connected than ever through the ever-evolving avenues of online feedback: 92% of consumers conduct research online before making a purchasing decision.  This makes acquiring customers more complicated than taglines and billboards. In today's reputation economy paradigm, customer experience (CX) is the most defining factor...

21 Jun
Reviews & Ratings: 5 Stars Just Won’t Cut It

What does it mean to have a "good" online reputation? Ratings matter, of course. So how come your business has a 5-star average but no one's come through the door except a large gust of wind and a FedEx employee delivering the copy of Crime and Punishment you...

03 Jun
Listings Management: Your Guide to Local SEO

Relevant. Simple. Instantaneous. This is what consumers expect from their online searches. This guide introduces the foundation of presence management--citation consistency. Providing basic business contact information may sound obvious, but believe it or not, this oft-overlooked step is actually the third most crucial element in search...

27 May
BirdEye launches new 2016 profiles

Make an unforgettable digital impression with BirdEye's new profiles. The customer journey is mobile, and it’s picking up speed. We’ve launched cutting-edge new BirdEye profiles so businesses can keep pace. Not only do BirdEye’s 2016 profiles have a fresh new look, they’re designed to benefit businesses’...

13 May
Google Lost My Reviews — What Can I Do?

Customer reviews on Google can make or break your business reputation. This search engine behemoth is an integral part of the customer journey, and as Google continues to refine its algorithms, business reviews on Google+ become increasingly crucial. This makes it all the more infuriating...

30 Mar
Boost online presence with free Scan-Your-Business tool

Scan Your Business Tool allows businesses to track and improve their online presence, reputation, and competitive ranking on Google Want to know how your business appears online? We’re excited to announce the launch of our new free Scan Your Business tool, available for everyone to access. This...

07 Mar
In-Moment Customer Feedback: Every Second Counts

Customer experience is determined in the blink of an eye. The BirdEye platform provides immediate solutions that transcend demographics using in-moment feedback tools that prevent problems before they occur, letting you engage with every customer when sentiment is still fresh.   Customer feedback is mobile It's shared in an...