We’re all hearing much buzz about content marketing. And the reality is, content marketing is more than just hype — it’s the best way to reach customers and prospects today, given that traditional advertising has waned in effectiveness. According to this recent Forbes article, the majority of consumers do not trust advertising.
But content marketing is no small undertaking. First and foremost, it requires corporate commitment and at least one dedicated resource. That said, there are a number of tactics you can employ to minimize cost and effort.
Check out my slides below on “Content Marketing For Champions” for a step-by-step guide on establishing and implementing a content strategy for your business. You will also find tips, tools, and platforms for lean content marketing.
Have you started on a content marketing plan for your business yet?