Business listings: Enhanced content

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Business listings: Enhanced content

What is enhanced content?

Although your Name, Address and Phone Number (NAP data) is extremely crucial for routing customers to physical business locations, it does not convey a business’s identity and quality, nor does it differentiate a business from its competitors. Enhanced content is location-specific information that gives customers more detailed information about a business’s reputation and all it has to offer. The actual fields for enhanced content vary from vertical to vertical and are customizable for each listing.

What is the purpose of becoming customer-centric?

A customer-centric business has a deep understanding of its customers’ buying behavior, interests and engagement patterns. With these insights, the business can make data-driven decisions to improve operations and design products around customers’ precise wants and needs. When implemented on a consistent basis, these efforts can improve customer satisfaction, reduce churn, and drive repeat business, boosting both customer loyalty and revenue.

Customer-centric businesses can continue to optimize their strategy using customer lifetime value to optimize customer segments based on highest spenders. Putting customers first is the key to profitability: customer-centric companies are 60% more profitable than those that are not focused on the customer.

Some common fields for enhanced content include:

  • Hours of operation
  • Photos
  • Videos
  • Reviews
  • Bios
  • Product lists
  • Menus
  • Specials
  • Events
  • Calendars

How can enhanced content help my business?

Search engines favor results that appear reliable, accurate, and consistent, and are skeptical of listings without thorough detail about a business. Listings with enhanced content show up higher in search results, and their rich information leads to more click-throughs and lower bounce rates. Enhanced content boosts customers’ confidence and trust, giving them a detailed, unbiased view of your business. The more customers know about your business right away, the more likely they are to pay a visit.

BirdEye and enhanced content

BirdEye’s Online Presence tool keeps your business information consistent across 50+ sites and directories, and constantly scans for missing or inaccurate listings and fixed them in real-time. BirdEye also lets you add any enhanced content you want for each business location to create engaging profiles that give customers a clear picture of your business reputation, products and services, and more. Simply upload content into your dashboard and it’s automatically synced across all your local listings across the web.

Want to see how your business appears online? Scan it now for free! It only takes a few seconds.