Business listings: Google My Business

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Business listings: Google My Business

What is Google My Business?

Google My Business (GMB) is a free tool for businesses to manage their online presence across Google.

Why is Google My Business important?

According to Google, 30% of all mobile searches are location-related. When customers want to go somehwere, they turn to Google, and they expect up-to-date, accurate, and thorough information. Having an account on Google My Business gives you control over the information customers find. You can display your basic NAP data alongside enhanced content like photos and reviews to illustrate how your business is unique. Google My Business now allows businesses to add Location Attributes, respond directly to reviews, and choose which photos show up in the search engine results page.

Accurate business information across the web boosts SEO, increasing click-throughs, conversions, and foot traffic.

How do I set up an account on Google My Business?

All you have to do is claim your business and verify and edit your business information.

BirdEye and Google My Business

Google recently launched its Google My Business API, enabling data providers like BirdEye to integrate seamlessly with Google and submit information directly into their services. This gives businesses a new way to publish information about their locations into Google Search, Google maps, and Google ads.

Without this API, businesses have to manually update their Google listings or bulk upload them using a spreadsheet. This time-consuming process is highly prone to error, and there is a lag between submitted and published changes.

BirdEye’s Online Presence tool keeps your business information consistent across 50+ sites and directories, and constantly scans for missing or inaccurate listings and fixed them in real-time. Update all your listings, including your Google My Business account information, directly from your BirdEye dashboard. Want to see how your business appears online? Scan it now for free! It only takes a few seconds.