What is local online presence?
A business’ local online presence is comprised of all the places online where information about that business exists. These include directory listings, social media pages, review sites, store pages, and business websites. On the most basic level, a local listing consists of your name, address, and phone number--commonly referred to as NAP data. Other helpful information includes enhanced content like hours of operation, products and services, menus, and photos.
What is local online presence management?
Local online presence management is the process of ensuring customers can find correct information about a business online, and keeping that information consistent across all channels and business directories. This involves keeping all local listings up-to-date, easily discoverable, and clearly communicated to customers wherever they are searching for it.
How does online presence management affect my business?
The accuracy and consistency of a business’s local listings across all these channels significantly impacts its ranking on search engine results pages (SERPs): local listings are the third most important factor in Google’s search ranking. Most business owners are not aware of all the websites their business is listed on, and all too often business directories provide customers with inaccurate or insufficient information.
Today, the customer journey begins with an online search: 85% of consumers have searched for a business online at least once in the past year. Without consistent listings, a business might not appear in relevant search results at all--or if it does show up, customers will not be able to locate or contact it, and their journey ends there. By successfully managing its online presence, a business can dominate online competition and convert online searchers into new customers.
Benefits of an online presence management solution
Keeping all listings consistent and up-to-date for one business is challenging enough, but trying to manually manage online presence for multi-location businesses is exponentially more difficult and virtually impossible. A scalable online presence strategy requires one comprehensive integrated platform with automation for critical, repeatable functions. This minimizes human error, saves time, and ensures constant, real-time fixes.
BirdEye and online presence management
BirdEye keeps your company listings for each location consistent across 50+ global partners, including Google, Bing, Facebook, and Yahoo , and automatically syncs any changes you make to across all sites - all you have to do is update the information on your dashboard.
BirdEye also creates a custom review microsite for all your locations to showcase your best customer reviews from across the web and updated business information--optimized for SEO so prospects find it on page 1 of search results.
Get a clear picture of your business’ online presence management needs with BirdEye’s free Scan Your Business tool. A scan gives you an overview of your online reputation across hundreds of sites: see your listings, reviews, ratings across 100+ sites, and how you stack up to competitors.
Take control of your business listings so you don’t just show up in search results - you stand out.