Rich snippets

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Rich snippets

What are rich snippets?

Rich snippets refer to structured data markup that search engines add to their organic results to help users find more information on a wide variety of subjects including business, products, reviews, events, and more. The goal of rich snippets is to help individuals and brands advertise their content more effectively, while providing users with as much information as possible before even clicking through to view a website.

Typically when your website shows up on a search engine results page (SERP), the search engine will display the site title, URL, and meta description you’ve assigned to your page. With rich snippets enabled, Google can show even more information about the result, such as whether it’s a business, a review, a product, and more.

Here’s an example:

Rich snippets can be used for several content types:

  • Reviews
  • Businesses
  • Products
  • Events
  • Video content
  • People
  • Music
  • Recipes

How can rich snippets benefit my business?

Rich snippets display relevant information, photos, star ratings, and more that catch customers’ eyes in search results, increasing click through and conversion rates. Since customers have access to more information before clicking through, they find information that’s more relevant to them, reducing bounce rates. Higher CTR and lower bounce rates, in turn, boost a website’s search engine ranking.

How to use rich snippets

Rich snippets are embedded in a website’s code. This can be done several ways: JSON-LD (Javascript notation) is recommended by Google, but microdata and RDFa can also be used.

Rich snippet generators are third party services and applications that make this process easy. Users can input basic data about their website or a feature, and the rich snippet generator converts it into structured data to be embedded into a site’s code. Several tools are available for users to check if a site’s structured data is formatted properly for Google to use it.

BirdEye and rich snippets

BirdEye takes care of the entire process for you, creating and embedding rich snippet data from your business reviews into your website’s code. This way, star ratings from reviews beside your business in search results and catch customers’ eyes with social proof of your business’ high quality. BirdEye’s Review Generation tool lets you automatically collect positive reviews from your happy customers on 200+ sites that matter most to you. With rich snippets enabled, a constant stream of positive reviews can help a business dominate page 1 of local search with multiple listings across a variety of sites.

Learn more about how BirdEye’s Review Marketing solutions can improve SEO, increase conversion rates, and drive revenue.