What is a social media influencer?
A social media influencer is a user on social media who has established credibility within an industry or niche and has accumulated a large online audience. Celebrity endorsements are not the only type of social media influencer; in fact, in a recent survey of influencers, YouTube creators took eight of the top 10 spots, outranking notable musicians and movie stars. Social media influencers have the unique ability to sway the opinions of thousands or millions of followers simply through trust, authenticity and reach.
Why are social media influencers important?
In today’s digitally interconnected world, word-of-mouth occurs primarily online. Social media influencers have established a powerful combination of authority and friendship with their followers. According to Twitter, 49% of consumers turn to social media influencers for purchase guidance, and 20% said that an influencer’s Tweet inspired them to share a product recommendation of their own. Almost 40% of Twitter users said they had made a purchase entirely due to an influencer’s Tweet.
How can a social media influencer help my business?
You can enhance your online marketing strategy with influencer marketing. Influencer marketing involves collaborating with social media influencers to create or support content they post on their channels. This lets you leverage the influencer’s follower base, either to extend the reach or to hyper-focus your message towards a specific segment that you would otherwise have been unable to reach. Before launching an influencer marketing campaign, be sure the influencer you select is sharing content and developing an audience relevant to your brand and the market segment you intend to target.
BirdEye and social media influencers
BirdEye’s Social Listening tool lets you monitor all mentions of your brand across social media channels. Follow specific keywords and hashtags you find most important, and discover critical conversations from users who haven’t even tagged your brand directly. Leverage User Generated Content (UGC) to build brand buzz and increase engagement. Filter your feed by influencers to identify opportunities for an influencer marketing campaign. Strengthen relationships with the ability to engage with influencers on any channel in real-time, directly from the BirdEye platform.