Positive reviews for hotels like yours are reassuring and a validation of your success in ensuring customers’ happiness. They help you attract new customers and translate into better business by improving your online reputation.
Research shows that hotel businesses run the risk of losing 22% of their customers if they have even a single negative review. If there are three negative reviews, that chance of losing a potential customer grows to 59%. And the trend continues with each additional negative review.
One of the best ways to reduce that risk is to provide a steady stream of positive reviews. Positive reviews in the hospitality business are also a quick way for customers to assess your property based upon the experiences of other travelers.
Here are nine results you can expect when you gain positive reviews for your business:
Research shows that positive reviews for hotels and other hospitality services can lead to a 1.42% boost in your revenue per room.
Based on research by TripAdvisor, positive reviews posted by existing customers help fellow travelers make informed decisions while booking properties. They will only recommend your hotel if they have great experiences and receive exemplary service. More positive reviews for hospitality will lead to more referrals for your business.
A positive reputation gives your customers a significant reason to stay loyal to your business. They feel proud to be patrons when they read positive reviews for hotels they frequent.
Increased company value
In the stock market, public opinion dramatically influences the value of a business. If you are being applauded, your company’s value increases. If you are receiving negative feedback about your business, your business’s value decreases. Your business is more valuable if you have an excellent reputation.
Improved search engine rankings
When people refer to your business on social media and review sites, search engines like Google and Bing interpret this as a signal that you are doing something valuable. With time, your search engine rankings improve, and you will be more easily found by customers.
Employees prefer to work for businesses with good reputations. If your business has a great online reputation, your employees will feel proud to be parts of it and will be motivated to improve their work performances.
Freedom to charge more
If you’re running a hospitality business with a great online reputation and high rating, you may be able to increase your room rates by 5-10% without harming your occupancy rate.
Respect from competitors
Positive reviews for hospitality lead to a powerful online reputation. That in turn leads to admiration and regard from rivals in your industry. Knowing that you’ve gained the respect of your competitors is a big morale booster and is profoundly motivating for your business.
Long-term partnerships with local vendors and merchants
When you have a positive online reputation, local businesses will seek to leverage your popularity by associating themselves with your name. More positive reviews help in gaining long-term partnerships with local vendors and merchants.