Big name brands like McDonald’s, build their marketing and promotion around social media — especially on big holidays.
Things don’t always go as planned, though.
Friday morning, the official @McDonaldsCorp Twitter account posted some kind of Black Friday offer, or at least what it seems it was meant to be.
The tweet has been up for a few hours now. Here’s the screengrab, for when it inevitably gets deleted:
It might not have been what McDonald’s originally had planned, but Twitter certainly noticed it.
Social media is more than a broadcasting platform. It’s a channel that connects businesses with their existing customers and gives access to new ones. Online reputation is built one customer interaction at a time, that’s the secret sauce of reputation management, and millions of these interactions occurs every minute on social media.
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@McDonaldsCorp, rings any bell?