Businesses can now set and track goals for reviews and ratings on third-party sites using the BirdEye Goals tool.
We’re thrilled to announce the release of our new Goals tool, designed for small businesses to set and track goals for their reviews and ratings on third-party sites. The Goals feature takes review marketing to the next level, allowing businesses to understand exactly how many authentic customer reviews they need to reach their desired rating.
“Ratings are a direct reflection of customer happiness and one of the best ways to measure customer satisfaction,” said Sumit Jain, CTO (India) at BirdEye. “Our new Goals feature shows small businesses exactly how close they are to making the majority of their customers happy.”
So how does the Goals feature work? It’s simple: small businesses pick the rating they consider representative of optimal customer happiness, then use the Goals Calculator and Goal Tracking Chart to drive a focused customer feedback strategy. For example, a business with a 3.5 rating can set a target rating of 4.5. Our intelligent Goals Calculator then tells the business how many reviews it needs in order to reach its rating goal. Businesses can even add in the average number of customers they see each month and the Goals Calculator will estimate how long it will take them to reach their goal.
Since different businesses value different sites, the BirdEye platform lets businesses set goals for overall ratings across all sites or just for ratings on a specific review site. Businesses can track the progress of their review generation campaigns over time with a Goal Tracking Chart that shows them an updated count of how many reviews are still needed and how long it will take to collect those reviews.
“The Goals feature motivates businesses to consistently collect more feedback, and with more feedback comes a deeper understanding of what drives customer happiness,” said Jain.
The BirdEye platform offers several tools help small businesses reach their goals, including:
- Review Generation: automatically ask every customer for a review via SMS or email
- Review Management: respond directly to customer reviews on 200+ sites from one place
- Review Marketing: Automatically share reviews to social channels, search engines, and website
- Reporting: track reviews and ratings over time and by source, track conversion rates of email and SMS campaigns
Customer expectations today are rising more rapidly every day, so businesses need to keep up in order to win. That’s why with BirdEye, once a goal is reached, a new one can be set, allowing businesses to improve constantly and continue raising the bar for customer happiness.