Top review sites for lawyers: The art of legal reputation management

Prospective clients rely heavily on online reviews when searching for legal representation. 

Given the importance of online reviews to your potential clients, with Birdeye research indicating that the average consumer reads 4.9, it makes sense that you’ve landed on this article. 

By claiming and actively managing your profiles on leading lawyer review sites, you gain a strategic advantage:

• Showcase expertise & credibility: These platforms allow you to present your qualifications, areas of specialization, and past successes, establishing yourself as a trusted authority in your field.
• Targeted client acquisition: Connect directly with potential clients actively seeking legal services in your specific practice area.
• Enhanced reputation management: Monitor client reviews and proactively address any feedback, fostering trust and transparency.

This article explores eight top lawyer review sites that can significantly boost your online visibility and attract high-caliber clients. 

We will examine each platform’s specific benefits and how you can use them to strengthen your legal practice. Before that, let’s review a few things you should know about getting reviews for your law practice.

Before we examine how more lawyer ratings and reviews mean more revenue, listen to this 15-minute audio guide. It highlights why online reputation management is crucial for your multi-location business.

You can hear 10 tips that can help each one of your locations gets discovered online. 

By the end of this audio guide, you will know how to: 

• Start collecting more reviews from customers to drive conversions! 
• Respond to negative reviews professionally and positively 
• Ways to deal with brand reputation issues
• Collect positive customer testimonials at each location rather than at the company level

How to get online reviews for your law firm?

Customers consider genuine, unfiltered experiences shared by anonymous peers online more trustworthy than biased information the business provides. That is why reviews for lawyers, especially on these attorneys’ review sites, become a deciding factor. 

Running the business side of a law firm is difficult enough, but one of the best ways to grow your business is to get online reviews.

Beyond just growing your business, online reviews offer valuable insights into client experiences. By actively monitoring reviews, you can identify areas for improvement and ensure your practice consistently delivers exceptional service. 

Embracing online reviews isn’t just about quantity, it’s about cultivating a positive online reputation.

Here are a few tips for getting reviews for your law firm:

Make it easy for clients to leave reviews

Add a link to your website or send an email after each case is complete. If possible, offer multiple options for leaving reviews, such as Google, BBB, or specialized lawyer review sites, so clients can choose their preferred platform.

Request reviews when your client’s satisfaction is at its peak

This could be right after a successful outcome, the resolution of a complex case, or when they express their gratitude for your services. Capitalize on these moments to request a review while their positive experience is fresh in their minds.

Ask satisfied clients to leave a review

Positive reviews for lawyers display your credibility. If you know a client is happy with your work, ask them to leave a review online. Reviews on attorney-focused websites are a great way to attract new customers who are searching for your services.

Monitor your reviews regularly

Legal businesses listed on such attorneys’ review sites should be updated regularly. Check online lawyer directories and review sites regularly to see what people say about you. Respond promptly to any negative reviews.

With online review management, you can actively collect and monitor your reviews, ensuring that you have a strong online presence. 

Important tips for review monitoring and management

Building a strong online reputation takes time and effort. Here are a few important tips before asking for online reviews on your attorney or law firm business profile: 

Tip 1. Set up your business account on the top lawyer review sites

Include your up-to-date business information on the relevant lawyer review sites so that clients can start finding you easily and leave online reviews.

Tip 2. Ask your clients for reviews

A 5-star rating doesn’t mean you’re in the clear. Clients also look at when the review was posted, and value recent reviews over old ones that may have become irrelevant. Not only that, but a higher review volume makes both search engines and customers trust you more.

According to an ILawyerMarketing study, 936 participants out of 1,040 said that Google Business Profile reviews matter to them before hiring a law firm. 

Tip 3. Stay compliant with local laws and ethics

Luckily, you’re an expert on this topic. When requesting reviews on attorneys or your law firm’s website, comply with your jurisdiction’s rules and guidelines. Some jurisdictions have specific regulations regarding soliciting attorney ratings and reviews, so do familiarize yourself with these rules to avoid ethical violations.

Tip 4. Provide excellent service

Positive online reviews are the gold standard in today’s legal landscape. They not only showcase your problem-solving skills but also serve as a powerful testament to your overall client service. When you get positive reviews on review sites, you not only get the bragging rights, but you also demonstrate that you provide excellent service. 

8 Top review sites for lawyers

It’s important to get your client reviews on attorney review sites to attract more clients who visit them and improve your firm’s SEO ranking. The more often clients visit a lawyer review site, the more likely they are to read lawyer ratings and reviews there.

The following are the top review sites your law firm should be monitoring:

1. Avvo

Avvo is one of those review sites for lawyers that shows users the legal representation of their resume and lets them message the lawyer directly from the site. 

Avvo also makes leaving reviews easy—no registration is needed. The site also has attorney endorsements.

2. Lawyers.com

Lawyers.com boasts having over 1 million lawyer reviews—they combine these reviews with our number five pick, Martindale-Hubbell ratings. Reviews for lawyers on this website substantiate your credibility. 

The site also has an easy-to-use “Ask a Lawyer” section where local attorneys answer users’ legal questions. Lawyers.com also makes it easy to leave reviews (for clients and peers)—no registration is needed. 

3. FindLaw

FindLaw is a resource for both clients and legal professionals—helping clients find not reviews on attorneys but also providing content for them to learn about the law. 

Legal professionals can also search for cases, contracts, and articles on the site’s “For Legal Professionals” area.

4. LegalMatch

LegalMatch works a bit differently from the previous three listed. LegalMatch has the user post about their case, answering various questions based on the category of the law of the case. Then, attorneys send the users’ responses. 

The potential client can then compare fees, client reviews, and the full background of the attorney. Initial consultations are then set up based on the client’s needs. Leaving reviews for an attorney is not as easy on this site, as you have to go through the entire process to leave a review, but for certain clients, it may be appropriate.

5. Martindale-Hubbell

Some consider Martindale-Hubbell the “gold standard” in attorney ratings. Martindale-Hubbell provides potential clients peer and client-attorney review ratings, making it easy to do so. Potential clients can also chat with attorneys directly while perusing reviews.

6. NOLO

NOLO is one of the oldest and most reliable listing sites for lawyers and law firms, so the lawyers’ reviews are trusted as a source. 

It’s unique because it only caters to the law profession. Your NOLO profile helps showcase your education, credentials, awards, and professional associations. 

NOLO also allows you to post articles to provide further insight into your expertise.

Since NOLO is such a specific platform, it can take time to stand out. However, by ensuring your profile is complete and up-to-date and publishing relevant articles, you can reach potential clients to see you when they begin their search.

7. Google

Most people worldwide use Google to start their research on a product or service. Therefore your law firm needs to claim their Google Business Profile (GBP) so that you can start properly receiving Google reviews.

Once your GBP is up and running, monitor your reviews regularly and respond to reviews, whether positive or negative.  

8. Better Business Bureau (BBB)

The Better Business Bureau (BBB) is a great resource for law firm reviews. The BBB collects customer reviews and complaints to help potential clients decide on a lawyer. 

For a law firm to be listed with the BBB, it must become a member.

Members are thoroughly vetted to ensure they meet all ethical and business criteria. Once approved, the law firm will be considered an accredited business and be awarded the BBB seal displayed on its listing. While not all law firms will want to pursue this option, it is still a viable one.

FAQs about reviews sites for lawyers

Improve your online reputation with Birdeye

Building a strong online presence is essential for lawyers today. However, managing multiple review sites can be time-consuming. Birdeye streamlines the process, allowing you to:

• Centralize review management: Easily monitor and respond to reviews across all leading platforms from a single dashboard 
• Boost positive reviews: Request reviews from satisfied clients with automated tools, increasing your visibility and credibility 
• Gain insights & analytics: Gain valuable data-driven insights into client feedback, helping you refine your practice and deliver exceptional service.