Branding is a way of defining your business for your customers. Use your online brand presence to establish yourself as an expert and let potential clients see what you do best.
Social media has created new opportunities for attorneys to shine as thought leaders and entrepreneurs. Here are five tips for attorneys to a establish a solid online presence and reach new customers:
Surveying your customers allows you to gather insights and information about how you are perceived by your target audience. Their responses will help you identify what’s working and what isn’t, as well as lead to opportunities for you to improve your services or position within the market.
Become a thought leader
One of the best ways to put a face and voice to your legal expertise is to blog. Building a credible discussion on topics in your area of practice can serve as the foundation for your professional presence on the internet. Concerning online brand presence, it is absolutely critical that lawyers observe the difference between shareable insights and actual legal advice. The two should never be confused by followers or readers.
Establish a communication process
How you connect your online brand presence with potential customers is critical. Customers now have a variety of ways to connect with brands. Be sure to pay attention to comments and tags on social media. This will keep you informed about what your customers are saying about you. How you handle these conversations is important, since potential customers may read the feedback from your existing customers, as well as reading your responses.
Negative feedback, if not addressed properly, can be detrimental to your business. It could prevent your clients from recommending your service to others.
Establish your company’s motto
Your company’s motto or a tagline should reflect your personality and professionalism. A simple and well thought-out motto should be something that is easily remembered.
Social technologies such as blogs, Facebook, LinkedIn and Twitter are perfect to connect directly with your audience and build relationships with potential clients. Make yourself available for help, advice and guidance. You should aim to become the brand that not only caters to, but also interacts with your audience. Try to pinpoint the leaders in your field and reach out to them by regularly commenting on their Facebook posts, blogs and through Twitter.
Establishing your online brand presence will help build your business. It will also help you form lasting and beneficial professional relationships. A business that leaves lasting positive impression on its clients is usually more successful in converting customers to promoters.
BirdEye is a powerful online tool that helps you develop a strong online presence and connect with your customers. It can give you access to your customers’ comments and opinions of you on social media and review sites. Easy analytics provide you with actionable insights that can prove to be crucial in shaping your standing in the market.