The holiday season holds a lot of promise for growing businesses. Right from the start of fall, business owners are looking for innovative holiday marketing ideas that can draw customers and increase sales. As a small business owner, your ability to stand out in the market is going to be your biggest advantage.
Here are 5 amazing holiday marketing ideas to help you successfully promote your business and maximize your sales.
- Make a fun ‘Christmas Video
- Get festive with your social media profiles
- Host an exciting contest on social media
- Send out Christmas mailers or SMS campaigns
- Run a sponsored campaign on social media
1) Make a fun ‘Christmas Video’
Millennials love watching videos. “Over 500 million (that’s half a BILLION) people are watching video on Facebook every day.” Since video content is very popular on social media, you can use this trend to promote your business during the holiday season.
You can create a fun Christmas video that captures the holiday spirit and highlights your exciting festive offers or packages. But make sure that your videos are not too long as customers have a low attention span. Try to keep your video length within 2 mins and communicate the story in an appealing way.
The best part is that capturing videos is pretty easy these days. If you have a high-resolution phone camera, you can use it for recording your promotional videos. Once you’re done making your festive marketing videos, you can share them on your website and social media pages to engage your customers. This is a great way to promote your products and services during the holiday season. Your customers will enjoy watching an engaging video message rather than a plain text message.
2) Get festive with your social media profiles
The holiday season is big on social media! There are millions of festive posts doing the rounds on Facebook, Twitter, YouTube, etc. during this time of the year. So, don’t forget to join in the celebrations by giving your social media pages a festive look.
For example, you can choose a festive cover image using the colors of the season for your Facebook and Twitter. You can even add a touch of Santa on your business logo and use it as your profile picture.
Many popular brands and digital channels try out fun ways to go festive with their business logo. You can also highlight your holiday season offers through exciting blog posts, image posts and share them on social media.
3) Host an exciting contest on social media
Using your holiday marketing ideas to create a memorable experience for your customers is a win-win situation for both! If you can offer your customers a chance to be a part of your holiday promotions through an enjoyable idea, that’s a sure shot sign of a successful marketing campaign. Holding online contests is a perfect example of this.
You can plan a social media contest using an interesting idea that will click with your customers. Be it a gripping quiz, post a selfie idea or refer your business to a friend activity, there are a lot of creative ways to plan a contest that interests your customers.
#Hashtags make your contests popular
Make sure that you choose one or two catchy hashtags along with your contest posts on Facebook, Twitter, Instagram. Encourage your customers or participants to respond to your posts using the same hashtag along with their answers. This will increase the chances of your posts going viral on social media.
Contests support your offline activities too
You can also use social media contests to build anticipation around a new offering from your business! So, if you’re opening up another outlet, or organizing an offline promotion at a shopping mall, use social media contests to make more people aware of your offline activities. This will also hike up the engagement of your offline activities and is definitely a twin-advantage for you. Make sure you partner with brand influencers on social media to increase the impact of your promotions.
Don’t forget to reward your customers in the end. Usher in the true Christmas spirit by rewarding the winners with some attractive freebies or prizes. This will encourage them to participate in future contests hosted by you.
4) Send out Christmas mailers or SMS campaigns
Email marketing is another great option for promoting your business during the holiday season. This is something you can try out for your existing customers, who have shared their contact details with you. Use emails to reach out to your current customers and offer them a special benefit or festive offer.
For this, you need to create a perfect promotional email by using-
- A solid subject line,
- A crisp message that mentions the offer,
- An attractive banner image that catches the attention of your customers and
- A purposeful call-to-action(CTA) button to invite the desired response from your customers.
So, rely on SMS campaigns to send out exciting promotional messages about your holiday season offer.
5) Run a sponsored campaign on social media
If you’re considering a paid marketing activity, go all guns on social media!
Sponsored advertisements on social media channels like Facebook, Twitter, Instagram, etc. are a great way of spreading the word about your festive offers. Through these sponsored posts, you are able to reach out to a wider set of users on social media, who may not be following your social media pages currently. If done correctly, this will increase the chances of generating more leads for your business.
Now that you’ve learned about these tips, get cracking on some amazing holiday marketing ideas! Make sure that your holiday marketing ideas are relevant to your customers and compliments your brand.