A prospective client’s first impression of your real estate business is often based on a simple Google search. If the first thing they see is a high number of negative reviews, they’ll most likely skip over your business. It’s never too late to start focusing on online reputation management and so, here is a quick list of top reputation management tips to help you master it quickly.
- Search your business online
- Keep your business listings accurate everywhere
- Answer all negative reviews
- Try to be active on blogs and social media
- Make your website and blog search engine-friendly
- Distribute press releases
6 reputation management tips to maximize your sales
1) Search for your business online
Why not start the same way your clients do? First, type in “realtor near me” or a similar term and check the top search results. Does your business show up? If not, who does? Next, type your business name into Google and see what appears. How does Google search work? We have a handy guide for you to start here. Once you have the basics and head back to your Google, pretend you’re looking to buy a property — would you choose your business based on the results? If you’re not happy with these search results, there are several steps you can take to improve them.
2) Keep your business listings accurate everywhere
Your business listings not only help customers find you easily, they also tell Google that your business is legitimate. Google then decides if it’s worth displaying in search results. However, all too often your contact information is outdated or straight up wrong on some sites and business directories. Even a discrepancy as tiny as “Consavari Realtors” instead of “Consavari Realty” can confuse search engines.
This simple but conflicting information can really hurt your search ranking. It also means, even if customers do find you online, they might not be able to reach you. Update all your business listings across the web to be identical — and do this consistently. Reputation management tips – BirdEye’s Online Presence tool regularly scans the web to find all places your business is listed on, then automatically fixes any errors in real-time. It’s that easy!
3) Answer all negative reviews
Don’t make the mistake of ignoring negative reviews about your business. They aren’t going to go away, but they will drive prospective customers away if left alone. There are tools available that let you monitor all your reviews from across the web from one place, like BirdEye. When you receive a negative review, clear up any misunderstandings immediately. You can learn more about that on our blog: how to respond to negative reviews. As a quick tip though, let the customer who left a negative review know how you’re going to fix their issue. This minimizes the damage of negative reviews and proves to prospective home buyers that you care about your clients’ happiness.
4) Try to be active on blogs and social media
A great way to make a name for yourself online is to publish fresh and engaging content. This will help you establish a personable brand identity and grow your following on social networks. Listen to the conversations already happening about your business on social media. Jump into the conversations to answer questions and address concerns. For example, here are the top real estate tech trends in 2018.
5) Make your website and blog search engine-friendly
Your website is beautiful and your blog posts are riveting, but if they aren’t structured properly no one will be able to appreciate them. Make sure the content of your website and blog are SEO optimized. Find out the top keywords for your industry using Google Adwords, then incorporate those across your website pages. Write blog posts around them and link each blog post to main pages on your website whenever relevant. These inbound links (links to your site from another site or page) also boost SEO. With the help of a consultant or online scanning tool, there are more technical SEO fixes that you can implement. The keywords used should echo those used by your intended audience. Make sure you are using the right keywords and targeting the local market. This will lead to growth in your online presence and is critical to online reputation management.
6) Distribute press releases
Press releases can help you get more attention from a wider audience since they’re often picked up by media outlets. They can rank highly in search engine rankings, but won’t stay long at the top because they are dated. Launch press releases about important updates and events on a regular basis to help push any negative reviews down in search results and fill page 1 with positive, relevant content.
These steps need to be taken on a regular basis in order to be effective. Online reputation management is a continuous process: earning a strong reputation does not guarantee to keep it. Your competitors are likely taking measures to bolster their own reputations, so you can’t afford to let yours go unattended.
Master your online reputation management today
The internet has made the task of managing a brand reputation much more complex. Each and every company has an image to build, protect and preserve. News can spread these days within seconds — both good and bad. The internet has also set a new standard in terms of business to consumer.
Online Reputation Management (ORM) deals with everything about your company’s brand in the online community. This community includes the entire web … online brand foundations.
Tips for Keeps: If you have not already taken your brand name as your username in all the powerful social networking sites, do it. Now.
Keeping a positive online reputation requires attention and maintenance. There are tools to help you proactively improve online reputation management from the ground-up. You can take action to reduce the number of negative reviews you receive and manage those you do. See for yourself! Sign up for a free trial to see how BirdEye can help your real estate business grow.