05 Sep
What is search engine reputation management?

Search engine reputation management is an aspect of online reputation management -- and a very important one, at that: 98% of online searchers choose a business on page 1 of search results. Getting new customers is not just about showing up in search engine results...

30 Aug
Local search and the retail customer journey

The retail market is evolving faster than ever as customers turn increasingly to online channels to research, compare, and purchase products and services. Brick and mortar retailers are seeing less action, with just 2% growth in the first half of 2016, while online experienced a...

04 Aug
How to claim a business on Google

Why should I claim my business on Google My Business? The customer journey begins with an online search. Products like Google Search and Google Maps connect customers to the local businesses that best fit their needs. After performing a local search, 92% of users choose a...

26 May
How does Google search work?

Google search. We all use it, but few of us understand it. We just trust it to answer all our questions immediately. If you want to earn a spot on page 1, it’s important to learn how Google chooses what to display in search results....

23 Feb
How Do Customer Reviews Help SEO?

It’s undeniable that customer reviews help other customers, since 92% of customers read online reviews, and 68% trust a local business more if it has positive reviews. Customers value online reviews because they consider genuine shared experiences from their peers more trustworthy than biased information provided...

07 Nov
Why Restaurant Growth Depends on Online Reviews

Customer feedback defines a restaurant's reputation. With the increasing prevalence of review sites, everyone can be an online food critic, and thanks to social media and mobile devices, most people are. A study in the Economic Journal revealed that just an extra half-star rating makes a restaurant 30-49% more...

03 Jun
Listings Management: Your Guide to Local SEO

Relevant. Simple. Instantaneous. This is what consumers expect from their online searches. This guide introduces the foundation of presence management--citation consistency. Providing basic business contact information may sound obvious, but believe it or not, this oft-overlooked step is actually the third most crucial element in search...