{"id":15983,"date":"2020-04-13T06:28:00","date_gmt":"2020-04-13T13:28:00","guid":{"rendered":"http:\/\/birdeye.com\/blog\/?p=15983"},"modified":"2025-03-18T14:13:48","modified_gmt":"2025-03-18T21:13:48","slug":"google-customer-reviews","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/google-customer-reviews\/","title":{"rendered":"Google customer reviews: What you need to know"},"content":{"rendered":"\n<p>You should consider using Google customer reviews if you\u2019re running an eCommerce business. <a href=\"https:\/\/birdeye.com\/blog\/online-reviews-report-2023-on-multi-location-businesses\/\">Studies<\/a> show that reviews are a core part of a customer&#8217;s decision-making process. In fact, 54% of customers read more than five reviews before choosing a business, and review sites are among the top three channels of influence in that process.&nbsp;<\/p>\n\n\n\n<p>Notably, <a href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\">Google reviews<\/a> account for <a href=\"https:\/\/birdeye.com\/blog\/state-of-online-reviews\/\">79% of all online reviews<\/a>. Therefore, establishing a presence and showcasing social proof through Google reviews can help you seamlessly convert visitors into customers.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s briefly explain what Google customer reviews are and answer some common questions about them.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-frequently-asked-questions-about-google-customer-reviews\" data-level=\"2\">Frequently asked questions about google customer reviews<\/a><\/li><li><a href=\"#h-how-do-google-customer-reviews-work-nbsp\" data-level=\"2\">How do Google Customer Reviews work?\u00a0<\/a><\/li><li><a href=\"#h-how-to-get-great-google-customer-reviews-nbsp\" data-level=\"2\">How to get great Google Customer Reviews\u00a0<\/a><ul><li><a href=\"#h-respond-to-google-customer-reviews-nbsp\" data-level=\"3\">Respond to Google Customer Reviews\u00a0<\/a><\/li><li><a href=\"#h-display-the-google-customer-reviews-badge-across-your-website-nbsp\" data-level=\"3\">Display the Google Customer Reviews Badge across your website\u00a0<\/a><\/li><li><a href=\"#h-provide-a-great-customer-experience-nbsp\" data-level=\"3\">Provide a great customer experience\u00a0<\/a><\/li><li><a href=\"#h-what-you-shouldn-t-do-pay-for-reviews-nbsp\" data-level=\"3\">What you shouldn\u2019t do: pay for reviews\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#h-google-customer-reviews-and-google-seller-ratings-nbsp\" data-level=\"2\">Google Customer Reviews and Google Seller Ratings\u00a0<\/a><\/li><li><a href=\"#h-want-to-know-how-to-get-more-google-customer-reviews\" data-level=\"2\">Want to know how to get more Google Customer Reviews?<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-google-customer-reviews\">Frequently asked questions about google customer reviews<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1586798496402\"><strong class=\"schema-faq-question\">What are Google Customer Reviews?<\/strong> <p class=\"schema-faq-answer\">Customer Reviews are a free service that Google offers for e-commerce websites. Google Customer Reviews allow you to collect reviews from customers who\u2019ve bought items on your website.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1586798507450\"><strong class=\"schema-faq-question\">What is the difference between Google Customer Reviews and Google Reviews?<\/strong> <p class=\"schema-faq-answer\">Google Reviews are reviews posted by customers on a business\u2019s <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Google Business Profile<\/a>. Google Customer Reviews are reviews posted on an eCommerce site, like an online clothing store.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1586798519308\"><strong class=\"schema-faq-question\">How do Google reviews benefit my business?<\/strong> <p class=\"schema-faq-answer\">Customers trust reviews. 92% of customers consult reviews before making a purchase decision. Reviews show social proof that you\u2019re providing quality products. After all, if thousands of people are saying that you\u2019re product is great, it makes a potential customer who\u2019s on the fence a lot more comfortable making the order.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1586798546430\"><strong class=\"schema-faq-question\">Is my business eligible for Google Customer Reviews?<\/strong> <p class=\"schema-faq-answer\">According to Google, businesses need to do two things in order to qualify for Google Customer Reviews. First off, they need to have an order check-out page. Next, they need to adhere to <a href=\"https:\/\/support.google.com\/merchants\/answer\/7125796?hl=enu0026ref_topic=7105962\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google&#8217;s policies<\/a> on products.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1586798581470\"><strong class=\"schema-faq-question\">How do I integrate Google Customer Reviews on my website? <\/strong> <p class=\"schema-faq-answer\">Integrating Google Customer Reviews into your website is an easy process. Simply follow the steps in this <a href=\"https:\/\/support.google.com\/merchants\/answer\/7106244?hl=enu0026ref_topic=7105160u0026visit_id=637196695738854070-3042622814u0026rd=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">integration guide<\/a>.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1586798639535\"><strong class=\"schema-faq-question\">How can I stop participating in Google Customer Reviews?<\/strong> <p class=\"schema-faq-answer\">If you wish to stop participating in Google Customer Reviews, simply remove the code from your website.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-google-customer-reviews-work-nbsp\">How do Google Customer Reviews work?&nbsp;<\/h2>\n\n\n\n<p>After a customer makes a purchase on your site, they\u2019ll see a pop-up that looks something like this.&nbsp;<\/p>\n\n\n\n<p><br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"676\" height=\"417\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews.jpg\" alt=\"Google customer reviews pop-up\" class=\"wp-image-32461\" style=\"width:473px;height:292px\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews.jpg 676w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews-300x185.jpg 300w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/figure>\n<\/div>\n\n\n<p>After finishing the survey, the customer has the option to complete a Google Customer Review. Your Google customer reviews overall star rating will display on your this Google Customer Reviews badge.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"231\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews-2-1024x231.jpg\" alt=\"Google customer reviews star rating\" class=\"wp-image-32462\" style=\"width:661px;height:149px\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews-2-1024x231.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews-2-300x68.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews-2-768x173.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews-2-810x183.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews-2.jpg 1032w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This badge is an easy way to add social proof to your site. Prospective customers can immediately see how other customers are rating your services. It\u2019s a great way to provide reassurance to customers.&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/10-steps-to-rank-higher-for-local-near-me-google-searches\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/10-steps-to-rank-higher-for-local-near-me-Google-searches.jpg\" alt=\"\" class=\"wp-image-26471\"\/><\/a><\/figure>\n\n\n\n<p>Google Customer Reviews also allow you to add Google Seller Ratings to your paid search ads. More information on that later in the article.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-great-google-customer-reviews-nbsp\">How to get great Google Customer Reviews&nbsp;<\/h2>\n\n\n\n<p>Want to know how you can start getting great Google Customer Reviews? Let\u2019s run through a few steps.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-respond-to-google-customer-reviews-nbsp\">Respond to Google Customer Reviews&nbsp;<\/h3>\n\n\n\n<p>Responding to all of your Google Customer Reviews shows that you care about staying on top of customer feedback and motivates other customers to leave reviews in order to get your attention.&nbsp;<br><\/p>\n\n\n\n<p>For positive reviews, keep it short and sweet. Thank the customer for the review and tell them that you hope they come back for more.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-display-the-google-customer-reviews-badge-across-your-website-nbsp\">Display the Google Customer Reviews Badge across your website&nbsp;<\/h3>\n\n\n\n<p>The more customers see your Customer Review Badge, the more likely they\u2019ll see your existing reviews and consider leaving a review themselves.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-provide-a-great-customer-experience-nbsp\">Provide a great customer experience&nbsp;<\/h3>\n\n\n\n<p>Of course, there\u2019s one way to ensure that you\u2019re making all of your customers happy. Make sure that you\u2019re delivering value at every touchpoint from the moment of first discovery to post-purchase. Keep a close eye on the <a href=\"https:\/\/birdeye.com\/surveys\/\">customer feedback<\/a> that you\u2019re getting and see if there\u2019s any room for improvement.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-you-shouldn-t-do-pay-for-reviews-nbsp\">What you shouldn\u2019t do: pay for reviews&nbsp;<\/h3>\n\n\n\n<p>Under no circumstances should you pay for reviews. You\u2019ll instantly lose all your credibility with your customers if they suspect something suspicious about your reviews. It can even get you in trouble with the <a href=\"https:\/\/www.ftc.gov\/news-events\/news\/press-releases\/2019\/02\/ftc-brings-first-case-challenging-fake-paid-reviews-independent-retail-website\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Federal Trade Commission<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-customer-reviews-and-google-seller-ratings-nbsp\">Google Customer Reviews and Google Seller Ratings&nbsp;<\/h2>\n\n\n\n<p>Google customer reviews allow you to display your Google Seller Ratings. These are star ratings that show up in paid search ads. They look something like this:&nbsp;<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews-3-1024x359.jpg\" alt=\"Google Customer Reviews example on a Google search\" class=\"wp-image-32463\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews-3-1024x359.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews-3-300x105.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews-3-768x269.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews-3-810x284.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Customer-Reviews-3.jpg 1121w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/blog\/the-ultimate-guide-to-google-seller-ratings\/\">Google Seller Ratings (GSR) <\/a>are a great way to display social proof to potential customers. According to Google, they improve the ad clickthrough rate (CTR).\u00a0<\/p>\n\n\n\n<p>While you&#8217;re here, check out our article on <a href=\"https:\/\/birdeye.com\/blog\/increase-conversion-rate\/\">how to increase conversion rates using your customer reviews.<\/a> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-want-to-know-how-to-get-more-google-customer-reviews\">Want to know how to get more Google Customer Reviews?<\/h2>\n\n\n\n<p>Want more information on why Google <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">Customer Reviews<\/a> matter and how to get more of them for your business? Check out our free guide below. <br><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/how-to-get-more-google-reviews-a-no-nonsense-guide\/\"><img decoding=\"async\" width=\"1024\" height=\"264\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-1024x264.jpg\" alt=\"Download free guide on how to get more google reviews.\" class=\"wp-image-31459\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-1024x264.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-300x77.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-768x198.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-1536x397.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-810x209.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews-1140x294.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-Google-reviews.jpg 1646w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><span id=\"hs-cta-wrapper-c211dc80-5092-46b4-9f85-f064dacecd30\" class=\"hs-cta-wrapper\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You should consider using Google customer reviews if you\u2019re running an eCommerce business. Studies show that reviews are a core part of a customer&#8217;s decision-making process. In fact, 54% of customers read more than five reviews before choosing a business, and review sites are among the top three channels of influence in that process.&nbsp; Notably, [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":27940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8613],"tags":[],"class_list":["post-15983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Customer Reviews: What you need to know | Birdeye<\/title>\n<meta name=\"description\" content=\"Google customer reviews help to show social proof to potential buyers. 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