{"id":17959,"date":"2017-11-12T22:19:38","date_gmt":"2017-11-12T22:19:38","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=17959"},"modified":"2024-02-05T00:40:44","modified_gmt":"2024-02-05T08:40:44","slug":"customer-satisfaction-survey-questions","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/customer-satisfaction-survey-questions\/","title":{"rendered":"Customer Satisfaction Survey Questions &#8211; 11 Tips to Make the Most Out of Them"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">If you&#8217;re not obsessed with customer satisfaction, you should be. The <a href=\"https:\/\/birdeye.com\/blog\/customer-satisfaction-survey\/\">customer satisfaction survey<\/a> questions are the way to do so! How do you know if you&#8217;re giving your customers amazing experiences if you don&#8217;t measure their satisfaction? How can you know how well your products and services are doing? Quantifying customer satisfaction is in your best interests: satisfied customers are more likely to make a repeat visit. They will recommend your business to their friends and coworkers. What&#8217;s more, research shows that a loyal customer is worth up to 10 times as much as they spent on their first order.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A great way to calculate customer satisfaction is through customer satisfaction survey questions. However, you can&#8217;t just send out any generic survey. If not created properly, &nbsp;customer satisfaction survey questions won\u2019t provide the value you need. Poorly planned <a href=\"https:\/\/birdeye.com\/surveys\/\" data-type=\"URL\" data-id=\"https:\/\/birdeye.com\/surveys\/\">surveys<\/a> lead to several problems, including:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Incomplete customer surveys<\/li><li><span style=\"font-weight: 400;\">Inaccurate responses<\/span><\/li><li>Unrelatable content<\/li><\/ul>\n\n\n\n<p>All of these issues lead to inaccurate scores and a skewed perception of customer satisfaction levels.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some guidelines to help create engaging and effective customer surveys:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-satisfaction-survey-questions-guidelines\">Customer satisfaction survey questions guidelines<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-define-your-goals\"><b>Define your goals<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Every question you include should have a well-defined purpose and a strong reason for being there.&nbsp;You need to cut the fluff and frame each question with precision. Depending on the customer survey\u2019s purpose, if you don\u2019t need additional personal information from customers, don\u2019t ask for it. You wouldn&#8217;t want customers to get so impatient with unnecessary questions that they abandon the survey entirely.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-customer-satisfaction-survey-questions-concise\"><b>Make customer satisfaction survey questions concise<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">This ties into the point above &#8212; in addition to staying focused, try to keep each question short and to the point. Long-winded questions can easily confuse customers. Thus, leading to inaccurate responses or no responses at all. It\u2019s not just about reducing the character count. You need to shave off any excess phrases from your questions. Reducing the overall customer survey length should also be high on your agenda.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ask-one-question-at-a-time\"><b>Ask one question at a time<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Ensure that your survey doesn\u2019t sound like an interrogation. If you want quality responses, you need to give people time to think through each question. When you bombard people with customer satisfaction survey questions, they may try to sneak out of the survey. As a result, half-hearted responses are all that you end up accumulating. This defeats your ultimate purpose of conducting a customer survey.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-be-specific-and-avoid-assumptions\"><b>Be specific and avoid assumptions<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When you create customer satisfaction survey questions that assume a customer has a specific point of view about something, you\u2019re likely going to run into problems (unless you are surveying a very targeted group of people). Stay away from industry acronyms, jargon, or references.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-use-open-ended-questions\"><b>Use open-ended questions<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The clich\u00e9 in the field of framing customer survey questions is the multiple-choice question. But if you are looking for <a href=\"https:\/\/birdeye.com\/blog\/social-listening\/\">impactful and insightful feedback<\/a>, it may be best to supplement that with open-ended questions. Open-ended questions allow customers to express their own thoughts. It\u2019s best to place brief questions first in the survey to create a sense of progress. Then later present them with the opportunity to elaborate on their thoughts. One strategy is to get people to commit to a question with a simple introduction. Follow up with an open-ended question such as, \u201cWhy do you feel this way?\u201d or \u201cCan you give an example?\u201d<\/span><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Having different types of rating scales within a single survey can be confusing for the survey-taker. For example, a survey that starts off assigning \u201c1\u201d with \u201cStrongly Agree\u201d and \u201c5\u201d with \u201cStrongly Disagree\u201d and then later swaps the meaning of those numbers is bound to put-off customers. Some survey takers won\u2019t follow the change and will give inaccurate answers completely by accident.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-avoid-leading-and-loaded-questions\"><b>Avoid leading and loaded questions<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer satisfaction survey questions that lead respondents towards a certain answer are not useful for your customer surveys. Remember to cut out language that caters to ego or contorts a respondent&#8217;s understanding of what\u2019s being asked. To avoid loaded questions, stay away from any presupposed facts or assumptions.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-use-of-yes-no-questions\"><b>Make use of Yes\/No questions<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When you are asking a question that has a simple outcome, try to frame the question as a Yes\/No option. These questions are also used to qualify the respondent with less of an ego bias, asking a question like, \u201cAre you considered an expert in your field?\u201d vs. \u201cWhat level of expertise do you have?\u201d<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-offer-enough-response-options\"><b>Offer enough response options<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Make sure to include response ranges that cover all scenarios for the respondents, but make sure the ranges don\u2019t overlap. Creating a situation in which a respondent isn\u2019t sure what to select or feels like two answers are equally accurate can create confusion and result in erroneous responses.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-include-advanced-customer-survey-logic\"><b>Include advanced customer survey logic<\/b><\/h2>\n\n\n\n<p>To keep every question relevant, use a customer survey tool that allows you to add Skip and Display logic. This just means customers who answer a question one way will &#8220;skip&#8221; certain other questions. Similarly, new questions will &#8220;display&#8221; for them based on their response. Adding logic not only gives each survey a more personalized flow, but it also helps you get more information from each customer. For example, if you ask a hotel guest how their stay was and they select&#8221;Excellent&#8221;, they would be routed to a question asking &#8220;Great! What did you enjoy most? Select all that apply.&#8221; with multiple amenities to choose from.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-time-your-survey-strategically\"><b>Time your survey strategically<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Sending customer satisfaction survey questions is equally as important as creating them. You can start with an educated guess of the right time to send a survey and then try varying that a little with future surveys and see which has the highest completion rate. \u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-offer-incentives\"><b>Offer incentives<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It sometimes makes sense to entice customers to take your customer survey &#8212; especially if it\u2019s a long one. A variety of data shows that incentives can increase survey response rates by 5 to 20 percent. These incentives could be a discount, a giveaway, or an account credit.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A great product and excellent customer service begin with getting to know who your customers are and what they need. To get that done, you have to gather customer information, and surveys are just what the doctor ordered for that. Check out the <a href=\"https:\/\/birdeye.com\/blog\/survey-questions-examples\/\">top 7 questions that must be asked in a customer survey<\/a>.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/online-survey-survival-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"266\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-2021-survey-report-1024x266.jpg\" alt=\"The 2021 online survey survival guide\" class=\"wp-image-30307\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-2021-survey-report-1024x266.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-2021-survey-report-300x78.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-2021-survey-report-768x200.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-2021-survey-report-1536x400.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-2021-survey-report-810x211.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-2021-survey-report-1140x297.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Birdeye-2021-survey-report.jpg 1653w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re not obsessed with customer satisfaction, you should be. The customer satisfaction survey questions are the way to do so! How do you know if you&#8217;re giving your customers amazing experiences if you don&#8217;t measure their satisfaction? How can you know how well your products and services are doing? Quantifying customer satisfaction is in [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":18162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8553],"tags":[],"class_list":["post-17959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Satisfaction Survey Questions \u2013 11 Tips I Birdeye<\/title>\n<meta name=\"description\" content=\"Customer satisfaction survey questions are a great way to measure customer satisfaction. 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