{"id":17971,"date":"2018-01-13T08:00:27","date_gmt":"2018-01-13T08:00:27","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=17971"},"modified":"2025-11-13T22:10:07","modified_gmt":"2025-11-14T06:10:07","slug":"digital-marketing-agency","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/digital-marketing-agency\/","title":{"rendered":"Why a digital marketing agency needs to offer online reputation management"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Every digital marketing agency is now more focused than ever on creating results in the online space for its clients. Brand and service providers want to engage with customers on as many social media and review platforms as possible. This can be a challenge for your clients to understand. To survive and become a leader in the industry, take care of their online reputation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/birdeye.com\/blog\/digital-marketing\/\">Digital marketing<\/a> agencies offer a bouquet of services, and one that has the most lasting value and long-term retention is <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management (ORM)<\/a>. Birdeye provides a robust online reputation management program that turns customers into loyal brand advocates. It assists in monitoring customer feedback in real-time across review sites, social media, and customer surveys. It not only boosts SEO with relevant review content but also impacts <a href=\"https:\/\/birdeye.com\/blog\/the-ultimate-guide-to-google-seller-ratings\/\">Google Seller Ratings <\/a>through steady SEM conversions.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">User-generated content is the best investment to create a positive image of any brand or service provider. As your customers may already be on social media, an unhappy customer can post their issues on a multitude of platforms. The power of negative reviews today is such that the problem goes live within a few hours. It doesn\u2019t matter the size of your business, if a user gets offended, they may leave a negative review.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For a business owner, this is a nightmare. For a digital marketing agency like yourself &#8212; it\u2019s a golden opportunity. Here\u2019s a sneak peek of the value you can deliver to your business business clients:<\/span><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-decoding-online-reputation-management-for-a-digital-marketing-agency\" data-level=\"2\">Decoding online reputation management for a digital marketing agency<\/a><ul><li><a href=\"#h-correct-online-presence\" data-level=\"3\">Correct online presence<\/a><\/li><li><a href=\"#h-keep-tabs-on-reviews\" data-level=\"3\">Keep tabs on reviews<\/a><\/li><li><a href=\"#h-market-reviews\" data-level=\"3\">Market reviews<\/a><\/li><li><a href=\"#h-social-engagement-in-one-single-place\" data-level=\"3\">Social engagement in one single place<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-decoding-online-reputation-management-for-a-digital-marketing-agency\">Decoding online reputation management for a digital marketing agency<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Online <a href=\"https:\/\/birdeye.com\/blog\/orm-tools\/\" rel=\"noopener noreferrer\">reputation management<\/a> is the process of taking control of a brand\u2019s reputation. It includes constant monitoring to make sure the brand\u2019s online image is positive. With numerous sites like Facebook and Google at users&#8217; disposal,&nbsp; an unsatisfied customer can post a negative review in minutes. The Birdeye platform makes that a problem you can efficiently address.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition to <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management<\/a>, Birdeye offers a multitude of convenient features that will make the client\u2019s life easier.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-correct-online-presence\">Correct online presence<\/h3>\n\n\n\n<p>Birdeye also assists in fixing your client\u2019s listings (name, address, and phone number) on more than 60 websites, including Google, Facebook, Bing, and Yahoo identically. Furthermore, with correct listings on all platforms, your client information will be the same on all sites. Moreover, Birdeye automatically syncs any changes being made to all sites, and all you need to do is update the information on the client&#8217;s dashboard.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><br><img decoding=\"async\" width=\"1200\" height=\"600\" class=\"wp-image-40761 size-full aligncenter\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/digital_marketing_agency.jpeg\" alt=\"\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/digital_marketing_agency.jpeg 1200w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/digital_marketing_agency-300x150.jpeg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/digital_marketing_agency-1024x512.jpeg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/digital_marketing_agency-768x384.jpeg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/digital_marketing_agency-810x405.jpeg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/digital_marketing_agency-1140x570.jpeg 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-tabs-on-reviews\">Keep tabs on reviews<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to know what customers are saying about a client, Birdeye\u2019s <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\" rel=\"noopener\">review monitoring<\/a> will provide visibility on customer feedback from more than 250 third-party sites. You\u2019ll get notified of any new reviews and can reply to the review or inform the client to take action. By responding to your client\u2019s customer reviews or feedback on a regular basis, you will be able to prove that you\u2019re actively managing their reputation.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><br><img decoding=\"async\" width=\"1200\" height=\"600\" class=\"aligncenter size-full wp-image-19248\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_02.jpg\" alt=\"\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_02.jpg 1200w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_02-300x150.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_02-1024x512.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_02-768x384.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_02-810x405.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_02-1140x570.jpg 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-market-reviews\">Market reviews<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Using Birdeye\u2019s platform, you will be able to share the reviews of your client\u2019s customers on popular platforms like Facebook, Google+, Twitter, and Linkedin.&nbsp; Birdeye creates an indexed microsite for every business. Furthermore, reviews are aggregated from different platforms.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Create customer surveys: First of all, find out what customers are thinking about your client\u2019s services through easy-to-complete <a href=\"https:\/\/birdeye.com\/blog\/customer-satisfaction-survey-questions\/\" rel=\"noopener\">customer surveys<\/a>. Birdeye\u2019s accurate and concise survey includes Survey Designer, making custom surveys easy to build and deploy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><br><img decoding=\"async\" width=\"1200\" height=\"600\" class=\"aligncenter size-full wp-image-19249\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_03.jpg\" alt=\"\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_03.jpg 1200w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_03-300x150.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_03-1024x512.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_03-768x384.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_03-810x405.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_03-1140x570.jpg 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-social-engagement-in-one-single-place\">Social engagement in one single place<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Reply to all social comments and reviews from a single place. Moreover, when a customer mentions your client\u2019s name on any social media platform, you\u2019ll see it and be able to reply instantly. You can also monitor relevant keywords and hashtags to see trends for both your client and their competitors simultaneously.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><br><img decoding=\"async\" width=\"1200\" height=\"600\" class=\"aligncenter size-full wp-image-19251\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_04.jpg\" alt=\"\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_04.jpg 1200w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_04-300x150.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_04-1024x512.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_04-768x384.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_04-810x405.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/image_04-1140x570.jpg 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/> &nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With Birdeye, your digital marketing agency can now offer <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management-services\/\">online reputation management services<\/a> along with existing services. To see how partnering with Birdeye can help you stay ahead of the competition, watch a free demo.&nbsp;<\/span><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Every digital marketing agency is now more focused than ever on creating results in the online space for its clients. Brand and service providers want to engage with customers on as many social media and review platforms as possible. This can be a challenge for your clients to understand. To survive and become a leader [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":26746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-17971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Today\u2019s digital marketing agency &amp; ORM I Birdeye<\/title>\n<meta name=\"description\" content=\"Digital marketing agencies have to create results for their clients.\u00a0See why agencies should offer online reputation management (ORM).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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