{"id":18652,"date":"2017-12-26T22:52:13","date_gmt":"2017-12-26T22:52:13","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=18652"},"modified":"2025-12-11T06:35:19","modified_gmt":"2025-12-11T14:35:19","slug":"social-media-posting-schedule","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/","title":{"rendered":"Your Customizable Social Media Posting Schedule and Content Calendars"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Your business\u2019 social media presence allows you to connect with customers and prospective clients. However, your success can depend upon the kind of content you publish and the frequency with which you share that content. If you\u2019re publishing too much content, your audience may find it a little too intrusive. However, if you\u2019re not publishing content regularly, they\u2019re likely to unfollow you and look for alternatives. Creating a social media posting schedule can allow you to maintain a balance between being active on social media and spamming people.<\/span><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>Table of contents<\/h3><ul><li><a href=\"#h-why-you-need-a-social-media-posting-schedule\" data-level=\"2\">Why you need a social media posting schedule<\/a><ul><li><a href=\"#h-1-it-saves-time\" data-level=\"3\">1. It saves time<\/a><\/li><li><a href=\"#h-2-more-active-social-media-pages\" data-level=\"3\">2. More active social media pages<\/a><\/li><li><a href=\"#h-3-be-more-efficient\" data-level=\"3\">3. Be more efficient<\/a><\/li><li><a href=\"#h-4-tracking-your-strategy\" data-level=\"3\">4. Tracking your strategy<\/a><\/li><li><a href=\"#h-5-maintain-specific-posting-times\" data-level=\"3\">5. Maintain specific posting times<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-can-birdeye-help-with-social-media-management\" data-level=\"2\">How can Birdeye help with social media management<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-you-need-a-social-media-posting-schedule\">Why you need a social media posting schedule<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are five reasons why you should create a content calendar to drive your social media posting schedule:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It saves time<\/li>\n\n\n\n<li>Active social media pages<\/li>\n\n\n\n<li>Be more efficient<\/li>\n\n\n\n<li>Tracking your strategy<\/li>\n\n\n\n<li>Maintain specific posting times<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-it-saves-time\">1. It saves time<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The idea behind maintaining an active social media presence for your business is to attract customers. Obviously, the more successful your social media strategy, the more customers you can reach. However, as your following grows, you\u2019ll have less time for each individual customer. This is when it becomes essential to maintain a content calendar to drive your social media posting schedule. By <a href=\"https:\/\/birdeye.com\/blog\/social-media-post-planning-agent\/\">planning your social media posts <\/a>in advance, you can put more focus on customer service. You can use a <\/span><a href=\"https:\/\/birdeye.com\/social-media-publishing\/\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">social media scheduling<\/span><\/a><span style=\"font-weight: 400;\"> platform, such as Birdeye, to schedule all your posts so that they publish automatically at the time and date you set.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage-1024x597.png\" alt=\"social media calendar\" class=\"wp-image-30668\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage-1024x597.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage-300x175.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage-768x448.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage-1536x896.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage-2048x1195.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage-810x473.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage-1140x665.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-more-active-social-media-pages\">2. More active social media pages<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">On social media, your followers expect you to regularly share updates, along with relevant and interesting content. If you fail to do so, they may unfollow you. Maintaining a content calendar can keep your social media posting schedule consistent. Ensuring that your followers are regularly updated with interesting and <a href=\"https:\/\/birdeye.com\/blog\/social-listening\/\" rel=\"noopener noreferrer\">engaging content<\/a> helps keep you connected to them. As an added benefit, having a content calendar with scheduled posts means that your profile stays active, even when you\u2019re unable to manually update your content.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-be-more-efficient\">3. Be more efficient<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the biggest benefits of maintaining a social media posting schedule is that you can plan your posts days, weeks, and even months in advance. Creating a content calendar when you have some spare time lets you plan ahead and be more efficient. That way, you\u2019ll be in a better position when you decide what content you want to share with your audience and when. Since you won&#8217;t be in a rush, you can expect better engagement with your content.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-tracking-your-strategy\">4. Tracking your strategy<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The danger of rushing into publishing your social media posts is that you may end up posting articles or content that are not in sync with your <a href=\"https:\/\/birdeye.com\/blog\/integrate-online-reviews-social-media-strategy\/\">social media strategy<\/a>. This can be damaging to your brand in the long run. However, a simple content calendar can help you plan your social media posting schedule, so you\u2019ll have more time to ensure that the content is in step with your brand. Keeping track of your digital marketing strategy in this way delivers better results for your business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-maintain-specific-posting-times\">5. Maintain specific posting times<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you do some research, you&#8217;ll find the best times for posting on social media channels. Unfortunately, you may not be able to set aside that time every day to post. With a content calendar and management system in place, you\u2019ll have your posts automatically scheduled to go live at the precise time you want. This can help posts attract the maximum amount of attention, which leads to the best results for your business.<\/span><\/p>\n\n\n\n<p>That&#8217;s why one of the most critical things marketers can do is take the time to plan out their own&nbsp;<em>social media<\/em>&nbsp;content calendar. Social content calendars allow you to plan and&nbsp;<em>schedule<\/em>&nbsp;your content for months of quality social posts, saving you a lot of time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-birdeye-help-with-social-media-management\">How can Birdeye help with social media management<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Birdeye\u2019s comprehensive <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management<\/a> solution comes with numerous social media management features that allow you to maintain your social media posting schedule. All you have to do is create a content calendar, and your scheduled posts will go live at the time and date you decide. With this feature, you easily can schedule your social media posts days, weeks, or even months in advance. Birdeye will automatically publish them on dates and times that you\u2019ve set, leaving you free to focus on your business.&nbsp;<\/span><\/p>\n\n\n\n<p>Birdeye takes social media management a step further with the master post tool. This feature allows you to customize your posts for each social media channel. You can effortlessly tailor your content to fit the unique requirements of platforms like Facebook, Instagram, and Twitter, such as shorting text for character limits, adding hashtags, and more, optimizing your reach and engagement. This level of easy customization simplifies your social media strategy and ensures your content resonates with your audience on every platform.&nbsp;<\/p>\n\n\n\n<p>Want to see the Birdeye platform in action? <a href=\"https:\/\/birdeye.com\/free-demo\/\">Check out a free demo<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/reviews-to-revenue-masterclass-the-complete-guide-to-reputation-management\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R2R-masterclass-guide-banner.png\" alt=\"R2R masterclass guide\" class=\"wp-image-40331\"\/><\/a><\/figure>\n\n\n\n<pre class=\"wp-block-code be-related-topics-hub\"><code>\n        <p>This blog post is part of our <a href=\"https:\/\/birdeye.com\/blog\/social-media-management\/\">Social Media Management<\/a> Guide <\/p>\n      <span style=\"background-color: initial;\">           <\/span>\n<ul style=\"margin-bottom: 25px;\">\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-scheduling-tools\/\">The ultimate guide to social media scheduling tools<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-engagement\/\">How to use social media engagement for more leads<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-advertising\/\">The complete guide to navigating social media advertising<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-strategy\/\">Reinforce your brand value with a social media strategy<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-listening\/\">Social listening: Why it matters, how to get started, plus tips<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-manager\/\">Why your business needs a social media manager<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-metrics\/\">13 Social media metrics you should be tracking<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-analytics\/\">Social media analytics: Definition, types, and importance<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-reviews\/\">Social media reviews: What you need to know in 2023<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-contest\/\">9 Social media contest and giveaway ideas that work<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/decoding-social-media-algorithms-to-help-you-rank\/\">Decoding social media algorithms to help you rank<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-for-business\/\">Top benefits and tips of social media for business<span style=\"background-color: initial;\">    <\/span><\/a><\/li><\/ul>\n<\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Your business\u2019 social media presence allows you to connect with customers and prospective clients. However, your success can depend upon the kind of content you publish and the frequency with which you share that content. If you\u2019re publishing too much content, your audience may find it a little too intrusive. However, if you\u2019re not publishing [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":30668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10548],"tags":[],"class_list":["post-18652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media posting schedule and content calendars | Birdeye<\/title>\n<meta name=\"description\" content=\"Your social media presence lets you connect with prospective clients, so you need to maintain a social media posting schedule. \u2713 Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/18652\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Customizable Social Media Posting Schedule and Content Calendars\" \/>\n<meta property=\"og:description\" content=\"Your social media presence lets you connect with prospective clients, so you need to maintain a social media posting schedule. \u2713 Learn today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-26T22:52:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T14:35:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Birdeye Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Birdeye Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/\"},\"author\":{\"name\":\"Birdeye Staff Writer\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb\"},\"headline\":\"Your Customizable Social Media Posting Schedule and Content Calendars\",\"datePublished\":\"2017-12-26T22:52:13+00:00\",\"dateModified\":\"2025-12-11T14:35:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/\"},\"wordCount\":879,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage.png\",\"articleSection\":[\"Social Media Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/\",\"url\":\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/\",\"name\":\"Social media posting schedule and content calendars | Birdeye\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage.png\",\"datePublished\":\"2017-12-26T22:52:13+00:00\",\"dateModified\":\"2025-12-11T14:35:19+00:00\",\"description\":\"Your social media presence lets you connect with prospective clients, so you need to maintain a social media posting schedule. \u2713 Learn today.\",\"breadcrumb\":{\"@id\":\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#primaryimage\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage.png\",\"width\":2400,\"height\":1400,\"caption\":\"social media calendar\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/birdeye.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/birdeye.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social Media Management\",\"item\":\"https:\/\/birdeye.com\/blog\/category\/social-media-management\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Your Customizable Social Media Posting Schedule and Content Calendars\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/birdeye.com\/blog\/#website\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"name\":\"#1 Agentic Marketing Platform for Multi-Location Brands\",\"description\":\"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.\",\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/birdeye.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\",\"name\":\"Birdeye\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"width\":376,\"height\":200,\"caption\":\"Birdeye\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BirdeyeReviews\/\",\"https:\/\/x.com\/Birdeye_\",\"https:\/\/www.instagram.com\/wearebirdeye\/\",\"https:\/\/www.linkedin.com\/company\/2837064\/\",\"https:\/\/www.youtube.com\/c\/birdeye\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb\",\"name\":\"Birdeye Staff Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g\",\"caption\":\"Birdeye Staff Writer\"},\"description\":\"Birdeye's Staff Writers are dedicated to delivering insightful content on reputation management, customer engagement, and digital marketing trends. They turn complex digital marketing concepts into digestible, actionable content and help businesses leverage Birdeye's all-in-one platform for growth and success.\",\"url\":\"https:\/\/birdeye.com\/blog\/author\/birdeye-staff-writer\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Social media posting schedule and content calendars | Birdeye","description":"Your social media presence lets you connect with prospective clients, so you need to maintain a social media posting schedule. \u2713 Learn today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/18652\/","og_locale":"en_US","og_type":"article","og_title":"Your Customizable Social Media Posting Schedule and Content Calendars","og_description":"Your social media presence lets you connect with prospective clients, so you need to maintain a social media posting schedule. \u2713 Learn today.","og_url":"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/","og_site_name":"#1 Agentic Marketing Platform for Multi-Location Brands","article_publisher":"https:\/\/www.facebook.com\/BirdeyeReviews\/","article_published_time":"2017-12-26T22:52:13+00:00","article_modified_time":"2025-12-11T14:35:19+00:00","og_image":[{"width":2400,"height":1400,"url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage.png","type":"image\/png"}],"author":"Birdeye Staff Writer","twitter_card":"summary_large_image","twitter_creator":"@Birdeye_","twitter_site":"@Birdeye_","twitter_misc":{"Written by":"Birdeye Staff Writer","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#article","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/"},"author":{"name":"Birdeye Staff Writer","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb"},"headline":"Your Customizable Social Media Posting Schedule and Content Calendars","datePublished":"2017-12-26T22:52:13+00:00","dateModified":"2025-12-11T14:35:19+00:00","mainEntityOfPage":{"@id":"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/"},"wordCount":879,"commentCount":0,"publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"image":{"@id":"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage.png","articleSection":["Social Media Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/","url":"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/","name":"Social media posting schedule and content calendars | Birdeye","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#primaryimage"},"image":{"@id":"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage.png","datePublished":"2017-12-26T22:52:13+00:00","dateModified":"2025-12-11T14:35:19+00:00","description":"Your social media presence lets you connect with prospective clients, so you need to maintain a social media posting schedule. \u2713 Learn today.","breadcrumb":{"@id":"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#primaryimage","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_SocialMediaPostingCalendar_ContentImage.png","width":2400,"height":1400,"caption":"social media calendar"},{"@type":"BreadcrumbList","@id":"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/birdeye.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/birdeye.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Social Media Management","item":"https:\/\/birdeye.com\/blog\/category\/social-media-management\/"},{"@type":"ListItem","position":4,"name":"Your Customizable Social Media Posting Schedule and Content Calendars"}]},{"@type":"WebSite","@id":"https:\/\/birdeye.com\/blog\/#website","url":"https:\/\/birdeye.com\/blog\/","name":"#1 Agentic Marketing Platform for Multi-Location Brands","description":"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.","publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/birdeye.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/birdeye.com\/blog\/#organization","name":"Birdeye","url":"https:\/\/birdeye.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","width":376,"height":200,"caption":"Birdeye"},"image":{"@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BirdeyeReviews\/","https:\/\/x.com\/Birdeye_","https:\/\/www.instagram.com\/wearebirdeye\/","https:\/\/www.linkedin.com\/company\/2837064\/","https:\/\/www.youtube.com\/c\/birdeye"]},{"@type":"Person","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb","name":"Birdeye Staff Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g","caption":"Birdeye Staff Writer"},"description":"Birdeye's Staff Writers are dedicated to delivering insightful content on reputation management, customer engagement, and digital marketing trends. They turn complex digital marketing concepts into digestible, actionable content and help businesses leverage Birdeye's all-in-one platform for growth and success.","url":"https:\/\/birdeye.com\/blog\/author\/birdeye-staff-writer\/"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/18652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=18652"}],"version-history":[{"count":33,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/18652\/revisions"}],"predecessor-version":[{"id":65911,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/18652\/revisions\/65911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/30668"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=18652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=18652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=18652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}