{"id":18890,"date":"2018-06-13T00:25:27","date_gmt":"2018-06-13T00:25:27","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=18890"},"modified":"2025-12-11T16:36:56","modified_gmt":"2025-12-12T00:36:56","slug":"prioritizing-social-media-platforms","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/prioritizing-social-media-platforms\/","title":{"rendered":"Prioritizing Social Media Platforms &#8211; Find the Best Fit for Your Business."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Promoting your business on social media platforms is a must if you want to grow your business. It also helps in building your business&#8217; online reputation. While leveraging popular online and social media platforms is a good idea, businesses can draw considerable benefits by prioritizing these platforms. <\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Why? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many businesses function with limited resources and marketing budget. And when it comes to promoting their services, every penny counts. If your company is not in a position to follow an aggressive social media strategy by going equally strong on all platforms, you can choose to focus on one or two core platforms. <\/span><\/p>\n<p><b>Cherry-picking social media platforms based on what meets your business requirements is a smart strategy to pursue.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Each social media platform has its own strengths, so depending on the type of your business, pick the one that\u2019s the most relevant to you. <\/span><\/p>\n<h2>Before picking a social media platform, you should take these 5 factors into account:<\/h2>\n<ul>\n<li>Type of target audience<\/li>\n<li>Kind of business or nature of services<\/li>\n<li>Location<\/li>\n<li>Your time and budget<\/li>\n<li>Your content<\/li>\n<\/ul>\n<h3>1) Type of target audience<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21268\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/social-media-platforms-target-audience.jpg\" alt=\"social media platforms - target audience\" width=\"737\" height=\"491\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/social-media-platforms-target-audience.jpg 750w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/social-media-platforms-target-audience-300x200.jpg 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While choosing the social media platforms you want to prioritize, it\u2019s important to keep your target audience and their demographics in mind. After all, your entire objective is to reach out to them and promote your business. So, choose a platform that is important for your target audience and where they\u2019re highly active. Keep their demographics such as age-group, gender, location, language, etc. in mind before finalizing your preferred platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you have a Beauty Salon business which caters to young and middle-aged women, consider platforms where users from that age-group are very active. Popular platforms like Facebook and Instagram are great options to pick from. The good thing is that these two platforms also offer highly effective sponsored promotion opportunities with very specific user-targeting capabilities. <\/span><\/p>\n<h3>2)\u00a0Kind of business or nature of services<\/h3>\n<p><span style=\"font-weight: 400;\">An important aspect to consider is choosing a platform based on the type of business that you have and the nature of services that you offer. For example, you could either be a business selling to consumers directly (B2C) or a business selling to other businesses (B2B).\u00a0 <a href=\"https:\/\/birdeye.com\/blog\/facebook-reviews\/\">Facebook<\/a>, is a great option for B2C businesses, whereas the professional networking site LinkedIn is more relevant for <a href=\"https:\/\/www.bigcommerce.com\/articles\/b2b-ecommerce\/b2b-ecommerce-trends\/\" target=\"_blank\" rel=\"noopener nofollow\">B2B businesses<\/a>. <\/span><\/p>\n<h3>3) Location<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21270\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/map-525349_1920-1024x609.png\" alt=\"Social media platforms - location of target audience\" width=\"739\" height=\"440\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/map-525349_1920-1024x609.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/map-525349_1920-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/map-525349_1920-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/map-525349_1920-1536x913.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/map-525349_1920-810x481.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/map-525349_1920-1140x677.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/map-525349_1920.png 1920w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Suppose you are a business selling to a global clientele. Keep in mind that different social media platforms are popular in different countries. Even though Google is a popular platform for advertising for all countries, it is banned in China. Businesses in China extensively use WeChat to meet their digital requirements, be it buying or selling. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a popular law firm, real estate business owner, or a business that designs customized wedding cards and photo albums, you may be having clients from your immediate location or far away locations. So, you have to be careful in prioritizing the social media platforms for your business.<\/span><\/p>\n<h3>4) Your time and budget<\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-21274\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/money-816009_1280-1024x809.png\" alt=\"social media platforms - manage your budget\" width=\"656\" height=\"518\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/money-816009_1280-1024x809.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/money-816009_1280-300x237.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/money-816009_1280-768x607.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/money-816009_1280-810x640.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/money-816009_1280-1140x900.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/money-816009_1280.png 1280w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cut your coat according to your cloth. This proverb is applicable to business marketing. Depending on the time you can dedicate and your spending capabilities, select the platforms that you can easily afford. \u00a0<\/span><\/p>\n<h3>5) Your content<\/h3>\n<p><span style=\"font-weight: 400;\">It takes time to create compelling content and different platforms support specific types of content. For example, while concise text content is apt for Twitter, long-form content is meant for blogs.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When prioritizing your social media platforms, make sure that you weigh them based on the 5 factors mentioned above. This will make your business marketing more effective and increase your return on investment.<\/span><\/p>\n<h2>How can Birdeye help your business?<\/h2>\n<p><span style=\"font-weight: 400;\">As a robust <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management<\/a> and <a href=\"https:\/\/birdeye.com\/blog\/customer-experience\/\">customer experience<\/a> solution, Birdeye can help enterprises track the performance of their social media promotions and yield better results. Make use of Birdeye\u2019s <\/span><a href=\"https:\/\/birdeye.com\/social-media-management-software\/\"><span style=\"font-weight: 400;\">social listening<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/birdeye.com\/social-media-engagement\/\"><span style=\"font-weight: 400;\">social engagement<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/birdeye.com\/social-media-publishing\/\"><span style=\"font-weight: 400;\">social publishing<\/span><\/a><span style=\"font-weight: 400;\"> features to monitor your online marketing activities and get actionable insights for your business. It\u2019s an all-in-one solution for managing your multi-location business online!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sign up for a <\/span><a href=\"https:\/\/birdeye.com\/free-demo\/\"><span style=\"font-weight: 400;\">free demo with Birdeye<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/seo-local-search-checklist\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Local-Search-SEO-checklist.png\" alt=\"Checklist - SEO Local Search Checklist\" class=\"wp-image-36988\"\/><\/a><\/figure>\n\n\n\n<pre class=\"wp-block-code be-related-topics-hub\"><code>\n        <p>This blog post is part of our <a href=\"https:\/\/birdeye.com\/blog\/social-media-management\/\">Social Media Management<\/a> Guide <\/p>\n      <span style=\"background-color: initial;\">            <\/span>\n<ul style=\"margin-bottom: 25px;\">\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/the-best-time-to-post-on-social-media-per-platform\/\">The best time to post on social media per platform<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-engagement\/\">How to use social media engagement for more leads<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-advertising\/\">The complete guide to navigating social media advertising<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-strategy\/\">Reinforce your brand value with a social media strategy<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-listening\/\">Social listening: Why it matters, how to get started, plus tips<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-manager\/\">Why your business needs a social media manager<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-metrics\/\">13 Social media metrics you should be tracking<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-analytics\/\">Social media analytics: Definition, types, and importance<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-reviews\/\">Social media reviews: What you need to know in 2023<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-contest\/\">9 Social media contest and giveaway ideas that work<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/decoding-social-media-algorithms-to-help-you-rank\/\">Decoding social media algorithms to help you rank<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-for-business\/\">Top benefits and tips of social media for business<span style=\"background-color: initial;\">    <\/span><\/a><\/li><\/ul>\n<\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Promoting your business on social media platforms is a must if you want to grow your business. It also helps in building your business&#8217; online reputation. While leveraging popular online and social media platforms is a good idea, businesses can draw considerable benefits by prioritizing these platforms.<\/p>\n","protected":false},"author":92,"featured_media":21275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10548],"tags":[],"class_list":["post-18890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media platforms: Best fit for your business | Birdeye<\/title>\n<meta name=\"description\" content=\"Different social media platforms work best for different kinds of businesses. 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