{"id":18932,"date":"2018-01-24T00:09:46","date_gmt":"2018-01-24T00:09:46","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=18932"},"modified":"2025-12-11T06:24:40","modified_gmt":"2025-12-11T14:24:40","slug":"instagram-advertising-fitness-studio","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/instagram-advertising-fitness-studio\/","title":{"rendered":"6 Instagram advertising tips for fitness studios"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you want to promote your fitness studio and reach out to the millennials, Instagram is an extremely engaging platform to explore. <\/span><span style=\"font-weight: 400;\">With <\/span><span style=\"font-weight: 400;\">500 million daily active users already accessing the mobile app to create and share various images from their daily lives, Instagram is becoming a popular marketing destination for businesses.\u00a0 This is especially true for <a href=\"https:\/\/birdeye.com\/blog\/health-and-fitness\/\">health and fitness<\/a> businesses as most of the Instagrammers actively post about health and well-being related topics.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">So, if you\u2019re a fitness business owner, interested in learning about how to use Instagram advertising for business, make note of the 6 following tips to achieve great results.<\/span><\/p>\n<ul>\n<li>Make sure that your business details are accurately mentioned<\/li>\n<li>Follow fitness related profiles and influencers<\/li>\n<li>Tap on the right hashtags<\/li>\n<li>Make use of Instagram\u2019s amazing features<\/li>\n<li>Types of fitness posts you can share<\/li>\n<li>Interact with your followers<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-40729 size-full aligncenter\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BlogAd_2_600px.jpeg\" alt=\"\" width=\"600\" height=\"250\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BlogAd_2_600px.jpeg 600w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BlogAd_2_600px-300x125.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>\u00a0<b>1) Make sure that your business details are accurately mentioned<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before starting with Instagram advertising for your business, it\u2019s very important to ensure that your business page is on point. Your page should be well-equipped with updated business details, such as business name, location, email, website, profile picture, business description, etc. Your prospective clients are going to <a href=\"https:\/\/birdeye.com\/blog\/referral-marketing\/\">refer<\/a> to these details first, before reaching out to you. If they don\u2019t have your updated phone number, how will they call you?<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-40730 size-full aligncenter\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fitness_studio-.jpeg\" alt=\"\" width=\"750\" height=\"1334\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fitness_studio-.jpeg 750w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fitness_studio--169x300.jpeg 169w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fitness_studio--576x1024.jpeg 576w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><b>2) <\/b><b>Follow fitness related profiles and influencers <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To be on top of the latest digital trends, it\u2019s important that you follow other fitness pages or businesses on Instagram. Keep a close watch on what kind of posts they\u2019re sharing with their followers, track the response those posts are getting, and take inspiration from them to create posts about your own business. This will also help you get close to the fitness community on Instagram and establish a good rapport with business influencers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-40731 size-full aligncenter\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fitenss_profiles.png\" alt=\"\" width=\"750\" height=\"1334\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fitenss_profiles.png 750w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fitenss_profiles-169x300.png 169w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fitenss_profiles-576x1024.png 576w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><b>3) <\/b><b>Tap on the right hashtags<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to be popular on Instagram, you need to nail the hashtags game. Hundreds and thousands of fitness related hashtags are trending on Instagram. Using the relevant hashtags along with your Instagram posts will make your content more discoverable and also help in making them trend. \u00a0Try to search for popular fitness-related hashtags on Instagram and make note of the number of people using those hashtags before you pick them for your posts.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Tip: Try to look for keywords like #fitness, #workout, #training, #weightloss and others to add more fire to your Instagram posts.<\/span><\/em><\/p>\n<p><img decoding=\"async\" class=\"wp-image-40732 size-full aligncenter\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fitness_tag.png\" alt=\"\" width=\"750\" height=\"1334\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fitness_tag.png 750w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fitness_tag-169x300.png 169w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fitness_tag-576x1024.png 576w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2><b>4) Make use of Instagram\u2019s amazing features<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The best part about Instagram is that it has so many exciting features! This gives you the choice of creating various types of Instagram posts, each having their own appeal. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, <\/span><b>Instagram stories,<\/b><span style=\"font-weight: 400;\"> which are brief pictures or videos with a 24 hrs lifespan, are quite popular among users. Almost 300 million users use this feature on daily basis!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make your stories more fun, you can either make a <\/span><b>boomerang<\/b><span style=\"font-weight: 400;\"> to make a video clip playback and forth, or, make a video play backward with <\/span><b>rewind<\/b><span style=\"font-weight: 400;\">, or live zoom in on an object with <\/span><b>super zoom <\/b><span style=\"font-weight: 400;\">for your video stories. <\/span><\/p>\n<p><b>Ever wondered how to go live on Instagram? <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Instagram live is what everyone\u2019s talking about! It\u2019s a built-in feature of Instagram Stories, which lets you share live videos with your followers publicly or privately. It\u2019s very easy to go live on Instagram &#8211; just swipe right from your Instagram feed to activate your phone camera and tap on the \u2018start live video\u2019 option. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, apart from sharing pictures and videos, don\u2019t forget to use Instagram Stories to create and share more exciting content with your followers. <\/span><\/p>\n<h2><b>5) Types of fitness posts you can share<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to the different kinds of content you can create and share on your fitness studio\u2019s Instagram page, there are a lot of amazing ideas to pick from.<\/span><\/p>\n<ul>\n<li><b>Share fitness videos:<span style=\"font-weight: 400;\"> Start sharing videos and pictures of clients working out at your fitness studio. Try to get creative with these posts and you\u2019ll see how they can help you earn new followers on Instagram!<\/span><\/b><\/li>\n<li><b>Posts about your trainers:<span style=\"font-weight: 400;\"> Share pictures or videos to introduce your trainers. When prospective clients get to view information about your qualified trainers, it will drive them to take interest in your fitness studio and contact you. <\/span><\/b><\/li>\n<li><b>Post before and after images: <span style=\"font-weight: 400;\">There\u2019s no better testimonial than a <em>before and after<\/em>\u00a0picture of clients who\u2019ve really benefited from joining your fitness studio. Share a comparative picture of them and write about their success story. Don\u2019t forget to tag them on your posts and seek their permission before doing so. This will act as a big motivation for your prospective clients and might easily convince them to pick you as their fitness partner.<\/span><\/b><\/li>\n<li><b>Motivational posts:<span style=\"font-weight: 400;\"> Instagram users love to see posts about fitness inspiration! Try to share a post with a thoughtful quote and picture that inspires users to drag themselves out of their bed and head to the gym.<\/span><\/b><\/li>\n<li><b>Informative posts: <span style=\"font-weight: 400;\">Another great form of content is creating useful health and fitness tips with your followers. These can be short posts that can add value to your followers\u2019 lives. For example, you can share a quick post about what to avoid after strength training or what\u2019s the correct posture for squats.<\/span><\/b><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\" wp-image-19085 aligncenter\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/Image_04.png\" alt=\"\" width=\"593\" height=\"1055\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/Image_04.png 750w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/Image_04-169x300.png 169w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/01\/Image_04-576x1024.png 576w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/p>\n<h2><b>6) Interact with your followers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Lastly, do not forget to engage with your followers. Don\u2019t make your Instagram posts a monologue.<\/span><\/p>\n<h3><b>Here is a simple list of DOs for Instagram advertising<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct message your followers to answer their queries on time.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share posts with questions or ask your followers to comment on your posts with their views. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Try adding a CTA (call-to-action) at the end of each post you share.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Encourage Instagrammers to share their fitness selfies with you and start a hashtag trend.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more you engage with your followers, the more you win on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from these six tips, you can also go for paid Instagram advertising for your business. Using attractive advertisements on Instagram is another way to reach out to your target audiences and grow your business.<\/span><\/p>\n<h3><b>Want to explore other ways of promoting your business?<\/b><\/h3>\n<h2><span style=\"font-weight: 400;\">Double tap on Birdeye.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Birdeye\u2019s robust features like <\/span><a href=\"https:\/\/birdeye.com\/social-media-engagement\/\"><span style=\"font-weight: 400;\">social engagement<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/birdeye.com\/social-media-publishing\/\"><span style=\"font-weight: 400;\">social publishing<\/span><\/a><span style=\"font-weight: 400;\"> allow you to manage your social media posts, respond to them through a single dashboard and schedule multiple posts in advance.<\/span><\/p>\n<p>Watch a free Birdeye demo today.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>If you want to promote your fitness studio and reach out to the millennials, Instagram is an extremely engaging platform to explore. With 500 million daily active users already accessing the mobile app to create and share various images from their daily lives, Instagram is becoming a popular marketing destination for businesses.\u00a0 This is especially [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":19077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-18932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Instagram advertising tips for fitness studios I Birdeye<\/title>\n<meta name=\"description\" content=\"Instagram advertising is an extremely engaging platform to promote fitness studios. 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