{"id":19279,"date":"2018-02-14T19:03:22","date_gmt":"2018-02-14T19:03:22","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=19279"},"modified":"2024-02-05T00:40:25","modified_gmt":"2024-02-05T08:40:25","slug":"leverage-consumer-reviews","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/leverage-consumer-reviews\/","title":{"rendered":"Consumer Reviews &#8211; 6 Creative Ways to Use Them"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/birdeye.com\/blog\/positive-review-examples\/\">positive customer review<\/a> can really make your day. It&#8217;s a great feeling to know that your hard work is paying off and being noticed. Along with <\/span><span style=\"font-weight: 400;\">online review management<\/span><span style=\"font-weight: 400;\">, understanding how you can make the most of your consumer reviews to generate more business can result in even more great days. <\/span><\/p>\n\n\n\n<p><strong>Here are 6 creative ways to make the most of your consumer reviews and get more business:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start discussions on social media<\/li>\n\n\n\n<li>Use online reviews in online ads<\/li>\n\n\n\n<li>Add reviews to offline marketing material<\/li>\n\n\n\n<li>Creative videos about your team<\/li>\n\n\n\n<li>Write blog posts<\/li>\n\n\n\n<li>Use reviews to improve your business<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consumer-reviews-use-them-in-these-6-interesting-ways\">Consumer Reviews &#8211; Use Them In These 6 Interesting Ways<\/h2>\n\n\n\n<h3 class=\"has-large-font-size wp-block-heading\">1. Start discussions on social media<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Some positive reviews are elaborate and provide feedback in a very descriptive way. Maybe you helped your patient have a fantastic cosmetic surgery experience or rescued your customer while they were stranded on the road. When customers write reviews about such experiences, they deserve more appreciation and attention.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-19285 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"709\" height=\"267\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/02\/pennsylvania_center_for_dental_excellence_-_Google_Search_-_2018-02-14_11.02.08.png\" alt=\"review response\" class=\"wp-image-19285\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/02\/pennsylvania_center_for_dental_excellence_-_Google_Search_-_2018-02-14_11.02.08.png 709w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/02\/pennsylvania_center_for_dental_excellence_-_Google_Search_-_2018-02-14_11.02.08-300x113.png 300w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><figcaption class=\"wp-element-caption\">Source: Google &#8211; Pennsylvania center for dental excellence<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Ensure that you share these types of reviews on your social media websites and publically thank the customer. Remember to be tactful with the information you share. If you are talking about a medical patient\u2019s experience, don\u2019t forget to <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/birdeye.com\/blog\/hipaa-guidelines\/\">abide by the HIPAA guidelines<\/a>.<\/span><\/p>\n\n\n\n<h3 class=\"has-large-font-size wp-block-heading\" id=\"h-2-use-online-reviews-in-online-ads\">2. Use online reviews in online ads<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">While impactful copy and compelling images can do wonders to attract customers, well-placed social proof (aka testimonials) take your ad to the next level. Prospective customers will be able to connect with existing patients and are more likely to buy your products or services. Use the highest-rated, positive reviews to draw more first-time visitors.<\/span><\/p>\n\n\n\n<p>Here&#8217;s an example of how you can make the best use of a customer review to draw more visitors to your online ad:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"300\" height=\"290\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/02\/Example_1-300x290.png\" alt=\"reviews in ad\" class=\"wp-image-19280\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/02\/Example_1-300x290.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/02\/Example_1-24x24.png 24w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/02\/Example_1.png 491w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h3 class=\"has-large-font-size wp-block-heading\" id=\"h-3-add-reviews-to-offline-marketing-material\">3. Add reviews to offline marketing material<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">In addition to adding consumer reviews in online ads, you can also include them in your marketing collateral. If you are planning to create a mailer, brochure or flier, add consumer reviews and the web link to them online. Leveraging your customer feedback can do wonders for your business!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you are planning to send postcards to your customers, don\u2019t forget to add snippets of your best consumer reviews. It will not only add substance to your direct mail but is also a social proof and source of interest for a prospective customer. Try to include great consumer reviews in all your marketing collateral.<\/span><\/p>\n\n\n\n<h3 class=\"has-large-font-size wp-block-heading\" id=\"h-4-create-videos-about-your-team\">4. Create videos about your team<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If a customer has had a great experience with your staff, they may mention the employee\u2019s name in their feedback. Make the most of such reviews by showcasing them in the best possible ways. An excellent way to get the most from these reviews is by making short videos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are some ideas you can use to create videos highlighting your team\u2019s achievements:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Let the tagged employee read out their review, thank the customer and narrate the story behind the great feedback.<\/span><\/li>\n\n\n\n<li>Read out the review to the tagged employee and capture their reaction.<\/li>\n\n\n\n<li>Do a 30-second video thanking the customers for the wonderful words and for taking the time to write the review.<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Though the video will take time and effort, it\u2019s worth it. Like reviews, video links and videos are great resources for boosting search engine visibility.<\/span><\/p>\n\n\n\n<h3 class=\"has-large-font-size wp-block-heading\" id=\"h-5-write-blog-posts\">5. Write blog posts<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You may notice your customers mentioning specific products or services in their feedback. That probably also means that other customers would want to know more about these products. Take this opportunity to create an informative blog post about those specific products and services, and link them back to your reviews. Prospective customers will get to know more about your products and services, and at the same time, reviews by existing customers will help them make an informed decision.<\/span><\/p>\n\n\n\n<h3 class=\"has-large-font-size wp-block-heading\" id=\"h-6-use-reviews-to-improve-your-business\">6. Use reviews to improve your business<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to see how your business is performing, consumer reviews can provide valuable insights. It&#8217;s essential to actively <a href=\"https:\/\/birdeye.com\/blog\/how-to-ask-customers-for-reviews\/\">ask customers for reviews<\/a>, as the more positive reviews<\/span> <span style=\"font-weight: 400;\">your business has the higher your chances of ranking among your best competitors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Reviews like the one below help a great deal in understanding your business\u2019s strengths and weaknesses. Using this customer feedback, you can work towards improving areas where your business is lagging behind your competitors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Though consumer\u00a0reviews are incredibly important, they are usually underutilized. By actively <\/span>employing effective <a href=\"https:\/\/birdeye.com\/blog\/review-generation\/\">review generation<\/a> strategies<span style=\"font-weight: 400;\"> will help you get new customer reviews to your business. Proper use can increase <a href=\"https:\/\/birdeye.com\/blog\/winning-customer-engagement-strategy\/\">customer engagement<\/a>, help you build loyalty with your existing customers, and attract new customers.<\/span><br>Using <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">online review management<\/a> platform like Birdeye can also help you improve reviews on various review sites and increasing your business&#8217;s online visibility.<span style=\"font-weight: 400;\"> By using some of these creative ideas, you can begin to get the most out of your consumer reviews.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-more-positive-reviews-with-birdeye\">Get more positive reviews with Birdeye<\/h2>\n\n\n\n<p>Birdeye is a <a href=\"https:\/\/birdeye.com\/blog\/customer-experience\/\">customer experience<\/a> and <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management<\/a> solution that comes with tools that help you generate more reviews from your customers. Birdeye integrates easily into most CRMs, CMS, and accounting software to automate the review collection process, and sends your customers a review request either during or after a service or purchase. You can when you want to send the review request, whether it is after a transaction or before it.<\/p>\n\n\n\n<p>Want to see how Birdeye can help you generate a steady stream of positive reviews for your business? Watch a demo now.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A positive customer review can really make your day. It&#8217;s a great feeling to know that your hard work is paying off and being noticed. Along with online review management, understanding how you can make the most of your consumer reviews to generate more business can result in even more great days. Here are 6 [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":19284,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8550],"tags":[],"class_list":["post-19279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer Reviews - 6 Creative ways you can use them | Birdeye<\/title>\n<meta name=\"description\" content=\"Consumers trust reviews. 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