{"id":19343,"date":"2018-02-18T08:46:30","date_gmt":"2018-02-18T08:46:30","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=19343"},"modified":"2024-02-05T00:40:24","modified_gmt":"2024-02-05T08:40:24","slug":"social-media-marketing-mistakes-realtors","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/social-media-marketing-mistakes-realtors\/","title":{"rendered":"Social media marketing mistakes realtors must avoid"},"content":{"rendered":"\n<p>Social media marketing is growing rapidly within the real estate industry. While agents are excited to create social media profiles on multiple platforms initially, they may not fully understand what will make their profile shine, and what will scare customers away. Here is a list of social media marketing mistakes realtors must avoid while building their social media marketing strategy and interacting with customers:<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-5-social-media-marketing-sins\" data-level=\"2\">5 Social Media Marketing Sins<\/a><ul><li><a href=\"#h-1-making-yourself-the-star\" data-level=\"3\">1.\u00a0Making yourself the star<\/a><\/li><li><a href=\"#h-2-posting-unsuitable-comments\" data-level=\"3\">2. Posting unsuitable comments<\/a><\/li><li><a href=\"#h-3-over-promoting-your-business\" data-level=\"3\">3.\u00a0Over-promoting your business<\/a><\/li><li><a href=\"#h-4-burying-people-with-information\" data-level=\"3\">4.\u00a0Burying people with information<\/a><\/li><li><a href=\"#h-5-unoriginal-content\" data-level=\"3\">5.\u00a0Unoriginal content<\/a><\/li><\/ul><\/li><li><a href=\"#h-master-your-social-media-marketing-today\" data-level=\"2\">Master your social media marketing today<\/a><\/li><\/ul><\/div>\n\n\n\n<p>Before we take deep dive into some of the common mistakes, learn about what Real Estate Agent and Coach Aaron Novella of Keller Williams and his team are doing right!&nbsp;Discover how Novella leveraged Birdege text messaging to engage clients personally, adding to their overall experience. Texting allowed him and his team to gain a clear advantage over competitors by providing a real-time, seamless, and highly effective communication process.<\/p>\n\n\n\n<div id=\"birdeye-youtube-3vQ_mpXZcE0\" class=\"ytvideo-container\"><\/div>\n<script>\n  var youtube = document.getElementById(\"birdeye-youtube-3vQ_mpXZcE0\"); \n  var img = document.createElement(\"img\");\n  img.setAttribute(\"src\", \"https:\/\/i.ytimg.com\/vi\/3vQ_mpXZcE0\/maxresdefault.jpg\");\n  img.setAttribute(\"class\", \"be-yt-thumb\");\n  img.setAttribute(\"width\", \"815\");\n  img.setAttribute(\"height\", \"458\");\n  img.setAttribute(\"alt\", \"Youtube Google Review complete guide\");\n  \n  var playIcon  = document.createElement(\"div\");\n  playIcon.setAttribute(\"class\",\"play-icon\"); \/\/to add play icon on top of the image\n\n  var playBtn  = document.createElement(\"div\");\n  playBtn.setAttribute(\"class\",\"play-btn\");\n  var iconWrapper  = document.createElement(\"i\");\n  iconWrapper.setAttribute(\"class\",\"icon-wrapper\");\n\n  var iconImage = document.createElement(\"img\");\n  iconImage.setAttribute(\"src\", \"https:\/\/cdn2.birdeye.com\/version2\/v3\/components\/video\/play-btn-transparent.svg\");\n  iconImage.setAttribute(\"width\", \"80\");\n  iconImage.setAttribute(\"height\", \"80\");\n  iconImage.setAttribute(\"alt\", \"Google Reviews Video play icon\");\n\n  youtube.appendChild(img);\n  iconWrapper.appendChild(iconImage);\n  playBtn.appendChild(iconWrapper);\n  playIcon.appendChild(playBtn);\n  youtube.appendChild(playIcon);\n  \n  \/\/ Attach an onclick event to the YouTube Thumbnail\n  youtube.onclick = function() {\n \n    \/\/ Create an iFrame with autoplay set to true\n    var iframe = document.createElement(\"iframe\");\n    iframe.setAttribute(\"src\", \"https:\/\/www.youtube.com\/embed\/3vQ_mpXZcE0?rel=0&modestbranding=1&autohide=1&showinfo=0&controls=0&autoplay=1&border=0&wmode=opaque&enablejsapi=1\"); \n    var iframeWidth = document.querySelector('.ytvideo-container').clientWidth;\n    var iframeHeight = document.querySelector('.ytvideo-container').clientHeight;\n    iframe.setAttribute(\"style\", \"width:\"+ iframeWidth + \"px;height:\" + iframeHeight + \"px\");\n    iframe.setAttribute(\"allow\", \"autoplay\");\n\n    \/\/ Replace the YouTube thumbnail with YouTube HTML5 Player\n    this.parentNode.replaceChild(iframe, this);\n  }; \n<\/script>\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Aaron Novello, Real Estate agent and coach at Keller Williams | Birdeye Customer Case Study\",\n  \"description\": \"Aaron Novello, Real Estate agent & coach at Keller Williams talks about how Birdeye Messaging has taken the communication between him and his clients to the next level. He talks about how it allows him to connect with them in real-time and helps him take his game to the next level.  Learn more about Birdeye Messaging and how it can help your business: https:\/\/birdeye.com\/messaging\/\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/3vQ_mpXZcE0\/default.jpg\",\n  \"uploadDate\": \"2021-08-26T18:41:58Z\",\n  \"duration\": \"PT1M10S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/3vQ_mpXZcE0\",\n  \"interactionCount\": \"658\"\n}<\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-social-media-marketing-sins\">5 Social Media Marketing Sins<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-making-yourself-the-star\">1.&nbsp;Making yourself the star<\/h3>\n\n\n\n<p>Most clients like charismatic Realtors, but it\u2019s the property or the sale that should be the center of attention. Try to show appreciation for your clients. Sharing a picture of happy clients in front of their new home (or a home they just sold) makes them the star and shows that you focus on satisfying your clients\u2019 needs. If you are only focused on yourself, you risk giving the customer the impression that you care more about yourself and less about would not be interested in getting them the best deal on their dream home.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/how-to-be-the-buyer-s-choice-in-a-seller-s-market\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-be-the-buyers-choice-in-a-sellers-market.jpg\" alt=\"Realtor Communication checklist \" class=\"wp-image-28209\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-posting-unsuitable-comments\">2. Posting unsuitable comments<\/h3>\n\n\n\n<p>It can be easy to offend people online, so vigilant to avoid posting anything that might be seen as inappropriate. You might mean something as a joke, but if it\u2019s forwarded and loses the context, it could hurt your reputation. If you have to think twice before sharing something on social media, you should probably just delete it. When it comes to your business, it is always better to be safe than sorry. Another way you make sure you are monitoring customer sentiment and preserving your social reputation is through social listening! Learn more about that here:\u00a0<a href=\"https:\/\/birdeye.com\/blog\/social-listening\/\">Getting started with social media listening.<\/a><gwmw style=\"display:none;\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"250\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BlogAd_2_600px2.jpeg\" alt=\"\" class=\"wp-image-40076\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BlogAd_2_600px2.jpeg 600w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/BlogAd_2_600px2-300x125.jpeg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-over-promoting-your-business\">3.&nbsp;Over-promoting your business<\/h3>\n\n\n\n<p>Avoid continually posting promotions, along with making it seem like you care less about customers, it can come across as spammy. It\u2019s always a good idea to share information about a new listing or a listing that just had a price drop, but continually promoting the same property can become annoying. By crowding your timeline with promotional posts, your followers may lose interest and choose to unfollow you. Instead, create a mix of content that includes blog posts and infographics along with any promotional message. Imagine you got 4 emails a day all about new listings, you would get overwhelmed fast and would unsubscribe. It is similar to your social media marketing strategy. You need to make sure you have a mix of thought leadership content, exciting new listings, helpful links, and customer stories.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-burying-people-with-information\">4.&nbsp;Burying people with information<\/h3>\n\n\n\n<p>Along with keeping your content customer focused and different, you should be conscious of how many times a day you should post. This takes testing! Try one or two a day to start and test how your followers engaged. Along with how many times a day you should post, you should consider your profile itself. Don\u2019t try to stuff your social media bio with unnecessary details. Make sure the information provided is correct, and sales numbers are accurate. Of course, accuracy also applies to pictures of properties your list and you\u2019ll want to conform to the National Association of Realtors (NAR) Code of ethics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-unoriginal-content\">5.&nbsp;Unoriginal content<\/h3>\n\n\n\n<p>Copying other people\u2019s content is a big&nbsp;social media marketing mistake.&nbsp;If you love the work of other real estate experts or publications, retweet or reshare some of their best works. Otherwise, your site and social media marketing channels should showcase original content directed to those who are looking to buy and sell property in your market. The content you create yourself to highlight who you are and what you offer will help establish a professional brand that generates real estate leads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-master-your-social-media-marketing-today\">Master your social media marketing today<\/h2>\n\n\n\n<p>By consistently responding to social channel followers, you can improve your <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management<\/a>. To learn how you can respond to social comments and reviews from one control panel, read more about Birdeye \u2019s social<a href=\"https:\/\/birdeye.com\/social-media-engagement\/\"> engagement<\/a> tool. Continue learning about the do&#8217;s and don&#8217;ts of online reputation.\u00a0<gwmw style=\"display:none;\"><\/p>\n\n\n\n<p>Since you are here, you can also discover the importance of <a href=\"https:\/\/birdeye.com\/blog\/realtor-ratings\/\">realtor ratings <\/a>and review sites.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" data-type=\"re-block\" data-name=\"regular_getmorereviews_26263_banner\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/get-more-reviews-without-spending-hours-online\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-reviews-without-spending-hours-online-CTA.png\" alt=\"\" class=\"wp-image-26262\" data-clicktag=\"regular_getmorereviews_26263_banner\"\/><\/a><\/figure>\n\n\n\n<pre class=\"wp-block-code be-related-topics-hub\"><code>\n        <p>This blog post is part of our <a href=\"https:\/\/birdeye.com\/blog\/social-media-management\/\">Social Media Management<\/a> Guide <\/p>\n      <span style=\"background-color: initial;\">           <\/span>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-engagement\/\">How to use social media engagement for more leads<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-advertising\/\">The complete guide to navigating social media advertising<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-strategy\/\">Reinforce your brand value with a social media strategy<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-listening\/\">Social listening: Why it matters, how to get started, plus tips<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-manager\/\">Why your business needs a social media manager<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-metrics\/\">13 Social media metrics you should be tracking<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-analytics\/\">Social media analytics: Definition, types, and importance<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-reviews\/\">Social media reviews: What you need to know in 2023<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-contest\/\">9 Social media contest and giveaway ideas that work<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/decoding-social-media-algorithms-to-help-you-rank\/\">Decoding social media algorithms to help you rank<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-for-business\/\">Top benefits and tips of social media for business<span style=\"background-color: initial;\">    <\/span><\/a><\/li><\/ul>\n\n<\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing is growing rapidly within the real estate industry. While agents are excited to create social media profiles on multiple platforms initially, they may not fully understand what will make their profile shine, and what will scare customers away. Here is a list of social media marketing mistakes realtors must avoid while building [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":19443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10548],"tags":[],"class_list":["post-19343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media marketing mistakes realtors must avoid I Birdeye<\/title>\n<meta name=\"description\" content=\"In our blog, we list several social media marketing mistakes realtors must avoid while building their social media strategy. \u2713 Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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