{"id":19676,"date":"2018-03-28T21:36:06","date_gmt":"2018-03-28T21:36:06","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=19676"},"modified":"2024-02-05T00:40:24","modified_gmt":"2024-02-05T08:40:24","slug":"facebook-business-page","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/facebook-business-page\/","title":{"rendered":"11 Useful Facebook Business Page Tips"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Facebook business page &#8211; With over 2 billion active users, Facebook dominates the social market. It is the most popular social network, owning 77% of all social logins. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">What can you accomplish with a strong Facebook business page? You can get more page visitors, engage with your audience, drive them to your business website and convert them into potential leads, to name a few. To do any of this, however, you need to have a comprehensive strategy in place. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this blog post, we will cover some important steps you can take to make sure you are using your Facebook business page to your advantage.<\/span><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-why-facebook-is-important-for-your-business\" data-level=\"2\">Why Facebook is important for your business<\/a><\/li><li><a href=\"#h-creating-a-facebook-business-page\" data-level=\"2\">Creating a Facebook Business Page<\/a><\/li><li><a href=\"#h-11-useful-facebook-business-page-tips\" data-level=\"2\">11 Useful Facebook Business Page Tips<\/a><ul><li><a href=\"#h-1-remember-it-is-a-business-page-not-a-private-profile\" data-level=\"3\">1. Remember it is a business page, not a private profile<\/a><\/li><li><a href=\"#h-2-use-a-high-quality-profile-image-and-eye-catching-cover-photo\" data-level=\"3\">2. Use a high-quality profile image and eye-catching cover photo<\/a><ul><li><a href=\"#h-profile-image\" data-level=\"4\">Profile image<\/a><\/li><li><a href=\"#h-cover-photo\" data-level=\"4\">Cover Photo<\/a><\/li><\/ul><\/li><li><a href=\"#h-3-optimize-the-about-us-section\" data-level=\"3\">3. Optimize the \u201cAbout Us\u201d section<\/a><\/li><li><a href=\"#h-4-add-a-relevant-call-to-action-button\" data-level=\"3\">4.\u00a0Add a relevant \u201cCall to Action\u201d button<\/a><\/li><li><a href=\"#h-5-post-at-the-most-ideal-time-for-your-audience\" data-level=\"3\">5.\u00a0Post at the most ideal time for your audience<\/a><\/li><li><a href=\"#h-6-post-informative-and-engaging-blog-content\" data-level=\"3\">6.\u00a0Post informative and engaging blog content<\/a><\/li><li><a href=\"#h-7-post-compelling-visual-content\" data-level=\"3\">7.\u00a0Post compelling visual content<\/a><\/li><li><a href=\"#h-8-leverage-facebook-insights\" data-level=\"3\">8.\u00a0Leverage Facebook Insights<\/a><\/li><li><a href=\"#h-9-pick-the-right-advertising-tools\" data-level=\"3\">9.\u00a0Pick the right advertising tools<\/a><\/li><li><a href=\"#h-10-make-the-most-of-facebook-messenger\" data-level=\"3\">10.\u00a0Make the most of Facebook Messenger<\/a><\/li><li><a href=\"#h-11-integrate-facebook-reviews\" data-level=\"3\">11.\u00a0Integrate Facebook reviews<\/a><\/li><\/ul><\/li><li><a href=\"#h-effectively-manage-your-facebook-business-page-with-birdeye\" data-level=\"2\">Effectively Manage Your Facebook Business Page with Birdeye <\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-facebook-is-important-for-your-business\"><b>Why Facebook is important for your business<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook is popular, of course, but exactly how popular? Here are some important stats:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">68% of American adults use Facebook as compared to only 28% for Instagram, which is the second most popular social network in the US<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average time spent by an adult on Facebook is more than 25 minutes per day <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">96% of social media marketers report higher ROI from Facebook is than from all other social media networks <\/span><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-a-facebook-business-page\"><b>Creating a Facebook Business Page<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you haven\u2019t set up a Facebook page already, now is a perfect time. It\u2019s super easy &#8212; you can get the page ready in just a few clicks!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Follow the steps below to create a Facebook page for your business:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using your personal Facebook account, click on the arrow on the top right side of the page, pick the option \u201ccreate page\u201d from the drop-down list.<\/span><\/span><\/span><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/create-page.png\" alt=\"personal Facebook dropdown\" class=\"wp-image-30654\" width=\"284\" height=\"172\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the relevant business category for your Facebook page.<\/span><\/span><\/li><li><span style=\"font-weight: 400;\">Choose your industry and fill in your basic business details, including your contact information.<\/span><\/li><li><span style=\"font-weight: 400;\">That\u2019s it! You\u2019re done! Now start optimizing the page to get traffic.<\/span><\/li><\/ul>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/help\/135275340210354?ref=CR\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">Click here<\/span><\/a><span style=\"font-weight: 400;\"> to start creating your Facebook page.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-11-useful-facebook-business-page-tips\"><b>11 Useful Facebook Business Page Tips<\/b><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-business-page-1024x512.jpg\" alt=\"facebook business page tips\" class=\"wp-image-30655\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-business-page-1024x512.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-business-page-300x150.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-business-page-768x384.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-business-page-810x405.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-business-page-1140x570.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-business-page.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Using our own company Facebook page as an example, we\u2019ll walk you through some simple Facebook business page tips that will help you master the art of Facebook pages<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-remember-it-is-a-business-page-not-a-private-profile\">1. Remember it is a business page, not a private profile<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You may have come across entrepreneurs or professionals who\u2019ve created a private profile for their brand instead of a Facebook business page. Not only is this not a great idea, it is actually disadvantageous. They miss out on a variety of content creation tools, paid promotional activities, and useful analytics that comes with a Facebook business page. Moreover, a private profile will require you to send separate friend requests and have them accepted in order to engage with customers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-use-a-high-quality-profile-image-and-eye-catching-cover-photo\">2. Use a high-quality profile image and eye-catching cover photo<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The first and most important thing after creating a Facebook business page is to upload a high-quality profile and cover pictures. Adhere to the <\/span><a href=\"https:\/\/www.facebook.com\/policies\/pages_groups_events\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">Facebook\u2019s guidelines<\/span><\/a><span style=\"font-weight: 400;\"> on size. These are the recommended sizes that you can use:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Profile picture: 170 x 170 pixels for desktop and 128 x 128 pixels for mobile devices<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cover photo: 820 x 312 pixels for desktop and 640 x 360 pixels for mobile devices<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post image: 1200 x 900 pixels<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post link image: 1200 x 628 pixels<\/span><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-image-specs-1024x512-1.jpeg\" alt=\"\" class=\"wp-image-40801\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-image-specs-1024x512-1.jpeg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-image-specs-1024x512-1-300x150.jpeg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-image-specs-1024x512-1-768x384.jpeg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-image-specs-1024x512-1-810x405.jpeg 810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-profile-image\"><strong>Profile image<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Choose a profile picture that is easy to recognize. It can be your company logo or anything that connects well with your brand. Being easily recognized is important for being found in a Facebook search.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"221\" height=\"300\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_FacebookBusinessPage_ContentImage_2.png\" alt=\"profile picture \" class=\"wp-image-30656\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cover-photo\"><strong>Cover Photo<\/strong><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Use a cover image that captures the essence of your business, sparks interest for new visitors and encourages them to learn more about your services or products.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"831\" height=\"369\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/FacebookBlog_3.png\" alt=\"Facebook cover photo \" class=\"wp-image-19687\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/FacebookBlog_3.png 831w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/FacebookBlog_3-300x133.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/FacebookBlog_3-768x341.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/FacebookBlog_3-810x360.png 810w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of an engaging Facebook cover photo.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-optimize-the-about-us-section\">3. Optimize the \u201cAbout Us\u201d section<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your \u201cAbout Us\u201d section is the first space visitors will look when they land on your Facebook business page. Provide a short and crisp description of your business, locations, and services or products you offer. Use high-traffic keywords for your business in the description. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Mention your business <\/span><span style=\"font-weight: 400;\">hours clearly, complete the contact information section and provide a link to your business website.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"389\" height=\"409\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/FacebookBlog_4png.png\" alt=\"Facebook About Us \" class=\"wp-image-19688\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/FacebookBlog_4png.png 389w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/FacebookBlog_4png-285x300.png 285w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/FacebookBlog_4png-24x24.png 24w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-add-a-relevant-call-to-action-button\">4.&nbsp;Add a relevant \u201cCall to Action\u201d button<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook added a very useful feature in December 2014 \u2013 the call to action button. You can add it to your Facebook business page and direct customers to your website, a landing page, a contact form or a Youtube video. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can pick from seven pre-designed custom call-to-action buttons such as \u201cSign Up\u201d, \u201cShop Now\u201d, \u201cContact Us\u201d, \u201cBook Now\u201d, \u201cUse App\u201d, \u201cPlay Game\u201d, or \u201cWatch Video\u201d.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"367\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-cta-1024x367.png\" alt=\"facebook cta\" class=\"wp-image-30657\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-cta-1024x367.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-cta-300x108.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-cta-768x276.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-cta-810x291.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/fb-cta.png 1045w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-post-at-the-most-ideal-time-for-your-audience\">5.&nbsp;Post at the most ideal time for your audience<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">What is the most ideal time to post on Facebook? There is no perfect universal answer. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, different days and times might generate more user engagement for different businesses. The best time depends on your target audience, the predominant time zones, the type of content you&#8217;re posting, and your own business goals. Try out various posting schedules to identify the perfect time for your business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here\u2019s <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/best-times-post-pin-tweet-social-media-infographic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">some data<\/span><\/a><span style=\"font-weight: 400;\"> that talks about the best time to post on Facebook:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The most ideal time to post on Facebook is 3:00 PM on Wednesday. Other favorable timings are 12:00 to 1:00 PM on Saturdays and Sundays, and 1:00 to 4:00 PM on Thursdays and Fridays. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The engagement rates are greater on Thursdays and Fridays, as compared to the rest of the week.<\/span><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-post-informative-and-engaging-blog-content\">6.&nbsp;Post informative and engaging blog content<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Don&#8217;t post just for the sake of posting. Content without substance comes across as spammy, and will only drive customers to your page to click &#8220;Unfollow&#8221;. Instead, make sure the content you post on your Facebook business page contains helpful information that might enhance your target customer&#8217;s day, answer a question, or make them want to know more. A safe place to start is by sharing your best blog posts and articles from industry throught leaders.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-post-compelling-visual-content\">7.&nbsp;Post compelling visual content<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Research shows that Facebook page with visual posts sees 2.3x more engagement than those without images. Therefore, posting content with images should be a part of your Facebook business page building strategy. A powerful strategy will include videos, images, infographics or screenshots. They will automatically get added to the photos and videos tabs which are a part of your Facebook page.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"496\" height=\"394\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_FacebookBusinessPage_ContentImage_1.png\" alt=\"Facebook Images\" class=\"wp-image-30659\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_FacebookBusinessPage_ContentImage_1.png 496w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog_FacebookBusinessPage_ContentImage_1-300x238.png 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-leverage-facebook-insights\">8.&nbsp;Leverage Facebook Insights<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook Insights is Facebook&#8217;s in-house analytics tool that helps you estimate and analyze your Facebook presence. The toolkit presents Facebook page administrators with analytics data around their page visits and user engagement, which can help you learn which content works best for your fans. Using <\/span><a href=\"https:\/\/www.facebook.com\/index.php?next=https%3A%2F%2Fwww.facebook.com%2Finsights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">this link<\/span><\/a><span style=\"font-weight: 400;\"> you can view your Facebook page insights.<br><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"822\" height=\"631\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/facebook_INSIGHTS.png\" alt=\"\" class=\"wp-image-40803\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/facebook_INSIGHTS.png 822w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/facebook_INSIGHTS-300x230.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/facebook_INSIGHTS-768x590.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/facebook_INSIGHTS-810x622.png 810w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-pick-the-right-advertising-tools\">9.&nbsp;Pick the right advertising tools<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Facebook\u2019s advertising tool, the Ads Manager works well for most of the companies. Based on the size of your company and the number of ads you plan to create, you can create effective ad campaigns for your brand. With Facebook ads, you can target specific audiences and get more likes, shares, post boosts, news feed publicity and leads on your Facebook business page. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Launching a single campaign won&#8217;t deliver all the results you need. In order to continuously attract new audiences, optimize your ads, and learn whether Facebook advertising is working at all for your business, you need to run multiple campaigns to test what resonates most.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Try testing 10-15 versions of a single ad campaign.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1005\" height=\"530\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-27-at-1.29.41-PM.png\" alt=\"Facebook ad campaign \" class=\"wp-image-19743\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-27-at-1.29.41-PM.png 1005w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-27-at-1.29.41-PM-300x158.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-27-at-1.29.41-PM-768x405.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-27-at-1.29.41-PM-810x427.png 810w\" sizes=\"(max-width: 1005px) 100vw, 1005px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-make-the-most-of-facebook-messenger\">10.&nbsp;Make the most of Facebook Messenger<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Did you know? You can easily connect <a href=\"https:\/\/birdeye.com\/blog\/facebook-messenger-marketing-a-guide-for-small-businesses\/\">Facebook Messenger<\/a> to your Facebook business page and let your users make the most of it stay to connected with your business. <\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/assets.ctfassets.net\/2fcg2lkzxw1t\/5l4ljDXMvSKkqiU64akoOW\/cab0836a76d892bb4a654a4dbd16d4e6\/Twilio_-_Messaging_Consumer_Survey_Report_FINAL.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">89% of users<\/span><\/a><span style=\"font-weight: 400;\"> prefer to engage with a business using a messaging app. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is how to add the Facebook Messenger tab to your Facebook business page:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on the \u201cSettings\u201d options on the top right of the Facebook page.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On the \u201cGeneral Tab\u201d, choose \u201cMessages\u201d. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Check the box that says \u2013 Allow people to contact my Page privately by showing the message button.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once you\u2019re done, save the changes.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">As soon as&nbsp;<\/span>the Facebook Messenger is connected to your Facebook page, create a smart strategy to combat the messages that come from your users. Have a full-proof plan in place to respond to all your customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-integrate-facebook-reviews\">11.&nbsp;Integrate Facebook reviews<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Online reviews are a wonderful tool to gather feedback from your customers. They not only help you rank higher in search results, but also convince potential customers to choose your business. To start gathering <a href=\"https:\/\/birdeye.com\/reviews\/\" data-type=\"URL\" data-id=\"https:\/\/birdeye.com\/reviews\/\">reviews<\/a> on your Facebook business page, here what you can do:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Click on the \u201cSettings\u201d options on the top right of the Facebook page.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">From the left column, choose \u201cEdit Page\u201d.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find the \u201cAdd Tab\u201d button and click on it. <\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose the \u201cReviews\u201d tab and click on \u201cAdd Tab\u201d.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember that it is important to continuously monitor and respond to your business\u2019 <a href=\"https:\/\/birdeye.com\/blog\/facebook-reviews\/\">Facebook reviews<\/a>.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"608\" height=\"364\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-27-at-1.41.57-PM.png\" alt=\"Facebook reviews tab\" class=\"wp-image-19747\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-27-at-1.41.57-PM.png 608w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-27-at-1.41.57-PM-300x180.png 300w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-effectively-manage-your-facebook-business-page-with-birdeye\"><b>Effectively Manage Your Facebook Business Page with Birdeye <\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Managing your Facebook Business page requires a dedicated strategy, but it doesn&#8217;t have to take up all your time. There are tools available that let you monitor all your social comments in one place, respond to them, and even schedule posts in advance to be auto-published later.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Using Birdeye\u2019s <\/span><a href=\"https:\/\/birdeye.com\/social-media-publishing\/\"><span style=\"font-weight: 400;\">social publishing tool<\/span><\/a><span style=\"font-weight: 400;\">, from one place, you can take care of all your social media management and marketing tasks:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">Auto-promote your best reviews to your Facebook business page<\/span><\/li><li><span style=\"font-weight: 400;\">Schedule multiple Facebook posts days, weeks and months in advance<\/span><\/li><li><span style=\"font-weight: 400;\">View and manage all your Facebook posts in one place<\/span><\/li><li><span style=\"font-weight: 400;\">Store uploaded photos, videos, GIFs in the Asset Library<\/span><\/li><li><span style=\"font-weight: 400;\">Track likes and shares<\/span><\/li><li><span style=\"font-weight: 400;\">Respond to <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">online reviews<\/a><\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/social-publishing.jpg\" alt=\"social media calendar\" class=\"wp-image-19748\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/social-publishing.jpg 1200w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/social-publishing-300x150.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/social-publishing-1024x512.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/social-publishing-768x384.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/social-publishing-810x405.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/03\/social-publishing-1140x570.jpg 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Facebook business page &#8211; With over 2 billion active users, Facebook dominates the social market. It is the most popular social network, owning 77% of all social logins. What can you accomplish with a strong Facebook business page? You can get more page visitors, engage with your audience, drive them to your business website and [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":19750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8611],"tags":[],"class_list":["post-19676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Useful Facebook Business Page Tips I Birdeye<\/title>\n<meta name=\"description\" content=\"Your Facebook business page can help you get more customers! 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