{"id":19714,"date":"2018-06-21T11:22:52","date_gmt":"2018-06-21T11:22:52","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=19714"},"modified":"2024-03-29T13:41:34","modified_gmt":"2024-03-29T20:41:34","slug":"content-localization","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/content-localization\/","title":{"rendered":"Content localization strategy &#8211; 5 benefits for small usinesses"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Successful small business marketing is all about relevance. If you\u2019re trying to promote your business and get new customers, your marketing campaigns should reach the right audience. A great way to establish relevance is to pursue a content localization strategy. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But localization of content is not limited to the mere translation of words into local terminology. It involves the localization of meanings, language, tonality, and ideas. This helps you capture the language and thoughts of your local clientele in your content. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, instead of following a global approach, learn about the benefits of a localized content strategy.<\/span><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-here-are-5-benefits-of-a-content-localization-strategy-for-your-business\" data-level=\"2\">Here are 5 benefits of a content localization strategy for your business:<\/a><ul><li><a href=\"#h-1-better-connection-with-customers\" data-level=\"3\">1) Better connection with customers<\/a><\/li><li><a href=\"#h-2-improved-business-credibility\" data-level=\"3\">2) Improved business credibility<\/a><\/li><li><a href=\"#h-3-increase-in-sales\" data-level=\"3\">3) Increase in sales<\/a><\/li><li><a href=\"#h-4-competitive-edge\" data-level=\"3\">4) Competitive edge<\/a><\/li><li><a href=\"#h-5-enhanced-visibility-in-local-search\" data-level=\"3\">5) Enhanced visibility in local search<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-can-birdeye-help\" data-level=\"2\">How can Birdeye help?<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-here-are-5-benefits-of-a-content-localization-strategy-for-your-business\"><strong>Here are 5 benefits of a content localization strategy for your business:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better connection with customers<\/li>\n\n\n\n<li>Improved business credibility<\/li>\n\n\n\n<li>Increase in sales<\/li>\n\n\n\n<li>Competitive edge<\/li>\n\n\n\n<li>Enhanced visibility in local search<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-better-connection-with-customers\"><b>1) Better connection with customers<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The biggest advantage of using a localized content strategy is that it helps you catch the attention of your customers. It sets up a common base that helps you connect with them effectively. Localized content may be in terms of culture, language, local terminology, current affairs, region or market-specific. It helps you put the customer in context. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If your content captures some of these traits, your customers will find it easier to relate to your business. This will enable you to smoothly communicate with them. It will also help them in understanding your services. For example, when your content makes references to local terms or local places, it will definitely interest your customers.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-improved-business-credibility\"><b>2) Improved business credibility<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you go local with your content and marketing efforts, your small business automatically blends in with the local market you\u2019re targeting. Your business name becomes a familiar entity for your customers. This makes you appear as a trustworthy business and establishes credibility.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-increase-in-sales\"><b>3) Increase in sales<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Your customers can be influenced by various factors before making a purchase. Cultural, socio-economical, political and environmental factors can have far-reaching influences on customers. This is where content localization can come into play. When you localize your content effectively, you can formulate a strong marketing message that strikes the right chord with your customers. This ultimately leads to an increase in sales.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"> For example, if you\u2019re able to localize your content with a hard-hitting marketing message for <a href=\"https:\/\/birdeye.com\/blog\/make-customer-feedback-competitive-edge-black-friday\/\">Black Friday<\/a>, you have a higher chance of increasing your holiday season sales.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-competitive-edge\"><b>4) Competitive edge<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If done correctly and creatively, using local content could put you ten steps ahead of your competitors. Your local clientele is more likely to identify with your business instead of your competitor\u2019s. This will help your business in capturing a major share of the local market. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-enhanced-visibility-in-local-search\"><b>5) Enhanced visibility in local search<\/b><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"680\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/06\/advertising-alphabet-business-270637-1-1024x680.jpg\" alt=\"content localization - be visible on google\" class=\"wp-image-21296\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/06\/advertising-alphabet-business-270637-1-1024x680.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/06\/advertising-alphabet-business-270637-1-300x199.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/06\/advertising-alphabet-business-270637-1-768x510.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/06\/advertising-alphabet-business-270637-1-1536x1020.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/06\/advertising-alphabet-business-270637-1-2048x1360.jpg 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/06\/advertising-alphabet-business-270637-1-810x538.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/06\/advertising-alphabet-business-270637-1-1140x757.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Getting your <a href=\"https:\/\/birdeye.com\/blog\/local-business-seo\/\">SEO game right<\/a> is a must if you aspire to have local clientele. If you want to get more customers for your small business, be visible on the first page of Google Search results. And this is where local content can help. With content localization, you can take the taste and interests of your customers into account. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So start researching the various keywords used by your customers while looking up something on Google. Once, you\u2019re on top of putting together a vast list of popular keywords, use them in your content. This will make your content marketing more relevant and powerful. By following a content localization&nbsp;<\/span><span style=\"font-weight: 400;\">strategy, you can easily o<\/span><span style=\"font-weight: 400;\">ptimize your local search potential. This is a sure-shot way to be on top of your customers\u2019 search results.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-birdeye-help\"><b>How can Birdeye help?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Birdeye can help you track your <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management<\/a> and the performance of your localized content. Make use of Birdeye\u2019s <\/span><a href=\"https:\/\/birdeye.com\/blog\/social-listening-tools-techniques\/\"><span style=\"font-weight: 400;\">social listening\u00a0<\/span><\/a><span style=\"font-weight: 400;\">feature to monitor the effectiveness of your content. It\u2019s an all-in-one <a href=\"https:\/\/birdeye.com\/blog\/what-is-experience-marketing\/\">Experience Marketing<\/a> platform for managing your business online!<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/everything-you-need-to-know-about-small-business-marketing\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Everything-you-need-to-know-about-marketing-your-business.jpg\" alt=\"\" class=\"wp-image-28819\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Successful small business marketing is all about relevance. If you\u2019re trying to promote your business and get new customers, your marketing campaigns should reach the right audience. A great way to establish relevance is to pursue a content localization strategy. But localization of content is not limited to the mere translation of words into local [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":29844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-19714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Localization Strategy \u2013 5 Benefits for Small Businesses<\/title>\n<meta name=\"description\" content=\"While small businesses are drawn to a broad marketing strategy, content localization is best for reaching key customers. \u2713 Learn more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/19714\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content localization strategy - 5 benefits for small usinesses\" \/>\n<meta property=\"og:description\" content=\"While small businesses are drawn to a broad marketing strategy, content localization is best for reaching key customers. \u2713 Learn more here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/content-localization\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-21T11:22:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-29T20:41:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/web-content-localization-BirdEye-1140x618-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Birdeye Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Birdeye Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/birdeye.com\/blog\/content-localization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/content-localization\/\"},\"author\":{\"name\":\"Birdeye Staff Writer\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb\"},\"headline\":\"Content localization strategy &#8211; 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