{"id":19798,"date":"2018-05-16T05:34:22","date_gmt":"2018-05-16T05:34:22","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=19798"},"modified":"2025-12-11T07:44:11","modified_gmt":"2025-12-11T15:44:11","slug":"video-testimonials","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/video-testimonials\/","title":{"rendered":"How to Nail Video Testimonials in 3 Steps"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re trying to build a credible online reputation for your business, video testimonials are a great choice. They add extra impact to your online marketing strategy with the combined power of positive <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">customer reviews<\/a> and the highly engaging nature of videos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through the positive word of your happy clients, video testimonials help you create a virtual connection with your prospective clients. Watching a video of your happy customers talking directly about the benefits of your services helps in building trust. It also goes a long way in influencing the purchasing decision of your prospective clients.<\/span><\/p>\n<h2><b>Here are 3 tips for creating great video testimonials:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Start with a context<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create a solid storyline<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Bring in the benefits<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Also read:<\/span><\/i> <i><span style=\"font-weight: 400;\">72% customers say <a href=\"https:\/\/birdeye.com\/blog\/positive-review-examples\/\">positive reviews<\/a><\/span><\/i><i><span style=\"font-weight: 400;\"> and testimonials make them trust a business more.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s dig in deeper!<\/span><\/p>\n<h3><b>1) Start with a context<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before beginning the video, it helps to provide an interesting background to your viewers. It does not make sense to just spurt out the selling points of your business directly to your prospective clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can start off with a quick introduction of your client and explain their pain points or requirements. Then, slowly pitch in the idea of how your business solved their problem and delivered an amazing customer experience.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-20574\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-515169-1024x683.jpeg\" alt=\"video testimonials - Start with a context\" width=\"810\" height=\"540\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-515169-1024x683.jpeg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-515169-300x200.jpeg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-515169-768x512.jpeg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-515169-1536x1024.jpeg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-515169-810x540.jpeg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-515169-1140x760.jpeg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-515169.jpeg 1920w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">For example, if you\u2019re a wedding planner, you could start off your video testimonial with an interesting introduction. Make sure that you highlight <strong>how you helped<\/strong> organize the dream wedding for your clients!\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">An exciting introduction will help you grab the attention of your viewers. It keeps them interested until the end of your promotional video.<\/span><\/p>\n<h3><b>2) Create a solid storyline<\/b><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-20569\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/blackboard-chalk-chalkboard-261734-1-1024x683.jpg\" alt=\"video testimonials - Create a solid storyline\" width=\"810\" height=\"540\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/blackboard-chalk-chalkboard-261734-1-1024x683.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/blackboard-chalk-chalkboard-261734-1-300x200.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/blackboard-chalk-chalkboard-261734-1-768x512.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/blackboard-chalk-chalkboard-261734-1-810x540.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/blackboard-chalk-chalkboard-261734-1-1140x760.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/blackboard-chalk-chalkboard-261734-1.jpg 1200w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that your video testimonial has a clear storyline before you start shooting it. It should cover the key aspects of your success story, one after another, in a meaningful sequence.<\/span><\/p>\n<p><b>Things to remember:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Your client should be the focus of your video testimonial.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Prepare a set of questions for them beforehand. This will give them some preparation time, which will help in bringing out the message you want to convey.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Remember, this is a video testimonial so you don&#8217;t need to stick to a strict script.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Make your video interactive and keep the mood light. This will make it look more genuine.<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, take some time to think through the aspects you want to highlight in your promotional video. Then, frame your questions accordingly. But make sure that you don\u2019t include too many questions or problems for a single video testimonial. Rather than a one-size-fits-all approach, pick on a specific problem. Build your story around how you tackled that particular pain point efficiently.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Sticking to the wedding planning business example mentioned earlier, your storyline could be based on how you handled a multicultural wedding or a destination wedding with a huge number of guests.<\/span><\/i><\/p>\n<h2><b><i>Picking a specific point will make it easier for you to prepare a meaningful storyline<\/i><\/b><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/h2>\n<p><span style=\"font-weight: 400;\">Share this storyline with your client in advance so that they\u2019re informed about the key points you want to bring to light in your promotional video. Sometimes, your clients may not be comfortable in answering all kinds of questions. That\u2019s why it\u2019s important to run them through the questions beforehand so that you can make the necessary revisions on time.<\/span><\/p>\n<h3><b>3) Bring in the benefits<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Of course, highlighting your benefits is your primary focus! But like they say, save the best one for the last.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-20611\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-541523-1024x683.jpeg\" alt=\"video testimonials - Bring in the benefits\" width=\"810\" height=\"540\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-541523-1024x683.jpeg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-541523-300x200.jpeg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-541523-768x512.jpeg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-541523-1536x1025.jpeg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-541523-810x540.jpeg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-541523-1140x761.jpeg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/pexels-photo-541523.jpeg 1920w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After you\u2019ve mentioned the pain points of your client, think of a subtle way to link your services to your story. Remember to highlight why your business was the best solution for your client. Mention the benefits of your services in a phased manner such that it flows into your video as a part of the story. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">For example, talk about how you helped handle the pressures of organizing a destination wedding with many guests. You can mention how you researched and contacted various local vendors, hotels, caterers, florists, cake bakers, etc. before picking the best guys in your team to do the job. This will showcase your business networking and management skills. It will also convey that you\u2019re open to new challenges when it comes to ensuring the best experience for your clients.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that you follow these 3 tips while creating your client video testimonials. \u00a0Keep the video duration to a maximum of 30 minutes to communicate your story effectively. But don\u2019t worry too much about the video length if you have a good story to tell. Good stories always strike a chord with people. They help establish trust. Lastly, your video testimonials are no good if you don\u2019t share it on your social media profiles or business website. They serve as great content for your business and help you grow a strong online presence.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/birdeye.com\/social-media-publishing\/\"><em>Post your videos to multiple social networks from one place using Birdeye&#8217;s Social publishing feature<\/em><\/a><\/p>\n<h2><b>How Birdeye can help?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As a robust <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management<\/a> and <a href=\"https:\/\/birdeye.com\/blog\/customer-experience\/\">customer experience<\/a> solution, <\/span><span style=\"font-weight: 400;\">Birdeye has some key social media engagement features to help your business. Make use of Birdeye\u2019s <\/span><a href=\"https:\/\/birdeye.com\/blog\/social-listening-tools-techniques\/\"><span style=\"font-weight: 400;\">social listening<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/birdeye.com\/social-media-engagement\/\"><span style=\"font-weight: 400;\">social engagement<\/span><\/a><span style=\"font-weight: 400;\"> features to track the performance of your video testimonials and empower your advertising strategy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sign up for a <\/span><a href=\"https:\/\/birdeye.com\/free-demo\/\"><span style=\"font-weight: 400;\">free demo with Birdeye<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re trying to build a credible online reputation for your business, video testimonials are a great choice. They add extra impact to your online marketing strategy with the combined power of positive customer reviews and the highly engaging nature of videos. Through the positive word of your happy clients, video testimonials help you create [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":20572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8550],"tags":[],"class_list":["post-19798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to nail video testimonials in 3 steps | Birdeye<\/title>\n<meta name=\"description\" content=\"Want to use video to get new customers? 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