{"id":19998,"date":"2018-06-04T16:57:39","date_gmt":"2018-06-04T16:57:39","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=19998"},"modified":"2026-08-13T04:26:01","modified_gmt":"2026-08-13T11:26:01","slug":"orm-tools","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/orm-tools\/","title":{"rendered":"Online Reputation Management (ORM) Tools &#8211; 6 Ways to Tell If They Actually Work!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>ORM tools<\/strong> help you track whether your reputation work is improving customer sentiment, visibility, and lead outcomes, not just adding activity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Summary<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">You can spend months improving reviews, responses, listings, and customer experience, but results only matter if you can prove progress. That means looking beyond \u201cmore reviews\u201d and tracking whether sentiment improves, response times drop, visibility rises, and more prospects convert into calls, appointments, or visits. The right platforms make this easier, but you still need to evaluate whether they drive measurable outcomes, not just dashboards and alerts. Birdeye helps unify reputation data and actions across reviews, listings, messaging, and insights, so teams can measure impact and improve faster.<\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">This blog covers how to determine whether your reputation efforts are working and which metrics to track. We will then explore how to evaluate<a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\"> Online Reputation Management (ORM)<\/a> tools based on outcomes, usability, and scalability for your business.<\/p>\n\n\n\n<h2 id=\"h-here-are-six-positive-effects-you-should-begin-seeing-after-a-few-months-of-investing-in-orm-tools\" class=\"wp-block-heading\"><strong>Here are six positive effects you should begin seeing after a few months of investing in ORM tools.<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Improvement in reviews<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Increase in customers<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">A surge in your social media engagement<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">More business prominence on Google<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">More website visitors<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Useful business insights<\/span><\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-1-improvement-in-reviews\" class=\"wp-block-heading\"><b style=\"color: inherit; font-size: 1.56em;\">1. Improvement in reviews<\/b><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/06\/ORM-tools-improvement-in-reviews.jpg\" alt=\"ORM tools - improvement in reviews\" class=\"wp-image-21153\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/06\/ORM-tools-improvement-in-reviews.jpg 750w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/06\/ORM-tools-improvement-in-reviews-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Start monitoring your <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">online reviews<\/a> across digital platforms and compare the number of positive and negative reviews coming in every month. An increasing number and percentage of <a href=\"https:\/\/birdeye.com\/blog\/positive-review-examples\/\">positive reviews<\/a> is good news. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Also, check if these reviews are coming in from new platforms or portals that you weren\u2019t seeing before. A new source is a good indication that your ORM tools are actually working.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you&#8217;re here, check out our article on why a positive <a href=\"https:\/\/birdeye.com\/blog\/benefits-of-online-reputation-management\/\">online reputation<\/a> is so important.\u00a0<\/p>\n\n\n\n<h3 id=\"h-2-increase-in-customers-nbsp\" class=\"wp-block-heading\"><b>2) Increase in customers&nbsp;<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When you start getting new customers or business leads, ask them where they heard about you. If they found you or read about you on new online sources, it means that your efforts are paying off.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Also, knowing the source of these <a href=\"https:\/\/birdeye.com\/blog\/referral-marketing\/\">referrals<\/a> can also highlight online areas you may want to spend more time promoting your business. If most of the queries are coming from Facebook, then you may want to increase your posting and responses on that platform. You may even consider running a Facebook Ad campaign with the latest offers.<\/span><\/p>\n\n\n\n<h3 id=\"h-3-a-surge-in-your-social-media-engagement\" class=\"wp-block-heading\"><b>3) A surge in your social media engagement<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Are most of your Facebook posts are getting lots of likes and shares recently? <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Is your Twitter account bustling with mentions that are mostly business queries?<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If all of these social activities have picked pace after you\u2019ve adopted ORM tools, this is definitely good news for you. But also make sure this is not the outcome of any social media campaign that is currently active. However, just in case you\u2019re also running a social media campaign at the same time, you will have to evaluate its performance separately. You can do this by checking the campaign performance reports for your Twitter and Facebook pages.&nbsp;<\/span><\/p>\n\n\n\n<h3 id=\"h-4-more-business-prominence-on-google\" class=\"wp-block-heading\"><b>4) More business prominence on Google<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Just go to Google Search and type your business name or your service type and your location. Check the results. If your business now appears higher on the page or close to the first page of results than it did last month, your work is being recognized by Google. That\u2019s great news! This means that your business is more visible to your potential customers searching for you online.<br><br>Meanwhile, visibility is no longer only about blue links. More customers now ask AI platforms complex questions, such as \u201cbest option near me,\u201d and make decisions based on the summaries they receive. <a href=\"https:\/\/birdeye.com\/search-ai\/\"><b>Birdeye Search AI<\/b><\/a> helps you track whether your brand shows up in those AI-generated answers, how it\u2019s described, and what to fix to improve your presence across locations.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"973\" height=\"1024\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/AI-driven-Sentiment-Report-showing-Crestview-Dentals-analysis-for-Atlanta-GA-with-strengths-and-weaknesses-analyzed-by-ChatGP-2-973x1024.jpg\" alt=\"AI-driven Sentiment Report showing Crestview Dental's analysis for Atlanta, GA, with strengths and weaknesses analyzed by ChatGPT\" class=\"wp-image-67093\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/AI-driven-Sentiment-Report-showing-Crestview-Dentals-analysis-for-Atlanta-GA-with-strengths-and-weaknesses-analyzed-by-ChatGP-2-973x1024.jpg 973w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/AI-driven-Sentiment-Report-showing-Crestview-Dentals-analysis-for-Atlanta-GA-with-strengths-and-weaknesses-analyzed-by-ChatGP-2-285x300.jpg 285w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/AI-driven-Sentiment-Report-showing-Crestview-Dentals-analysis-for-Atlanta-GA-with-strengths-and-weaknesses-analyzed-by-ChatGP-2-768x808.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/AI-driven-Sentiment-Report-showing-Crestview-Dentals-analysis-for-Atlanta-GA-with-strengths-and-weaknesses-analyzed-by-ChatGP-2-1460x1536.jpg 1460w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/AI-driven-Sentiment-Report-showing-Crestview-Dentals-analysis-for-Atlanta-GA-with-strengths-and-weaknesses-analyzed-by-ChatGP-2-1947x2048.jpg 1947w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/AI-driven-Sentiment-Report-showing-Crestview-Dentals-analysis-for-Atlanta-GA-with-strengths-and-weaknesses-analyzed-by-ChatGP-2-810x852.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/AI-driven-Sentiment-Report-showing-Crestview-Dentals-analysis-for-Atlanta-GA-with-strengths-and-weaknesses-analyzed-by-ChatGP-2-1140x1199.jpg 1140w\" sizes=\"(max-width: 973px) 100vw, 973px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The best part is that many improvements that boost AI visibility, such as accurate listings, strong reviews, and clearer content, also strengthen traditional local SEO performance.<\/span><\/p>\n\n\n\n<h3 id=\"h-5-more-website-visitors\" class=\"wp-block-heading\"><b>5) More website visitors<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><i><span style=\"font-weight: 400;\">Now, this is slightly related to point no. 4. But if you\u2019re not using \u2018Google Analytics\u2019, you can skip this.<\/span><\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you\u2019re using Google Analytics, it\u2019ll be fair to assume that you\u2019re monitoring your website performance. By this, we mean that you\u2019re keeping track of the number of people visiting your website daily, weekly or monthly. With Google Analytics, you can easily check the number of visitors (traffic), where they\u2019re coming from (traffic source) and several other factors. The sure sign of an effective online reputation management solution is that the number of visitors to your website has gradually gone up.<\/span><\/p>\n\n\n\n<h3 id=\"h-6-useful-business-insights\" class=\"wp-block-heading\"><b>6) Useful business insights<\/b><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management-tools\/\">ORM tools<\/a> can also offer some unique insights about your business that are very actionable in nature. Apart from helping you establish a strong online presence and business reputation, ORM tools can add a&nbsp;new perspective to what you make of customer reviews. For that, you need to deep-dive into your data!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It also helps to understand how search platforms interpret your reputation, not just how customers rate you. Search AI visibility works like a \u201creputation mirror\u201d for AI-driven discovery: it shows whether AI describes your brand positively or negatively, what prompts people use to find you, and which public sources influence the answers.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"804\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-1024x804.jpg\" alt=\"Keep your business info accurate everywhere with Birdeye Search AI\" class=\"wp-image-63777\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-1024x804.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-300x235.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-768x603.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-1536x1205.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-2048x1607.jpg 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-810x636.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Keep-your-business-info-accurate-everywhere-with-Birdeye-Search-AI-1140x895.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><strong>Birdeye Search AI<\/strong> can highlight what to improve, such as listing accuracy, review signals, or gaps in content, so you can act faster and stay consistent across every location.<\/span><\/p>\n\n\n\n<h2 id=\"h-how-insights-ai-transforms-guest-feedback-into-growth-nbsp\" class=\"wp-block-heading heading-2\">How Insights AI transforms guest feedback into growth&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"795\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1049-1024x795.png\" alt=\"\" class=\"wp-image-72991\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1049-1024x795.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1049-300x233.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1049-768x596.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1049-1536x1192.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1049-810x629.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1049-1140x885.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1049.png 1904w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of teams reading thousands of reviews manually, <strong>Birdeye <\/strong><a href=\"https:\/\/birdeye.com\/insights-ai\/\"><strong>Insights AI<\/strong> <\/a>analyzes customer feedback across locations to surface recurring themes, sentiment patterns, and potential root causes. This gives multi-location brands a clearer view of what is changing, where issues are emerging, and which locations may need attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a US-based pizza brand experienced a decline in orders but struggled to identify the cause. Analysis of customer reviews revealed a recurring theme around \u201crubbery chicken.\u201d The business traced the complaints to a recent change in poultry supplier and used that insight to address the underlying quality issue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By connecting unstructured feedback with location-level trends, Insights AI enables teams to move beyond reporting and prioritize operational improvements based on what customers are actually saying.<\/p>\n\n\n\n<h2 id=\"h-how-birdeye-connects-reputation-insights-with-action\" class=\"wp-block-heading\">How Birdeye connects reputation insights with action<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tracking local visibility and star ratings is only useful when enterprise teams can act on the data instantly. Multi-location brands often try to manage reviews, listings, social engagement, and customer feedback across separate point tools, creating operational data silos that obscure performance and waste corporate resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Birdeye, the <strong>#1 <\/strong><a href=\"https:\/\/birdeye.com\/platform\/\"><strong>agentic marketing platform<\/strong><\/a><strong> built for multi-location brands with 100-10,000+ locations<\/strong>. It replaces fragmented marketing tools with a single enterprise platform that unifies customer data across every office and signal, deploying custom AI agents to drive real business outcomes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1050-1024x608.png\" alt=\"\" class=\"wp-image-72993\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1050-1024x608.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1050-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1050-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1050-810x481.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1050-1140x677.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1050.png 1204w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>One Platform: <\/strong>Replace your fragmented marketing stack with a single enterprise platform. Birdeye brings your reviews, listings, messaging, surveys, and social channels into one centralized ecosystem. This eliminates disconnected systems, enforces absolute corporate governance over branch networks, and turns customer trust into local revenue.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Unified Data: <\/strong>Unify customer and location data across every signal to build a true source of local intelligence. Track intent patterns across regions, instantly surface local listing gaps, and monitor exactly how your individual facilities are recommended and described across emerging AI search platforms like ChatGPT, Gemini, and Perplexity.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Custom AI agents: <\/strong>Scale your local execution by deploying an unlimited digital workforce of autonomous AI agents trained specifically on your unique brand voice, corporate guidelines, and industry compliance guardrails:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/birdeye.com\/reviews\/\">Reviews AI<\/a> agents handle review acquisition on autopilot and draft personalized, context-aware responses to guest feedback.<\/li>\n\n\n\n<li><a href=\"https:\/\/birdeye.com\/listings\/\">Listings AI<\/a> agents continuously scan directories and maps to optimize facility profiles and eliminate data errors instantly.<\/li>\n\n\n\n<li><a href=\"https:\/\/birdeye.com\/social-media-management-software\/\">Social AI<\/a> agents convert your strongest 5-star customer reviews into high-converting local social media campaigns.<\/li>\n\n\n\n<li><a href=\"https:\/\/birdeye.com\/search-ai\/\">Search AI <\/a>agents track, analyze, and continuously optimize your brand narrative across traditional and generative search frontiers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Birdeye moves enterprise brands beyond static dashboards and passive monitoring, turning customer feedback into a measurable, active growth engine.<\/p>\n\n\n\n<h2 id=\"h-the-bottom-line\" class=\"wp-block-heading\">The bottom-line<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Although it\u2019s difficult to quantify the benefits that a business can derive from ORM tools, it is helpful to look for these 6 signals to have some basis for evaluating its success. If you get some positive scores on these factors, then you can be certain that your hard-earned money was well spent!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Note: To make a correct analysis of your ORM tools, you also need to consider all other marketing initiatives that could be in play behind the numbers.&nbsp;<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Watch a <a href=\"https:\/\/birdeye.com\/free-demo\/\">free demo<\/a> to see how Birdeye helps multi-location enterprises measure reputation performance and turn customer signals into action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ORM tools help you track whether your reputation work is improving customer sentiment, visibility, and lead outcomes, not just adding activity. Summary You can spend months improving reviews, responses, listings, and customer experience, but results only matter if you can prove progress. That means looking beyond \u201cmore reviews\u201d and tracking whether sentiment improves, response times [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":21159,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8546],"tags":[],"class_list":["post-19998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reputation-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ORM tools - 6 ways to tell if they&#039;re working for you | Birdeye<\/title>\n<meta name=\"description\" content=\"Don&#039;t waste money on tools that don&#039;t get results for your business. 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