{"id":20911,"date":"2018-05-29T06:31:00","date_gmt":"2018-05-29T06:31:00","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=20911"},"modified":"2024-02-05T00:39:53","modified_gmt":"2024-02-05T08:39:53","slug":"create-effective-facebook-ads","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/create-effective-facebook-ads\/","title":{"rendered":"How to use customer reviews to create effective Facebook ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook ads present tremendous potential to increase traffic and conversions but knowing how to build effective Facebook ads that generate results is the key. Several businesses are unable to grow traffic on social media because they don\u2019t have adequate knowledge on how to create ads that grab attention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To sell on social media, you must leverage <a href=\"https:\/\/birdeye.com\/blog\/reputation-marketing-a-short-guide-for-businesses\/\">social proof<\/a> like reviews and ratings. Based on a recent study, Facebook ads with <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">customer reviews<\/a> and testimonials have 300% more click-through rate (CTR), 50% lower cost per click (CPC), and 50% lower cost per acquisition (CPA) than those without social proof.<\/span><\/p>\n<h2><b>6 helpful tips to get better results from Facebook ads<\/b><\/h2>\n<ol>\n<li>Draft compelling ad copy<\/li>\n<li>Use product reviews for first-time buyers and site reviews for retargeting<\/li>\n<li>Use personal keywords wherever possible<\/li>\n<li>Concentrate on customer experience<\/li>\n<li>Avoid reviews with loud expressions and exclamations<\/li>\n<li>Test the ad before going live with a large audience<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Here\u2019s a peek at some useful tips on how you can make the most of UGC (<a href=\"https:\/\/birdeye.com\/blog\/what-is-user-generated-content-and-how-it-can-boost-your-business\/\">User Generated Content<\/a>), especially reviews to create effective Facebook ads and generate more traffic and sales.<\/span><\/p>\n<h3><b>1. Draft compelling ad copy<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-21104 size-full\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/draft-compelling-ad-copy.jpg\" alt=\"create compelling ad copy - effective Facebook ads\" width=\"1200\" height=\"800\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/draft-compelling-ad-copy.jpg 1200w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/draft-compelling-ad-copy-300x200.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/draft-compelling-ad-copy-1024x683.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/draft-compelling-ad-copy-768x512.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/draft-compelling-ad-copy-810x540.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/draft-compelling-ad-copy-1140x760.jpg 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Reviews are the most important element of the Facebook ad. However, it is equally important to place the remaining ad copy in the most effective way possible. Here are some tips on how you can create impactful and effective Facebook ads with compelling ad copy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Keep the ad copy short and crisp. Shorter ad copy performs better.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid the use of the word \u201creviews\u201d, it sounds too sales oriented. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">While drafting the ad copy, keep in mind that the copy should carry the essence of your brand\u2019s voice and not that of the customer. The review is where the customer\u2019s voice comes into the picture. The heart of the ad should be confined to the brand\u2019s messaging. <\/span><\/li>\n<\/ul>\n<h3><b>2. Use product reviews for first-time buyers and site reviews for retargeting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In social media advertising, it is imperative to target the right customer, with the right ad copy at the perfect time. In the case of Facebook ads, it is a good practice to use reviews of your best-selling products if you are targeting first-time buyers and looking at increasing clicks and traffic. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you are able to track that someone has visited your site, retarget them using Facebook ads containing site reviews. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While product reviews are an asset for attracting first-time buyers, site reviews reflect the authenticity and credibility of the brand. <\/span><\/p>\n<h3><strong>3. Use personal keywords wherever possible<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To create effective Facebook ads, it\u2019s a great idea to use reviews with personal keywords such as \u201cI\u201d, \u201cmy\u201d and \u201cwe\u201d on social media where customers want to know about the real experiences of people. The use of personal pronouns is a psychological cue that the reviews are genuine. While you should be proud of reviews like \u201cGreat shopping experience\u201d or \u201cSpeedy delivery and great product\u201d, they do contribute to a compelling ad copy. <\/span><\/p>\n<h3><strong>4.&nbsp; Concentrate on customer experience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">It again comes back to people wanting to know about the real experiences of customers. It\u2019s a good idea to use a review with the customer\u2019s feedback of the product, instead of a description of the service or delivery to draft effective Facebook ads. Reviews with personal <a href=\"https:\/\/birdeye.com\/blog\/customer-experience\/\">customer experiences<\/a> attract more attention. <\/span><\/p>\n<h3><b>5. Avoid reviews with loud expressions and exclamations<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-20959 size-full\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/Avoid-loud-expressions.jpg\" alt=\"avoid reviews with too many adjectives\" width=\"1200\" height=\"811\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/Avoid-loud-expressions.jpg 1200w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/Avoid-loud-expressions-300x203.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/Avoid-loud-expressions-1024x692.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/Avoid-loud-expressions-768x519.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/Avoid-loud-expressions-810x547.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/Avoid-loud-expressions-1140x770.jpg 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If the review copy is too enthusiastic, even if it is genuine, it will appear to be fake. Though super-happy reviews are good for the brand, they are not as effective when embedded into the social media ad. The subtler it is, the more genuine it will look. Try to use reviews that are confined to a single exclamation mark. <\/span><\/p>\n<h3><strong>6. Test the ad before going live with a large audience<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"alignnone wp-image-20960 size-full\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/test-your-ad.jpg\" alt=\"Test the ad before taking it live with a large audience\" width=\"1200\" height=\"869\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/test-your-ad.jpg 1200w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/test-your-ad-300x217.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/test-your-ad-1024x742.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/test-your-ad-768x556.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/test-your-ad-810x587.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/05\/test-your-ad-1140x826.jpg 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Before going all in with the budgets that you have, test the ad with a smaller audience. You can use <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/1738164643098669\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><span style=\"font-weight: 400;\">Facebook\u2019s split testing<\/span><\/a><span style=\"font-weight: 400;\">, also known as the A\/B testing method to test an ad with two different copies and images for two sets of audiences. Try out different copies, images, and audiences and see what works best for your brand. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your customers\u2019 voices are your most influential marketing tool. <\/span> <a href=\"https:\/\/birdeye.com\/blog\/how-to-ask-for-feedback-from-customers\/\"><span style=\"font-weight: 400;\">Collect as many reviews<\/span><\/a><span style=\"font-weight: 400;\"> as you can and combine them with your ads to create impressive and effective Facebook ads, and you\u2019ll see the difference.<\/span><\/p>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/reviews-to-revenue-masterclass-the-complete-guide-to-reputation-management\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/R2R-masterclass-guide-banner.png\" alt=\"R2R masterclass guide\" class=\"wp-image-40331\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ads present tremendous potential to increase traffic and conversions but knowing how to build effective Facebook ads that generate results is the key. Several businesses are unable to grow traffic on social media because they don\u2019t have adequate knowledge on how to create ads that grab attention. To sell on social media, you must [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":29857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8611],"tags":[],"class_list":["post-20911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use customer reviews to create effective Facebook ads I Birdeye<\/title>\n<meta name=\"description\" content=\"Start leveraging customer reviews to create effective Facebook ads. 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