{"id":21218,"date":"2018-06-08T05:40:49","date_gmt":"2018-06-08T05:40:49","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=21218"},"modified":"2024-02-05T00:39:50","modified_gmt":"2024-02-05T08:39:50","slug":"instagram-marketing-tips","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/instagram-marketing-tips\/","title":{"rendered":"4 Instagram Marketing Tips for Realtors"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Instagram is among the fastest-growing social media platforms in the world. It\u2019s an excellent medium for branding and visibility. From sharing curated images to videos, it offers followers a visual treat. Realtors can use Instagram for creating a social presence, brand awareness, and drive engagement.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T<\/strong><span style=\"font-weight: 400;\"><strong>op Instagram marketing tips for Realtors:<\/strong><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Use the Hyperlapse feature efficiently<\/li><li>Use photo maps<\/li><li>Do the video tours of the property<\/li><li>Share posts on Twitter and Facebook<\/li><\/ul>\n\n\n\n<p>Let\u2019s discuss top Instagram marketing tips in detail:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-use-the-hyperlapse-feature-efficiently\"><strong>1. <\/strong><b>Use the Hyperlapse feature efficiently<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">This feature allows the user to develop fast time-lapse videos that speed up what is recorded. There are numerous innovative ways to use this feature. The best way Realtors can use this feature is by displaying the development of the listing. When you are selling a property in a particular community, you can show a multitude of things related to the community in the video such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Parks<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Beaches<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Restaurants<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shops<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s an interesting tool and offers good results when used efficiently.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Follow certain do\u2019s and don\u2019ts when using this feature:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Always experiment with speed and length<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t make any sudden moments<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do take care of the lighting<\/span><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/how-to-be-the-buyer-s-choice-in-a-seller-s-market\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-be-the-buyers-choice-in-a-sellers-market.jpg\" alt=\"Realtor Communication checklist \" class=\"wp-image-28209\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-use-photo-maps\"><strong>2. <\/strong><b>Use photo maps<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">On Instagram, there is an option to share pictures on a photo map before posting. To know where a particular picture was taken, you can use the geotag feature and place the thumbnail of the photo on Google Maps. If you want to show yourself as an expert for a neighborhood, you should use the Instagram photo map. It will assist in displaying:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Listings which you have traded<\/span><\/li><li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Restaurants visited<\/span><\/li><li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Local or charity events that you have been involved in<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">There are plenty of third-party widgets that can take your Instagram strategy to the next level. Among them, the most popular one isSnapWidget. Taking the application programming interface of Instagram helps in displaying your photo map on your real estate website.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-do-the-video-tours-of-the-property\"><strong>3. <\/strong><b>Do the video tours of the property<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The attention span of an audience on the internet is considerably low. A person will only watch a property video for a maximum of five minutes if he is interested in buying it. Instagram helps users to record and share 60-second videos. To do it, press and hold the record button and then lift your finger to stop it.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In a 60-second video, you should capture a video tour of the property. Try to capture three to five seconds of each room. Don\u2019t worry, if you feel it\u2019s going too fast because users can rewatch it. This will make clients interested in a particular property that they are eyeing If you have a previously recorded video on your phone, it could also be added to your Instagram profile.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also use one of the popular tools such as Flipagram, which helps you in creating a video from pictures that you may have previously shot. Moreover, you can even add music to your new video to make it look better. You can share these pictures and videos on your social media channels such as Facebook and Twitter too. Video tours of the property are one of the popular Instagram\u2019s marketing strategies. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-share-posts-on-twitter-and-facebook\"><strong>4. <\/strong><b>Share posts on Twitter and Facebook<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">On Instagram, you can automatically share your real estate posts on Twitter and Facebook. You can do this by tweaking your account settings. You can even adjust the settings so that only your selected Instagram posts make it to Facebook and Twitter. By sharing your posts on Facebook and Twitter will help you to reach a wider audience which in turn enhance the visibility of your brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">No doubt, these Instagram marketing tips are very helpful, but the key to achieving success on Instagram is to keep things simple. By doing this, you can expect good engagement from your audience and can built long-term social relationships. If you\u2019re looking for a comprehensive solution that lets you respond to social comments and reviews from one place, try out <\/span><a href=\"https:\/\/birdeye.com\/free-demo\/\"><span style=\"font-weight: 400;\">Birdeye<\/span><\/a><span style=\"font-weight: 400;\"> and use its <\/span><a href=\"https:\/\/birdeye.com\/social-media-engagement\/\"><span style=\"font-weight: 400;\">social engagement tool<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p>Before you go, check out our article on <a href=\"https:\/\/birdeye.com\/blog\/social-media-marketing-mistakes-realtors\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media marketing mistakes realtors must avoid<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram is among the fastest-growing social media platforms in the world. It\u2019s an excellent medium for branding and visibility. From sharing curated images to videos, it offers followers a visual treat. Realtors can use Instagram for creating a social presence, brand awareness, and drive engagement.&nbsp; Top Instagram marketing tips for Realtors: Use the Hyperlapse feature [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":21222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-21218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Instagram Marketing Tips for Realtors | Birdeye<\/title>\n<meta name=\"description\" content=\"Instagram is a fantastic opportunity for your real estate business. 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