{"id":21328,"date":"2018-06-26T08:51:45","date_gmt":"2018-06-26T08:51:45","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=21328"},"modified":"2024-02-05T00:39:48","modified_gmt":"2024-02-05T08:39:48","slug":"social-media-marketing-strategies-plumbing-business","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/social-media-marketing-strategies-plumbing-business\/","title":{"rendered":"Social Media Marketing Strategies for the Plumbing Business"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Social media can take your plumbing business to a new level. An effective social media strategy is vital to the success of any company\u2019s <a href=\"https:\/\/birdeye.com\/blog\/plumbing-marketing-strategies\/\">digital marketing strategy<\/a>. To ensure your social media marketing strategy contributes to your success, here are five important strategies that shouldn\u2019t be overlooked<\/span>.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-1-share-useful-information-on-your-social-channels\" data-level=\"2\">1. Share useful information on your social channels<\/a><\/li><li><a href=\"#h-2-be-active-on-social-media\" data-level=\"2\">2. Be active on social media<\/a><\/li><li><a href=\"#h-3-generate-new-ideas-through-your-blog-and-share-on-social\" data-level=\"2\">3. Generate new ideas through your blog and share on social<\/a><\/li><li><a href=\"#h-4-encourage-your-clients-to-leave-reviews\" data-level=\"2\">4. Encourage your clients to leave reviews<\/a><\/li><li><a href=\"#h-5-create-an-effective-content-strategy-for-your-social-media-sites\" data-level=\"2\">5. Create an effective content strategy for your social media sites<\/a><\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s discuss them in detail:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-share-useful-information-on-your-social-channels\">1. Share useful information on your social channels<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Give your customers a reason to follow or like you on social media by offering them useful and shareable content. By providing useful content you\u2019ll keep them engaged. Start with a simple topic such as \u2018the simplest plumbing hacks that you should know.&#8221; Don\u2019t forget to add links to other detailed articles on your blog as well. This will assist in establishing your authority in the industry.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/blog\/social-listening\/\"><span style=\"font-weight: 400;\">Read more: 7 ways social listening improves your business<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-be-active-on-social-media\">2. Be active on social media<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"1261\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-media-marketing-strategies-for-plumbing-business-social-media.jpeg\" alt=\"\" class=\"wp-image-40791\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-media-marketing-strategies-for-plumbing-business-social-media.jpeg 1280w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-media-marketing-strategies-for-plumbing-business-social-media-300x296.jpeg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-media-marketing-strategies-for-plumbing-business-social-media-1024x1009.jpeg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-media-marketing-strategies-for-plumbing-business-social-media-768x757.jpeg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-media-marketing-strategies-for-plumbing-business-social-media-65x65.jpeg 65w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-media-marketing-strategies-for-plumbing-business-social-media-810x798.jpeg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-media-marketing-strategies-for-plumbing-business-social-media-1140x1123.jpeg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-media-marketing-strategies-for-plumbing-business-social-media-24x24.jpeg 24w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-media-marketing-strategies-for-plumbing-business-social-media-48x48.jpeg 48w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-media-marketing-strategies-for-plumbing-business-social-media-96x96.jpeg 96w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Customers today are ditching traditional methods for reaching out to service providers such as E-mail, filling out web forms, etc. Instead, they are using social media websites for the same. As a plumbing company owner, don\u2019t get surprised if a customer tries to reach out to you via Facebook messenger. Don\u2019t miss these types of opportunities and actively monitor your social media pages. Moreover, always try to respond to customer queries in the shortest possible time.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-generate-new-ideas-through-your-blog-and-share-on-social\">3. Generate new ideas through your blog and share on social<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/share_new_ideas.jpeg\" alt=\"\" class=\"wp-image-40793\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/share_new_ideas.jpeg 1280w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/share_new_ideas-300x200.jpeg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/share_new_ideas-1024x682.jpeg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/share_new_ideas-768x512.jpeg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/share_new_ideas-810x540.jpeg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/share_new_ideas-1140x760.jpeg 1140w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Don\u2019t have a blog page? Get one right away! A blog page when attached to your website, will help you get a better search engine rank. The best part is, whenever you post a new blog, it can simultaneously be shared on social media channels such <a href=\"https:\/\/birdeye.com\/blog\/facebook-reviews\/\">Facebook<\/a> and Twitter. Try to post new content twice or thrice a week. Posts such as \u2018quick repair tips\u2019 or \u2018problems that people can fix at home,\u2019 will make customers remain hooked to your blog. By solving their problems, customers will perceive you as knowledgeable and won\u2019t hesitate to call you when in need.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-encourage-your-clients-to-leave-reviews\">4. Encourage your clients to leave reviews<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The majority of customers check reviews of a brand or service provider before finalizing them. While <a href=\"https:\/\/birdeye.com\/blog\/positive-review-examples\/\">positive reviews<\/a> can get you new business, negative reviews may drive prospective clients away. However, as a plumbing business owner, you should continue to seek more reviews. When your prospective clients see these genuine reviews, they\u2019ll consider hiring your services. For the best results, keep the reviews flowing in consistently.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-create-an-effective-content-strategy-for-your-social-media-sites\">5. Create an effective content strategy for your social media sites<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1280\" height=\"916\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/content.jpeg\" alt=\"\" class=\"wp-image-40794\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/content.jpeg 1280w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/content-300x215.jpeg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/content-1024x733.jpeg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/content-768x550.jpeg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/content-810x580.jpeg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/content-1140x816.jpeg 1140w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Content and social media are dependent on each other. Without good content, social media is pointless and without social media, nobody will know about your content. Use both together to reach out to current and prospective clients.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The three elements of a successful social media content strategy are:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Type of content<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Time of posting<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Frequency of posting<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The type of content you should post on social media sites depends on form and context. Form is referred to how information is presented to the audience, which includes images, text, videos, links, etc. &nbsp;Context, on the other hand, deals with company voice and platform trends. Social media strategists should take the call, whether the content needs to be light-hearted or serious, detailed or informative. There is no specific day or time to post, you need to test and figure out the best time for posting and analyzing traffic trends on your posts. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By consistently responding to social media followers, you can improve your <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management<\/a>. To learn how you can respond to social comments and reviews from one control panel, read more about Birdeye\u2019s<\/span><a href=\"https:\/\/birdeye.com\/social-media-engagement\/\"><span style=\"font-weight: 400;\"> social engagement<\/span><\/a><span style=\"font-weight: 400;\"> tool.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sign up for a<\/span><a href=\"https:\/\/birdeye.com\/free-demo\/\"> <span style=\"font-weight: 400;\">free t<\/span><\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/birdeye.com\/free-demo\/\">r<\/a><\/span><a href=\"https:\/\/birdeye.com\/free-demo\/\"><span style=\"font-weight: 400;\">ial<\/span><\/a><span style=\"font-weight: 400;\"> and see how Birdeye can help you in your plumbing business.<\/span><\/p>\n\n\n\n\n\n<pre class=\"wp-block-code be-related-topics-hub\"><code>\n        <p>This blog post is part of our <a href=\"https:\/\/birdeye.com\/blog\/social-media-management\/\">Social Media Management<\/a> Guide <\/p>\n      <span style=\"background-color: initial;\">           <\/span>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-engagement\/\">How to use social media engagement for more leads<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-advertising\/\">The complete guide to navigating social media advertising<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-strategy\/\">Reinforce your brand value with a social media strategy<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-listening\/\">Social listening: Why it matters, how to get started, plus tips<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-manager\/\">Why your business needs a social media manager<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-metrics\/\">13 Social media metrics you should be tracking<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-analytics\/\">Social media analytics: Definition, types, and importance<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-reviews\/\">Social media reviews: What you need to know in 2023<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-contest\/\">9 Social media contest and giveaway ideas that work<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/decoding-social-media-algorithms-to-help-you-rank\/\">Decoding social media algorithms to help you rank<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-for-business\/\">Top benefits and tips of social media for business<span style=\"background-color: initial;\">    <\/span><\/a><\/li><\/ul>\n\n<\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Social media can take your plumbing business to a new level. An effective social media strategy is vital to the success of any company\u2019s digital marketing strategy. To ensure your social media marketing strategy contributes to your success, here are five important strategies that shouldn\u2019t be overlooked. Let\u2019s discuss them in detail: 1. Share useful [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":21342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10548],"tags":[],"class_list":["post-21328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plumbing business social media marketing strategies | Birdeye<\/title>\n<meta name=\"description\" content=\"Take your plumbing business to new heights with 5 social media marketing strategies to attract new customers. \u2713 Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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