{"id":21407,"date":"2018-06-28T11:39:52","date_gmt":"2018-06-28T11:39:52","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=21407"},"modified":"2025-06-30T06:19:54","modified_gmt":"2025-06-30T13:19:54","slug":"read-google-reviews","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/read-google-reviews\/","title":{"rendered":"Why customers read Google reviews &#038; how it impacts small businesses?"},"content":{"rendered":"\n<p>Google reviews is a go-to platform for customers seeking local businesses, assessing their credibility, and sharing experiences. A recent <a href=\"https:\/\/birdeye.com\/blog\/online-reviews-report-2023-on-multi-location-businesses\/\">Birdeye survey<\/a> reveals that:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers find customer review sites to be one of the top three channels influencing a business search&nbsp;<\/li>\n\n\n\n<li>Customers check online reviews <strong>68% of the time<\/strong> before working with a local business&nbsp;<\/li>\n\n\n\n<li>Over <strong>50% of consumers<\/strong> read more than five reviews before making a purchase decision.<\/li>\n<\/ul>\n\n\n\n<p>It is also important to note that Google reviews account for <a href=\"https:\/\/birdeye.com\/blog\/state-of-online-reviews\/\">79% of overall online reviews<\/a> due to Google\u2019s dominance in the search engine industry and the ease of use it delivers to internet users.&nbsp;<\/p>\n\n\n\n<p>Understanding what your potential customers look for in Google reviews and evaluating their impact on your industry can help you craft the right strategic approach.&nbsp;<\/p>\n\n\n\n<p>This blog post showcases the impact of Google reviews on businesses and consumers to help you develop a robust reputation management strategy.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-here-are-5-reasons-why-customers-read-google-reviews-and-how-it-impacts-your-business\"><b>Here are 5 reasons why customers read Google reviews and how it impacts your business:<\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Customers trust your Google reviews<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Customers are checking your credibility<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Customers intend to book with you<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Customers are comparing you with your competitors<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Customers are watching your responses<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-customers-trust-google-reviews\"><b>#1 Customers trust Google reviews.<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As we mentioned in the beginning of this articles, Google is one of the most trusted <a href=\"https:\/\/birdeye.com\/blog\/top-10-business-review-sites\/\">business review sites<\/a>. Google\u2019s review platform has seen a significant increase in the number of new reviews in 2022.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Google has made consistent efforts to grow their review volume. They\u2019ve not only encouraged local businesses to collect more customer reviews but also glorified the customers\u2019 role in writing Google reviews. That\u2019s why Google has made it extremely easy for customers to write reviews.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Google\u2019s ultimate focus is to strengthen its search platform by helping customers find local businesses. By reading real reviews from real customers, they can have a better idea of the kinds of services that you offer. This can go a long way in driving customers to contact a local business after viewing the search results. And that seems to be working!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, make sure that your business is listed on <\/span><a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Google Business Profile<\/a><span style=\"font-weight: 400;\">&nbsp;and start collecting as many Google reviews as possible.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-customers-are-checking-your-credibility\"><b>#2 Customers are checking your credibility.<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">85% of consumers trust online reviews as much as personal recommendations.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When customers are searching for your business or any other business that offers services, similar to yours, they read Google reviews. Google reviews about your business provide an unbiased view of your business because they\u2019re written by your customers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When your prospects read customer feedback, they are more comfortable paying you a visit because they know what to expect. Google reviews are more meaningful to your customers than any business messaging on your website or ads. Think of it like a collaborative effort: you make a claim about your business, customers validate that claim through reviews.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-customers-intend-to-buy-from-you\"><b>#3 Customers intend to buy from you.<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The most important opportunity that Google reviews present is they can influence purchasing decisions and lead to conversions.<\/span> <a href=\"https:\/\/www.blog.google\/outreach-initiatives\/small-business\/local-businesses-bring-new-customers-posts-google\/\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">According to Google, 7 out of 10<\/span><\/a> <span style=\"font-weight: 400;\">customers visit a business or make a purchase depending on what they read about the business online. A high volume of authentic Google reviews about your business is more likely to drive customers to consider doing business with you.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After customers read Google reviews that speak well of your business, they\u2019re most likely to take certain actions.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As you can see, while 37% of customers end up visiting a business\u2019 website after reading <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">online reviews<\/a>, 10% of customers choose to contact the business directly.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The moments right after reading Google reviews about your business are full of purchase-intent, so make sure you nail them by soliciting more and more<\/span><a href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\"> <span style=\"font-weight: 400;\">Google reviews<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-customers-are-comparing-you-with-your-competitors\"><b>#4 Customers are comparing you with your competitors.<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">While searching for your business or any other business that offers services, similar to yours, customers read Google reviews. They want to compare your Google reviews with that of your competitors to evaluate your standing. In a highly competitive market, customers have the choice of selecting any business, which best meets their needs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They get to pick from hundreds of businesses like you. They believe in making informed decisions, that is, by reading your Google reviews and reviews across sites. In fact, your Google reviews can make the difference in their final purchase decision. If your business\u2019 Google reviews are better as compared to your competitors, it will convince your customers about hiring your business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-customers-are-watching-your-responses\"><b>#5 Customers are watching your responses.<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The kind of customer experience you provide is going to be a decisive factor in purchase decisions.&nbsp;<\/span><span style=\"font-weight: 400;\">To gather insights about your<\/span><a href=\"https:\/\/birdeye.com\/blog\/customer-experience\/\"> <span style=\"font-weight: 400;\">customer experience<\/span><\/a><span style=\"font-weight: 400;\">, your prospects read Google reviews about your business. They won&#8217;t just look at positive reviews. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Customers like to closely watch how you handle negative reviews about your business. They are likely to pay attention to your responses, your tone and the final resolution of the matter.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, make sure that you\u2019re careful while <a href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\">responding to Google reviews<\/a> about your business. It\u2019s important to respond with a calm and strategic approach while dealing with unhappy customers. You need to convey that you take your negative reviews very seriously. Help out your unhappy customers by resolving their issues in the best possible way.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When prospects read Google reviews about your business and see that you make a genuine effort in resolving unpleasant experiences, it makes customers trust your business. This might persuade them to book a service with you.<\/span><\/p>\n\n\n\n<div class=\"om-embedded-campaign\" data-campaign-id=\"440\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-conclusion\">In conclusion<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses should try to get as many Google reviews as possible. It&#8217;s important to solicit reviews from your customers without being intrusive. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management<\/a> service like Birdeye can help. Birdeye help multi-location global brands collect and manage reviews, interact with customers through <a href=\"https:\/\/birdeye.com\/blog\/website-chat\/\">webchat<\/a> and <a href=\"https:\/\/birdeye.com\/blog\/customer-messaging\/\">text messaging<\/a>, rank higher on local search, and improve customer experience.&nbsp;<\/span><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Google reviews is a go-to platform for customers seeking local businesses, assessing their credibility, and sharing experiences. A recent Birdeye survey reveals that:&nbsp; It is also important to note that Google reviews account for 79% of overall online reviews due to Google\u2019s dominance in the search engine industry and the ease of use it delivers [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":21172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8613],"tags":[],"class_list":["post-21407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google reviews &amp; the impact on small businesses | Birdeye<\/title>\n<meta name=\"description\" content=\"Customers read Google reviews more than ever when deciding to buy a product. 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