{"id":21422,"date":"2018-06-27T11:37:35","date_gmt":"2018-06-27T18:37:35","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=21422"},"modified":"2024-03-28T04:52:06","modified_gmt":"2024-03-28T11:52:06","slug":"benefits-of-video-marketing","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/benefits-of-video-marketing\/","title":{"rendered":"5 Benefits of Video Marketing for Small Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Video content is on the rise and it is here to stay. <\/span><a href=\"https:\/\/www.forbes.com\/sites\/tjmccue\/2017\/09\/22\/top-10-video-marketing-trends-and-statistics-roundup-2017\/\" rel=\"nofollow\"><b><i>\u201c<\/i><\/b><span style=\"font-weight: 400;\">Over 500 million (that\u2019s half a BILLION) people are watching video on Facebook every day.\u201d<\/span><\/a> Let&#8217;s talk about some of the benefits of video marketing for your business.<\/p>\n<p><span style=\"font-weight: 400;\">Small businesses stand a big chance to succeed in this online trend if they learn to leverage the benefits of video marketing to their maximum potential. If you own a growing business, it is just the right time for you to start promoting your business through impactful videos.<\/span><\/p>\n<h2><strong>Here are 5 reasons that highlight the benefits of video marketing:<\/strong><\/h2>\n<h3><b>1) Videos are the most engaging way to explain <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to explain your business and its services, creating a product or service video should be your go-to solution. Your customers prefer videos to plain textual instructions. By combining the strengths of text and images into a visual storytelling experience, videos can help you communicate your work clearly. That\u2019s exactly why video content marketing is helpful for your business.<\/span><\/p>\n<p><a href=\"https:\/\/animoto.com\/blog\/business\/video-marketing-cheat-sheet-infographic\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">Animoto\u2019s<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> study found some interesting data that highlight the benefits of video marketing &#8211;<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4x as many customers like to watch a video about a product rather than read about it<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">4 out of 5 consumers find demonstration videos very helpful<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">1 in 4 consumers actually lose interest in a company if it doesn\u2019t have video<\/span><\/li>\n<\/ul>\n<h3><b> 2) They have a great top-of-mind recall<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Customers remember videos. That\u2019s why videos of brands or businesses have a great top-of-mind (TOMA) recall or awareness. This means that when the customers think of a particular product or service type, the first thing that pops up inside their mind is that brand or business. Video marketing helps in creating this kind of awareness for your business. Even after a month of watching a video advertisement, 80%people will recall it. This will make your business the \u201cmost remembered\u201d name by your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">52% of marketers believe that video is effective for brand awareness (<\/span><a href=\"https:\/\/twitter.com\/wowmakers\/status\/773626956084641796\" rel=\"nofollow\"><span style=\"font-weight: 400;\">WowMakers<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>3) They can influence purchasing behavior<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Seeing is believing. When it comes to convincing your customers about your services, you will be surprised to learn about the true power of video marketing. Videos can have a strong impact on how your customers perceive your business. If you have an impressive video that highlights your services in an appealing manner, you can actually drive your customers to purchase your services. Studies have found that<\/span><span style=\"font-weight: 400;\">\u00a0 <a href=\"https:\/\/tubularlabs.com\/\" rel=\"nofollow\">64 percent of customers<\/a><\/span><span style=\"font-weight: 400;\"> make a purchase after watching a brand\u2019s video. In fact, a study by<\/span> <a href=\"https:\/\/blog.adobe.com\/en\/2015\/04\/20\/seo-for-success-in-video-marketing\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Adobe<\/span><\/a><span style=\"font-weight: 400;\"> found that online customers who view demonstration videos are 1.81x more likely to make a purchase than non-viewers <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos also help you drive greater results from your emails. Syndacast found that emails that used the word \u2018video\u2019 in their subject line <\/span><span style=\"font-weight: 400;\">increased their open rates by 19%<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even your website and landing pages can perform better and drive more sales if you feature a business video there.\u00a0<\/span><\/p>\n<h3><b>4) Videos make good testimonials and build a credible business reputation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you intend to establish a good online reputation for business, you need your customers to trust you. Videos can help this trust-building journey a little easy for your business. They help in conveying your brand sentiment, vision and lead to the creation of a \u2018virtual connection.\u2019 A <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/micro-moments\/shopping-micro-moments-guide\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">ThinkWithGoogle<\/span><\/a><span style=\"font-weight: 400;\"> report states that almost 50% of internet users look for videos about a product or service before visiting a store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if your prospective customers get to watch a <a href=\"https:\/\/birdeye.com\/blog\/video-testimonials\/\">testimonial video<\/a> of your business, it will put your business in good light and may also generate greater business leads or sales. Using impactful business videos will also make you stand out from your competitors. After all, these videos leave lasting impressions on your customers.\u00a0<\/span><\/p>\n<h3><b>5) They increase your visibility on Google and increase your website traffic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While assigning search ranks to websites, Google\u2019s algorithm also takes \u2018dwell time\u2019 into account to determine their content quality. Dwell time means the average time spent by a visitor on a website. If the dwell time for your website is more, it indicates that your content quality is good. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where the benefits of video marketing come in. They help in increasing your web traffic as well as improving your business visibility on search engine results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The engaging nature of videos draws the attention of your website visitors and makes them spend more time on your website. \u00a0That\u2019s why you should definitely feature a short and compelling business video on your website. <\/span><a href=\"https:\/\/www.moovly.com\/blog\/4-great-reasons-you-should-use-video-marketing\" rel=\"nofollow\"><span style=\"font-weight: 400;\">According to Moovly,<\/span><\/a><span style=\"font-weight: 400;\"> if you have a video embedded on your website, it is 53 times more likely that your business will show up first on Google. In fact, videos also <a href=\"https:\/\/birdeye.com\/blog\/guide-to-reviews-local-seo\/\">improve your SEO ranking<\/a> by creating backlinks to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from improving your website rank, videos themselves get ranked in search engine result pages. The webpage that has your <a href=\"https:\/\/www.gumlet.com\/learn\/embed-video\/\">embedded video<\/a> will be ranked both in search engine results and in search results on sites such as, YouTube, which happens to be the second largest search engine. This means that videos can also create another channel through which potential customers can access your website. So, make sure that your website\u2019s video pages are optimized. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a small business owner, you should leverage the full benefits of video marketing. Make a start by creating your own business video that demonstrates your services and promote it on your website and social media sites. By doing so, you can realize greater engagement, higher click-through rates (CTR), and also higher conversion rates for your business.<\/span><\/p>\n<h2><b>How Birdeye can help?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As a robust <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management<\/a> and customer experience solution<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Birdeye\u2019s <\/span><a href=\"https:\/\/birdeye.com\/listings\/\"><span style=\"font-weight: 400;\">online presence<\/span><\/a><span style=\"font-weight: 400;\"> feature can help you dominate your local search by improving your SEO. Apart from that, Birdeye has a host of other important features to help you gain maximum advantage and create a successful online reputation for your business. \u00a0<\/span><\/p>\n<p><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" class=\"alignnone wp-image-25261 size-full\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Conversion-Image_Nov8@2x.png\" alt=\"\" width=\"1520\" height=\"400\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Conversion-Image_Nov8@2x.png 1520w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Conversion-Image_Nov8@2x-300x79.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Conversion-Image_Nov8@2x-1024x269.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Conversion-Image_Nov8@2x-768x202.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Conversion-Image_Nov8@2x-810x213.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Conversion-Image_Nov8@2x-1140x300.png 1140w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video content is on the rise and it is here to stay. \u201cOver 500 million (that\u2019s half a BILLION) people are watching video on Facebook every day.\u201d Let&#8217;s talk about some of the benefits of video marketing for your business. Small businesses stand a big chance to succeed in this online trend if they learn [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":21423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-21422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Benefits of Video Marketing for Small Businesses | Birdeye<\/title>\n<meta name=\"description\" content=\"Videos are an opportunity to leave lasting impressions on prospective customers. 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