{"id":21426,"date":"2018-06-29T03:03:02","date_gmt":"2018-06-29T03:03:02","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=21426"},"modified":"2024-02-05T00:39:26","modified_gmt":"2024-02-05T08:39:26","slug":"how-to-ask-for-customer-feedback-business-guide","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/how-to-ask-for-customer-feedback-business-guide\/","title":{"rendered":"How to ask for customer feedback: A guide for small businesses"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Every growing business should be aware of what their customers think about their services. Real-time customer feedback can help you deliver quality services to your customers and result in greater success for your business. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to real-time customer feedback, the internet is the hub of such activities. And thanks to the mobile era, the frequency, and scale at which customers express their opinions and ideas online has gone up massively. Because your customers are constantly sharing their views about your services through <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">online reviews<\/a>, comments, posts, and tweets on popular social media platforms such as Facebook, Twitter, Instagram, among others.<\/span><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you own a business, customer feedback is all the more important for you as it clearly states customer satisfaction towards your business. The scale and nature of customer feedback can have far-reaching effects in determining the success of your business.<\/span><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-7-ways-feedback-from-customers-is-important-to-your-business\" data-level=\"2\">7 ways feedback from customers is important to your business:<\/a><\/li><li><a href=\"#h-how-to-ask-customers-for-their-feedback\" data-level=\"2\">How to ask customers for their feedback<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-ways-feedback-from-customers-is-important-to-your-business\">7 ways feedback from customers is important to your business:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-give-quick-insights-about-your-services\">1. Give quick insights about your services<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer feedback provides an unbiased view of your business. It is written by clients who have availed of your services and reveal their actual experience. Such feedback helps your prospective clients in understanding what you are capable of delivering in terms of quality, efficiency, and client satisfaction. So, this influences the purchasing decisions of your prospective clients in a big way.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-builds-credibility-and-instills-confidence\">2. Builds credibility and instills confidence<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When your potential clients are trying to learn more about your business and come across numerous instances of good feedback, it will make your business appear more trustworthy. Your online customer reviews serve as personal recommendations for your business. They often seem more credible than the claims you make about your services on your business website. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-makes-you-more-visible-online\">3. Makes you more visible online<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer feedback about your business also works behind the scenes to make your business more visible on Google search results by improving your SEO (search engine optimization). The recency of your online customer reviews is an important factor here because search engines tend to pick content that is fresh and relevant to a user\u2019s search or query. Google gives 9.8% weight to online customer reviews while assigning ranks on search.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-good-feedback-gets-you-more-customers\">4. Good feedback gets you more customers<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">From the sales point of view, positive feedback about your business drives potential clients to choose your business over your competitors. Good customer reviews have a strong power of influencing a prospective client\u2019s decision about booking service from your business. So, when your potential clients read several good reviews about you, they\u2019re more likely to get in touch with you with a business query or a direct booking.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-negative-feedback-helps-you-improve\">5. Negative feedback helps you improve<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Just like <a href=\"https:\/\/birdeye.com\/blog\/positive-review-examples\/\" data-type=\"URL\" data-id=\"https:\/\/birdeye.com\/blog\/positive-review-examples\/\">positive feedback<\/a> increases the chances of bringing in new clients for your business, negative cases present the opposite scenario. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It\u2019s true that <a data-type=\"URL\" data-id=\"https:\/\/birdeye.com\/blog\/negative-feedback-examples\/\" href=\"https:\/\/birdeye.com\/blog\/negative-feedback-examples\/\">negative feedback<\/a> can hurt your business reputation and make you lose potential clients. But they\u2019re also full of learnings. You can easily identify your unhappy clients with your negative reviews. When you carefully read your negative customer reviews, you\u2019re in a position to understand the sentiments of your clients and figure out the cause of those grievances. Try to analyze the cause and intent behind your negative reviews. This will help you in improving your services so that unpleasant situations can be avoided in the future.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-feedback-is-available-for-free\">6. Feedback is available for free<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Online feedback is a form of user-generated content for which you don\u2019t have to incur any additional costs<\/span><span style=\"font-weight: 400;\">. Since your customers are creating the content, it means fewer efforts from you but more benefits for your business. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In simple words, getting online reviews means that your clients are actually marketing your business. This is a great advantage for small and growing businesses, which do not have the budget or resources for high-level marketing activities. With <a href=\"https:\/\/birdeye.com\/blog\/customer-feedback-tools\/\">online customer feedback<\/a>, you\u2019re able to create greater awareness for your business without making any direct efforts on your own.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But please bear in mind, this does not mean that you can buy customer reviews.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-gives-you-insights-into-customer-sentiment\">7. Gives you insights into customer sentiment<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Mostly, online reviews are overlooked as just \u2018star ratings\u2019. In reality, they are much more than that. Apart from being rated between \u2018one\u2019 and \u2018five\u2019 stars, online ratings comprise important \u2018keywords\u2019. These keywords indicate those words which are commonly used by your customers. When viewed in isolation, they may not mean much to your business. But when grouped together, these keywords can give you deeper insights into the customer sentiment towards your business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Businesses should aim at receiving customer feedback continuously. The recency of customer feedback makes it more meaningful and helps you stay more relevant.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-ask-customers-for-their-feedback\">How to ask customers for their feedback<gwmw style=\"display:none;\"><\/gwmw><\/h2>\n\n\n\n<p>While getting customer&nbsp;feedback for your business can have a tremendous impact on enhancing the <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation<\/a> of your business, the job is easier said than done. Even if your clients are happy with your services, it\u2019s a struggle to get them interested in writing their feedback online. If you try too hard to persuade them with a review request, chances are that they might find you pushy and intrusive.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The good news is, there are many effective ways of soliciting reviews from your clients without being intrusive.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">We recommend these seven guidelines that need to be followed while seeking customer feedback for your business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-have-a-presence-on-review-sites\">1. Have a presence on review sites<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Identify the top review sites online like <a href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\">Google reviews<\/a> and register with them by setting up your business account that contains all your important details. Make sure that you mention your business name correctly along with a short description of your services, location, contact details, website link and links to your social media profiles on Facebook, Twitter, LinkedIn, Google+, Instagram, etc. Having a business profile on <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Google Business Profile<\/a> and other popular listing websites is a must as these online portals serve as a common platform for customers who want to voice their opinions online. When your business is listed across these review sites, it makes it easier for your customers to find you online and share their experiences.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-send-review-requests-via-email\">2. Send review requests via email<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This is the simplest things to do if you have the email addresses of your customers. But make sure that you follow these steps in order to create maximum impact with your review solicitation email.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Step 1: Pick a solid subject line<\/b><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Choose a subject line that starts with your business name and includes a question to keep the tone more conversational rather than a standard line. Using your business logo and name on your email adds a professional touch to your review solicitation request. It helps your clients identify your business and distinguishes it from the email clutter in their inbox. The subject line is the most important part of your email as it is the first thing your clients will read. Your clients are more likely to open your email if the subject line resonates with them.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Step 2: Write down the main message<\/b><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Your message needs to be simple and clear. All you have to do is to write down a meaningful and personalized message that conveys your interest in receiving honest feedback from your customers. Tell your customers that you value their feedback and will use it to improve your services in the future. End your message with a thankful message from the team or CEO of your business. Nowadays, it\u2019s become a common practice to send these emails out on behalf of the CEO of the business as it adds a personal touch and makes customers feel important.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Step 3: A purposeful CTA<\/b><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Without a CTA, the entire exercise is redundant. Remember, your sole purpose is to pique the interest of your clients and direct them to the websites where you want them to write you a review. Make sure that you add a call-to-action (CTA) button at the end of the mail so that your customers are directed to the review website when they click on it.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Tip: You can also use a banner image on your email to make it look more attractive. Pick a picture that is relevant to your services and does not distract the readers from the main message.<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-use-sms-to-get-reviews\">3. Use SMS to get reviews<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">This is another great option for requesting reviews from your clients if you have their phone numbers. Make sure you pay heed to the following guidelines while sending out review solicitation requests via SMS.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Precision is the key<\/b><gwmw style=\"display:none;\"><\/gwmw><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">The key to sending out effective review solicitation requests is to be extremely precise with your message or text copy. Keep your messages short, direct, and meaningful. Remember to add a link to the review website where you want your clients to leave you a review. You can shorten or beautify the link using free tools like Bitly. <\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Timing is of the essence<\/b><gwmw style=\"display:none;\"><\/gwmw><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember that an SMS is a more personalized way of reaching out to your clients as compared to emails. So, you want to be sure that you select the appropriate time for sending out your review solicitation SMS. You don\u2019t want to be disturbing your clients by sending out messages late in the night or too early in the morning. <\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Do not spam<\/b><gwmw style=\"display:none;\"><\/gwmw><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Nobody likes spammers. Make sure that you do not abuse the SMS medium by sending out repeated and poorly spaced out review solicitation requests. A market study says that businesses should only send one text per week. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Make sure that you follow these guidelines while sending out review solicitation requests for your business using SMS. This will ensure greater success in your purpose without the risk of being intrusive.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A solid email &amp; SMS strategy can prove to be very effective in soliciting customer feedback if they\u2019re implemented in a timely manner.<\/span><\/p>\n\n\n\n<p><b><i>Here\u2019s a quick look at how Birdeye lets you ask your customers for feedback:<\/i><\/b><\/p>\n\n\n\n<p><b>(a) Ask for a rating<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can use the standard 5-star scale:<\/span><\/p>\n\n\n\n<p><b>Or use the Net Promoter Score (NPS) method:<\/b><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Benefits: quick, easy, quantifiable<\/span><\/i><\/p>\n\n\n\n<p><b>(b) Ask for a third-party review<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Include direct links to the review sites you care about most.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Benefits: Free promotion, boosts ratings, improves SEO<\/span><\/i><\/p>\n\n\n\n<p><b>(c) Send a survey link<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Get a deeper insight into key areas of your business operations with custom <a href=\"https:\/\/birdeye.com\/surveys\/\" data-type=\"URL\" data-id=\"https:\/\/birdeye.com\/surveys\/\">surveys<\/a> that ask only the questions that matter the most.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Birdeye lets you include a review request within your customer survey so all survey respondents are given the option to write a review.<\/span><\/p>\n\n\n\n<p><i><span style=\"font-weight: 400;\">Benefits: Run customer surveys for everything, including market research, employee engagement, <a data-type=\"URL\" data-id=\"https:\/\/birdeye.com\/blog\/customer-experience\/\" href=\"https:\/\/birdeye.com\/blog\/customer-experience\/\">customer experience<\/a>.<\/span><\/i><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-leverage-your-website\">4. Leverage your website<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If you have an official website for your business, leverage it to its maximum potential. Make sure that you include a \u2018customer reviews\u2019 section on your website homepage so that whenever a customer visits your website with a business query, they see what your existing customers have to say about you. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The homepage of your website is the first touchpoint for your potential customers so it is important that you highlight your reviews section there<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Make it simple for your clients to leave behind a review on your website<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Anonymous reviews don\u2019t do any good. Avoid them by all means.<\/span><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Reviews on your own website<\/b><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">You can allow the clients to \u2018sign in\u2019 via their Google or Facebook account and write their reviews. Since most sites allow such sign-in options, your clients won\u2019t have a problem with it. This will also ensure that your review collection process is faster and includes a lesser number of steps.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Direct visitors to other review platforms<\/b><gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Provide links to your preferred review platforms on your website. You can also consider adding a short video of the reviewing process for customers so that there are no cases of confusion and your customers don\u2019t have to read lengthy instructions.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-ask-for-customer-feedback-on-social-media\">5. Ask for customer feedback on social media<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Another convenient way of asking for customer feedback is using social media. You can request your followers on social media to write an online review for your business through Facebook posts, tweets, and direct messages.<\/span> <span style=\"font-weight: 400;\">For example, use Facebook posts to ask your followers to write you a review on your website or other online review sites, where your business is listed. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When it comes to social media, it\u2019s worth mentioning that Facebook has become all the more important as it includes a specific \u2018review\u2019 feature. By activating the Facebook review feature on your business page, you can make it very easy for your clients to write a review there. These reviews will be displayed on your Facebook page and will be visible to whoever visits you there. This is a great way to generate leads for your business as potential customers will decide to book a service with you if they read good <a href=\"https:\/\/birdeye.com\/blog\/facebook-reviews\/\">Facebook reviews<\/a> about your business.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-send-out-customer-surveys\">6. Send out customer surveys<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">You can use surveys to solicit reviews from your customers. A well-designed customer survey will help you get honest answers and influence your customers to write a review. &nbsp;Send out online surveys to customers who have recently availed of your business and find out about their first experience. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-automate-review-requests\">7. Automate review requests<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Birdeye lets you automate the entire process of sending out review solicitation requests. <\/span><\/p>\n\n\n\n<p>Want to <a href=\"https:\/\/birdeye.com\/blog\/review-generation\/\">get more reviews<\/a> for your business and outshine your competitors? Check out our guide below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"268\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-reviews-without-spending-hours-online-CTA-1024x268.png\" alt=\"How to get more reviews without spending hours online\" class=\"wp-image-32684\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-reviews-without-spending-hours-online-CTA-1024x268.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-reviews-without-spending-hours-online-CTA-300x78.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-reviews-without-spending-hours-online-CTA-768x201.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-reviews-without-spending-hours-online-CTA-1536x402.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-reviews-without-spending-hours-online-CTA-810x212.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-reviews-without-spending-hours-online-CTA-1140x298.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/How-to-get-more-reviews-without-spending-hours-online-CTA.png 1640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every growing business should be aware of what their customers think about their services. Real-time customer feedback can help you deliver quality services to your customers and result in greater success for your business. When it comes to real-time customer feedback, the internet is the hub of such activities. And thanks to the mobile era, [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":20591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8550],"tags":[],"class_list":["post-21426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The guide on how to ask for customer feedback I Birdeye<\/title>\n<meta name=\"description\" content=\"Your customers are an asset, and their reviews can attract new customers. 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