{"id":21556,"date":"2022-03-18T09:45:03","date_gmt":"2022-03-18T16:45:03","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=21556"},"modified":"2025-12-05T14:10:58","modified_gmt":"2025-12-05T22:10:58","slug":"how-positive-reviews-help-realtors","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/how-positive-reviews-help-realtors\/","title":{"rendered":"How positive reviews help Realtors"},"content":{"rendered":"\n

The real estate industry is a people-first business that runs on positive client experiences and word-of-mouth recommendations. Ideally, all your business needs to thrive is referrals from satisfied clients to attract more leads. But things have changed in the digital age.<\/p>\n\n\n\n

The Internet has become the first source to look for recommendations. While a glowing personal referral from happy clients can bring in more leads, positive reviews online serve as genuine advertisements, social proof, and accelerators in the lead conversion process.  <\/p>\n\n\n\n

In this blog, we\u2019ll explain how positive reviews online can change the game for realtors. <\/p>\n\n\n\n

Gain your client’s trust <\/h2>\n\n\n\n

Securing listings is difficult enough, but winning your client\u2019s trust before they ever contact you is even more challenging.  Studies show that 43% of buyers <\/a>search online before contacting an agency. Your strategy for winning over a client has to begin at the point of first impression – online review sites. <\/p>\n\n\n\n

To secure new leads, you need your happiest clients to tell others about the positive experience you provided. And that can happen much faster with positive online reviews on Google, Zillow, Realtor.com, and Facebook, than just word of mouth. <\/p>\n\n\n\n

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49% of customers trust reviews as much as they trust personal recommendations from friends and family. 
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Outshine your competition<\/h2>\n\n\n\n

Industry competition is getting more fierce day by day. On most days, your success rate depends on how well you can position your brand and attract your ideal clients above your competitors. <\/p>\n\n\n\n

While your personality as a realtor can be a deciding factor in closing deals, the game begins much before the first handshake. Positive reviews can help you stand a cut above the rest. When your potential clients are deciding between two realtors, positive glowing reviews for your business can seal the deal faster than you can imagine. <\/p>\n\n\n\n

When you generate that first client interaction on the back of positive online reviews, you\u2019re already starting on solid ground. <\/p>\n\n\n\n

Local searches have tremendously increased. Popular search engines like Google and Bing prioritize listings with higher positive reviews as they add credibility to a business. Positive online reviews only indicate that you are most likely to provide a higher than satisfactory experience to your clients. Google and other search engines benefit by showing your profile to searchers. <\/p>\n\n\n\n

Review sites like Zillow and Realtor.com also dominate most searches for local businesses. A high volume of positive reviews here can establish you as the best choice for your customers. <\/p>\n\n\n\n

So by getting those positive reviews online, your clients discover your profiles before your competitors across all popular channels.<\/p>\n\n\n\n

Reach customers at every stage of the buying process<\/h2>\n\n\n\n

Understanding your clients\u2019 search process can be tricky.. Some clients who search for your services may be ready to book right away, and others will only be looking for information.  <\/p>\n\n\n\n

Positive online reviews <\/a>can help you influence all your clients at each stage of their buyers’ journey. Consider this example of a typical buyer\u2019s journey to understand the impact of positive reviews on your potential clients. <\/p>\n\n\n\n