{"id":21661,"date":"2018-08-03T09:02:55","date_gmt":"2018-08-03T09:02:55","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=21661"},"modified":"2024-02-05T00:36:18","modified_gmt":"2024-02-05T08:36:18","slug":"use-social-media-boost-brand-awareness-5-valuable-tips","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/","title":{"rendered":"5 Social media tips to boost brand awareness"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Social media plays multiple roles in your business. It lets you promote your services, gain customer trust and build long-lasting relationships with your customers. But, engaging the audience on social media isn\u2019t easy and needs you to spend considerable time and energy. If managed well, social media can have a great impact on your brand\u2019s identity, letting you win more customers. <\/span><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-1-know-your-audience\" data-level=\"2\">1. Know your audience<\/a><\/li><li><a href=\"#h-2-post-content-regularly\" data-level=\"2\">2. Post content regularly<\/a><\/li><li><a href=\"#h-3-share-visual-content\" data-level=\"2\">3. Share visual content<\/a><\/li><li><a href=\"#h-4-listen-to-your-followers\" data-level=\"2\">4. Listen to your followers<\/a><\/li><li><a href=\"#h-5-track-engagement\" data-level=\"2\">5. Track engagement<\/a><\/li><li><a href=\"#h-how-birdeye-can-help-your-business\" data-level=\"2\">How Birdeye can help your business<\/a><\/li><\/ul><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are five useful tips to boost your brand awareness using social media:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-know-your-audience\"><b>1<\/b>. <b>Know your audience<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Instead of reading your company information, your social media audience is more interested in following content that\u2019s specific to your industry. For instance, if you\u2019re a dentist, your audience may not be truly interested in learning more about the services you offer, but they\u2019ll give more attention to articles on dental hygiene, dental care, and symptoms of common dental concerns. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For any industry you serve, you must understand your target audience and <a href=\"https:\/\/birdeye.com\/blog\/social-media-posts\/\">create content<\/a> that is engaging and informative. Keep your messages relevant to your audience. By doing so, you can improve audience engagement on your social posts to expose your brand to a wider audience through likes and shares. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-post-content-regularly\"><b>2. Post content regularly<\/b><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-post-content-regularly-1024x682.jpg\" alt=\"social media brand awareness - post content regularly\" class=\"wp-image-21663\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-post-content-regularly-1024x682.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-post-content-regularly-300x200.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-post-content-regularly-768x511.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-post-content-regularly-810x539.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-post-content-regularly-1140x759.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-post-content-regularly.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">An impactful way to build an engaged social community is to <a href=\"https:\/\/birdeye.com\/blog\/social-media-posting-schedule\/\">regularly post content<\/a> on social media. If you\u2019re worried that updating your social media feeds will consume a major chunk of your business time, there are tools to help you! &nbsp;For example, Birdeye\u2019s online reputation management solution includes a<\/span><a href=\"https:\/\/birdeye.com\/social-media-publishing\/\"> <span style=\"font-weight: 400;\">social publishing<\/span><\/a><span style=\"font-weight: 400;\"> feature. This lets you create a content calendar and schedule social media posts in advance. This way, even if you\u2019re on vacation, your followers will get fresh content to share.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-share-visual-content\"><b>3. Share visual content<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As internet users have a limited attention span, businesses have to focus on sharing content that can be consumed in less time. Apart from lengthy articles, try posting engaging visual content such as GIFs, infographics and short videos on social media. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-listen-to-your-followers\"><b>4. Listen to your followers<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Your followers may write comments to engage with you. If you\u2019re simply publishing a lot of content but not responding to feedback, you\u2019re risking the chances of losing loyal customers or attracting new ones. Make it a point to respond to your audience promptly. This will create a connection with your followers, making sure they choose your business when the need arises. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-track-engagement\"><b>5. Track engagement<\/b><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-track-engagement-1024x623.jpg\" alt=\"social media brand awareness - track engagement\" class=\"wp-image-21664\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-track-engagement-1024x623.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-track-engagement-300x183.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-track-engagement-768x467.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-track-engagement-810x493.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-track-engagement-1140x694.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness-track-engagement.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Social media lets you connect with your target audience and track engagement metrics such as likes, shares, and comments. By analyzing these metrics, you can understand the type of content that your <a href=\"https:\/\/birdeye.com\/blog\/social-media-sentiment-analysis\/\">audience likes<\/a> to share. The better you track, the more you can optimize your future campaigns. This boosts engagement on your social media channels and improves your brand awareness.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-birdeye-can-help-your-business\"><b>How Birdeye can help your business<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Birdeye\u2019s <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">online reputation management<\/a> solution integrates several features that help you get more from your social media presence. From our social publishing feature that lets you schedule your social media posts, to our social sharing feature to share positive reviews with your social followers, Birdeye helps you boost your brand\u2019s awareness and revenue.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Click the button below to find out how Birdeye can help your business grow.&nbsp;<\/strong><\/p>\n\n\n\n\n\n<pre class=\"wp-block-code be-related-topics-hub\"><code>\n        <p>This blog post is part of our <a href=\"https:\/\/birdeye.com\/blog\/social-media-management\/\">Social Media Management<\/a> Guide <\/p>\n      <span style=\"background-color: initial;\">           <\/span>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-engagement\/\">How to use social media engagement for more leads<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-advertising\/\">The complete guide to navigating social media advertising<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-strategy\/\">Reinforce your brand value with a social media strategy<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-listening\/\">Social listening: Why it matters, how to get started, plus tips<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-manager\/\">Why your business needs a social media manager<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-metrics\/\">13 Social media metrics you should be tracking<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-analytics\/\">Social media analytics: Definition, types, and importance<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-reviews\/\">Social media reviews: What you need to know in 2023<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-contest\/\">9 Social media contest and giveaway ideas that work<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/decoding-social-media-algorithms-to-help-you-rank\/\">Decoding social media algorithms to help you rank<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/social-media-for-business\/\">Top benefits and tips of social media for business<span style=\"background-color: initial;\">    <\/span><\/a><\/li><\/ul>\n\n<\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Social media plays multiple roles in your business. It lets you promote your services, gain customer trust and build long-lasting relationships with your customers. But, engaging the audience on social media isn\u2019t easy and needs you to spend considerable time and energy. If managed well, social media can have a great impact on your brand\u2019s [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":21662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10548],"tags":[],"class_list":["post-21661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Social media tips to boost brand awareness | Birdeye<\/title>\n<meta name=\"description\" content=\"Social media has an impact on your brand\u2019s identity and help win new customers. Here are 5 social media tips to boost your brand awareness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/21661\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Social media tips to boost brand awareness\" \/>\n<meta property=\"og:description\" content=\"Social media has an impact on your brand\u2019s identity and help win new customers. Here are 5 social media tips to boost your brand awareness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-03T09:02:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-05T08:36:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Birdeye Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Birdeye Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/\"},\"author\":{\"name\":\"Birdeye Staff Writer\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb\"},\"headline\":\"5 Social media tips to boost brand awareness\",\"datePublished\":\"2018-08-03T09:02:55+00:00\",\"dateModified\":\"2024-02-05T08:36:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/\"},\"wordCount\":564,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness.jpg\",\"articleSection\":[\"Social Media Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/\",\"url\":\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/\",\"name\":\"5 Social media tips to boost brand awareness | Birdeye\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness.jpg\",\"datePublished\":\"2018-08-03T09:02:55+00:00\",\"dateModified\":\"2024-02-05T08:36:18+00:00\",\"description\":\"Social media has an impact on your brand\u2019s identity and help win new customers. Here are 5 social media tips to boost your brand awareness.\",\"breadcrumb\":{\"@id\":\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#primaryimage\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness.jpg\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness.jpg\",\"width\":2400,\"height\":1300,\"caption\":\"social media brand awareness\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/birdeye.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/birdeye.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social Media Management\",\"item\":\"https:\/\/birdeye.com\/blog\/category\/social-media-management\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"5 Social media tips to boost brand awareness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/birdeye.com\/blog\/#website\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"name\":\"#1 Agentic Marketing Platform for Multi-Location Brands\",\"description\":\"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.\",\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/birdeye.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\",\"name\":\"Birdeye\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"width\":376,\"height\":200,\"caption\":\"Birdeye\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BirdeyeReviews\/\",\"https:\/\/x.com\/Birdeye_\",\"https:\/\/www.instagram.com\/wearebirdeye\/\",\"https:\/\/www.linkedin.com\/company\/2837064\/\",\"https:\/\/www.youtube.com\/c\/birdeye\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb\",\"name\":\"Birdeye Staff Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g\",\"caption\":\"Birdeye Staff Writer\"},\"description\":\"Birdeye's Staff Writers are dedicated to delivering insightful content on reputation management, customer engagement, and digital marketing trends. They turn complex digital marketing concepts into digestible, actionable content and help businesses leverage Birdeye's all-in-one platform for growth and success.\",\"url\":\"https:\/\/birdeye.com\/blog\/author\/birdeye-staff-writer\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Social media tips to boost brand awareness | Birdeye","description":"Social media has an impact on your brand\u2019s identity and help win new customers. Here are 5 social media tips to boost your brand awareness.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/21661\/","og_locale":"en_US","og_type":"article","og_title":"5 Social media tips to boost brand awareness","og_description":"Social media has an impact on your brand\u2019s identity and help win new customers. Here are 5 social media tips to boost your brand awareness.","og_url":"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/","og_site_name":"#1 Agentic Marketing Platform for Multi-Location Brands","article_publisher":"https:\/\/www.facebook.com\/BirdeyeReviews\/","article_published_time":"2018-08-03T09:02:55+00:00","article_modified_time":"2024-02-05T08:36:18+00:00","og_image":[{"width":2400,"height":1300,"url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness.jpg","type":"image\/jpeg"}],"author":"Birdeye Staff Writer","twitter_card":"summary_large_image","twitter_creator":"@Birdeye_","twitter_site":"@Birdeye_","twitter_misc":{"Written by":"Birdeye Staff Writer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#article","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/"},"author":{"name":"Birdeye Staff Writer","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb"},"headline":"5 Social media tips to boost brand awareness","datePublished":"2018-08-03T09:02:55+00:00","dateModified":"2024-02-05T08:36:18+00:00","mainEntityOfPage":{"@id":"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/"},"wordCount":564,"commentCount":0,"publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"image":{"@id":"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness.jpg","articleSection":["Social Media Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#respond"]}],"accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/","url":"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/","name":"5 Social media tips to boost brand awareness | Birdeye","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#primaryimage"},"image":{"@id":"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness.jpg","datePublished":"2018-08-03T09:02:55+00:00","dateModified":"2024-02-05T08:36:18+00:00","description":"Social media has an impact on your brand\u2019s identity and help win new customers. Here are 5 social media tips to boost your brand awareness.","breadcrumb":{"@id":"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#primaryimage","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness.jpg","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/social-media-brand-awareness.jpg","width":2400,"height":1300,"caption":"social media brand awareness"},{"@type":"BreadcrumbList","@id":"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/birdeye.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/birdeye.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Social Media Management","item":"https:\/\/birdeye.com\/blog\/category\/social-media-management\/"},{"@type":"ListItem","position":4,"name":"5 Social media tips to boost brand awareness"}]},{"@type":"WebSite","@id":"https:\/\/birdeye.com\/blog\/#website","url":"https:\/\/birdeye.com\/blog\/","name":"#1 Agentic Marketing Platform for Multi-Location Brands","description":"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.","publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/birdeye.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/birdeye.com\/blog\/#organization","name":"Birdeye","url":"https:\/\/birdeye.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","width":376,"height":200,"caption":"Birdeye"},"image":{"@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BirdeyeReviews\/","https:\/\/x.com\/Birdeye_","https:\/\/www.instagram.com\/wearebirdeye\/","https:\/\/www.linkedin.com\/company\/2837064\/","https:\/\/www.youtube.com\/c\/birdeye"]},{"@type":"Person","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb","name":"Birdeye Staff Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g","caption":"Birdeye Staff Writer"},"description":"Birdeye's Staff Writers are dedicated to delivering insightful content on reputation management, customer engagement, and digital marketing trends. They turn complex digital marketing concepts into digestible, actionable content and help businesses leverage Birdeye's all-in-one platform for growth and success.","url":"https:\/\/birdeye.com\/blog\/author\/birdeye-staff-writer\/"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/21661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=21661"}],"version-history":[{"count":14,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/21661\/revisions"}],"predecessor-version":[{"id":47444,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/21661\/revisions\/47444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/21662"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=21661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=21661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=21661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}