{"id":21721,"date":"2018-08-27T05:55:11","date_gmt":"2018-08-27T05:55:11","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=21721"},"modified":"2025-06-30T05:16:25","modified_gmt":"2025-06-30T12:16:25","slug":"4-signs-business-reputation-management-plan-needs-overhauling","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/4-signs-business-reputation-management-plan-needs-overhauling\/","title":{"rendered":"4 Signs you need to improve your business reputation management strategy"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">It is critical you manage your business&#8217;s online reputation if you want to retain existing customers and attract new ones. If your reputation management strategy is making you look great on the first page of search engines, then you\u2019re all set to get more business. But what if it is the other way around? In this post, we\u2019ll tell you how to easily identify the signs that will show if you need to improve your <a href=\"https:\/\/birdeye.com\/blog\/how-to-build-a-reputation-management-strategy-in-5-steps\/\">reputation management strategy<\/a>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Here are 4 signs that your reputation management plan needs more work:<\/span><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-you-see-negative-publicity-on-the-first-page-of-google-search\" data-level=\"2\">You see negative publicity on the first page of Google Search<\/a><\/li><li><a href=\"#h-reviews-about-your-business-are-mostly-negative\" data-level=\"2\">Reviews about your business are mostly negative<\/a><\/li><li><a href=\"#h-your-content-is-not-ranking\" data-level=\"2\">Your content is not ranking<\/a><\/li><li><a href=\"#h-your-online-listings-are-inaccurate\" data-level=\"2\">Your online listings are inaccurate<\/a><\/li><li><a href=\"#h-we-have-a-solution-nbsp\" data-level=\"2\">We have a solution\u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-see-negative-publicity-on-the-first-page-of-google-search\"><b>You see negative publicity on the first page of Google Search<\/b><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-negative-publicity-on-google-1024x480.jpg\" alt=\"business reputation management - negative publicity on google\" class=\"wp-image-21723\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-negative-publicity-on-google-1024x480.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-negative-publicity-on-google-300x141.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-negative-publicity-on-google-768x360.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-negative-publicity-on-google-810x380.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-negative-publicity-on-google-1140x535.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-negative-publicity-on-google.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Google is designed to pull in relevant content based on the keywords that users type in the search box. Even though there are hundreds of pages with relevant search results, customers don\u2019t look at any information past the first page.&nbsp;Research shows that 71% of customers end up clicking on a link on the first page of search results. Links on the second page were only 6% of the total clicks<sup><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/10\/30\/the-value-of-search-results-rankings\/#2eed95d044d3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">1<\/a><\/sup>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you find negative feedback from customers or blogs with negative publicity about your brand appearing on the first page of Google while searching for your business, it\u2019s time to step up your game. Improving the quality and quantity of your reviews should help you improve reputation management.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reviews-about-your-business-are-mostly-negative\"><b>Reviews about your business are mostly negative<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">84% of prospective customers read <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">online reviews<\/a> about your business before buying a product or service. Moreover, search engines consider online reviews as a valuable source of information and useful content for readers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When prospective customers search for your business on Google, reviews on sites like Vitals, Avvo, etc. tend to appear on the top of the first page. A couple of negative reviews won\u2019t hurt your reputation. But, if most of your reviews are negative, then your business reputation management plan needs overhauling.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-content-is-not-ranking\"><b>Your content is not ranking<\/b><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-content-not-ranking-1024x683.jpg\" alt=\"business reputation management - content not ranking\" class=\"wp-image-21724\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-content-not-ranking-1024x683.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-content-not-ranking-300x200.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-content-not-ranking-768x512.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-content-not-ranking-810x540.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-content-not-ranking-1140x760.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/08\/business-reputation-management-content-not-ranking.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">To create a great online reputation for your business and rank on top in search engines, you constantly need to generate fresh content that is useful for your audience. You need to keep posting on your social media pages, writing blogs, soliciting reviews from your existing customers and doing everything to get your business out there.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But, if you\u2019re targeting the right audience with the right content and still don\u2019t see your business ranking, then it\u2019s time to revisit your reputation management strategy.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To take control of your business\u2019 reputation on search engines such as Google, it\u2019s important to have a strong content strategy in place.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-your-online-listings-are-inaccurate\"><b>Your online listings are inaccurate<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">If you search for your business on Google and find that you have inaccurate and inconsistent business information such as name, address and phone number of different online listing sites and business directories, it\u2019s not good news.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Having incorrect business information on online business directories and listing websites can have a negative impact on your business\u2019 online reputation. It can also have drastic effects on your search engine rankings.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/blog\/business-listing-management\/\"><span style=\"font-weight: 400;\">Fixing your listings<\/span><\/a><span style=\"font-weight: 400;\"> on all social media sites, local listing websites and online business directories should be vital to your reputation management plan.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-we-have-a-solution-nbsp\"><b>We have a solution&nbsp;<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Birdeye is an <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">online reputation management<\/a> and customer experience solution that can help you create an impactful online reputation of your business. Using Birdeye\u2019s powerful features, you can<\/span> <span style=\"font-weight: 400;\">collect more reviews from your customers,<\/span><a href=\"https:\/\/birdeye.com\/listings\/\"> <span style=\"font-weight: 400;\">fix your online listings<\/span><\/a><span style=\"font-weight: 400;\"> across several web directories, social media sites and business&nbsp;listing websites and increase your chances of ranking on top in search engines.<\/span><\/p>\n\n\n\n<div class=\"om-embedded-campaign\" data-campaign-id=\"437\"><\/div>\n\n\n\n\n\n<pre class=\"wp-block-code be-related-topics-hub\"><code>\nThis blog post is part of our <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">Online Reputation Management<\/a> Guide:\n\n\n\n\n        \n<p>Online Reputation Management<\/p>\n\n<ul style=\"margin-bottom: 25px;\">          <li><a href=\"https:\/\/birdeye.com\/blog\/what-is-search-engine-reputation-management\/\">Search engine reputation management<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management-tools\/\">Online reputation management tools  <\/a>    <\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/positive-online-reputation\/\">Positive online reputation<\/a><span style=\"background-color: initial;\"> <\/span><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/reputation-marketing-a-short-guide-for-businesses\/\">Reputation marketing<\/a><span style=\"background-color: initial;\">  <\/span><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/reputation-management-companies\/\">Reputation management companies<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/company-reputation\/\">Company reputation <\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management-services\/\">Online reputation management services<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/how-to-build-a-reputation-management-strategy-in-5-steps\/\">Reputation management strategy<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/online-reputation-manager\/\">Online reputation manager<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management-consultants\/\">Online reputation management consultants<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/reputation-score\/\">Reputation score<span style=\"background-color: initial;\"> <\/span><\/a><span style=\"background-color: initial;\">     <\/span><\/li><\/ul><\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>It is critical you manage your business&#8217;s online reputation if you want to retain existing customers and attract new ones. If your reputation management strategy is making you look great on the first page of search engines, then you\u2019re all set to get more business. But what if it is the other way around? In [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":21722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8546],"tags":[],"class_list":["post-21721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reputation-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 signs your business reputation management needs help | Birdeye<\/title>\n<meta name=\"description\" content=\"Business reputation management helps your business attract new customers and retain your existing customers. \u2713 Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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