{"id":21780,"date":"2018-09-18T04:54:56","date_gmt":"2018-09-18T04:54:56","guid":{"rendered":"https:\/\/blog.birdeye.com\/?p=21780"},"modified":"2025-12-11T13:09:32","modified_gmt":"2025-12-11T21:09:32","slug":"4-tips-boost-twitter-marketing-strategy-online-reputation","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/4-tips-boost-twitter-marketing-strategy-online-reputation\/","title":{"rendered":"4 Tips to Boost your Twitter Marketing Strategy &#038; Online Reputation"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Different social media platforms have different strengths in the digital space. Twitter, which is popularly known as the Hub of Microbloggers, lets users post their opinions, updates or share any of their recent experiences.<\/span> <span style=\"font-weight: 400;\">With a smart Twitter marketing strategy, businesses can leverage this potent social media platform to enhance their online reputation and achieve greater customer success.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But first, let\u2019s look at some interesting facts about Twitter and understand why it is crucial for multi-location businesses from the perspective of marketing and online reputation building.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.businessofapps.com\/data\/twitter-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Twitter currently has 450 million active users<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Twitter increased its standard 140-character limit to 280 characters in 2017<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.omnicoreagency.com\/twitter-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">79% of Twitter accounts are based outside the United States<\/span><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.omnicoreagency.com\/twitter-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">There are over 67 million Twitter users in the US<\/span><\/a><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Twitter has evolved as one digital platform that brands or businesses can\u2019t afford to overlook. Here are four tips to improve your marketing strategy and online reputation using Twitter:<\/span><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-daily-twitter-usage-amp-interaction-s\" data-level=\"2\">Daily Twitter Usage &amp; Interaction s<\/a><\/li><li><a href=\"#h-make-it-easy-for-users-to-find-you\" data-level=\"2\">Make it easy for users to find you<\/a><\/li><li><a href=\"#h-be-the-quickest-one-to-respond\" data-level=\"2\">Be the quickest one to respond<\/a><\/li><li><a href=\"#h-make-use-of-twitter-s-best-features\" data-level=\"2\">Make use of Twitter\u2019s best features<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-daily-twitter-usage-amp-interaction-s\"><strong>Daily Twitter Usage &amp; Interaction<\/strong>s<\/h2>\n\n\n\n<p>It\u2019s imperative for businesses to be alive and kicking on Twitter. An inactive Twitter account is as good as dead.<\/p>\n\n\n\n<p><a href=\"https:\/\/adespresso.com\/blog\/23-strategies-increase-twitter-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong><em>\u201c<\/em><\/strong><em>15% of Twitter users will unfollow a brand within<\/em><\/a> <em>&nbsp;three weeks if a brand hasn\u2019t made a strong enough effort to keep them engaged early, such as by posting content relevant to them or engaging with them.<\/em><strong><em>\u201d<\/em><\/strong><\/p>\n\n\n\n<p>Even if you have an active profile and many followers on Twitter, being inconsistent with your tweets could mean losing out on important micro-moments and ultimately lead to poor follower (user) retention.<\/p>\n\n\n\n<p>It\u2019s important that you keep posting daily updates about services, interacting with your followers, and start identifying \u2018influencers\u2019 from your industry. These are users who have a lot of followers and can influence opinions through their tweets.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start following them and interacting with them.<\/li>\n\n\n\n<li>Once you establish contact with them, you can request that they spread the word about your business.<\/li>\n\n\n\n<li>This will help you reach out to a large number of followers and boost your brand awareness<\/li>\n<\/ul>\n\n\n\n<p>To make this process more systematic, you can choose to go for an <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">online reputation management<\/a> solution that lets you automate tweets, that is, schedule tweets on a daily, weekly, or hourly basis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-it-easy-for-users-to-find-you\"><strong>Make it easy for users to find you<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Easy-for-users-to-find-you-1024x575.jpg\" alt=\"Twitter marketing strategies - make it easy for users to find you\" class=\"wp-image-21783\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Easy-for-users-to-find-you-1024x575.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Easy-for-users-to-find-you-300x169.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Easy-for-users-to-find-you-768x431.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Easy-for-users-to-find-you-810x455.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Easy-for-users-to-find-you-1140x640.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Easy-for-users-to-find-you.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With millions of Twitter handles orbiting the Twitter universe, it\u2019s important that your business is discoverable on Twitter. This will also improve your discoverability on Google Search. Make sure you register with the same username or user handle that you\u2019re using across other social media platforms such as <a href=\"https:\/\/birdeye.com\/blog\/facebook-reviews\/\">Facebook<\/a>, LinkedIn, Instagram, etc. This will help you maintain uniformity in your social media profiles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-be-the-quickest-one-to-respond\"><strong>Be the quickest one to respond<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Be-the-quicket-one-to-respond-1024x683.jpg\" alt=\"image of a 'tweet it' button\" class=\"wp-image-21784\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Be-the-quicket-one-to-respond-1024x683.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Be-the-quicket-one-to-respond-300x200.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Be-the-quicket-one-to-respond-768x512.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Be-the-quicket-one-to-respond-810x540.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Be-the-quicket-one-to-respond-1140x760.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2018\/09\/Be-the-quicket-one-to-respond.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong><em>\u201cPlease hold on the line, while we transfer your call to our customer service executive\u2026\u201d<\/em><\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Users hate to hear this line every time they have to call up the business help desk.<\/p>\n\n\n\n<p>That\u2019s why users have started to turn to platforms such as Twitter. And thanks to the latest 280-characters long tweets, now they can easily share feedback, ask questions, complain about a product or service and,\u00a0 if you\u2019re lucky, they\u2019ll leave you a compliment for doing a great job! Today, most enterprises and businesses use <a href=\"https:\/\/birdeye.com\/blog\/reputation-marketing-a-short-guide-for-businesses\/\">Twitter marketing<\/a> strategies and are more than willing to respond to customer tweets and tackle issues before they turn into bigger problems.<\/p>\n\n\n\n<p>Quick responses to customer tweets work best. Twitter\u2019s unspoken rule for minimum response time is no more than 30 minutes. If you\u2019re a business without a dedicated resource for Twitter, you can aim to respond within two business days. Just make sure you use a professional, polite tone in your response.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-use-of-twitter-s-best-features\"><strong>Make use of Twitter\u2019s best features<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Twitter Direct Message: <\/strong>Getting tweets with negative feedback? Take the conversation offline. Sometimes, the easiest way to calm angry users is to respond to their tweets with a request to share their issues through a \u201cDirect Message\u201d. This damage control strategy also conveys a positive message that you\u2019re taking user issues seriously and have initiated corrective measures.<\/li>\n\n\n\n<li><strong>Twitter Polls: <\/strong>Want to understand the sentiment of your users for your products and services? Just create a Twitter poll, and you\u2019ll know what you have to do next.<\/li>\n<\/ul>\n\n\n\n<p>Read&nbsp; More:<a href=\"https:\/\/birdeye.com\/blog\/social-listening\/\"> 7 ways social listening improves your business<\/a><\/p>\n\n\n\n<p>Twitter is a powerful tool that can help you boost your online reputation. You need to know how to use it right and get the best results for your business. If you need help with managing social engagement, you can leverage Birdeye\u2019s powerful features \u2013<a href=\"https:\/\/birdeye.com\/blog\/social-listening-tools-techniques\/\"> social listening<\/a>,<a href=\"https:\/\/birdeye.com\/social-media-engagement\/\"> social engagement<\/a>, and<a href=\"https:\/\/birdeye.com\/social-media-publishing\/\"> social publishing<\/a> to get your desired results. With Birdeye, you can monitor your social profiles, publish to multiple social accounts from one platform and successfully connect with your customers on social media. To learn more about our product, <a href=\"https:\/\/birdeye.com\/free-demo\/\">click here for a free demo<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/everything-you-need-to-know-about-small-business-marketing\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Everything-you-need-to-know-about-marketing-your-business.jpg\" alt=\"\" class=\"wp-image-28819\"\/><\/a><\/figure>\n\n\n\n<pre class=\"wp-block-code be-related-topics-hub\"><code>\nThis blog post is part of our <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\">Online Reputation Management<\/a> Guide:\n\n\n\n\n        \n<p>Online Reputation Management<\/p>\n\n<ul style=\"margin-bottom: 25px;\">          <li><a href=\"https:\/\/birdeye.com\/blog\/what-is-search-engine-reputation-management\/\">Search engine reputation management<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management-tools\/\">Online reputation management tools  <\/a>    <\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/positive-online-reputation\/\">Positive online reputation<\/a><span style=\"background-color: initial;\"> <\/span><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/reputation-marketing-a-short-guide-for-businesses\/\">Reputation marketing<\/a><span style=\"background-color: initial;\">  <\/span><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/reputation-management-companies\/\">Reputation management companies<\/a><\/li><\/ul><a href=\"https:\/\/birdeye.com\/blog\/reputation-management-companies\/\"><\/a>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/4-signs-business-reputation-management-plan-needs-overhauling\/\">Business reputation management strategy<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/brand-reputation-management\/\">Brand reputation management<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management-services\/\">Online reputation management services<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/how-to-build-a-reputation-management-strategy-in-5-steps\/\">Reputation management strategy<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/online-reputation-manager\/\">Online reputation manager<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management-consultants\/\">Online reputation management consultants<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/reputation-score\/\">Reputation score<span style=\"background-color: initial;\"> <\/span><\/a><span style=\"background-color: initial;\">     <\/span><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/company-reputation\/\">Company reputation<\/a><\/li><\/ul><\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Different social media platforms have different strengths in the digital space. Twitter, which is popularly known as the Hub of Microbloggers, lets users post their opinions, updates or share any of their recent experiences. With a smart Twitter marketing strategy, businesses can leverage this potent social media platform to enhance their online reputation and achieve [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":21782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8546],"tags":[],"class_list":["post-21780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reputation-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Twitter Marketing Strategy &amp; Online Reputation Tips | Birdeye<\/title>\n<meta name=\"description\" content=\"Boost your Twitter marketing strategy, improve your online reputation, and start attracting more customers with these 4 tips. 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