{"id":23050,"date":"2019-02-25T15:29:09","date_gmt":"2019-02-25T23:29:09","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=23050"},"modified":"2024-02-05T00:35:53","modified_gmt":"2024-02-05T08:35:53","slug":"business-tips-of-the-week-link-roundup","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/business-tips-of-the-week-link-roundup\/","title":{"rendered":"Business Tips of the Week- Link Roundup"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Welcome back to the Birdeye link roundup, where we share some business tips of the Week &#8211; tips and strategies to help you increase your online presence and get new customers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-create-a-great-employer-brand\"><span style=\"font-weight: 400;\">1.<\/span><strong>Create a Great Employer Brand<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To attract great talent, you want to have your business to have a reputation for being a great place to work. Read this article on Hubspot to find out how you can improve your brand, reduce turnover, and attract fantastic candidates.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2<b>. Tips for Search Engine Optimization<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Want more businesses to discover your website? <\/span><a href=\"https:\/\/www.zerys.com\/content-marketing-blog-0\/seo-tips-and-best-practices-from-100-plus-experts\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">This article from Zerys <\/span><\/a><span style=\"font-weight: 400;\">gives you more than a hundred tips that will help you rank higher on Google search and be found online.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"338\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/seo_tips_from_expert_featured_image1.jpeg\" alt=\"\" class=\"wp-image-40805\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/seo_tips_from_expert_featured_image1.jpeg 750w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/seo_tips_from_expert_featured_image1-300x135.jpeg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">3.&nbsp;&nbsp;<b>Optimizing for Voice Search<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">More and more consumers are using voice search in order to solve their problems. That means the structure of search queries are changing. (An example: \u201cAlexa, tell me how I can<a href=\"https:\/\/birdeye.com\/blog\/review-generation\/\"> get more reviews<\/a> for my business.) This article from Moz shows you can <\/span><a href=\"https:\/\/moz.com\/blog\/voice-search-influence-featured-snippets\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">adapt to the changing nature of Google search<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.&nbsp;<b>Creating a Simple Lead Funnel<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">These days, the average consumer is bombarded with tons of marketing. With so many messages being transmitted, it\u2019s easy for consumers to try to filter them out. So how do you make your message stand out? This guide from Digital Attention Span shows you how to effectively <\/span><a href=\"https:\/\/digitalattentionspan.com\/simple-lead-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span style=\"font-weight: 400;\">capture the attention of leads<\/span><\/a><span style=\"font-weight: 400;\"> viewing your website. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Simple-Lead-Funnel1-1-1024x538.png\" alt=\"\" class=\"wp-image-40807\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Simple-Lead-Funnel1-1-1024x538.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Simple-Lead-Funnel1-1-300x158.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Simple-Lead-Funnel1-1-768x403.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Simple-Lead-Funnel1-1-810x425.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Simple-Lead-Funnel1-1-1140x599.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Simple-Lead-Funnel1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5.<strong> Check<\/strong><b> out our newly-updated article on removing Google reviews<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Don&#8217;t let fake <a href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\">Google reviews<\/a> stain your business&#8217;s reputation. Find out how to <a href=\"https:\/\/birdeye.com\/blog\/how-to-delete-google-reviews\/\">dispute, combat,&nbsp;and even remove reviews<\/a> that you suspect of being fake.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone size-large wp-image-23066\"><img decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2019\/02\/feature-image_2x-1024x532.png\" alt=\"\" class=\"wp-image-23066\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2019\/02\/feature-image_2x-1024x532.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2019\/02\/feature-image_2x-300x156.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2019\/02\/feature-image_2x-768x399.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2019\/02\/feature-image_2x-1536x799.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2019\/02\/feature-image_2x-2048x1065.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2019\/02\/feature-image_2x-810x421.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2019\/02\/feature-image_2x-1140x593.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2019\/02\/feature-image_2x-375x195.png 375w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Don&#8217;t let fake reviews destroy your reputation.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">6. <strong>Digital Marketing Strategies to Focus on During the COVID-19 Outbreak<\/strong><\/h2>\n\n\n\n<p>The coronavirus outbreak has caused major economic fallout and entrepreneurs are doing their best to keep their business going. Fortunately, modern technology enables many businesses to continue serving customers despite being unable to open their physical stores.  To keep your business from going under, Matthew Gillman, the CEO of SMB Compass, shares four <a href=\"https:\/\/www.smbcompass.com\/digital-marketing-strategies-to-focus-covid-19-outbreak\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">digital marketing strategies<\/a> you need to pay extra attention to during this pandemic. <\/p>\n\n\n\n<p>Enjoyed this roundup? Have article suggestions for next week? Email editors@birdeye.com<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/the-complete-guide-to-customer-experience-in-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"267\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Experience-Marketing-1024x267.jpg\" data-clicktag=\"regular_experiencemktgblogtocxguide_30858_banner\" alt=\"\" class=\"wp-image-30857\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Experience-Marketing-1024x267.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Experience-Marketing-300x78.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Experience-Marketing-768x200.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Experience-Marketing-1536x400.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Experience-Marketing-810x211.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Experience-Marketing-1140x297.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Experience-Marketing.jpg 1646w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Welcome back to the Birdeye link roundup, where we share some business tips of the Week &#8211; tips and strategies to help you increase your online presence and get new customers. 1.Create a Great Employer Brand To attract great talent, you want to have your business to have a reputation for being a great place [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":23386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8577],"tags":[],"class_list":["post-23050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Tips of the Week- Link Roundup | Birdeye<\/title>\n<meta name=\"description\" content=\"Every week, Birdeye gives you actionable tips to help grow your business. 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