{"id":24731,"date":"2019-10-04T13:12:45","date_gmt":"2019-10-04T20:12:45","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=24731"},"modified":"2026-02-26T09:31:45","modified_gmt":"2026-02-26T17:31:45","slug":"guide-to-legal-reputation-management","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/guide-to-legal-reputation-management\/","title":{"rendered":"A guide to legal reputation management"},"content":{"rendered":"\n<p><strong>Legal reputation management<\/strong> is the discipline of building and protecting trust for your law firm by managing reviews, search visibility, and brand perception across the channels potential clients use to evaluate attorneys.<\/p>\n\n\n\n<p><strong>Summary<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background-color:#d7e9f7\">Online reviews can make or break a first impression, and for law firms, they often act like a \u201cfirst consultation\u201d before a prospect ever calls. A 2024 Monash University publication notes that more than <a href=\"https:\/\/researchmgt.monash.edu\/ws\/files\/632550033\/629297137-oa.pdf\"><strong>90%<\/strong><\/a> of online shoppers read reviews before making purchase decisions, making reviews a high-stakes trust signal for service businesses, including legal. Whereas reviews are only one part of a larger reputation system: how your firm appears in search, how consistent your listings look across directories, and how you respond to public feedback. Birdeye helps law firms manage reviews, listings, AI visibility, and customer interactions in one place, so teams protect trust and maintain consistency across locations and practice areas.<\/pre>\n\n\n\n<p>The blog explains what legal reputation management entails and why it affects client decisions and search performance. It also outlines practical steps to strengthen reviews and the broader reputation signals that influence credibility online.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#why-reviews-matter\" data-level=\"2\">Why reviews matter\u00a0<\/a><ul><li><a href=\"#h-more-reviews-mean-a-higher-credibility-factor\" data-level=\"3\">More reviews mean a higher credibility factor<\/a><\/li><li><a href=\"#h-more-reviews-means-more-clients\" data-level=\"3\">More reviews means more clients<\/a><\/li><li><a href=\"#h-more-reviews-mean-less-money-on-paid-search\" data-level=\"3\">More reviews mean less money on paid search<\/a><\/li><\/ul><\/li><li><a href=\"#review-sites-law-firms\" data-level=\"2\">Review sites for law firms\u00a0<\/a><\/li><li><a href=\"#4-steps-strong-online-reputation\" data-level=\"2\">4 Steps to building a strong online reputation\u00a0for your law firm<\/a><ul><li><a href=\"#h-1-collect-authentic-reviews\" data-level=\"3\">1. Collect authentic reviews<\/a><\/li><li><a href=\"#h-2-respond-to-your-clients-reviews\" data-level=\"3\">2. Respond to your clients&#8217; reviews<\/a><\/li><li><a href=\"#h-3-use-your-reviews-as-social-proof\" data-level=\"3\">3. Use your reviews as social proof<\/a><\/li><li><a href=\"#h-4-fix-your-law-firm-s-listings\" data-level=\"3\">4. Fix your law firm&#8217;s listings<\/a><\/li><\/ul><\/li><li><a href=\"#what-review-management-software\" data-level=\"2\">What review management software should I choose?\u00a0<\/a><ul><li><a href=\"#h-collects-authentic-reviews-automatically\" data-level=\"3\">Collects authentic reviews automatically<\/a><\/li><li><a href=\"#h-shares-client-reviews-on-your-website-nbsp\" data-level=\"3\">Shares client reviews on your website\u00a0<\/a><\/li><li><a href=\"#h-be-found-with-your-birdeye-profile\" data-level=\"3\">Be found with your Birdeye profile<\/a><\/li><\/ul><\/li><li><a href=\"#reviews-patterson-law-group\" data-level=\"2\">How Birdeye&#8217;s review management software helped Patterson Law Group\u00a0<\/a><\/li><li><a href=\"#h-try-birdeye-the-1-review-management-software\" data-level=\"2\">Try Birdeye, the #1 review management software<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-reviews-matter\">Why reviews matter&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-more-reviews-mean-a-higher-credibility-factor\">More reviews mean a higher credibility factor<\/h3>\n\n\n\n<p>Imagine that you\u2019re looking for an immigration lawyer. If you\u2019re the average consumer, chances are that the first thing you&#8217;re going to do is Google something like \u201cimmigration lawyers near me.\u201d <\/p>\n\n\n\n<p>Also, today, many prospects do not stop at Google. They ask AI platforms like ChatGPT, Gemini, and Perplexity questions such as \u201cbest immigration lawyer near me\u201d or \u201cwho is the top-rated firm for my case type.\u201d That means legal reputation management now includes how your firm appears in AI-generated responses, not just on review sites. <\/p>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/search-ai\/\"><strong>Birdeye Search AI<\/strong><\/a> helps you track whether your firm appears in those AI-generated recommendations compared to competitors, and it surfaces the exact questions people ask when they look for attorneys.<\/p>\n\n\n\n<p>In your search resulst, you&#8217;ll see something like this:\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-03-05-at-12.47.42-PM-1024x394.png\" alt=\"Search results for immigration lawyer near me.\" class=\"wp-image-52660\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-03-05-at-12.47.42-PM-1024x394.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-03-05-at-12.47.42-PM-300x115.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-03-05-at-12.47.42-PM-768x296.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-03-05-at-12.47.42-PM-810x312.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-03-05-at-12.47.42-PM-1140x439.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2024-03-05-at-12.47.42-PM.png 1491w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As you can see, the firm that has the highest credibility factor is ImmiVisa. This is for a very simple reason: The firm has a high overall star rating with more reviews than competitors. Clearly, this is a firm with a strong record of client satisfaction. This is the power of legal <a href=\"https:\/\/birdeye.com\/blog\/online-reputation-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">online reputation management<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-more-reviews-means-more-clients\">More reviews means more clients<\/h3>\n\n\n\n<p>It\u2019s simple: The more reviews you get from your existing clients, the more new clients you can get.&nbsp;Unfortunately, lots of people hear horror stories about awful lawyers. When they look for a lawyer, they want to know that they\u2019re working with someone who will have their best interests in mind.&nbsp;Online reviews provide that assurance. More reviews and a positive online reputation can influence more prospective clients and help your firm get more clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-more-reviews-mean-less-money-on-paid-search\">More reviews mean less money on paid search<\/h3>\n\n\n\n<p>Reviews can also help you spend less money on advertising on Google. The secret is something simple: <a href=\"https:\/\/birdeye.com\/blog\/the-ultimate-guide-to-google-seller-ratings\/\">Google Seller Ratings<\/a>. Google Seller Ratings show your firm&#8217;s overall star rating in paid search results. <\/p>\n\n\n\n<p>By displaying your reviews in Google Seller Ratings, you can show your firm\u2019s credibility right off the bat. &nbsp;<br><\/p>\n\n\n\n<p>Of course, Google does have certain requirements to display your reviews on paid search. In order to have Google Ad Seller Ratings, your business must have 100 reviews from the past 12 months as well as a composite rating of at least 3.5 stars.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"review-sites-law-firms\">Review sites for law firms&nbsp;<\/h2>\n\n\n\n<p>While reviews about your firm posted anywhere on the Internet are important, it\u2019s especially important to pay attention to reviews posted on Google. <a href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\">Google reviews<\/a> are the first thing that prospective clients see when they do a Google search for your firm.&nbsp;<\/p>\n\n\n\n<p>The second biggest review site is Facebook. The social media site has more than 2 billion monthly active users. Reviews posted here might not show up on every search for your business, but they do have the potential to reach a big audience.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a couple of legal-specific sites to keep in mind. While these might have less visibility than Google and Facebook, prospective clients searching on <a href=\"https:\/\/birdeye.com\/blog\/review-sites-for-lawyers\/\">these sites<\/a> might be further along in their search.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avvo<\/li>\n\n\n\n<li>Lawyers.com<\/li>\n\n\n\n<li>Findlaw.com&nbsp;&nbsp;<\/li>\n\n\n\n<li>LegalMatch<\/li>\n\n\n\n<li>Martindale-Hubbell&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-steps-strong-online-reputation\">4 Steps to building a strong online reputation&nbsp;for your law firm<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-collect-authentic-reviews\">1. Collect authentic reviews<\/h3>\n\n\n\n<p>Remember, the more reviews you have, the more credibility your firm has. Luckily, you don\u2019t just have to sit and wait for clients to leave you reviews. By being proactive, you can make sure that your firm is collecting quality reviews.&nbsp;<br><br>Here are a few tips on collecting more client reviews.&nbsp;<br><br><em>Don\u2019t ever buy reviews&nbsp;<\/em><br>While there are lots of benefits to authentic reviews, all of them are pretty much lost when you start buying reviews. It\u2019s not hard to tell when reviews are fake. When you start buying reviews, you don\u2019t gain any credibility; instead, you lose the trust of your clients.&nbsp;<br><br><em>Send review requests via text and email&nbsp;<br><\/em>While asking for a review in-person is a great way to get the process started, you do want to send review requests via text and email. It\u2019s simple psychology: the easier the process is for the client, the more likely it is that they\u2019ll actually do it. When you send a direct link, all the client has to do is click the link and leave a review. It\u2019s that simple.<br><br><em>Send reviews after important milestones<\/em><br>Timing is key when it comes to sending review requests. After all, the chances are pretty low that a client will give you a review a year after the case is closed.&nbsp;<br><br>Because of this, it&#8217;s important to send review requests after certain milestones. These milestones can vary based on what kind of law you practice. While a personal injury lawyer will want to send a review when the case is closed. For a family lawyer, cases can last for several years.&nbsp;<br><br><em>Send reviews to all of your clients&nbsp;<\/em><br>The more reviews you have, the better. Don\u2019t just send review requests to clients who you\u2019re sure will leave a positive review. Most of the time, this will just limit you. Chances are that you\u2019re missing out sending review requests to some of your satisfied clients.<br><br>Some lawyers fear getting a bad review. While this does feel disappointing, don\u2019t worry about it too much; bad reviews happen to even the best businesses. A few negative reviews can show that all of your reviews are authentic.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-respond-to-your-clients-reviews\">2. Respond to your clients&#8217; reviews<\/h3>\n\n\n\n<p>Lots of lawyers neglect responding to their reviews. That\u2019s a mistake. Responding to reviews can help you in a couple of different areas.&nbsp;<br><br>First of all, responding to reviews has a definite impact on both your credibility and visibility. Harvard Business School found that businesses that respond to reviews typically have a higher overall star rating. After all, responding to reviews helps solve issues before they grow into bigger problems.&nbsp;<a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google has confirmed<\/a>&nbsp;that sending review requests helps to boost SEO.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Want to see some review response templates that work? Download our free guide,&nbsp;<a href=\"https:\/\/birdeye.com\/resources\/guides\/templates-for-responding-to-reviews\/\">\u201cReview Response Templates.\u201d<\/a>&nbsp;<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-use-your-reviews-as-social-proof\">3. Use your reviews as social proof<\/h3>\n\n\n\n<p>While we talked about how you can use reviews to spend less money on paid search, that isn\u2019t the only opportunity you have. Here are a couple of other places where you can share reviews.&nbsp;<br><br><em>Share your reviews on social&nbsp;<\/em><br><br>Make sure that you\u2019re sharing your reviews on sites like Facebook and Twitter. It\u2019s an easy way to show your followers the glowing reviews of your happy clients.&nbsp;<br><br><em>Share your reviews on your website&nbsp;<\/em><br><br>Remember, with all of the horror stories that prospective clients have heard about lawyers, it\u2019s important to display your reviews from the second someone stumbles on your website. With a review feed plug-in, you\u2019ll be able to share reviews on your website. Website visitors can immediately see the glowing opinions of your satisfied clients.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Need help turning glowing reviews into social media content? Let Birdeye's <a href=\"https:\/\/birdeye.com\/blog\/automated-review-sharing-social-media\/\">automated review sharing<\/a> tool do the work for you. <\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-fix-your-law-firm-s-listings\">4. Fix your law firm&#8217;s listings<\/h3>\n\n\n\n<p>Reviews aren\u2019t the only factor that Google uses to determine your firm\u2019s visibility. Google cares about your listings. According to Moz, listings are the fifth-most important factor in determining local search ranking. <\/p>\n\n\n\n<p>All of your listings should include your business&#8217;s name, address, and phone number (NAP), and they should contain the same information across all listing sites. The more consistent your listings, the better chance you have of ranking towards the top of search results.&nbsp;<\/p>\n\n\n\n<p>Listing accuracy matters even more now because AI engines often pull details from the same sources as local search. <strong>Birdeye Search AI<\/strong> monitors how your law firm is described across AI platforms such as ChatGPT, Gemini, and Perplexity and flags issues, including incorrect hours, incorrect addresses, outdated practice details, or negative framing. It also shows which sources influence those answers, so you can focus on the highest-impact fixes, like cleaning up listings, strengthening review quality and recency, and improving location-level content that both clients and AI engines rely on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"953\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Get-AI-powered-recommendation-lists-with-Birdeye-Search-AI-1024x953.jpg\" alt=\"Get AI-powered recommendation lists with Birdeye Search AI\" class=\"wp-image-63775\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Get-AI-powered-recommendation-lists-with-Birdeye-Search-AI-1024x953.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Get-AI-powered-recommendation-lists-with-Birdeye-Search-AI-300x279.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Get-AI-powered-recommendation-lists-with-Birdeye-Search-AI-768x715.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Get-AI-powered-recommendation-lists-with-Birdeye-Search-AI-1536x1430.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Get-AI-powered-recommendation-lists-with-Birdeye-Search-AI-2048x1906.jpg 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Get-AI-powered-recommendation-lists-with-Birdeye-Search-AI-810x754.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Get-AI-powered-recommendation-lists-with-Birdeye-Search-AI-1140x1061.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted\">Want to see how consistent your firm\u2019s listings are? <a href=\"https:\/\/birdeye.com\/scan-business\/\">Click here for a free scan<\/a>.&nbsp; <\/pre>\n\n\n\n<p><br><br><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Listing-A-Guide-to-Legal-Reputation-Management@2x-1.jpg\" alt=\"\"> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-review-management-software\">What review management software should I choose?&nbsp;<\/h2>\n\n\n\n<p>While there are a few different options on the table for a legal reputation management software, Birdeye is the best solution on the market. No competitor offers the same breadth of different services that help businesses with visibility, credibility, and social proof.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-collects-authentic-reviews-automatically\">Collects authentic reviews automatically<\/h3>\n\n\n\n<p>With Birdeye, you can send review requests to your clients automatically. With an integration to your firm\u2019s systems, Birdeye can send text and email requests to your clients after important milestones in your case. It\u2019s easy and effective.&nbsp;<\/p>\n\n\n\n<p>Birdeye is the best software for collecting customer reviews. Birdeye has been named the #1 company in online reputation by G2 Crowd based on the data from hundreds of customer reviews.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shares-client-reviews-on-your-website-nbsp\">Shares client reviews on your website&nbsp;<\/h3>\n\n\n\n<p>Birdeye offers a live review feed of reviews from all over the Internet. All you have to do is copy and paste a line of code.&nbsp;With a website widget, you can make sure that all of your potential visitors see the glowing reviews from your happy clients.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-found-with-your-birdeye-profile\">Be found with your Birdeye profile<\/h3>\n\n\n\n<p>Birdeye offers customers custom profiles that aggregate reviews from all over the Internet. If enough review signals are met, you\u2019ll see these profiles rank high in Google search results.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/reviews.birdeye.com\/\">Click here to find and claim your Birdeye profile. <\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"reviews-patterson-law-group\">How Birdeye&#8217;s review management software helped Patterson Law Group&nbsp;<\/h2>\n\n\n\n<p>Originally, Patterson Law Group tried to send review requests to clients manually. The results were not great. Though the process was messy and time-consuming, very few reviews were actually getting written.&nbsp;<\/p>\n\n\n\n<p>Coming to Birdeye helped <a href=\"https:\/\/birdeye.com\/resources\/case-studies\/patterson-law-group\/\">Patterson Law Group<\/a> get more authentic reviews. The firm has already collected more than 200 new reviews with Birdeye. In addition, Patterson Law Group was a winner of the <a href=\"https:\/\/birdeye.com\/blog\/what-weve-learned-from-birdeyes-best-law-firms\/\">2019 Birdeye Best Lawyer award<\/a>, given to lawyers all across America who were highly touted by clients.&nbsp;<\/p>\n\n\n\n<p>Patterson Law Group also uses the Birdeye website widget to display social proof. Website visitors immediately saw how much existing clients valued the firm\u2019s services.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-try-birdeye-the-1-review-management-software\">Try Birdeye, the #1 review management software<\/h2>\n\n\n\n<p>If you\u2019re looking for software that can with legal reputation management, Birdeye is the platform for you.&nbsp;Birdeye has been named the #1 software for online reputation, based on hundreds of real customer reviews. There\u2019s no other company on the market that does everything that Birdeye does: collect authentic client reviews, promote your client reviews on your firm\u2019s website, and drive revenue.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\" alt=\"Watch demo\" class=\"wp-image-46282\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Learn how law firms use review management to stand out, build credibility, and win more clients.<\/p>\n","protected":false},"author":92,"featured_media":24733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8546],"tags":[],"class_list":["post-24731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reputation-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A complete guide to legal reputation management | Birdeye<\/title>\n<meta name=\"description\" content=\"Legal reputation management means taking control of your firm&#039;s reputation to attract new clients and ranking higher on search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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