{"id":25169,"date":"2019-11-01T16:41:42","date_gmt":"2019-11-01T23:41:42","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=25169"},"modified":"2025-12-11T16:24:48","modified_gmt":"2025-12-12T00:24:48","slug":"what-is-user-generated-content-and-how-it-can-boost-your-business","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/what-is-user-generated-content-and-how-it-can-boost-your-business\/","title":{"rendered":"What is User-Generated Content and How it Can Boost Your Business"},"content":{"rendered":"\n<p>Like it or not, your customers hate clever ads and even subtle marketing. Think about it \u2013 would you rather trust a brand\u2019s commercial or a recommendation from your friends\/family? Of course, the latter. People trust other people more than they ever could trust any brand. So any content posted by them is of great value &#8211; This is user-generated content.<\/p>\n\n\n\n<p>Numbers corroborate this behavior \u2013 70% of consumers place <a href=\"https:\/\/www.theguardian.com\/small-business-network\/2015\/sep\/17\/reviews-tweets-instagram-customers-marketers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">peer recommendations<\/a> above professionally written copy. What\u2019s more, <a href=\"https:\/\/www.nielsen.com\/insights\/2015\/global-trust-in-advertising-2015\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">two-thirds<\/a> of consumers say they trust the opinions of other customers posted online.<\/p>\n\n\n\n<p>So, there\u2019s no doubt that the content posted by your audience about your brand holds far more value than any advertising or marketing material you produce. But before we dive in, let&#8217;s look at the meaning of user-generated content in more detail. <\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-user-generated-content\" data-level=\"2\">What is user-generated content?<\/a><\/li><li><a href=\"#h-ways-user-generated-content-can-boost-your-business\" data-level=\"2\">Ways user-generated content can boost your business<\/a><ul><li><a href=\"#h-1-adds-to-your-social-proof\" data-level=\"3\">1. Adds to your social proof<\/a><\/li><li><a href=\"#h-2-boosts-brand-engagement\" data-level=\"3\">2. Boosts brand engagement<\/a><\/li><li><a href=\"#h-3-saves-time-on-content-creation\" data-level=\"3\">3. Saves time on content creation<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-get-more-user-generated-content-for-your-business\" data-level=\"2\">How to get more user-generated content for your business<\/a><ul><li><a href=\"#h-ask-for-reviews-and-testimonials\" data-level=\"3\">Ask for reviews and testimonials<\/a><\/li><li><a href=\"#h-start-a-dialogue-on-social-media\" data-level=\"3\">Start a dialogue on social media<\/a><\/li><li><a href=\"#h-run-hashtag-contests\" data-level=\"3\">Run hashtag contests<\/a><\/li><\/ul><\/li><li><a href=\"#h-final-thoughts\" data-level=\"2\">Final thoughts<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-user-generated-content\">What is user-generated content? <\/h2>\n\n\n\n<p>In essence, user-generated content (UGC) is any type of content \u2013 blog posts, images, videos, GIFs, and so on \u2013 created and posted online by users who aren\u2019t paid to voice their opinion. It could be an Instagram Story of someone using your product, a tweet mentioning your brand, or a product review on YouTube.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ways-user-generated-content-can-boost-your-business\">Ways user-generated content can boost your business<\/h2>\n\n\n\n<p>As you can guess, there are many benefits to earning positive online mentions from your customers. Apart from the fact that it is one of the best forms of free marketing, user-generated content is a big boon for your business as it:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-adds-to-your-social-proof\">1. Adds to your social proof<\/h3>\n\n\n\n<p>Social proof is something you can never get enough of. Having more and more social proof in the form of product reviews and social media shout-outs from happy customers is priceless to the growth of your business.<br><\/p>\n\n\n\n<p>In fact, such <a href=\"https:\/\/birdeye.com\/blog\/how-to-ask-for-a-review\/\">user-generated content<\/a> is even more powerful than influencer-created content. A <a href=\"https:\/\/www.nosto.com\/blog\/report-consumer-marketing-perspectives-on-content-in-the-digital-age\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">survey by Stackla<\/a> suggests that consumers find user-generated content 9.8 times more impactful than influencer content when making purchasing decisions.<gwmw style=\"display:none;\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-boosts-brand-engagement\">2. Boosts brand engagement<\/h3>\n\n\n\n<p>User-generated content helps showcase the \u201chuman\u201d side of your business. It is the most trusted variety of content that increases your brand\u2019s authenticity in the minds of customers.<br><\/p>\n\n\n\n<p>Again, we have numbers to back this up \u2013 social media campaigns that involve UGC see a big lift in engagement. Particularly on Facebook, user-generated content featuring a brand drove 6.9x higher engagement than brand-generated content, according to a <a href=\"https:\/\/info.mavrck.co\/facebook-user-generated-content-benchmark-report-q1-2017\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">benchmark report<\/a> by Mavrck.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-saves-time-on-content-creation\">3. Saves time on content creation<\/h3>\n\n\n\n<p>When your users\u2019 are promoting your brand for free, it saves you some time and effort which you can utilize elsewhere. All you have to do is repost and repurpose their content to make the most of it.<br><\/p>\n\n\n\n<p>For example, check out Uber\u2019s Instagram post:<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"929\" height=\"593\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Uber-UGC.jpg\" alt=\"Uber user generated content on Instagram\" class=\"wp-image-32456\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Uber-UGC.jpg 929w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Uber-UGC-300x191.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Uber-UGC-768x490.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Uber-UGC-810x517.jpg 810w\" sizes=\"(max-width: 929px) 100vw, 929px\" \/><\/figure>\n\n\n\n<p>While getting users\u2019 consent first would be a sensible thing to do, most people would appreciate the attention given when brands highlight their content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-more-user-generated-content-for-your-business\">How to get more user-generated content for your business<\/h2>\n\n\n\n<p>In addition to the seven types of content that can help you get customers, user-generated content adds credibility to your business. <a href=\"https:\/\/birdeye.com\/blog\/marketing-strategies-for-small-business\/\">Marketing tips for businesses<\/a>, such as blogging or starting a customer referral program, might be harder to practice. UGC can be acquired relatively easily and is held in high esteem by search engines. Now that you know just how important UGC is, it\u2019s time to learn some actionable tactics to get more UGC for your business.<gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ask-for-reviews-and-testimonials\">Ask for reviews and testimonials<\/h3>\n\n\n\n<p>First and foremost, don\u2019t shy away from <a href=\"https:\/\/birdeye.com\/blog\/how-to-ask-customers-for-reviews\/\">asking for a review<\/a> from your existing customers. Encourage customers to drop a short and honest review after their purchase.<br><\/p>\n\n\n\n<p>As most people are way too busy to take the time to write a couple of lines about your business, don\u2019t hesitate to send a follow-up request after a week or two. You can even incentivize reviews by offering discount codes in exchange for them. This will build that all-important <a href=\"https:\/\/ecommercebooth.com\/retention-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">customer retention and loyalty<\/a>.<br><\/p>\n\n\n\n<p>Reviews on sites like Trustpilot, and your <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Google Business Profile<\/a> listing can go a long way in improving your brand\u2019s credibility and future sales. Showcase glowing reviews and testimonials on your website\u2019s home page and social channels.<br><\/p>\n\n\n\n<p>Also, don\u2019t be discouraged by negative reviews \u2013 they make your brand more authentic. Use them as an opportunity to improve your offerings and show that you care about your customers\u2019 opinions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-start-a-dialogue-on-social-media\">Start a dialogue on social media<\/h3>\n\n\n\n<p>This is a simple yet highly effective way to get people talking. Post an open-ended question or a riddle on your Instagram or Twitter handle and let your followers comment their hearts out.<br><\/p>\n\n\n\n<p>For instance, here\u2019s how Zomato pulls it off neatly:<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"752\" height=\"630\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Zomato-UGC.jpg\" alt=\"Zomato User Generated Content Example\" class=\"wp-image-32458\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Zomato-UGC.jpg 752w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Zomato-UGC-300x251.jpg 300w\" sizes=\"(max-width: 752px) 100vw, 752px\" \/><\/figure>\n<\/div>\n\n\n<p>All it takes is a well-framed, highly relatable question. Just make sure not to post something that could be construed as offensive or too controversial in nature.<br><\/p>\n\n\n\n<p>Create your own branded hashtag and use that in your posts to gain more traction on social media, especially Instagram. Talking about branded hashtags&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-run-hashtag-contests\">Run hashtag contests<\/h3>\n\n\n\n<p>By coupling hashtags with contests, you can inspire even more UGC. Contests provide an incentive for users to mention your brand (and thus, to some extent, endorse it) in their social channels. Hashtags can get your contest to trend (go viral), which will increase engagement, build <a href=\"https:\/\/birdeye.com\/blog\/use-social-media-boost-brand-awareness-5-valuable-tips\/\">brand awareness<\/a>, and ultimately, boost sales. <br><\/p>\n\n\n\n<p>Marc Jacobs, a case in point, announced that they would cast a model for their next campaign through user-generated content with the hashtag #CastMeMarc. In just 24 hours, the contest generated 15,000 hashtag entries. That\u2019s a lot of engagement in a short span of time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts\">Final thoughts<\/h2>\n\n\n\n<p>Get this \u2013 85% of consumers find <a href=\"https:\/\/www.businesswire.com\/news\/home\/20160503005382\/en\/Offerpop-Survey-Identifies-Gaps-Consumers-Marketers-User-Generated\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">visual UGC<\/a> more convincing than branded photos or videos. Rest assured, your customers\/users wield more influence over your potential customers\/users buying decisions than you could ever imagine.<br><\/p>\n\n\n\n<p>In a world where audiences are increasingly dubious of traditional advertising, user-generated content is a tried-and-true way (which also doesn\u2019t require you to spend any extra cash) to establish and grow your brand\u2019s reputation online, which will consequently help boost your conversions.<br><\/p>\n\n\n\n<p><strong>Author Bio<\/strong><br>Lucy Manole is a creative content writer and strategist at Right Mix Marketing, an SEO-focused <a href=\"https:\/\/www.rightmixmarketing.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">link-building agency<\/a>. She specializes in writing about digital marketing, technology, entrepreneurship, and education. When she is not writing or editing, she spends time reading books, cooking and traveling.&nbsp;You can connect with her on Twitter at <a href=\"https:\/\/twitter.com\/RightMixMktg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@RightMixMktg<\/a><br><\/p>\n\n\n\n<p> <em>The above post is a guest post from Right Mix Marketing. Feature image<\/em><a href=\"https:\/\/www.freepik.com\/free-photos-vectors\/background\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em> created by rawpixel.com &#8211; www.freepik.com<\/em><\/a> <\/p>\n\n\n\n<p><strong>Social Links:<\/strong> <a href=\"https:\/\/www.facebook.com\/RightMixMarketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook<\/a>, <a href=\"https:\/\/www.linkedin.com\/company\/rightmixmarketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LinkedIn<\/a><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Like it or not, your customers hate clever ads and even subtle marketing. Think about it \u2013 would you rather trust a brand\u2019s commercial or a recommendation from your friends\/family? Of course, the latter. People trust other people more than they ever could trust any brand. So any content posted by them is of great [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":25171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8550],"tags":[],"class_list":["post-25169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>User-generated content &amp; how it boosts business I Birdeye<\/title>\n<meta name=\"description\" content=\"User-generated content (UGC) helps your business rank higher in search and get more customers. 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