{"id":25237,"date":"2020-08-07T14:53:00","date_gmt":"2020-08-07T21:53:00","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=25237"},"modified":"2025-03-06T02:17:05","modified_gmt":"2025-03-06T10:17:05","slug":"google-knowledge-panel","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/google-knowledge-panel\/","title":{"rendered":"Google knowledge panel: What you need to know"},"content":{"rendered":"\n<p>In addition to being the largest search engine, Google is the primary driver of traffic to businesses. This dominance extends to online reviews, with Google accounting for <a href=\"https:\/\/birdeye.com\/blog\/state-of-online-reviews\/\">79% of all online reviews<\/a>. Having a branded Google knowledge panel helps you capture the attention of Google users, significantly improving brand awareness.&nbsp;<\/p>\n\n\n\n<p>The knowledge panel is a box that displays information about your business when someone searches for it on Google. <\/p>\n\n\n\n<p>It&#8217;s a great way to visually present your business in search results so that you avoid getting lost in the shuffle. In this blog post, we\u2019ll explore how to get a Google knowledge panel and provide tips on how to make the most of it for your business.<\/p>\n\n\n\n<p>Related: <em>For a comprehensive list of tips on how to generate more leads with Google My Business, check out this audio guide. It covers everything you need to know in less than 20 minutes.<\/em><\/p>\n\n\n\n<div id=\"buzzsprout-player-8378795\"><\/div>\n\n<script src=\"https:\/\/www.buzzsprout.com\/1750396\/8378795-optimizing-google-my-business-for-business-success.js?container_id=buzzsprout-player-8378795&amp;player=small\" type=\"be-lazy-script\" data-lazy-type=\"text\/javascript\" defer=\"\" charset=\"utf-8\"><\/script>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#definition\" data-level=\"2\">What is a Google knowledge panel?\u00a0<\/a><\/li><li><a href=\"#h-google-s-knowledge-graph\" data-level=\"2\">Google&#8217;s Knowledge Graph<\/a><\/li><li><a href=\"#different-types\" data-level=\"2\">Types of Google knowledge panels\u00a0<\/a><\/li><li><a href=\"#h-google-knowledge-panel-desktop-vs-mobile\" data-level=\"2\">Google knowledge panel: desktop vs. mobile<\/a><\/li><li><a href=\"#h-benefits-of-a-google-knowledge-panel-for-your-business\" data-level=\"2\">Benefits of a Google knowledge panel for your business<\/a><ul><li><a href=\"#h-1-improves-online-visibility-nbsp\" data-level=\"3\">1. Improves online visibility\u00a0<\/a><\/li><li><a href=\"#h-2-improves-accuracy-in-business-information-nbsp\" data-level=\"3\">2. Improves accuracy in business information\u00a0<\/a><\/li><li><a href=\"#h-3-boosts-online-reputation\" data-level=\"3\">3. Boosts online reputation<\/a><\/li><li><a href=\"#h-4-serves-as-a-free-digital-billboard-for-higher-brand-awareness-nbsp\" data-level=\"3\">4. Serves as a free digital billboard for higher brand awareness\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-get-a-google-knowledge-panel-nbsp\" data-level=\"2\">How to get a Google knowledge panel\u00a0<\/a><ul><li><a href=\"#h-step-1-create-a-google-my-business-profile\" data-level=\"3\">Step 1: Create a Google My Business profile<\/a><\/li><li><a href=\"#h-step-2-collect-reviews-about-your-business\" data-level=\"3\">Step 2: Collect reviews about your business<\/a><\/li><li><a href=\"#h-step-3-be-active-on-social-media\" data-level=\"3\">Step 3: Be active on social media<\/a><\/li><li><a href=\"#h-step-4-implement-schema-markup\" data-level=\"3\">Step 4: Implement schema markup<\/a><\/li><li><a href=\"#h-step-5-create-a-business-wikipedia-page\" data-level=\"3\">Step 5: Create a business Wikipedia page<\/a><\/li><li><a href=\"#h-step-6-invest-in-pr-for-fact-corroboration-nbsp\" data-level=\"3\">Step 6: Invest in PR for fact corroboration\u00a0<\/a><\/li><li><a href=\"#h-step-7-establish-a-presence-on-top-listing-sites-nbsp\" data-level=\"3\">Step 7: Establish a presence on top listing sites\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#claim-edit\" data-level=\"2\">How to claim your Google knowledge panel\u00a0<\/a><\/li><li><a href=\"#h-how-to-edit-your-google-knowledge-panel\" data-level=\"2\">How to edit your Google knowledge panel<\/a><\/li><li><a href=\"#h-how-to-update-and-change-your-google-knowledge-panel\" data-level=\"2\">How to update and change your Google knowledge panel<\/a><\/li><li><a href=\"#h-frequently-asked-questions-about-google-knowledge-panels\" data-level=\"2\">Frequently asked questions about Google knowledge panels<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"definition\">What is a Google knowledge panel?&nbsp;<\/h2>\n\n\n\n<p>A Google knowledge panel is an abstract of information that appears on the right side of Google search results when you search for people, places, or organizations. The platform derives this information from Google&#8217;s knowledge graph to provide an accurate synopsis for your search query.&nbsp;<\/p>\n\n\n\n<p>For businesses, this information is also pulled from <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Google Business Profile<\/a>, business website, and other listing sites.&nbsp;<\/p>\n\n\n\n<p>The Google knowledge panel includes important data points such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your business name<\/li>\n\n\n\n<li>Logo or profile picture<\/li>\n\n\n\n<li>Address<\/li>\n\n\n\n<li>Phone number<\/li>\n\n\n\n<li>Hours of operation<\/li>\n\n\n\n<li>Reviews &amp; ratings<\/li>\n\n\n\n<li>Links to social media profiles<\/li>\n<\/ul>\n\n\n\n<p>It can also feature other useful information such as booking appointments, making purchases, etc.&nbsp;<\/p>\n\n\n\n<p>This is what a Google knowledge panel looks like:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"479\" height=\"865\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Knowledge-panel-2.jpg\" alt=\"Google knowledge panel\" class=\"wp-image-32526\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Knowledge-panel-2.jpg 479w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Knowledge-panel-2-166x300.jpg 166w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-s-knowledge-graph\">Google&#8217;s Knowledge Graph<\/h2>\n\n\n\n<p>Earlier we mentioned that knowledge panels are pulling their information from<a href=\"https:\/\/support.google.com\/knowledgepanel\/answer\/9787176?hl=en&amp;ref_topic=9803953\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Google&#8217;s Knowledge Graph<\/a>. But what exactly is that? <\/p>\n\n\n\n<p>The Knowledge Graph is a large database filled with billions of facts about people, places, and things. These facts are pulled from various trusted online sources. The objective of the Knowledge Graph is to provide people with quick, factual answers to improve the user experience. The data supplied by this system is used to keep Google Search and knowledge panels up-to-date.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Pro Tip:<\/strong> While using the Knowledge Graph is a great approach, it may not work well for entities with misleading information online. This can especially negatively impact a business's reputation. That is why businesses must suggest edits to the Knowledge Graph by claiming their Google knowledge panel if it turns out to be incorrect or misleading.\n<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"different-types\">Types of Google knowledge panels&nbsp;<\/h2>\n\n\n\n<p>Google offers several types of knowledge panels, such as local, branded, and personal, that can be tailored to meet your specific needs.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s take a look at these different knowledge panels that appear in search results.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Local knowledge panels<\/h3>\n\n\n\n<p>Local knowledge panels display information about nearby businesses. They are especially important for businesses with a physical location or service area to help customers easily find relevant information.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"484\" height=\"772\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Knowledge-Panel-1-1.jpg\" alt=\"Local Knowledge Panel\" class=\"wp-image-32528\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Knowledge-Panel-1-1.jpg 484w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Knowledge-Panel-1-1-188x300.jpg 188w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Branded knowledge panels<\/h3>\n\n\n\n<p>Google presents more comprehensive information through a branded knowledge panel for larger businesses working across multiple locations. This contains information about the brand\u2019s financial information, business category, and founders, to name a few.<br><br>This helps brands gauge what Google understands about the business and edit any incorrect information it may display.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"460\" height=\"523\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Atlassian-knowledge-panel.png\" alt=\"atlassian knowledge panel\" class=\"wp-image-29188\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Atlassian-knowledge-panel.png 460w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Atlassian-knowledge-panel-264x300.png 264w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Personal knowledge panels&nbsp;<\/h3>\n\n\n\n<p>Celebrities and public figures get their own personal knowledge panel. People with high profiles typically have a robust online presence via a professional website, Wikipedia, and other noteworthy sites so that Google to can curate a Knowledge panel on their behalf.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"399\" height=\"806\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Celine-Dion-Knowledge-Panel.png\" alt=\"public figure Google knowledge panel\" class=\"wp-image-29187\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Celine-Dion-Knowledge-Panel.png 399w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Celine-Dion-Knowledge-Panel-149x300.png 149w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-knowledge-panel-desktop-vs-mobile\">Google knowledge panel: desktop vs. mobile<\/h2>\n\n\n\n<p>Knowledge panels are a great way to quickly access useful information about a business. However, you&#8217;ll notice some differences depending on whether you\u2019re viewing the panel on a desktop or mobile.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>SI.No<\/strong><\/td><td><strong>Desktop knowledge panel<\/strong><\/td><td><strong>Mobile knowledge panel&nbsp;<\/strong><\/td><\/tr><tr><td>1.<\/td><td>Contains additional tabs and sections&nbsp;<\/td><td>Provides a limited view with no additional tabs and fewer text&nbsp;<\/td><\/tr><tr><td>2.<\/td><td>Displays larger images&nbsp;<\/td><td>Displays thumbnails<\/td><\/tr><tr><td>3.&nbsp;<\/td><td>Displays reviews and links to social media profiles<\/td><td>Only displays overall review ratings, and the website tab<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-a-google-knowledge-panel-for-your-business\">Benefits of a Google knowledge panel for your business<\/h2>\n\n\n\n<p>Having a Google knowledge Panel immensely helps a business by improving online visibility, accuracy of business information, online reputation, conversion rates, and customer experience.&nbsp;<\/p>\n\n\n\n<p>Let us look at the benefits of having a Google knowledge Panel for your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-improves-online-visibility-nbsp\">1. Improves online visibility&nbsp;<\/h3>\n\n\n\n<p>Having a Google knowledge panel helps businesses occupy the prime real estate of every search query. On desktop and mobile, these results appear above the organic and paid search results, helping customers instantly know more about your business without any clicks.&nbsp;<\/p>\n\n\n\n<p>With <a href=\"https:\/\/searchengineland.com\/google-search-zero-click-study-2024-443869\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasing zero-click searches<\/a>, this can help businesses leave a lasting impression on the customer while also establishing authority against competitors.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-improves-accuracy-in-business-information-nbsp\">2. Improves accuracy in business information&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/blog\/online-reviews-report-2023-on-multi-location-businesses\/\">65% of consumers<\/a> use search engines to research a business before purchasing. A branded Google knowledge panel ensures that potential customers find the right information and can easily contact you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-boosts-online-reputation\">3. Boosts online reputation<\/h3>\n\n\n\n<p>Branded knowledge panels show potential customers that Google rightfully acknowledges your business. It increases your credibility and legitimacy within the industry, showing consumers that you are established and reliable.<\/p>\n\n\n\n<p>For potential customers who might be aware of your brand but need more information, a knowledge panel can help nudge them higher up the sales funnel.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-serves-as-a-free-digital-billboard-for-higher-brand-awareness-nbsp\">4. Serves as a free digital billboard for higher brand awareness&nbsp;<\/h3>\n\n\n\n<p>Purchasing Google Ads can help you be the first result for a branded query, but it\u2019s an expensive strategy. However, by getting a Google knowledge panel, you can occupy that space without any advertising investment. This works wonders for your business\u2019 brand awareness campaigns, acting like a digital billboard.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-a-google-knowledge-panel-nbsp\">How to get a Google knowledge panel&nbsp;<\/h2>\n\n\n\n<p>Businesses must establish a strong online presence, claim\/update their Google Business Profile, list their business on strong authority sites, and improve their visibility on social media to get a Google knowledge panel.&nbsp;<\/p>\n\n\n\n<p>Let us explore how you can implement these methods in detail<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-create-a-google-my-business-profile\">Step 1: Create a Google My Business profile<\/h3>\n\n\n\n<p>For businesses, the majority of the information on the Google knowledge panel comes from the Google Business Profile. You can accelerate the possibility of getting a knowledge panel if your business has an accurate, updated, and active Business Profile.&nbsp;<\/p>\n\n\n\n<p>Also, a Google Business Profile allows businesses to display their average customer rating and reviews on the Panel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-collect-reviews-about-your-business\">Step 2: Collect reviews about your business<\/h3>\n\n\n\n<p>Customer reviews, especially Google reviews, add legitimacy to your business. Google is much more likely to trust your business and learn more about it if you have a constant stream of Google reviews.&nbsp;<\/p>\n\n\n\n<p>Consistently <a href=\"https:\/\/birdeye.com\/blog\/review-generation\/\">generating and responding to Google reviews<\/a> also keeps your Profile active, further convincing Google that you deserve a knowledge panel.&nbsp;<\/p>\n\n\n\n<p>The more customers talk about your business using target keywords in reviews, the higher your chances of getting a Google knowledge panel are.&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Pro Tip:<\/strong> Simplifying the review writing process can help convince more customers to leave a review for your business. Add the <a href=\"https:\/\/birdeye.com\/blog\/google-review-link\/\">Google review link<\/a> in your review request communications or use Birdeye to enable a one-step review writing process.&nbsp;<\/pre>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-be-active-on-social-media\">Step 3: Be active on social media<\/h3>\n\n\n\n<p>An active presence on social media validates your business and allows Google to learn more about it. Your Google knowledge panel would contain links to your social media accounts, allowing customers to easily navigate these channels.&nbsp;<\/p>\n\n\n\n<p>Ensure you consistently share relevant and authority-building content on major social media platforms like Facebook, LinkedIn, Instagram, Twitter, and Pinterest.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"459\" height=\"773\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-profiles.png\" alt=\"Google knowledge panel social media\" class=\"wp-image-29190\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-profiles.png 459w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Social-profiles-178x300.png 178w\" sizes=\"(max-width: 459px) 100vw, 459px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-4-implement-schema-markup\">Step 4: Implement schema markup<\/h3>\n\n\n\n<p>As we mentioned earlier, the more that Google understands your business and what you offer, the better your chance of showing up in a knowledge panel. That\u2019s why it\u2019s important to implement schema markup on your website.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/digitalnomadshq.com.au\/blog\/what-is-schema-markup\/\">Schema markup<\/a> is a type of code used to organize and structure content on web pages. It helps search engines understand the purpose and context of the content on the page, allowing them to display it more accurately in their search results.&nbsp;<\/p>\n\n\n\n<p>With schema markup on your website, you can help Google quickly identify you as a local business and give more information about the specific products or services you offer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-5-create-a-business-wikipedia-page\">Step 5: Create a business Wikipedia page<\/h3>\n\n\n\n<p>Google pulls in data from various online data sources including Wikipedia. Therefore, a good way to make sure you get a knowledge panel is by creating a Wikipedia page for your business.&nbsp;<\/p>\n\n\n\n<p>Before you start this process, make sure that your business passes the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Notability\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">notability requirement<\/a> set by Wikipedia. This is a test to determine if your business warrants a Wikipedia page. Wikipedia does this to protect the integrity of the site. If you meet their criteria, move forward with creating a Wikipedia account. You can see the option to do this in the top-right corner of the main page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"585\" height=\"80\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/business-wiki.png\" alt=\"business Wikipedia process\" class=\"wp-image-29189\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/business-wiki.png 585w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/business-wiki-300x41.png 300w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/figure>\n<\/div>\n\n\n<p>After that, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Wikipedia:Writing_better_articles\">draft up your entire article<\/a> and submit it for review. Allow time for Wikipedia\u2019s experienced editors to review and approve your page. Once approved, your page will be published. It&#8217;s worth noting that if your Wikipedia page is pulled down for whatever reason, this can affect your knowledge panel to the point where it might be removed from Search.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-6-invest-in-pr-for-fact-corroboration-nbsp\">Step 6: Invest in PR for fact corroboration&nbsp;<\/h3>\n\n\n\n<p>As you strengthen your presence on owned media sites such as Google, your business website, and social media, the facts you present also need corroboration from external authorities. And that is why investing in PR and boosting brand awareness can come in handy.&nbsp;<\/p>\n\n\n\n<p>Work with notable journal publications such as Forbes, the Washington Post, and other local\/industry-specific websites. Some examples of press releases that you can use are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product launch announcements&nbsp;<\/li>\n\n\n\n<li>Milestone achievement announcements&nbsp;<\/li>\n\n\n\n<li>Community outreach coverage&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-7-establish-a-presence-on-top-listing-sites-nbsp\">Step 7: Establish a presence on top listing sites&nbsp;<\/h3>\n\n\n\n<p>While there is a case to be made for being present everywhere, that does not always solve the issue of establishing prominence and notability. Google has become the largest traffic source for location-based businesses, followed by DuckDuckGo, Bing, and others.&nbsp;<\/p>\n\n\n\n<p>This shows that instead of spreading yourself thin, it\u2019s a better approach to invest in creating a presence on the largest search engines and industry-specific listing sites.&nbsp;<\/p>\n\n\n\n<p>Attaching yourself to high-authority sites can increase your chances of getting a Google knowledge panel rather than being listed in insignificant directories.&nbsp;<\/p>\n\n\n\n<p>Know more about the importance of <a href=\"https:\/\/birdeye.com\/blog\/optimize-business-listings-core-sites\/\">investing in core sites<\/a> with our in-depth article.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"claim-edit\">How to claim your Google knowledge panel&nbsp;<\/h2>\n\n\n\n<p>As a verified representative of a business listed on Google, you&#8217;ll have the power to claim your knowledge panel. After completing the Google knowledge panel verification process, you&#8217;ll be able to provide feedback directly to Google about suggested changes, like a preferred image.<\/p>\n\n\n\n<p>Here\u2019s how you can get verified and claim your knowledge panel.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log in to your Google account.<\/li>\n\n\n\n<li>Search for your business and find your knowledge panel.<\/li>\n\n\n\n<li>Click on &#8216;Claim this knowledge panel&#8217; at the bottom of the panel.\n<ol class=\"wp-block-list\">\n<li>For mobile devices: click on the three dots near the image and then &#8216;Claim this knowledge panel.&#8217;<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<p> <img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Claim-panel.png\" alt=\"claim knowledge panel\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review the information.<\/li>\n\n\n\n<li>Next, sign in to a profile or account that is associated with your business. Some of the sites you can use to do this are:\n<ol class=\"wp-block-list\">\n<li>Google Search Console<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>Twitter<\/li>\n\n\n\n<li>Facebook<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-edit-your-google-knowledge-panel\">How to edit your Google knowledge panel<\/h2>\n\n\n\n<p>Once you&#8217;re approved as an official representative for your business, you can start editing the information on the knowledge panel. To do that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign in to the Google account linked to your knowledge panel.&nbsp;<\/li>\n\n\n\n<li>Search for your business on Google and locate the panel.&nbsp;<\/li>\n\n\n\n<li>At the top of the panel, click &#8216;Suggest an edit.&#8217;<\/li>\n\n\n\n<li>For mobile, you&#8217;ll need to tap the three dots in the upper right-hand corner and then you&#8217;ll see the &#8216;Suggest an edit&#8217; option.<\/li>\n\n\n\n<li>In the next window, you&#8217;ll have two choices: (1) Change name or other details or (2) Close or remove.<\/li>\n\n\n\n<li>For the first option, proceed with revising the specific field(s) you&#8217;d like to edit. This is where you can adjust your address and how to add photos to your Google knowledge panel.\n<ol class=\"wp-block-list\">\n<li>The 2nd option should only be used if the business has permanently closed or if it has changed location.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Once you&#8217;ve made all your edits click &#8216;Submit.&#8217;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-update-and-change-your-google-knowledge-panel\">How to update and change your Google knowledge panel<\/h2>\n\n\n\n<p>Just like your products and services, business details require updating. Whether it&#8217;s a new address, updated contact information, or store hours have changed, keeping your information up-to-date on Google lets customers find you with ease. To update your knowledge panel, you can follow these steps.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Head over to Google and sign in to the account that needs updating.<\/li>\n\n\n\n<li>Make sure that your<a href=\"https:\/\/myaccount.google.com\/activitycontrols\/search?utm_source%3DHelpCenter%26utm_medium%3Dwebsearch%26utm_campaign%26pli%3D1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> Web &amp; App Activity<\/a> is on.<\/li>\n\n\n\n<li>Search for your business and look for your knowledge panel.<\/li>\n\n\n\n<li>Above your business name, click &#8216;Suggest edits.&#8217;<\/li>\n\n\n\n<li>If you aren&#8217;t seeing this option, (1) make sure you&#8217;re signed into your account or (2) Confirm that Google has verified your account as an official representative for the business.<\/li>\n\n\n\n<li>Edit the information that you want to change. For multiple edits, submit your edits for each one separately.<\/li>\n\n\n\n<li>In the response box, add a short message detailing:\n<ol class=\"wp-block-list\">\n<li>Your suggested change(s).<\/li>\n\n\n\n<li>Your reasoning.<\/li>\n\n\n\n<li>And if applicable, any links that confirm your suggested changes.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Then click &#8216;Send.&#8217;<\/li>\n<\/ul>\n\n\n\n<p>Keep in mind that Google won\u2019t accept your suggestions immediately. They will double-check them with the information it finds online. If Google still isn&#8217;t able to authenticate your information, they&#8217;ll follow up via email requesting additional details in order to verify your identity and make the changes live.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-google-knowledge-panels\">Frequently asked questions about Google knowledge panels<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1677250467320\"><strong class=\"schema-faq-question\">How do I claim a Google knowledge panel?<\/strong> <p class=\"schema-faq-answer\">Google knowledge panel can be accessed by claiming a Google My Business profile and updating it with accurate information about your business. You should also list your business on relevant review and listing websites. This will help Google get more of an understanding of your company and give you a better chance of showing up in the knowledge panel.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1677250482148\"><strong class=\"schema-faq-question\">How much does a Google knowledge panel cost?<\/strong> <p class=\"schema-faq-answer\">Google knowledge panel is a free service provided by Google. There are no costs associated with setting up and maintaining your Google My Business profile or having your information displayed in Google&#8217;s search results.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1677250497807\"><strong class=\"schema-faq-question\">Why do I have a Google knowledge panel?<\/strong> <p class=\"schema-faq-answer\">Google automatically generates knowledge panels for businesses that are verified through Google My Business or based on publicly available information from trusted sources, such as websites and social media accounts. You can claim ownership of your Google My Business knowledge panel and start managing it by verifying your Google My Business profile.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1677250516803\"><strong class=\"schema-faq-question\">What happens when you claim a Google knowledge panel?<\/strong> <p class=\"schema-faq-answer\">When you claim a Google knowledge panel, you are to start managing it and make suggested edits. You do this by verifying your Google My Business profile and updating it with accurate information about your business.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1677250530675\"><strong class=\"schema-faq-question\">How does Google decide who gets a knowledge panel?<\/strong> <p class=\"schema-faq-answer\">Google decides who gets a knowledge panel by verifying businesses through Google My Business or based on information from trusted online sources. Google may also create a knowledge panel if they have sufficient data to show on it.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1677250550912\"><strong class=\"schema-faq-question\">Should I claim my Google knowledge panel?<\/strong> <p class=\"schema-faq-answer\">Yes, claim your Google knowledge panel. By claiming it, you can start updating it with up-to-date information about your business by suggesting edits. This will help Google understand more about your company and give you a better chance of showing up in the knowledge panel in search results.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1677250568294\"><strong class=\"schema-faq-question\">How long does it take to get a Google knowledge panel?<\/strong> <p class=\"schema-faq-answer\">It typically takes a few weeks for Google to accept or reject a Google knowledge panel request. If accepted, Google will create and show knowledge panels in search results. If rejected, Google will ask for information to confirm your request.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1677250601148\"><strong class=\"schema-faq-question\">What is the difference between Google My Business and Google knowledge panel?<\/strong> <p class=\"schema-faq-answer\">Google My Business is a free tool for businesses to manage their online presence by letting them create and update <a href=\"https:\/\/birdeye.com\/blog\/business-listing-management\/\">business listings <\/a>that show up on Google Maps and Search. Google knowledge panel is a feature in Google search results that shows information about a business.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1677250686882\"><strong class=\"schema-faq-question\">Why did my Google knowledge panel disappear?<\/strong> <p class=\"schema-faq-answer\">Google knowledge panels may disappear if Google can no longer verify the business through Google My Business or if there is insufficient data to support showing it in search results.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Grow on Google with Birdeye&nbsp;<\/h2>\n\n\n\n<p>Working with a premier <a href=\"https:\/\/birdeye.com\/blog\/birdeye-google-partnership-integrations\/\">Google partner<\/a> like Birdeye can help boost your presence. Birdeye helps multi-location businesses create and manage multiple Google Business Profiles, <a href=\"https:\/\/birdeye.com\/blog\/google-my-business-audit-tool\/\">audit your local SEO efforts<\/a>, and boost credibility via <a href=\"https:\/\/birdeye.com\/blog\/review-generation\/\">review generation.\u00a0<\/a><\/p>\n\n\n\n<p>With Birdeye, businesses can accelerate their chances of securing a branded Google knowledge panel by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Managing consistent and accurate Google Business Profiles&nbsp;<\/li>\n\n\n\n<li>Generating, responding, and managing <a href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\">Google reviews<\/a><\/li>\n\n\n\n<li>Maintain a strong presence on multiple social media accounts across various platforms&nbsp;<\/li>\n\n\n\n<li>Monitoring review sites and listings to gauge consumer sentiment and take appropriate actions&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Elevate your business on Google with Birdeye today!&nbsp;<\/p>\n\n\n\n<p>Watch a free demo to learn more!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\" alt=\"Watch demo\" class=\"wp-image-46282\"\/><\/a><\/figure>\n\n\n\n<pre class=\"wp-block-code be-related-topics-hub\"><code>\n        <p>This blog post is part of our <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Complete Google My Business Guide<\/a>:<\/p>\n        <p>Google Business Profile<\/p>\n        <ul style=\"margin-bottom: 25px;\">\n            <li><a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">How to set up your Google My Business page<\/a><\/li><\/ul> <ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/website-chat\/\">Google My Business website \u2013 everything you need to know<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/google-my-business-categories-a-short-guide\/\">Google My Business categories<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/the-7-steps-to-lead-generation-with-google-my-business\/\">The 7 steps to lead generation with Google My Business<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/how-to-verify-my-business-on-google\/\">How to verify my business on Google<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Optimize Google My Business for lead generation<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/google-my-business-suspension\/\">How to Fix a Google My Business Suspension<\/a><\/li>        <\/ul>\n        <p>Google My Business Related Training<\/p>\n        \n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/8-easy-steps-for-google-maps-optimization\/\">8 easy steps for Google Maps optimization<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/guide-to-google-my-business-short-link\/\">A guide to creating a Google reviews link for your Google Business Profile<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/how-to-set-up-google-click-to-message-step-by-step-guide-for-local-businesses\/\">How to set up Google click-to-message (step-by-step guide for local businesses)<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/google-maps-marketing\/\">How to grow your company with Google Maps marketing<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/how-to-use-the-google-my-business-app-to-drive-growth\/\">A short guide to the Google My Business app<\/a><\/li>            \n        <\/ul>\n    <\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>In addition to being the largest search engine, Google is the primary driver of traffic to businesses. This dominance extends to online reviews, with Google accounting for 79% of all online reviews. Having a branded Google knowledge panel helps you capture the attention of Google users, significantly improving brand awareness.&nbsp; The knowledge panel is a [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":54490,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8570],"tags":[],"class_list":["post-25237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-business-profile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google knowledge panel: What you need to know | Birdeye<\/title>\n<meta name=\"description\" content=\"Google knowledge panel can help your business get noticed faster online. In our blog, we\u2019ll share tips on how to get started. \u2713 Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/25237\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google knowledge panel: What you need to know\" \/>\n<meta property=\"og:description\" content=\"Google knowledge panel can help your business get noticed faster online. In our blog, we\u2019ll share tips on how to get started. \u2713 Learn today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/google-knowledge-panel\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-07T21:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-06T10:17:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Feature-Image_Google-Knowledge-Panel@2x-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1493\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Birdeye Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"The Google knowledge panel helps your business get discovered by potential customers. 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This will help Google get more of an understanding of your company and give you a better chance of showing up in the knowledge panel.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-knowledge-panel\/#faq-question-1677250482148\",\"position\":2,\"url\":\"https:\/\/birdeye.com\/blog\/google-knowledge-panel\/#faq-question-1677250482148\",\"name\":\"How much does a Google knowledge panel cost?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google knowledge panel is a free service provided by Google. There are no costs associated with setting up and maintaining your Google My Business profile or having your information displayed in Google's search results.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/birdeye.com\/blog\/google-knowledge-panel\/#faq-question-1677250497807\",\"position\":3,\"url\":\"https:\/\/birdeye.com\/blog\/google-knowledge-panel\/#faq-question-1677250497807\",\"name\":\"Why do I have a Google knowledge panel?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Google automatically generates knowledge panels for businesses that are verified through Google My Business or based on publicly available information from trusted sources, such as websites and social media accounts. 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