{"id":25283,"date":"2025-03-25T09:33:56","date_gmt":"2025-03-25T16:33:56","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=25283"},"modified":"2026-03-09T10:02:17","modified_gmt":"2026-03-09T17:02:17","slug":"net-promoter-score-explained","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/net-promoter-score-explained\/","title":{"rendered":"What is Net Promoter Score? Know if your customers recommend you"},"content":{"rendered":"\n<p><strong>Net promoter score <\/strong>is a customer loyalty metric that measures how likely customers are to recommend your business, helping you understand sentiment and predict growth.<\/p>\n\n\n\n<p><strong>Summary<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Picture a quick question at checkout: \u201cOn a scale of 0 to 10, how likely are you to recommend us?\u201d That single prompt powers the Net Promoter Score, one of the simplest ways to measure loyalty. In 2025, NPS is more than a number. It can serve as a signal light for <a href=\"https:\/\/birdeye.com\/blog\/what-is-customer-experience-strategy\/\">customer experience<\/a>, reputation risk, and long-term growth when you track it consistently and act on the feedback it provides. Teams that pair NPS with AI-driven insights can spot patterns faster, fix root issues sooner, and turn passive customers into loyal advocates.<\/pre>\n\n\n\n<p>This blog covers how to calculate the net promoter score and interpret what the results really mean. It also explains how companies use NPS feedback to improve experience, build loyalty, and drive sustainable growth.<\/p>\n\n\n\n<div style=\"background: linear-gradient(135deg, #D8FFFF 0%, #F1FFDB 100%); border-left: 6px solid #0099cc; padding: 20px 25px; font-size: 18px; color: #333; font-weight: bold; font-family: 'Arial', sans-serif; box-shadow: 0 8px 40px rgba(0, 0, 0, 0.3); border-radius: 10px; line-height: 1.6; margin: 30px 0;\">\n  <p style=\"margin: 0; padding: 0; font-size: 20px;\">Loyalty lens \ud83d\udd0d <\/p>\n  <p style=\"margin-top: 10px; padding: 0; font-weight: normal;\">\n   Think NPS is just a basic scorecard? Not anymore. In 2025, it\u2019s your reliable predictor of business success if used correctly. Companies pairing NPS with AI-fueled insights are turning passive customers into loyal enthusiasts\u2014and transforming feedback into revenue.\n<\/div>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#what-is-net-promoter-score\" data-level=\"2\">What is Net Promoter Score?\u00a0<\/a><\/li><li><a href=\"#h-the-three-net-promoter-score-responses-and-what-they-mean\" data-level=\"2\">The three Net Promoter Score responses and what they mean<\/a><\/li><li><a href=\"#h-net-promoter-score-example\" data-level=\"2\">Net promoter score example<\/a><\/li><li><a href=\"#h-how-does-the-net-promoter-score-work\" data-level=\"2\">How does the Net Promoter Score work?<\/a><\/li><li><a href=\"#h-understanding-what-your-net-promoter-score-means\" data-level=\"2\">Understanding what your Net Promoter Score means<\/a><\/li><li><a href=\"#h-net-promoter-score-amp-other-modern-customer-experience-metrics\" data-level=\"2\">Net Promoter Score &amp; other modern customer experience metrics<\/a><\/li><li><a href=\"#h-birdeye-survey-ai-turn-nps-data-into-customer-loyalty-wins\" data-level=\"2\">Birdeye Survey AI: Turn NPS data into customer loyalty wins<\/a><\/li><li><a href=\"#h-nps-industry-benchmarks-what-does-your-score-tell-about-customer-loyalty\" data-level=\"2\">NPS industry benchmarks: What does your score tell about customer loyalty<\/a><\/li><li><a href=\"#h-net-promoter-score-visualization-how-to-make-your-data-actionable\" data-level=\"2\">Net Promoter Score visualization: How to make your data actionable<\/a><\/li><li><a href=\"#h-why-nps-alone-can-mislead-your-customer-experience-strategy\" data-level=\"2\">Why NPS alone can mislead your customer experience strategy<\/a><\/li><li><a href=\"#h-faqs-on-net-promoter-score\" data-level=\"2\">FAQs on Net Promoter Score<\/a><\/li><li><a href=\"#h-birdeye-helps-you-act-on-your-net-promoter-score-with-speed-and-clarity\" data-level=\"2\">Birdeye helps you act on your Net Promoter Score with speed and clarity<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-net-promoter-score\">What is Net Promoter Score?&nbsp;<\/h2>\n\n\n\n<p>The Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers will recommend your company to others. Introduced by Fred Reichheld in 2003, NPS has become a widely used tool to capture <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/customer-sentiment-analysis-for-actionable-insights\/\">customer sentiment<\/a> and gauge the overall health of their customer relationships.<\/p>\n\n\n\n<p>NPS&#8217;s simplicity has made it a reliable predictor of loyalty, repeat purchases, and even company growth when used alongside deeper customer insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-three-net-promoter-score-responses-and-what-they-mean\">The three Net Promoter Score responses and what they mean<\/h2>\n\n\n\n<p>At its core, NPS surveys ask a single key question:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-background\" style=\"background:linear-gradient(111deg,rgb(239,194,252) 0%,rgb(255,251,251) 100%)\"><strong><em>\u201cOn a scale of 0 to 10, how likely are you to recommend [Company\/Product\/Service Name] to a friend or colleague?\u201d<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>The responses allow businesses to segment customers into promoters (loyal enthusiasts), passives (neutral), and detractors (unsatisfied customers). With this NPS question, businesses can quickly assess&nbsp;<a href=\"https:\/\/birdeye.com\/blog\/customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer experience<\/a>&nbsp;and make informed business decisions by summarizing this feedback into a single score.<\/p>\n\n\n\n<p>Based on their response, these survey respondents are sorted into three categories: Promoter, Detractor, and Passive. Let\u2019s go through all three:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Promoter<\/strong><\/h3>\n\n\n\n<p>A promoter is a customer who rates your business as a 9 or a 10. These customers had a great experience and will likely act like brand evangelists, telling friends and family about visiting your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Detractor&nbsp;<\/strong><\/h3>\n\n\n\n<p>A detractor is a customer who rates your business from 0 to 6. These customers were not satisfied with their experience and would not recommend your business. They might even spread negative word-of-mouth and drive potential customers away.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Passive&nbsp;<\/strong><\/h3>\n\n\n\n<p>A passive customer is a customer who rates your business as a 7 or an 8. While these customers might not have a negative view of your business, they\u2019re not likely to actively recommend it to others.&nbsp;<br><\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgb(188,252,179) 0%,rgb(255,252,227) 100%)\"><strong>What is a good Net Promoter Score?<\/strong><br><br>A good Net Promoter Score means you have more promoters than detractors. Generally, a score above 0 is positive, while 50 or higher signals strong <a href=\"https:\/\/birdeye.com\/blog\/4-ways-to-increase-customer-retention-and-loyalty\/\">customer retention and loyalty<\/a>. Scores of 70+ are considered exceptional and are typically seen in top-performing companies. <br><br>Keep in mind that what qualifies as a \u201cgood\u201d NPS can vary by industry.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">How to calculate Net Promoter Score?<\/h2>\n\n\n\n<p>To calculate the Net Promoter Score, you first gather responses to the standard NPS <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/survey-questions-examples\/\">survey question<\/a>. Then, categorize customers into three groups based on their ratings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promoters (9-10): Enthusiastic advocates who are highly likely to recommend your business and fuel growth.<\/li>\n\n\n\n<li>Passives (7-8): Satisfied but unenthusiastic customers vulnerable to competitive offerings.<\/li>\n\n\n\n<li>Detractors (0-6): Unhappy customers who could share negative word of mouth and impede growth.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Net promoter score calculation<\/h3>\n\n\n\n<p>The Net promoter score calculation is a simple formula:<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(90deg,rgb(233,255,244) 0%,rgb(173,255,137) 100%)\">NPS score = % of Promoters \u2013 % of Detractors <\/pre>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1200\" height=\"642\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/04_Calculating-NPS.png\" alt=\"Net Promoter Score calculation\" class=\"wp-image-25287\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/04_Calculating-NPS.png 1200w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/04_Calculating-NPS-300x161.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/04_Calculating-NPS-1024x548.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/04_Calculating-NPS-768x411.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/04_Calculating-NPS-810x433.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/04_Calculating-NPS-1140x610.png 1140w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-net-promoter-score-example\">Net promoter score example<\/h2>\n\n\n\n<p>Let\u2019s say you conduct a NPS <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/brand-survey\/\">brand survey<\/a>, and the results show that 70% of respondents are Promoters, 20% are Passives, and 10% are Detractors.<\/p>\n\n\n\n<p>To calculate your Net Promoter Score (NPS), use the formula:<\/p>\n\n\n\n<p><strong>\ud835\udc41\ud835\udc43\ud835\udc46 = % of&nbsp;Promoters\u2212% of&nbsp;Detractors<\/strong><\/p>\n\n\n\n<p>Substituting the values: \ud835\udc41\ud835\udc43\ud835\udc46= 70% \u2212 10% = 60%<\/p>\n\n\n\n<p>So, your NPS score would be 60 \u2014 indicating a strong customer loyalty level.<\/p>\n\n\n\n<p>This way, many businesses use NPS surveys to track performance regularly, comparing their results against industry benchmarks or their company&#8217;s NPS over time.<\/p>\n\n\n\n<p>With the basics and calculations covered, let\u2019s now dive into how the Net Promoter Score works as a system and how it fuels customer insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-the-net-promoter-score-work\">How does the Net Promoter Score work?<\/h2>\n\n\n\n<p>The Net Promoter Score system is more than just a number\u2014it\u2019s a process for collecting, analyzing, and acting on customer feedback. The key lies in asking the right NPS question.<\/p>\n\n\n\n<p>Here\u2019s how it works:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Collect feedback through NPS surveys<\/strong><\/h3>\n\n\n\n<p>Start by distributing NPS surveys across multiple touchpoints in your customer journey\u2014email, SMS, or post-purchase follow-ups. Multi-location businesses often embed these surveys into their existing customer experience platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Segment your customers<\/strong><\/h3>\n\n\n\n<p>Based on their responses, customers are grouped into promoters, passives, or detractors. These segments help businesses focus their strategies, whether improving service for passive customers or resolving issues with unenthusiastic customers.<\/p>\n\n\n\n<div class=\"try-for-free-block\" style=\"display: flex; align-items: center; padding: 32px; background: #0d47a1; border-radius: 30px; margin: 0 0 30px;\">\n<div class=\"txt-block\" style=\"padding-right: 20px;\">\n<h3 style=\"font-size: 30px; font-weight: 400; color: #fff; line-height: 1.5; margin: 0 0 20px;\">Know How Much Your Customers Recommend You Through Net Promoter Score<\/h3>\n<p style=\"font-size: 18px; font-weight: 400; color: #fff; line-height: 1.7; margin: 0 0 20px;\">Want to see the impact of Birdeye on your business? Watch the Free Demo Now.<\/p>\n<\/div>\n<div class=\"btn-block\" style=\"min-width: 180px;\"><a href=\"https:\/\/birdeye.com\/pricing\/\" style=\"width: 100%; background: #fff; padding: 10px 20px; display: flex; justify-content: center; border-radius: 6px; font-size: 13px; font-weight: 600; color: #0d47a1; margin: 0 0 20px; border: 1px solid transparent; cursor: pointer;\">See Pricing<\/a> <a href=\"https:\/\/birdeye.com\/free-demo\/\" style=\"width: 100%; background: #0d47a1; padding: 10px 20px; display: flex; justify-content: center; white-space: nowrap; border-radius: 6px; font-size: 13px; font-weight: 600; color: #fff; border: 1px solid #fff; cursor: pointer;\">FREE DEMO<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Analyze NPS data<\/strong><\/h3>\n\n\n\n<p>Companies don\u2019t stop at the score\u2014they dig into NPS feedback to identify trends, patterns, and root causes. For instance, are detractors consistently unhappy about long wait times or product quality?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Take action to improve customer satisfaction<\/strong><\/h3>\n\n\n\n<p>Turning NPS into impact means taking action\u2014whether that\u2019s addressing operational bottlenecks or creating loyalty programs to nurture enthusiastic customers.<\/p>\n\n\n\n<p>Net Promoter Score surveys are just the starting point. The magic happens when you apply NPS insights to <a href=\"https:\/\/birdeye.com\/blog\/improving-customer-experience-4-easy-ways\/\">improve customer experience<\/a> and influence business success.<\/p>\n\n\n\n<p>Once you have your score and insights, the next step is to understand what that number actually means for your business\u2014let\u2019s decode the NPS interpretation next.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-net-promoter-score-software-survey-templates@2x-1024x760.webp\" alt=\"\" class=\"wp-image-58518\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-net-promoter-score-software-survey-templates@2x-1024x760.webp 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-net-promoter-score-software-survey-templates@2x-300x223.webp 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-net-promoter-score-software-survey-templates@2x-768x570.webp 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-net-promoter-score-software-survey-templates@2x-1536x1141.webp 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-net-promoter-score-software-survey-templates@2x-810x602.webp 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-net-promoter-score-software-survey-templates@2x-1140x847.webp 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-net-promoter-score-software-survey-templates@2x.webp 1624w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-what-your-net-promoter-score-means\">Understanding what your Net Promoter Score means<\/h2>\n\n\n\n<p>An NPS score can range from -100 to +100\u2014but what does that number tell you? Interpreting Net Promoter Score results depends on your industry, customer base, and how your score compares to industry benchmarks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here\u2019s how to interpret Net Promoter Score:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Negative scores (below 0): A warning sign of poor <a href=\"https:\/\/birdeye.com\/blog\/customer-satisfaction-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer satisfaction survey<\/a> and growing customer churn risk. Negative scores mean you have more detractors than promoters, and your brand could be exposed to negative word of mouth.<\/li>\n\n\n\n<li>0 to +30: This is considered an average score, depending on your sector. Many multi-location businesses in retail and hospitality typically fall into this range.<\/li>\n\n\n\n<li>30 to +70: A strong score that indicates healthy customer relationships, high customer loyalty, and the likelihood of repeat purchases.<\/li>\n\n\n\n<li>70+: A world-class score suggests you have a base of loyal and enthusiastic customers who actively recommend your brand, fueling business growth and revenue growth.<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(135deg,rgb(245,255,246) 0%,rgb(171,255,252) 100%)\"><strong>Net Promoter Score tip:<\/strong> Always interpret your overall NPS score relative to your industry average and competitors\u2019 performance. For example, the NPS scale for eCommerce may differ from that of SaaS or healthcare industries.<\/pre>\n\n\n\n<p>More importantly, NPS interpretation isn\u2019t just about numbers\u2014it\u2019s about uncovering actionable insights to improve the customer experience and reduce friction across the customer journey.<\/p>\n\n\n\n<p>But interpreting your score is just the beginning. The next step is understanding how it fits within the broader ecosystem of <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/5-common-cx-metrics-what-they-measure-and-where-they-fall-short\/\">customer experience metrics<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-net-promoter-score-amp-other-modern-customer-experience-metrics\">Net Promoter Score &amp; other modern customer experience metrics<\/h2>\n\n\n\n<p>The Net Promoter Score remains a trusted signal of customer loyalty, helping businesses identify brand advocates and detractors. Yet, in 2025, relying on NPS alone is no longer enough. While NPS is a great starting point that tells you who will likely recommend your business, it doesn\u2019t explain why a customer felt that way or how easy their journey was.<\/p>\n\n\n\n<p>This is where metrics like Customer Satisfaction (CSAT) and Customer Effort Score (CES) complement NPS. <\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgb(224,251,251) 0%,rgb(215,247,173) 100%)\"><strong>While CSAT captures customers' satisfaction after a specific touchpoint, CES highlights how smooth or difficult that interaction was. On the other hand, NPS provides a broader picture of long-term loyalty, but it often lacks context about specific experiences.<\/strong><\/pre>\n\n\n\n<p>That\u2019s why today\u2019s leading businesses pair NPS surveys with other feedback loops, combining multiple signals to guide operational improvements. A healthy NPS might hide areas where <a href=\"https:\/\/birdeye.com\/blog\/5-types-of-customer-expectations\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer expectations<\/a> aren\u2019t being met. <\/p>\n\n\n\n<p>The best customer-centric brands integrate NPS into an omnichannel approach\u2014capturing feedback across the full customer journey, from first interaction to repeat purchases.<\/p>\n\n\n\n<p>For multi-location brands, that \u201cfirst interaction\u201d often happens before a customer ever speaks to your team. It happens on Google, Apple Business Connect, and Yelp, where customers check hours, locations, and links. If that information is inconsistent, customers start their journey with friction, and your NPS score can take the hit.\u00a0<\/p>\n\n\n\n<p>That is why <a href=\"https:\/\/birdeye.com\/listings\/\"><strong>Birdeye<\/strong> <strong>Listings AI agents<\/strong><\/a> focus on keeping every location visible, accurate, and optimized for local discovery. The agents continuously monitor your brand footprint, flag missing attributes or broken links, and close the gaps that dilute local search authority. As the agents use Local Intelligence, they also identify market-level opportunities, including the keywords and profile updates that help each location show up in the searches that actually drive visits.<\/p>\n\n\n\n<p>But it\u2019s not just about which metrics you use\u2014how you operationalize them. That\u2019s why many customer-centric brands leverage solutions like Birdeye, an all-in-one customer experience platform that includes Net Promoter Score tracking, to unify these metrics into a single dashboard.<\/p>\n\n\n\n<p>Let\u2019s take a closer look at how it works.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgba(247,244,176,0.52) 0%,rgb(249,209,255) 100%)\"><strong><em>Our customers, their stories:<\/em><\/strong><br><br><em>Problem = 60+ locations with an average of 20-30 reviews per location per month - so Birdeye has allowed us to centralize monitoring and&nbsp;<a href=\"https:\/\/birdeye.com\/survey-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">survey reporting<\/a>&nbsp;on patient satisfaction and NPS. Benefits are that we more quickly respond to patient feedback, and we've been able to improve our NPS by using Birdeye data to highlight locations that have opportunities for improvement in patient experience.<br><\/em><br> <strong>- Timothy Surowiecki from Sono Bello<\/strong><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-birdeye-survey-ai-turn-nps-data-into-customer-loyalty-wins\">Birdeye Survey AI: Turn NPS data into customer loyalty wins<\/h2>\n\n\n\n<p>With Birdeye&#8217;s <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/survey-builder\/\">survey builder<\/a>, NPS becomes more than a number\u2014part of an agile, data-driven customer experience strategy. Here&#8217;s why Birdeye stands out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automated NPS survey campaigns via text and email.<\/li>\n\n\n\n<li>AI summaries that cut through the noise to reveal key takeaways.<\/li>\n\n\n\n<li><a href=\"https:\/\/birdeye.com\/sentiment-score\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sentiment Score<\/a> to track customer emotion alongside NPS metrics.<\/li>\n\n\n\n<li>Visual dashboards for reporting and location-based insights.<\/li>\n\n\n\n<li>Ticketing and alerts to follow up on detractor feedback fast.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-hero-survey-builder-1024x523.webp\" alt=\"\" class=\"wp-image-58510\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-hero-survey-builder-1024x523.webp 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-hero-survey-builder-300x153.webp 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-hero-survey-builder-768x392.webp 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-hero-survey-builder-1536x784.webp 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-hero-survey-builder-810x413.webp 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-hero-survey-builder-1140x582.webp 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeye-hero-survey-builder.webp 1624w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now that you know how this NPS software helps you, let&#8217;s understand some industry benchmarks and what your real score reveals about your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nps-industry-benchmarks-what-does-your-score-tell-about-customer-loyalty\">NPS industry benchmarks: What does your score tell about customer loyalty<\/h2>\n\n\n\n<p>The Net Promoter Score definition is simple\u2014it\u2019s a core part of the net promoter system, a framework used to measure Net Promoter Score and capture how loyal your existing customers are compared to new customers or prospects. However, what qualifies as a good NPS score depends heavily on your industry.<\/p>\n\n\n\n<p>The typical NPS calculation is based on subtracting detractors from promoters, but behind this simple equation lies years of customer relationship data.<\/p>\n\n\n\n<p><strong>\ud83d\udcca Here\u2019s a snapshot of average NPS scores across key industries in 2025:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retail and ecommerce<\/strong>: The industry average hovers around 40-50, though brands with strong omnichannel strategies often push their NPS into 70+.<\/li>\n\n\n\n<li><strong>Financial services and mortgage companies: <\/strong>These companies usually aim for an NPS between 30-45, with relationship-building driving NPS measures.<\/li>\n\n\n\n<li><strong>Home services and property management: <\/strong>Scores average between 20-40, but the best performers exceed 60+, largely due to better handling of NPS feedback from existing customers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Why do NPS benchmarks matter?<\/h3>\n\n\n\n<p>Comparing your overall NPS score to industry benchmarks gives you a complete picture of how well your net promoter system functions. For example, consistently lower scores than your industry peers may indicate issues with your customer journey or employee Net Promoter Score that could affect overall sentiment.<\/p>\n\n\n\n<p>A great example is <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/resources\/case-studies\/mecca-property-management\/\">Mecca Property Management<\/a>, which used Birdeye\u2019s platform to monitor and improve its NPS score directly. With Birdeye, Mecca increased their Net Promoter Score by 21 points (a notable 54% increase in NPS promoters) in just 6 months.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-52-1024x352.png\" alt=\"\" class=\"wp-image-58513\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-52-1024x352.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-52-300x103.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-52-768x264.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-52-810x278.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-52-1140x391.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-52.png 1322w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Automating NPS surveys, reducing friction in service delivery, and addressing feedback trends helped Mecca raise its score and improve the experience for both new and existing customers.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted has-background\" style=\"background:linear-gradient(111deg,rgba(226,252,255,0.52) 0%,rgb(253,255,173) 100%)\">Fun fact: Some brands even use NPS-related emoticons in surveys to simplify customer scoring across <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/how-to-give-your-customers-the-human-touch-even-across-digital-touchpoints\/\">digital touchpoints<\/a>. While traditional scores still dominate, modern teams apply creative approaches to the net promoter score system to engage diverse audiences.<\/pre>\n\n\n\n<p>Now that you know where your score stands, the next challenge is making your NPS data informative and actionable. Let\u2019s explore how visualization helps teams turn numbers into strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mecca-customizing-surveys-for-better-insights-1719612300633@2x-1024x756.png\" alt=\"\" class=\"wp-image-58512\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mecca-customizing-surveys-for-better-insights-1719612300633@2x-1024x756.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mecca-customizing-surveys-for-better-insights-1719612300633@2x-300x221.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mecca-customizing-surveys-for-better-insights-1719612300633@2x-768x567.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mecca-customizing-surveys-for-better-insights-1719612300633@2x-1536x1133.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mecca-customizing-surveys-for-better-insights-1719612300633@2x-2048x1511.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mecca-customizing-surveys-for-better-insights-1719612300633@2x-810x598.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mecca-customizing-surveys-for-better-insights-1719612300633@2x-1140x841.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-net-promoter-score-visualization-how-to-make-your-data-actionable\">Net Promoter Score visualization: How to make your data actionable<\/h2>\n\n\n\n<p>Calculating your Net Promoter Score (NPS) is just the beginning\u2014turning that score into strategy is where the real value lies. This is why net promoter score visualization has become critical for businesses aiming to deliver world-class customer experience and drive business success.<\/p>\n\n\n\n<p>Even with strong visuals, brands must be mindful of common pitfalls in interpreting and acting on NPS data. Here&#8217;s how businesses visualize NPS data effectively:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Dashboards that show trends, not just scores<br>Brands today use real-time dashboards that visualize NPS feedback trends across the customer journey. For example, heatmaps may show service bottlenecks, or survey responses highlight specific stages where detractors spike.<\/li>\n\n\n\n<li>AI-enhanced NPS insights<br>Companies increasingly layer GenAI tools into their NPS data analysis to detect emerging patterns. Passive customers flag longer wait times, or enthusiastic customers recommend specific product lines.<\/li>\n\n\n\n<li>Segmented reporting for business teams<br>Customer experience, marketing, and operations teams need different views. Visualizing NPS allows businesses to filter insights by location, department, or customer segment, giving each team an actionable view.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-kona-cleaners-turned-nps-data-into-operational-wins-with-birdeye\">How Kona Cleaners turned NPS data into operational wins with Birdeye<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/resources\/case-studies\/kona-cleaners\/\">Kona Cleaners<\/a>, a family-owned dry-cleaning brand with 18 locations, adopted Birdeye to streamline customer feedback by automating NPS surveys and visualizing customer trends.<\/p>\n\n\n\n<p>Before Birdeye, the team struggled to track NPS results consistently, often relying on manual follow-ups. After implementing Birdeye Surveys AI&#8217;s automated system and real-time dashboards, Kona\u2019s team could promptly identify and promptly respond to customer pain points.<\/p>\n\n\n\n<p>The result? A 15% increase in promoter scores, a sharp reduction in <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/how-to-respond-to-negative-feedback-from-customer\/\">negative customer feedback<\/a>, and improved operational efficiency across all 18 stores.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"790\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/kona-cleaners-https-d3cnqzq0ivprch-1700689561101@2x-1024x790.png\" alt=\"\" class=\"wp-image-58514\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/kona-cleaners-https-d3cnqzq0ivprch-1700689561101@2x-1024x790.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/kona-cleaners-https-d3cnqzq0ivprch-1700689561101@2x-300x232.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/kona-cleaners-https-d3cnqzq0ivprch-1700689561101@2x-768x593.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/kona-cleaners-https-d3cnqzq0ivprch-1700689561101@2x-810x625.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/kona-cleaners-https-d3cnqzq0ivprch-1700689561101@2x-1140x880.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/kona-cleaners-https-d3cnqzq0ivprch-1700689561101@2x.png 1415w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Their leadership also cited how visualizing customer trends helped them coach store-level teams to address service issues faster, resulting in better customer sentiment and a noticeable uptick in repeat purchases from loyal customers.<\/p>\n\n\n\n<p>Without proper visualization, NPS measures risk becoming just another metric. However, as Kona Cleaners discovered, when paired with automation and real-time insights, NPS drives customer satisfaction, employee accountability, and company growth.<\/p>\n\n\n\n<p>While visualization helps turn data into action, relying solely on NPS can have limitations. Let\u2019s explore where NPS may fall short and how businesses can avoid common pitfalls.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-nps-alone-can-mislead-your-customer-experience-strategy\">Why NPS alone can mislead your customer experience strategy<\/h2>\n\n\n\n<p>While the Net Promoter Score is a powerful tool for measuring customer loyalty, it has limitations. Many businesses fall into common traps when relying too heavily on NPS alone\u2014creating gaps in their <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/what-is-omnichannel-customer-experience\/\">omnichannel customer experience<\/a> strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Overlooking qualitative feedback<\/h3>\n\n\n\n<p>One major blind spot is focusing solely on the score and ignoring the actual comments in <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/blog\/product-survey-questions\/\">product survey<\/a> responses. An NPS of +50 may look solid, but if detractors raise issues in their open-ended feedback and your team isn\u2019t acting on it, the metric offers a false sense of security.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Treating NPS as a one-size-fits-all metric<\/h3>\n\n\n\n<p>Different industries require different benchmarks, yet some businesses apply universal expectations. For example, in healthcare, a good NPS score might be +50, but in eCommerce or SaaS, expectations may skew higher. Relying only on general averages without adjusting for customer expectations can skew decision-making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Ignoring internal drivers of low scores<\/h3>\n\n\n\n<p>Low NPS results often reflect internal factors like poor service delivery, understaffed teams, or weak follow-up systems. VanDyk Mortgage, for instance, realized that before using Birdeye, slower follow-ups contributed to lower satisfaction levels across key customer journeys.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. NPS doesn\u2019t explain the \u201cwhy\u201d behind customer behavior<\/h3>\n\n\n\n<p>NPS data gives you a \u201cwhat\u201d but not always a \u201cwhy.\u201d For example, while VanDyk Mortgage consistently collected NPS surveys, their team struggled to connect detractor feedback to specific moments in the loan approval process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How VanDyk Mortgage boosted customer responsiveness and NPS insights with Birdeye<\/h3>\n\n\n\n<p><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/resources\/case-studies\/vandyk-mortgage-corporation\/\">VanDyk Mortgage<\/a> lacked a centralized system to manage NPS surveys and customer feedback across its branches. Manual follow-ups were slow, resulting in missed opportunities to address detractor feedback and inconsistent customer sentiment across locations.<\/p>\n\n\n\n<p>That is when they selected Birdeye to automate NPS surveys and reviews. This gives branch managers real-time dashboards to quickly resolve customer issues and improve the customer journey.<\/p>\n\n\n\n<p><strong>The results:<\/strong><br>With Birdeye, VanDyk Mortgage streamlined feedback collection and follow-ups, leading to faster issue resolution, improved NPS scores across key service stages, and increased promoter scores across its branch network. The team gained actionable insights that helped strengthen overall customer satisfaction and brand trust.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"321\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-53-1024x321.png\" alt=\"\" class=\"wp-image-58515\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-53-1024x321.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-53-300x94.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-53-768x240.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-53-810x254.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-53-1140x357.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-53.png 1383w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-on-net-promoter-score\">FAQs on Net Promoter Score<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1742919184903\"><strong class=\"schema-faq-question\">Is Net Promoter Score (NPS) a registered trademark?<\/strong> <p class=\"schema-faq-answer\">Yes, Net Promoter Score SM and Net Promoter System SM are registered trademarks of Bain &amp; Company, Fred Reichheld, and Satmetrix Systems, Inc.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1742919198954\"><strong class=\"schema-faq-question\">What is NICE Systems, and how is it connected to NPS?<\/strong> <p class=\"schema-faq-answer\">NICE Systems is a technology company known for customer experience and engagement solutions, but it is not the creator of NPS. Bain &amp; Company and Satmetrix co-developed the Net Promoter Score.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1742919210827\"><strong class=\"schema-faq-question\">What is NPS Prism?<\/strong> <p class=\"schema-faq-answer\">NPS Prism is a benchmarking tool created by Bain &amp; Company that helps businesses compare their Net Promoter Scores to industry peers, offering deeper insights into how their brand stacks up against competitors.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1742919229601\"><strong class=\"schema-faq-question\">How does Net Promoter Score support business growth?<\/strong> <p class=\"schema-faq-answer\">NPS helps businesses drive growth by identifying promoters who are likely to recommend your company and detractors who may spread negative word of mouth. This allows you to take corrective action and improve customer relationships.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1742919247445\"><strong class=\"schema-faq-question\">What should you look for in Net Promoter Score software?<\/strong> <p class=\"schema-faq-answer\">The best NPS software should offer automated survey campaigns, AI-powered <a href=\"https:\/\/birdeye.com\/blog\/customer-feedback-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">feedback analysis<\/a>, and real-time dashboards, like those available in Birdeye Survey AI.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-birdeye-helps-you-act-on-your-net-promoter-score-with-speed-and-clarity\">Birdeye helps you act on your Net Promoter Score with speed and clarity<\/h2>\n\n\n\n<p>Collecting your Net Promoter Score is just the first step. Turning that number into better customer experiences\u2014and, ultimately, business success\u2014requires the right platform to make feedback actionable. That\u2019s where <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/birdeye.com\/surveys\/\">Birdeye Survey AI<\/a> stands out.<\/p>\n\n\n\n<p>Moreover, NPS tells you how customers feel, but your listings often shape what they feel in the first place. When customers find the wrong address, outdated hours, or incomplete services online, they arrive annoyed, and that frustration shows up in feedback. <strong>Birdeye<\/strong> <strong>Listings AI agents<\/strong> help prevent that by turning listings management into a governed, enterprise-ready workflow.<\/p>\n\n\n\n<p>They monitor your core profiles 24\/7, recommend high-impact improvements like localized Q&amp;As and fresh photos, and generate brand-aligned descriptions that support AEO readiness. Just as important, they run with enterprise guardrails, so you can use approval workflows that match your team\u2019s comfort level. <\/p>\n\n\n\n<p>The result is one source of truth across listings, reviews, and customer signals, so each location stays accurate, discoverable, and easier to choose.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"692\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-is-a-dashboard-for-a-Listings-Optimization-Agent-for-a-self-storage-company-named-StorQuest-displaying-location-data-on-a-map-key-metrics-like-the-number-of-locations-and-listings-etc-1024x692.jpg\" alt=\"This image is a dashboard for a Listings Optimization Agent for a self-storage company named StorQuest, displaying location data on a map, key metrics like the number of locations and listings, etc\" class=\"wp-image-67077\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-is-a-dashboard-for-a-Listings-Optimization-Agent-for-a-self-storage-company-named-StorQuest-displaying-location-data-on-a-map-key-metrics-like-the-number-of-locations-and-listings-etc-1024x692.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-is-a-dashboard-for-a-Listings-Optimization-Agent-for-a-self-storage-company-named-StorQuest-displaying-location-data-on-a-map-key-metrics-like-the-number-of-locations-and-listings-etc-300x203.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-is-a-dashboard-for-a-Listings-Optimization-Agent-for-a-self-storage-company-named-StorQuest-displaying-location-data-on-a-map-key-metrics-like-the-number-of-locations-and-listings-etc-768x519.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-is-a-dashboard-for-a-Listings-Optimization-Agent-for-a-self-storage-company-named-StorQuest-displaying-location-data-on-a-map-key-metrics-like-the-number-of-locations-and-listings-etc-1536x1038.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-is-a-dashboard-for-a-Listings-Optimization-Agent-for-a-self-storage-company-named-StorQuest-displaying-location-data-on-a-map-key-metrics-like-the-number-of-locations-and-listings-etc-810x547.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-is-a-dashboard-for-a-Listings-Optimization-Agent-for-a-self-storage-company-named-StorQuest-displaying-location-data-on-a-map-key-metrics-like-the-number-of-locations-and-listings-etc-1140x771.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/This-image-is-a-dashboard-for-a-Listings-Optimization-Agent-for-a-self-storage-company-named-StorQuest-displaying-location-data-on-a-map-key-metrics-like-the-number-of-locations-and-listings-etc.jpg 1626w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Whether you\u2019re aiming to reduce churn, <a href=\"https:\/\/birdeye.com\/blog\/how-to-increase-customer-satisfaction\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve customer satisfaction<\/a>, or turn your promoters into loyal brand advocates, Birdeye makes your Net Promoter Score system part of a smarter, data-driven customer experience strategy. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular.png\" alt=\"Watch demo\" class=\"wp-image-46282\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Net promoter score is a customer loyalty metric that measures how likely customers are to recommend your business, helping you understand sentiment and predict growth. Summary Picture a quick question at checkout: \u201cOn a scale of 0 to 10, how likely are you to recommend us?\u201d That single prompt powers the Net Promoter Score, one [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":58508,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8553],"tags":[],"class_list":["post-25283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Net Promoter Score &amp; How to Calculate It | Birdeye<\/title>\n<meta name=\"description\" content=\"Net Promoter Score (NPS) can help give your business valuable information on areas of improvement. Here&#039;s what you need to know about NPS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/25283\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Net Promoter Score? Know if your customers recommend you\" \/>\n<meta property=\"og:description\" content=\"Net Promoter Score (NPS) can help give your business valuable information on areas of improvement. 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This allows you to take corrective action and improve customer relationships.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/birdeye.com\/blog\/net-promoter-score-explained\/#faq-question-1742919247445","position":5,"url":"https:\/\/birdeye.com\/blog\/net-promoter-score-explained\/#faq-question-1742919247445","name":"What should you look for in Net Promoter Score software?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"The best NPS software should offer automated survey campaigns, AI-powered <a href=\"https:\/\/birdeye.com\/blog\/customer-feedback-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">feedback analysis<\/a>, and real-time dashboards, like those available in Birdeye Survey AI.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/25283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=25283"}],"version-history":[{"count":27,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/25283\/revisions"}],"predecessor-version":[{"id":68526,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/25283\/revisions\/68526"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/58508"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=25283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=25283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=25283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}