{"id":27921,"date":"2020-04-10T17:32:53","date_gmt":"2020-04-11T00:32:53","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=27921"},"modified":"2025-06-08T04:57:43","modified_gmt":"2025-06-08T11:57:43","slug":"text-messaging-software","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/text-messaging-software\/","title":{"rendered":"7 text messaging software features that every business needs"},"content":{"rendered":"\n<p>Did you know there are <a href=\"https:\/\/www.bankmycell.com\/blog\/how-many-phones-are-in-the-world\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2.52 billion<\/a> more mobile connections than people worldwide? If you aren\u2019t leveraging <a href=\"https:\/\/birdeye.com\/blog\/customer-messaging\/\">text messaging <\/a>as a form of communication with your customers you are missing out. With texting, you can meet your customers where they are, on their mobile phones.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-why-does-business-text-messaging-work\" data-level=\"2\">Why does business text messaging work<\/a><\/li><li><a href=\"#h-top-7-text-message-software-features-every-business-needs\" data-level=\"2\">Top 7 text message software features every business needs<\/a><ul><li><a href=\"#h-1-it-should-be-convenient\" data-level=\"3\">1. It should be convenient<\/a><\/li><li><a href=\"#h-2-allow-you-to-send-mass-texts\" data-level=\"3\">2. Allow you to send mass texts<\/a><\/li><li><a href=\"#h-3-allows-teams-messaging\" data-level=\"3\">3. Allows teams messaging<\/a><\/li><li><a href=\"#h-4-includes-pre-configured-messaging-templates\" data-level=\"3\">4. Includes pre-configured messaging templates<\/a><\/li><li><a href=\"#h-5-send-images-or-pdf-documents\" data-level=\"3\">5. Send images or PDF documents<\/a><\/li><li><a href=\"#h-6-allow-you-to-text-from-your-landline\" data-level=\"3\">6. Allow you to text from your landline<\/a><\/li><li><a href=\"#h-7-allow-you-to-send-texts-to-request-online-reviews\" data-level=\"3\">7. Allow you to send texts to request online reviews<\/a><\/li><\/ul><\/li><li><a href=\"#h-frequently-asked-questions-about-text-messaging-software\" data-level=\"2\">Frequently asked questions about text messaging software<\/a><\/li><li><a href=\"#h-the-best-text-messaging-software\" data-level=\"2\">The best text messaging software<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-does-business-text-messaging-work\">Why does business text messaging work<\/h2>\n\n\n\n<p>Text messaging is a powerful marketing tool that can not be overlooked.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Text messages have a <a href=\"https:\/\/blog.adobe.com\/en\/2015\/07\/27\/marketing-with-98-percent-read-rate-and-10-more-compelling-stats\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">98% open rate<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.voicesage.com\/blog\/sms-compared-to-email-infograph\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90%<\/a> of texts are opened in the first 3 minutes.&nbsp;<\/li>\n\n\n\n<li>The response rate of SMS text message marketing is <a href=\"https:\/\/blog.rebrandly.com\/12-sms-text-message-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">45% vs email response rates of 6%<\/a><\/li>\n\n\n\n<li>Over <a href=\"https:\/\/blog.rebrandly.com\/12-sms-text-message-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">35%<\/a> of phone users in the world are best reached by SMS text messaging<\/li>\n<\/ul>\n\n\n\n<p>In this video, discover how Aaron Novella of Keller Williams was able to leverage Birdeye text messaging in real-time allowing clients a simple and effective way to communicate. In this success story, Novella was able to meet his client&#8217;s expectations while boosting sales.<\/p>\n\n\n\n<div id=\"birdeye-youtube-3vQ_mpXZcE0\" class=\"ytvideo-container\"><\/div>\n<script>\n  var youtube = document.getElementById(\"birdeye-youtube-3vQ_mpXZcE0\"); \n  var img = document.createElement(\"img\");\n  img.setAttribute(\"src\", \"https:\/\/i.ytimg.com\/vi\/3vQ_mpXZcE0\/maxresdefault.jpg\");\n  img.setAttribute(\"class\", \"be-yt-thumb\");\n  \n  var playIcon  = document.createElement(\"div\");\n  playIcon.setAttribute(\"class\",\"play-icon\"); \/\/to add play icon on top of the image\n\n  var playBtn  = document.createElement(\"div\");\n  playBtn.setAttribute(\"class\",\"play-btn\");\n  var iconWrapper  = document.createElement(\"i\");\n  iconWrapper.setAttribute(\"class\",\"icon-wrapper\");\n\n  var iconImage = document.createElement(\"img\");\n  iconImage.setAttribute(\"src\", \"https:\/\/cdn2.birdeye.com\/version2\/v3\/components\/video\/play-btn-transparent.svg\");\n\n  youtube.appendChild(img);\n  iconWrapper.appendChild(iconImage);\n  playBtn.appendChild(iconWrapper);\n  playIcon.appendChild(playBtn);\n  youtube.appendChild(playIcon);\n  \n  \/\/ Attach an onclick event to the YouTube Thumbnail\n  youtube.onclick = function() {\n \n    \/\/ Create an iFrame with autoplay set to true\n    var iframe = document.createElement(\"iframe\");\n    iframe.setAttribute(\"src\", \"https:\/\/www.youtube.com\/embed\/3vQ_mpXZcE0?rel=0&modestbranding=1&autohide=1&showinfo=0&controls=0&autoplay=1&border=0&wmode=opaque&enablejsapi=1\"); \n    var iframeWidth = document.querySelector('.ytvideo-container').clientWidth;\n    var iframeHeight = document.querySelector('.ytvideo-container').clientHeight;\n    iframe.setAttribute(\"style\", \"width:\"+ iframeWidth + \"px;height:\" + iframeHeight + \"px\");\n    iframe.setAttribute(\"allow\", \"autoplay\");\n\n    \/\/ Replace the YouTube thumbnail with YouTube HTML5 Player\n    this.parentNode.replaceChild(iframe, this);\n  }; \n<\/script>\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Aaron Novello, Real Estate agent and coach at Keller Williams | Birdeye Customer Case Study\",\n  \"description\": \"Aaron Novello, Real Estate agent & coach at Keller Williams talks about how Birdeye Messaging has taken the communication between him and his clients to the next level. He talks about how it allows him to connect with them in real-time and helps him take his game to the next level.  Learn more about Birdeye Messaging and how it can help your business: https:\/\/birdeye.com\/messaging\/\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/3vQ_mpXZcE0\/default.jpg\",\n  \"uploadDate\": \"2021-08-26T18:41:58Z\",\n  \"duration\": \"PT1M10S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/3vQ_mpXZcE0\",\n  \"interactionCount\": \"658\"\n}<\/script>\n\n\n\n<p>It\u2019s much easier to manage your texts when you have text messaging software, but not every platform is created equally. Here are 7 features that your platform needs to have.&nbsp;&nbsp;While phone calls and emails are by no means dead, they are oversaturated. Email inboxes are often stuffed, while businesses and customers are often stuck playing \u201cphone tag.\u201d Texting allows you to engage your prospects and customers quickly.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-7-text-message-software-features-every-business-needs\">Top 7 text message software features every business needs<\/h2>\n\n\n\n<p>It\u2019s much easier to manage your texts when you have text messaging software, but not every platform is created equally. Here are 7 features that your <a href=\"https:\/\/birdeye.com\/blog\/customer-messaging\/\">text messaging platform<\/a> should include.&nbsp;&nbsp;&nbsp;<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-it-should-be-convenient\">1. It should be convenient<\/h3>\n\n\n\n<p>It\u2019s hard to deal with customer interactions when they\u2019re all scattered across different channels. The problem is that you can&#8217;t be everywhere at once! With so many ways of reaching your customers, it becomes easy to let things slip past. You need something&nbsp;<\/p>\n\n\n\n<p>simple but powerful: a platform designed with all-in-one features to help your business grow.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-allow-you-to-send-mass-texts\">2. Allow you to send mass texts<\/h3>\n\n\n\n<p>Sending mass text messages is the easiest way to engage with your contacts in an easy and effective way. Want to promote a new deal, launch a product or even update your store hours? <a href=\"https:\/\/birdeye.com\/mass-texting\/\">Mass texting<\/a> allows you to keep your entire audience up to date and informed on the latest with your business whether you are sending 10 or 10,000 messages.&nbsp;<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-allows-teams-messaging\">3. Allows teams messaging<\/h3>\n\n\n\n<p>Let\u2019s be real: You\u2019re busy. You can\u2019t manage every customer interaction, so you hand off some of them to your team. Chances are that you\u2019ll get a text message that you don\u2019t have time to respond to. While you can hand off the text to an employee, how can you ensure that they\u2019re managing the message in exactly the way that you want them to ensure customer satisfaction is being met?<\/p>\n\n\n\n<p>Birdeye allows businesses to use internal notes so that you can tell employees exactly how to respond to inquiries.<\/p>\n\n\n\n<p>If you are interested in reading more on this topic, check out our other article on <a href=\"https:\/\/birdeye.com\/blog\/team-chat-software\/\">how to select the right team chat software for your business<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-2-1024x536.png\" alt=\"text messaging software\" class=\"wp-image-33214\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-2-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-2-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-2-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-2-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-2-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-2-375x195.png 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-includes-pre-configured-messaging-templates\">4. Includes pre-configured messaging templates<\/h3>\n\n\n\n<p>Using text templates, you can save time and optimize response times by creating predefined responses for common questions or actions in your workflows. A template is just a script within your software that deals with customer issues commonly encountered during transactions; it&#8217;s like having an answer at hand when someone asks &#8220;How do I&#8230;? Templates can also be used to address customer complaints.<\/p>\n\n\n\n<p>For example, you can create a template for customer complaints that\u2019s something like <em>\u201cWe apologize for the inconvenience. We\u2019d love to know more about your problem so we can resolve it for you.\u201d<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-send-images-or-pdf-documents\">5. Send images or PDF documents<\/h3>\n\n\n\n<p>Today, <a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">64% of U.S. consumers and 59% of all consumers <\/a>feel companies have lost touch with the human element of customer experience. Images are one of the most effective ways to communicate with customers.&nbsp;<\/p>\n\n\n\n<p><strong><em>Imagine this: <\/em><\/strong>You\u2019re a contractor who\u2019s doing a text conversation with a customer. They ask whether you\u2019d be able to repair their roof. You could tell them that you could come over to their house and provide a quote. On the other hand, you could make the process significantly easier by just asking the customer to send an image.&nbsp;<\/p>\n\n\n\n<p>Make sure that your text messaging software allows you to send and receive images and pdf documents. In certain situations, it can make customer interaction a lot easier.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-Copy-1024x536.png\" alt=\"text messaging software\" class=\"wp-image-33215\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-Copy-1024x536.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-Copy-300x157.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-Copy-768x402.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-Copy-810x424.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-Copy-1140x597.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-Copy-375x195.png 375w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/2_Content-cover-Copy.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-allow-you-to-text-from-your-landline\">6. Allow you to text from your landline<\/h3>\n\n\n\n<p>Most people today don\u2019t bother answering calls from unknown numbers. The same concept applies to text messaging. If a customer receives a text message from an unknown number, they might not open it. That\u2019s why it\u2019s important to get text messaging software that allows you to <a href=\"https:\/\/birdeye.com\/blog\/texting-from-landline\/\">send texts from your landline number<\/a> \u2013 a number that the customer is likely to have on their list of contacts. As a result, the customer will be more likely to check your message and respond to it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-allow-you-to-send-texts-to-request-online-reviews\">7. Allow you to send texts to request online reviews<\/h3>\n\n\n\n<p>Send text messages to solicit reviews from your customers, and you will be surprised at how much power this has. Reviews are authentic social proof that search engines value. Having great <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">customer reviews<\/a> not only means they&#8217;re more likely to choose you but it also helps them rank higher for relevant keywords in <a href=\"https:\/\/birdeye.com\/resources\/guides\/\">Google searches<\/a> &#8211; meaning your company could take off even faster than before if they had relied solely on organic traffic alone.<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p>Birdeye allows <a href=\"https:\/\/birdeye.com\/blog\/business-text-messaging-for-marketing\/\">businesses<\/a> to send review requests via text. Businesses have the option to automatically send texts on the same day as a customer visit. Birdeye review requests can link to Google, Facebook, and 250+ sites on the web.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-about-text-messaging-software\">Frequently asked questions about text messaging software<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1633718392543\"><strong class=\"schema-faq-question\">What is the best texting software?<\/strong> <p class=\"schema-faq-answer\">The best texting software is one that allows your business to manage your customers at any point in the customer journey and manage all messages from prospects and customers in one easy-to-use platform.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1633718415632\"><strong class=\"schema-faq-question\">Is text message marketing legal?<\/strong> <p class=\"schema-faq-answer\">Yes, it is. Almost all countries have anti-spam laws that state that you should only send texts to people who opt in.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1633729156148\"><strong class=\"schema-faq-question\">How do you use text messaging in business?<\/strong> <p class=\"schema-faq-answer\">Use text messages to engage your customers with a couple of clicks. You could send out offers, promotions, product launches, announcements, update business hours, and more using this simple medium that most people have access to.<br\/><\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-text-messaging-software\">The best text messaging software<\/h2>\n\n\n\n<p>If you\u2019re looking for text messaging software, check out Birdeye. Birdeye offers mass texting, team collaboration, templates, landline texting, and review requests in a single, easy-to-use platform. Multi-location global brands in 8 countries use Birdeye to stay connected with customers, send review requests, and grow business.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/state-of-sms-marketing-in-2021\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SMS-Marketing-guide-CTA.png\" alt=\"\" class=\"wp-image-29997\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Did you know there are 2.52 billion more mobile connections than people worldwide? If you aren\u2019t leveraging text messaging as a form of communication with your customers you are missing out. With texting, you can meet your customers where they are, on their mobile phones.&nbsp;&nbsp; Why does business text messaging work Text messaging is a [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":33216,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9721],"tags":[],"class_list":["post-27921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-text-messaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 text messaging software features that you need I Birdeye<\/title>\n<meta name=\"description\" content=\"Text messaging software is a business essential. 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