{"id":28716,"date":"2020-06-17T17:04:54","date_gmt":"2020-06-18T00:04:54","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=28716"},"modified":"2024-02-05T00:32:37","modified_gmt":"2024-02-05T08:32:37","slug":"how-financial-institutions-can-leverage-the-power-of-sms-marketing-includes-free-templates","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/how-financial-institutions-can-leverage-the-power-of-sms-marketing-includes-free-templates\/","title":{"rendered":"How financial institutions can leverage the power of SMS marketing (Free Templates)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SMS marketing is one of the most powerful ways that financial institutions can reach their customers. Unfortunately, many financial services institutions haven\u2019t yet caught up. Let\u2019s talk about how financial services businesses can use SMS marketing to drive revenue.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-why-sms-marketing-works\" data-level=\"2\">Why SMS marketing works\u00a0<\/a><\/li><li><a href=\"#h-sms-marketing-and-the-tcpa\" data-level=\"2\">SMS marketing and the TCPA\u00a0<\/a><\/li><li><a href=\"#h-3-benefits-of-sms-marketing\" data-level=\"2\">3 benefits of SMS marketing\u00a0<\/a><\/li><li><a href=\"#h-best-practices-for-sms-marketing\" data-level=\"2\">Best practices for SMS marketing\u00a0<\/a><\/li><li><a href=\"#h-templates-for-sms-marketing\" data-level=\"2\">Templates for SMS marketing\u00a0<\/a><ul><li><a href=\"#h-personalized-promotion\" data-level=\"3\">Personalized promotion:\u00a0<\/a><\/li><li><a href=\"#h-account-activity\" data-level=\"3\">Account activity:<\/a><\/li><li><a href=\"#h-unusual-activity\" data-level=\"3\">Unusual activity:\u00a0<\/a><\/li><li><a href=\"#h-appointment-reminder\" data-level=\"3\">Appointment reminder:\u00a0<\/a><\/li><li><a href=\"#h-review-request\" data-level=\"3\">Review request:<\/a><\/li><li><a href=\"#h-loan-payment-due\" data-level=\"3\">Loan payment due:<\/a><\/li><li><a href=\"#h-missed-payment\" data-level=\"3\">Missed payment:\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#h-will-sms-marketing-keep-my-customer-s-data-secure\" data-level=\"2\">Will SMS marketing keep my customer\u2019s data secure?\u00a0<\/a><\/li><li><a href=\"#h-how-birdeye-can-help-you-communicate-with-customers\" data-level=\"2\">How Birdeye can help you communicate with customers\u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-sms-marketing-works\">Why SMS marketing works&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today, there are many financial institutions who are content to rely on traditional methods of communication like phone, email, and mail. Just relying on these modes of communication may be a mistake as these are already oversaturated.&nbsp; Think about all the times you\u2019ve been left on voicemail, had something that got lost in your inbox, or thrown out direct mail. The numbers show business text messaging is the most convenient method for customers.&nbsp;&nbsp;<br><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Text messages have a <a href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/the-future-of-sales-follow-ups-text-messages\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">98% open rate<\/a>.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/blog.avochato.com\/54-text-messaging-stats-every-business-should-know-avochato\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">89% of customers<\/a> want businesses to text them.<\/li>\n\n\n\n<li>Text messages have an <a href=\"https:\/\/digitalmarketingmagazine.co.uk\/mobile-digital-marketing\/7-key-statistics-for-sms-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">average response time of 90 seconds<\/a>. In comparison, emails have an average response time of 90 minutes.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sms-marketing-and-the-tcpa\">SMS marketing and the TCPA&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In order to comply with the TCPA, you will need to get the customer\u2019s consent before sending them text messages that market your business. So when you collect the customer\u2019s phone number, be sure to ask them for permission to text you and let them know upfront what kind of texts you are planning to send. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\" data-type=\"re-block\" data-name=\"narrow_sendtextstocontacts_28514_banner\"><a href=\"https:\/\/birdeye.com\/mass-texting\/\"><img decoding=\"async\" width=\"1647\" height=\"143\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Send-text-messages-to-a-large-number-of-customers.png\" data-clicktag=\"narrow_sendtextstocontacts_28514_banner\" alt=\"\" class=\"wp-image-28513\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Send-text-messages-to-a-large-number-of-customers.png 1647w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Send-text-messages-to-a-large-number-of-customers-300x26.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Send-text-messages-to-a-large-number-of-customers-1024x89.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Send-text-messages-to-a-large-number-of-customers-768x67.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Send-text-messages-to-a-large-number-of-customers-1536x133.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Send-text-messages-to-a-large-number-of-customers-810x70.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Send-text-messages-to-a-large-number-of-customers-1140x99.png 1140w\" sizes=\"(max-width: 1647px) 100vw, 1647px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-benefits-of-sms-marketing\">3 benefits of SMS marketing&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re not yet sold on SMS marketing, here are three ways that it can help your business.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Reach hundreds of customers at once: <\/strong><a href=\"https:\/\/birdeye.com\/mass-texting\/\">Mass texting<\/a> capabilities allow you to send a message to hundreds of customers at a time. If you need to get the word out about a promotion you&#8217;re offering, you can do so easily and reliably.&nbsp;<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/sms-marketing.jpg\" alt=\"SMS Marketing\" class=\"wp-image-32476\" width=\"247\" height=\"499\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/sms-marketing.jpg 351w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/sms-marketing-149x300.jpg 149w\" sizes=\"(max-width: 247px) 100vw, 247px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Build customer loyalty: <\/strong>If a customer has some kind of a problem with their account and they aren\u2019t made aware of this right away, they can immediately turn frustrated and disgruntled. Sending text messages is a way to solve this problem proactively and build customer loyalty over time.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if you see suspicious activity on a customer\u2019s account, you can send them a text message so that they\u2019re alerted immediately. If it turns out that the customer did lose their card, the potential damage will be limited and the customer will most likely be grateful that you reached out to them.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Get the word out at low cost: <\/strong>Instead of spending money on Google Ads or Facebook ads, consider using SMS marketing to upsell your existing customers. If one of your customers is looking for a new credit card and you send them a relevant text message, you can get more revenue at very little cost.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember, text messaging is a highly effective medium for communication. Instead of spending tons of money for clicks and impressions, you can send messages that go directly to your customers\u2019 phones.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-sms-marketing\">Best practices for SMS marketing&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start sending out text blasts, keep these best practices in mind.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Offer an opt-out: <\/strong>If customers don\u2019t want text messages, give them a way out. Make sure that customers can opt-out of text messages if they so choose.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Send texts from your landline: <\/strong>Texting customers from an employee\u2019s phone number can lead to a lot of confusion down the line if the customer ever needs to call you. Get a <a href=\"https:\/\/birdeye.com\/blog\/customer-messaging\/\">text messaging software<\/a> that integrates with your <a href=\"https:\/\/birdeye.com\/blog\/texting-from-landline\/\">existing landline<\/a>.&nbsp;<br><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Don\u2019t text too frequently: <\/strong>If you\u2019re sending too many texts, you might see lots of your customers unsubscribing. Try to limit texts to 1-2 every week.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-templates-for-sms-marketing\">Templates for SMS marketing&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few templates that you can use in your SMS marketing campaigns.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-personalized-promotion\"><meta charset=\"utf-8\">Personalized promotion:&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey (customer name), we\u2019d like to thank you for being a valued customer! We\u2019d like to extend a special offer to you. You\u2019ve been approved for a ($) new (loan\/debit card\/etc.) Respond to this text for more details.&nbsp;<\/em><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-account-activity\">Account activity:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey (Customer name), we\u2019ve received your deposit. It might take (expected time frame) for this money to reach your account. In the meantime, respond to this text if you have any questions.&nbsp;<\/em><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unusual-activity\"><meta charset=\"utf-8\">Unusual activity:&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey (Customer name), we\u2019ve noticed some unusual activity on your account in the last 24 hours. Please review your account as soon as possible.&nbsp;<\/em><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-appointment-reminder\"><meta charset=\"utf-8\">Appointment reminder:&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey (Customer name), just a reminder that you have a meeting with our loan officer tomorrow at 2. See you then.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-review-request\"><meta charset=\"utf-8\">Review request:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey (customer name), thanks so much for visiting us today! If you\u2019d like to give us feedback, please review us on Google.&nbsp;<\/em><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-loan-payment-due\"><meta charset=\"utf-8\">Loan payment due:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey (customer name), your next payment of $X is due on Monday. Please call us at this number if you have any questions.&nbsp;<\/em><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-missed-payment\"><meta charset=\"utf-8\">Missed payment:&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey (customer name), we have not yet received your payment of $X that was due this Monday. Please pay within 24 hours to avoid being charged a late fee. Call us at this number if you have any questions.&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-will-sms-marketing-keep-my-customer-s-data-secure\">Will SMS marketing keep my customer\u2019s data secure?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As you already know, any financial service business needs to consider the security of customer data. That includes staying compliant with rules and regulations while texting your customers.&nbsp;&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A platform like Birdeye can help you text your customers while maintaining data security. Birdeye has been rated as <a href=\"https:\/\/birdeye.com\/security\/\">Enterprise-ready<\/a> by the prestigious Skyhigh Networks CloudTrust\u2122 program. Thousands of businesses in the financial services industry use our platform to stay connected with customers and prospects.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-birdeye-can-help-you-communicate-with-customers\">How Birdeye can help you communicate with customers&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to start communicating with your customers, Birdeye\u2019s all-in-one experience marketing platform can help. The Birdeye Inbox allows you to check messages from text messaging, Facebook Messenger and <a href=\"https:\/\/birdeye.com\/blog\/website-chat\/\">website chat<\/a> all in one place. Birdeye serves multi-location global brands, including many in the financial services industry. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/birdeye.com\/resources\/guides\/state-of-sms-marketing-in-2021\/\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/SMS-Marketing-guide-CTA.png\" alt=\"\" class=\"wp-image-29997\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>SMS marketing is one of the most powerful ways that financial institutions can reach their customers. Unfortunately, many financial services institutions haven\u2019t yet caught up. Let\u2019s talk about how financial services businesses can use SMS marketing to drive revenue.&nbsp; Why SMS marketing works&nbsp; Today, there are many financial institutions who are content to rely on [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":28719,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9721],"tags":[],"class_list":["post-28716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-text-messaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How financial institutions leverage SMS marketing | Birdeye<\/title>\n<meta name=\"description\" content=\"Here&#039;s how financial insitutions can use SMS marketing to get connected with customers and grow business, all while 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