{"id":28962,"date":"2020-07-17T17:24:42","date_gmt":"2020-07-18T00:24:42","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=28962"},"modified":"2025-12-11T15:20:39","modified_gmt":"2025-12-11T23:20:39","slug":"top-ten-tips-to-convert-your-business-into-the-best-online-business","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/top-ten-tips-to-convert-your-business-into-the-best-online-business\/","title":{"rendered":"Top 10 tips to convert your business into the best online business"},"content":{"rendered":"\n

The COVID-19 pandemic has caused businesses all over the world to shut down. While some states are starting to reopen, many businesses are unable to safely reopen at this time. If you find yourself in this boat, we\u2019re not going to sugarcoat things; closing your physical location and offering online services is not an easy change to make. But, there are some businesses who\u2019ve managed to navigate through this difficult transition.\u00a0<\/p>\n\n\n\n

We spoke to a few different business owners about how they adapted to  become a great online business during this uncertain time. Based on what they told us, we put together this guide to help businesses make the transition from a brick and mortar to an online business. <\/p>\n\n\n\n

Communicate changes with your existing customers <\/h2>\n\n\n\n

The first step is making sure that all of your customers are aware of what\u2019s changing with your business. Be sure to send out an announcement to customers that details what your business is going through. Most of the business owners we spoke to communicated the fact they were closing their locations with customers via email and social media. <\/p>\n\n\n\n

Other business owners used text to communicate with their customers. Text does have one big advantage over email: a significantly higher open rate. However, it\u2019s important to remember that you can\u2019t use text the same way that you use email. Text messaging<\/a> is meant for messages that are short and sweet. 
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Here\u2019s an example of a text message that you can send to customers. <\/p>\n\n\n

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Update your business listings with changes in operations<\/h2>\n\n\n\n

If a potential customer looks you up on Google, it\u2019s important to make sure that they\u2019re aware of the new services that you\u2019re providing. Consider updating your business\u2019s description on Google Business Profile<\/a> and other listing sites with information about your business\u2019s changes in operations. <\/gwmw><\/p>\n\n\n\n

For example, a business that has moved online in response to COVID-19 can put in a new business description that looks like this: 
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\"Lumen<\/figure>\n<\/div>\n\n\n

Not sure how accurate your current business listings<\/a> are? Check it out with our free Scan Your Business tool<\/a> and check out our article on how to increase your online presence<\/a> with this free Scan-Your-Business tool.<\/gwmw><\/p>\n\n\n\n

Communicate with your team <\/h2>\n\n\n\n

A transition to online services is a big change for everyone. So it\u2019s important that you\u2019re regularly checking in with your team members to understand some of the challenges they might be facing. It\u2019s also a great way to bring your team closer together in a time when many people are feeling overwhelmed and alone. <\/p>\n\n\n\n

Be the Change Yoga & Wellness, a yoga studio based in San Jose, decided to start doing weekly calls with all of their instructors. Team members discuss strategies they found effective for teaching their members via video and update each other about what\u2019s going on in their lives. It was a great way to keep the sense of community that they had prior to the COVID-19 pandemic. <\/p>\n\n\n\n

Other companies found it useful to have a collaboration software where they could assign each other tasks. Popular options include Monday.com<\/a>, Asana<\/a>, and Atlassian<\/a>. 
<\/p>\n\n\n\n

Utilize the power of social media <\/h2>\n\n\n\n

Many businesses rely on events in order to attract more customers. Unfortunately, the If you\u2019re shifting to an online model, consider putting more of an emphasis on social media. <\/p>\n\n\n\n

You don\u2019t need to post regularly on TikTok, Twitter, Snapchat, Facebook, Instagram, and LinkedIn, especially if you\u2019re working with a nimble team. Try focusing on one platform where you can put your best foot forward. If you have an online community, these Facebook group engagement posts<\/a> can be a great way to engage your audience. <\/p>\n\n\n\n

Even then, you still might not have enough time to worry about social media. There is a way you can make sure that your entire team gets involved. Be the Change Yoga & Wellness Studio allows individual instructors to \u201ctake over\u201d the business\u2019s Instagram for a day. This way, the team is able to keep up an online presence, making sure that members feel a close connection with the instructors, even when they must be physically distant.\u00a0\u00a0<\/p>\n\n\n\n

Social media is also an opportunity for your business to reach out to potential customers and micro-influencers<\/a>. After the COVID-19 pandemic started, Academy of Ballet & Etiquette<\/a> owner Sara Vizcarrondo found that this was a successful practice to spread awareness. Here\u2019s what Sara told us. <\/p>\n\n\n\n

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\u201cMy favorite practice is finding librarians on Instagram and offering their communities free classes as part of their virtual storytime events. I\u2019m doing one for Fairfield Connecticut\u2019s library next week.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Create a winning website <\/h2>\n\n\n\n

While having a great website is always important, it becomes even more important when your services are 100% online. When you\u2019re a fully-online business (even temporarily), your website becomes your introduction to your customers. So make sure that the initial introduction is a great one.  
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\"The<\/a><\/figure>\n\n\n\n

Make sure that your site has information about your current situation and gives your customers clear options about where to go if they have any questions. That means making sure that your phone and email is displayed prominently. You should also consider offering a website chat solution which allows you to answer customer questions in real-time. 
<\/gwmw><\/p>\n\n\n\n

Don\u2019t have the resources to answer chats in real-time? Consider using a chatbot<\/a> that can answer customer questions with automated responses. We\u2019ve also seen some businesses set up FAQ sections of their website that are specifically meant to answer questions about COVID-19. <\/gwmw><\/p>\n\n\n\n

Try offering services via video conferencing<\/h2>\n\n\n\n

Simple Life Insure<\/a>, an insurance business based in San Diego, had to make a big change in their operations because of COVID-19. Here\u2019s what CEO & President Ty Stewart had to say: <\/p>\n\n\n\n

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\u201cFirst and foremost, we had to switch to virtual consultations with both prospects and customers alike.<\/strong> This came with pros and cons, increasing scheduling flexibility and convenience but losing that more human connection you really foster in-person. In our field of life insurance, we’re so often discussing personal decisions alongside quite technical terms, all of which is easier to do in a face-to-face meeting. Agents have to embrace virtual touchpoints, though, and still provide the same level of empathy and education via video and phone calls.\u201d<\/p>\n<\/blockquote>\n\n\n\n

While phone calls are a great option, there\u2019s a lot that can get lost in translation when you can\u2019t see the customer. That\u2019s where video calls<\/a> can help. This can give them the \u201cone-to-one\u201d feeling that they might be missing if they\u2019re unable to see you in-person. <\/gwmw><\/p>\n\n\n\n

Not every business can use video services. But we\u2019ve seen that it\u2019s been very helpful for businesses who offer classes or 1-on-1 consultations. If you think video chat might be right for you, take a look at video chat services like Google Hangouts, Zoom, and Birdeye. 
<\/p>\n\n\n\n

Reevaluate your pricing <\/h2>\n\n\n\n

For certain industries, customers might not be willing to pay the same amount as they would for in-person services. For example, a customer might not be willing to pay as much for a class that\u2019s done via Zoom then they would for a class that\u2019s conducted in-person. So before you get started, think hard if you want to reduce your prices for customers. 
<\/p>\n\n\n\n

Create a great online store<\/h2>\n\n\n\n

If you\u2019re planning to sell products online<\/a>, it\u2019s important to think about how you can make sure that your products are getting delivered to customers. <\/p>\n\n\n\n

If you\u2019re planning to deliver products to your customers, you have two options: shipping your own products or dropshipping. As you might expect, shipping your own products is somewhat time-consuming and may be outside of your area of expertise. However, it does give you full control over the fulfilment process. <\/p>\n\n\n\n

Dropshipping<\/a> means that a third-party provider takes care of your fulfillment. This might be helpful if you don\u2019t have the resources to do this yourself. However, dropshipping comes with its own risks. If the third-party provider has some kind of a service failure, the customer will blame your brand.<\/p>\n\n\n\n

There\u2019s no one right answer for any business. Consider the pros and cons of both approaches and your own unique situation before making a decision. <\/p>\n\n\n\n

Make sure you have a clear payment process<\/h2>\n\n\n\n

If you don\u2019t have this already, you will need an online payment process. Since customers won\u2019t have the ability to swipe their card in-person, they will need an easy, straightforward way to pay you online. Check out this guide to payment processing systems<\/a> if you want to find an option that works for you. 
<\/p>\n\n\n\n

Collect feedback from your customers <\/h2>\n\n\n\n

 When you\u2019re making such a momentous change in a short span of time, it\u2019s quite possible that there might be areas in business operations that could be improved. To make sure that you can identify these blind spots, make sure that you\u2019re collecting feedback from your customers through regular surveys<\/a>. <\/p>\n\n\n

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\"Scale\"<\/figure>\n<\/div>\n\n\n

You might even be surprised at what you discover. Be the Change Yoga found while surveying customers that many of them actually wanted to continue online classes after a full reopening. 
<\/p>\n\n\n\n

Form a plan for reopening your business <\/h2>\n\n\n\n

When you\u2019re in them, bad times seem like they\u2019re going to last forever. But remember: we\u2019ll get through this eventually. It\u2019s important that you can come up with a plan for what to do when this is all over. <\/p>\n\n\n\n

If you do decide to reopen your physical location at some point, think about whether you would want to offer any types of online services. If you see great results, continue to do things like offer virtual consultations and engage with customers on social media. It\u2019s all about seeing what your customers are engaging with and making decisions based on what they\u2019re responding to. <\/p>\n\n\n\n

Want more marketing tips? <\/h2>\n\n\n\n

If you\u2019re interested in reading about more marketing tips that can help your business beyond COVID-19, check out our free eBook. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

The COVID-19 pandemic has caused businesses all over the world to shut down. While some states are starting to reopen, many businesses are unable to safely reopen at this time. If you find yourself in this boat, we\u2019re not going to sugarcoat things; closing your physical location and offering online services is not an easy […]<\/p>\n","protected":false},"author":92,"featured_media":28965,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8537],"tags":[],"class_list":["post-28962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"acf":[],"yoast_head":"\nTop 10 tips to converting to the best online business | Birdeye<\/title>\n<meta name=\"description\" content=\"Considering converting your business to an online business due to the effects of COVID-19? 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