{"id":29168,"date":"2020-08-07T09:04:24","date_gmt":"2020-08-07T16:04:24","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=29168"},"modified":"2024-02-05T00:32:33","modified_gmt":"2024-02-05T08:32:33","slug":"how-real-estate-businesses-can-use-digital-transformation","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/","title":{"rendered":"How real estate businesses can use digital transformation"},"content":{"rendered":"\n<p>This year, businesses all over the world learned the importance of flexibility. Real estate businesses are no exception. Still, some realtors were able to carry on mostly uninterrupted through digital means. Let\u2019s talk about how your business can use digital transformation to stay prepared for whatever the world throws at us next.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-drives-digital-transformation\" data-level=\"2\">What drives digital transformation?\u00a0<\/a><\/li><li><a href=\"#h-5-ways-to-digitally-transform-your-real-estate-business\" data-level=\"2\">5 ways to digitally transform your real estate business\u00a0<\/a><ul><li><a href=\"#h-text-your-clients\" data-level=\"3\">Text your clients\u00a0<\/a><\/li><li><a href=\"#h-offer-video-tours-of-your-homes\" data-level=\"3\">Offer video tours of your homes\u00a0<\/a><\/li><li><a href=\"#h-hold-digital-seminars\" data-level=\"3\">Hold digital seminars\u00a0<\/a><\/li><li><a href=\"#h-use-video-calls\" data-level=\"3\">Use video calls\u00a0<\/a><\/li><li><a href=\"#h-switch-to-e-signing-relevant-documents\" data-level=\"3\">Switch to e-signing relevant documents\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#h-case-study-the-novello-group\" data-level=\"2\">Case study: The Novello Group\u00a0<\/a><\/li><li><a href=\"#h-want-to-know-more-about-digital-transformation\" data-level=\"2\">Want to know more about digital transformation?<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-drives-digital-transformation\">What drives digital transformation?&nbsp;<\/h2>\n\n\n\n<p>One of the key factors that set apart winning realtors from the competition was how much they embraced digital transformation. Here are a couple of reasons why digital transformation is so important.&nbsp;<br><\/p>\n\n\n\n<p><strong>Consumers expect digital experience: <\/strong>We\u2019ve found ways to use modern technology to make every aspect of our lives easier. We use Waze and Google Maps to find directions, use social media and text messaging to communicate with friends and family, and use Amazon to buy products. Each one of these platforms makes the process feel seamless.<br><\/p>\n\n\n\n<p>The average consumer now expects the same seamless experience in any <a href=\"https:\/\/birdeye.com\/messaging\/\">interaction<\/a>. Buying and selling a house is no exception. Real estate agents should make an effort to use digital technology to make every aspect of the buying process as effortless as possible.&nbsp;<br><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<p><strong>Digital experience gives your business flexibility: <\/strong>Of course, the fact that the entire world is moving towards digital isn\u2019t the only reason your business should embrace it.&nbsp; When a crisis hits, digital transformation helps your team be flexible. No matter what happens in the physical world, it\u2019s essential to have other options available to connect with your clients.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-ways-to-digitally-transform-your-real-estate-business\">5 ways to digitally transform your real estate business&nbsp;<\/h2>\n\n\n\n<p>Here are five ways that your real estate business can get started with digital transformation.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-text-your-clients\">Text your clients&nbsp;<\/h3>\n\n\n\n<p>While digital transformation sounds complicated, there are some steps that you can take that are relatively easy. Getting started can be as simple and straightforward as having one of your team members send <a href=\"https:\/\/birdeye.com\/resources\/guides\/\">text messages<\/a> to clients.&nbsp;<br><gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"555\" height=\"318\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/group-46-copy.png\" alt=\"real estate texting\" class=\"wp-image-29171\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/group-46-copy.png 555w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/group-46-copy-300x172.png 300w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/figure>\n<\/div>\n\n\n<p>Realtors should use text messaging for a simple reason: clients are more likely to see it than any other medium. Studies show that text messaging has a <a href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/the-future-of-sales-follow-ups-text-messages\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">stunning 98% open rate<\/a>. It\u2019s also a great way to promote new listings and open houses. Since most people have their phones with them for most of the day, it\u2019s also a great way to communicate.&nbsp;<\/p>\n\n\n\n<p>In this video discover how Real Estate Agent and Coach, Aaron Novella of Keller Williams leveraged Birdege text messaging to engage clients on a personal level adding to their overall experience. Texting allowed him and his team to gain a clear advantage over competitors by providing a real-time, seamless, and highly effective communication process.<\/p>\n\n\n\n<div id=\"birdeye-youtube-3vQ_mpXZcE0\" class=\"ytvideo-container\"><\/div>\n<script>\n  var youtube = document.getElementById(\"birdeye-youtube-3vQ_mpXZcE0\"); \n  var img = document.createElement(\"img\");\n  img.setAttribute(\"src\", \"https:\/\/i.ytimg.com\/vi\/3vQ_mpXZcE0\/maxresdefault.jpg\");\n  img.setAttribute(\"class\", \"be-yt-thumb\");\n  \n  var playIcon  = document.createElement(\"div\");\n  playIcon.setAttribute(\"class\",\"play-icon\"); \/\/to add play icon on top of the image\n\n  var playBtn  = document.createElement(\"div\");\n  playBtn.setAttribute(\"class\",\"play-btn\");\n  var iconWrapper  = document.createElement(\"i\");\n  iconWrapper.setAttribute(\"class\",\"icon-wrapper\");\n\n  var iconImage = document.createElement(\"img\");\n  iconImage.setAttribute(\"src\", \"https:\/\/cdn2.birdeye.com\/version2\/v3\/components\/video\/play-btn-transparent.svg\");\n\n  youtube.appendChild(img);\n  iconWrapper.appendChild(iconImage);\n  playBtn.appendChild(iconWrapper);\n  playIcon.appendChild(playBtn);\n  youtube.appendChild(playIcon);\n  \n  \/\/ Attach an onclick event to the YouTube Thumbnail\n  youtube.onclick = function() {\n \n    \/\/ Create an iFrame with autoplay set to true\n    var iframe = document.createElement(\"iframe\");\n    iframe.setAttribute(\"src\", \"https:\/\/www.youtube.com\/embed\/3vQ_mpXZcE0?rel=0&modestbranding=1&autohide=1&showinfo=0&controls=0&autoplay=1&border=0&wmode=opaque&enablejsapi=1\"); \n    var iframeWidth = document.querySelector('.ytvideo-container').clientWidth;\n    var iframeHeight = document.querySelector('.ytvideo-container').clientHeight;\n    iframe.setAttribute(\"style\", \"width:\"+ iframeWidth + \"px;height:\" + iframeHeight + \"px\");\n    iframe.setAttribute(\"allow\", \"autoplay\");\n\n    \/\/ Replace the YouTube thumbnail with YouTube HTML5 Player\n    this.parentNode.replaceChild(iframe, this);\n  }; \n<\/script>\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Aaron Novello, Real Estate agent and coach at Keller Williams | Birdeye Customer Case Study\",\n  \"description\": \"Aaron Novello, Real Estate agent & coach at Keller Williams talks about how Birdeye Messaging has taken the communication between him and his clients to the next level. He talks about how it allows him to connect with them in real-time and helps him take his game to the next level.  Learn more about Birdeye Messaging and how it can help your business: https:\/\/birdeye.com\/messaging\/\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/3vQ_mpXZcE0\/default.jpg\",\n  \"uploadDate\": \"2021-08-26T18:41:58Z\",\n  \"duration\": \"PT1M10S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/3vQ_mpXZcE0\",\n  \"interactionCount\": \"658\"\n}<\/script>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-offer-video-tours-of-your-homes\">Offer video tours of your homes&nbsp;<\/h3>\n\n\n\n<p>As you know, physical tours are a great way to show off your homes. Unfortunately, the option isn\u2019t always available for potential buyers. To ensure flexibility in all situations, you can offer the opportunity for video tours.&nbsp;<br><\/p>\n\n\n\n<p>A physical open house requires excellent attention to detail. The same applies to an open house conducted via digital means. Make an effort to make sure that the home is well-lit and make sure that you\u2019re showcasing all the home\u2019s positive attributes. Just as you would for a physical tour, point out amenities, and suggest ways that homeowners could use different rooms.&nbsp;<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hold-digital-seminars\">Hold digital seminars&nbsp;<\/h3>\n\n\n\n<p>Digital can also be a great way to introduce your brand to new audiences. Some real estate businesses choose to hold digital seminars on platforms like Zoom to position themselves as local thought leaders.&nbsp;<br><\/p>\n\n\n\n<p>These seminars can be on topics that hold importance for target customers in your area. They can be centered on an issue specific to the neighborhood, give information about buying a home, or give local renters advice about the steps they need to take to purchase a home. When done well, these seminars can be a great way to drive pipeline, since there is a good chance at least some of the attendees who feel like they benefited from your seminar will turn into clients.&nbsp;<br><\/p>\n\n\n\n<p>Remember to keep your format engaging and relevant to potential clients and do some practice before the actual seminar. If you are going through a slide deck, go through the presentation on your own to make sure that you are telling a compelling story.&nbsp;<br><\/p>\n\n\n\n<p>Not sure how to promote the event? Sites like Eventbrite are a great way to promote these digital seminars. You can also promote the event on your <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Google Business Profile<\/a> through a temporary post.&nbsp;<gwmw style=\"display:none;\"><\/gwmw><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-video-calls\">Use video calls&nbsp;<\/h3>\n\n\n\n<p>A one-on-one meeting is an excellent opportunity to build rapport and a connection with your prospects. However, it\u2019s often hard to do this through traditional communication methods like email. While it\u2019s not a perfect substitute for an in-person meeting, there is one digital tool that helps you get close to a 1-on-1 meeting: <a href=\"https:\/\/birdeye.com\/video-chat\/\">video calls<\/a>.&nbsp;&nbsp;<br><\/p>\n\n\n\n<p>A video call sends an emotional signal to the client: your team is dedicating them complete, undivided attention. They can see that your team members are focused on them and their needs and are not checking email or engaged in another task. Plus, they\u2019ll be able to see facial expressions to avoid any potential miscommunication.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"555\" height=\"413\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/real-estate-video-call.png\" alt=\"video call\" class=\"wp-image-29170\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/real-estate-video-call.png 555w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/real-estate-video-call-300x223.png 300w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-switch-to-e-signing-relevant-documents\">Switch to e-signing relevant documents&nbsp;<\/h3>\n\n\n\n<p>If everything has gone right, your client will eventually be signing a contract. But there is a way that you can make this process easier for both sides. Instead of getting your client to sign a dotted line in-person, consider using electronic signatures through software like Docusign. It can save time for both parties since there\u2019s no need to meet physically.&nbsp;<br><\/p>\n\n\n\n<p>Plus, <a href=\"https:\/\/www.jotform.com\/guide-to-electronic-signatures\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">electronic signatures<\/a> can make your documents easy to access in case of an emergency. If anything comes up, there\u2019s no need for you to have to go to the office. You\u2019ll be able to take care of the problem from the comfort of our home.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-case-study-the-novello-group\">Case study: The Novello Group&nbsp;<\/h2>\n\n\n\n<p>Aaron Novello is a Birdeye customer who used our software to digitally transform his business. He is the owner of The Novello Group, a 13-location real estate business based in South Florida. Aaron is a big believer in using digital tools to stay ahead of the competition. He has said that if companies want to stand the test of time, digital is \u201cnon-negotiable.\u201d Here are some of the ways that Aaron uses digital tools to interact with clients.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"926\" height=\"203\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Real-Estate-Quote-1.png\" alt=\"Real estate quote\" class=\"wp-image-29173\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Real-Estate-Quote-1.png 926w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Real-Estate-Quote-1-300x66.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Real-Estate-Quote-1-768x168.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Real-Estate-Quote-1-810x178.png 810w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Text messaging: <\/strong>Aaron Novello uses text regularly to connect with clients. He tells clients that he is available to answer their questions via text whenever they need him.&nbsp;<\/li>\n\n\n\n<li><strong>Livechat: <\/strong>The Novello Group has a <a href=\"https:\/\/birdeye.com\/blog\/website-chat\/\">livechat<\/a> widget on the business website, so prospects can reach out whenever they have a question. One of the team members of The Novello Group can answer questions and provide information to turn prospects into clients.&nbsp;<\/li>\n\n\n\n<li><strong>Podcasting: <\/strong>Aaron has a podcast where he teaches others the art of real estate selling. This type of content helps introduce his brand to new audiences and positions him as a thought leader in real estate.&nbsp;<\/li>\n\n\n\n<li><strong>Video: <\/strong>Aaron sends a personalized video to new clients who start using his services. It\u2019s a great way to both build a genuine connection and show that he genuinely cares about the client\u2019s needs.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-want-to-know-more-about-digital-transformation\">Want to know more about digital transformation?<\/h2>\n\n\n\n<p>If you want to know more about how your real estate business can win in an uncertain future, check out our on-demand webinar. It contains a few bonus tips and strategies that aren\u2019t in the article. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/resources\/webinars\/how-to-save-time-and-money-by-upgrading-your-customer-communication-technology\/\"><img decoding=\"async\" width=\"1024\" height=\"268\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Future-proof-big-banner-5-1024x268.png\" alt=\"Future-proof your business with digital transformation\" class=\"wp-image-29223\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Future-proof-big-banner-5-1024x268.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Future-proof-big-banner-5-300x79.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Future-proof-big-banner-5-768x201.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Future-proof-big-banner-5-1536x402.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Future-proof-big-banner-5-810x212.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Future-proof-big-banner-5-1140x299.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Future-proof-big-banner-5.png 1645w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, businesses all over the world learned the importance of flexibility. Real estate businesses are no exception. Still, some realtors were able to carry on mostly uninterrupted through digital means. Let\u2019s talk about how your business can use digital transformation to stay prepared for whatever the world throws at us next.&nbsp; What drives digital [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":29174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8541],"tags":[],"class_list":["post-29168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-messaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How real estate businesses use digital transformation | Birdeye<\/title>\n<meta name=\"description\" content=\"A real estate digital transformation can help you sell more houses. In our blog, we\u2019ll discuss how to get started faster. \u2713 Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/29168\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How real estate businesses can use digital transformation\" \/>\n<meta property=\"og:description\" content=\"A real estate digital transformation can help you sell more houses. In our blog, we\u2019ll discuss how to get started faster. \u2713 Learn today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-07T16:04:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-05T08:32:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog-How-to-digitally-transform-your-business-Real-estate-edition_1200x630.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Birdeye Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Birdeye Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/\"},\"author\":{\"name\":\"Birdeye Staff Writer\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb\"},\"headline\":\"How real estate businesses can use digital transformation\",\"datePublished\":\"2020-08-07T16:04:24+00:00\",\"dateModified\":\"2024-02-05T08:32:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/\"},\"wordCount\":1325,\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog-How-to-digitally-transform-your-business-Real-estate-edition_2400x1400.png\",\"articleSection\":[\"Business Messaging\"],\"inLanguage\":\"en-US\",\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/\",\"url\":\"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/\",\"name\":\"How real estate businesses use digital transformation | Birdeye\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog-How-to-digitally-transform-your-business-Real-estate-edition_2400x1400.png\",\"datePublished\":\"2020-08-07T16:04:24+00:00\",\"dateModified\":\"2024-02-05T08:32:33+00:00\",\"description\":\"A real estate digital transformation can help you sell more houses. In our blog, we\u2019ll discuss how to get started faster. \u2713 Learn today.\",\"breadcrumb\":{\"@id\":\"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#primaryimage\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog-How-to-digitally-transform-your-business-Real-estate-edition_2400x1400.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog-How-to-digitally-transform-your-business-Real-estate-edition_2400x1400.png\",\"width\":2400,\"height\":1400,\"caption\":\"real estate digital transformation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/birdeye.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/birdeye.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Business Messaging\",\"item\":\"https:\/\/birdeye.com\/blog\/category\/business-messaging\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How real estate businesses can use digital transformation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/birdeye.com\/blog\/#website\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"name\":\"#1 Agentic Marketing Platform for Multi-Location Brands\",\"description\":\"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.\",\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/birdeye.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\",\"name\":\"Birdeye\",\"url\":\"https:\/\/birdeye.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"contentUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png\",\"width\":376,\"height\":200,\"caption\":\"Birdeye\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/BirdeyeReviews\/\",\"https:\/\/x.com\/Birdeye_\",\"https:\/\/www.instagram.com\/wearebirdeye\/\",\"https:\/\/www.linkedin.com\/company\/2837064\/\",\"https:\/\/www.youtube.com\/c\/birdeye\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb\",\"name\":\"Birdeye Staff Writer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g\",\"caption\":\"Birdeye Staff Writer\"},\"description\":\"Birdeye's Staff Writers are dedicated to delivering insightful content on reputation management, customer engagement, and digital marketing trends. They turn complex digital marketing concepts into digestible, actionable content and help businesses leverage Birdeye's all-in-one platform for growth and success.\",\"url\":\"https:\/\/birdeye.com\/blog\/author\/birdeye-staff-writer\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How real estate businesses use digital transformation | Birdeye","description":"A real estate digital transformation can help you sell more houses. In our blog, we\u2019ll discuss how to get started faster. \u2713 Learn today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/29168\/","og_locale":"en_US","og_type":"article","og_title":"How real estate businesses can use digital transformation","og_description":"A real estate digital transformation can help you sell more houses. In our blog, we\u2019ll discuss how to get started faster. \u2713 Learn today.","og_url":"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/","og_site_name":"#1 Agentic Marketing Platform for Multi-Location Brands","article_publisher":"https:\/\/www.facebook.com\/BirdeyeReviews\/","article_published_time":"2020-08-07T16:04:24+00:00","article_modified_time":"2024-02-05T08:32:33+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog-How-to-digitally-transform-your-business-Real-estate-edition_1200x630.png","type":"image\/png"}],"author":"Birdeye Staff Writer","twitter_card":"summary_large_image","twitter_creator":"@Birdeye_","twitter_site":"@Birdeye_","twitter_misc":{"Written by":"Birdeye Staff Writer","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#article","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/"},"author":{"name":"Birdeye Staff Writer","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb"},"headline":"How real estate businesses can use digital transformation","datePublished":"2020-08-07T16:04:24+00:00","dateModified":"2024-02-05T08:32:33+00:00","mainEntityOfPage":{"@id":"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/"},"wordCount":1325,"publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"image":{"@id":"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog-How-to-digitally-transform-your-business-Real-estate-edition_2400x1400.png","articleSection":["Business Messaging"],"inLanguage":"en-US","accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/","url":"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/","name":"How real estate businesses use digital transformation | Birdeye","isPartOf":{"@id":"https:\/\/birdeye.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#primaryimage"},"image":{"@id":"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog-How-to-digitally-transform-your-business-Real-estate-edition_2400x1400.png","datePublished":"2020-08-07T16:04:24+00:00","dateModified":"2024-02-05T08:32:33+00:00","description":"A real estate digital transformation can help you sell more houses. In our blog, we\u2019ll discuss how to get started faster. \u2713 Learn today.","breadcrumb":{"@id":"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#primaryimage","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog-How-to-digitally-transform-your-business-Real-estate-edition_2400x1400.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Blog-How-to-digitally-transform-your-business-Real-estate-edition_2400x1400.png","width":2400,"height":1400,"caption":"real estate digital transformation"},{"@type":"BreadcrumbList","@id":"https:\/\/birdeye.com\/blog\/how-real-estate-businesses-can-use-digital-transformation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/birdeye.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/birdeye.com\/blog\/"},{"@type":"ListItem","position":3,"name":"Business Messaging","item":"https:\/\/birdeye.com\/blog\/category\/business-messaging\/"},{"@type":"ListItem","position":4,"name":"How real estate businesses can use digital transformation"}]},{"@type":"WebSite","@id":"https:\/\/birdeye.com\/blog\/#website","url":"https:\/\/birdeye.com\/blog\/","name":"#1 Agentic Marketing Platform for Multi-Location Brands","description":"Scale your enterprise marketing with Birdeye. Our Agentic AI allows multi-location brands to consolidate reputation tools and unlock massive team efficiency while AI handles execution across 100+ to 10,000+ locations. Watch our agents respond to reviews, publish social posts, engage leads via chat, and surface actionable insights\u2014autonomously, at scale.","publisher":{"@id":"https:\/\/birdeye.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/birdeye.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/birdeye.com\/blog\/#organization","name":"Birdeye","url":"https:\/\/birdeye.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","contentUrl":"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/birdeyelogo_2016_dark.png","width":376,"height":200,"caption":"Birdeye"},"image":{"@id":"https:\/\/birdeye.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BirdeyeReviews\/","https:\/\/x.com\/Birdeye_","https:\/\/www.instagram.com\/wearebirdeye\/","https:\/\/www.linkedin.com\/company\/2837064\/","https:\/\/www.youtube.com\/c\/birdeye"]},{"@type":"Person","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/ab941e653f98ae931ba03a4e36eeaedb","name":"Birdeye Staff Writer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/birdeye.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b02d4f734e2626458e163885fb0eefb2537d88d979a27d2551696e9d9d675f80?s=96&d=mm&r=g","caption":"Birdeye Staff Writer"},"description":"Birdeye's Staff Writers are dedicated to delivering insightful content on reputation management, customer engagement, and digital marketing trends. They turn complex digital marketing concepts into digestible, actionable content and help businesses leverage Birdeye's all-in-one platform for growth and success.","url":"https:\/\/birdeye.com\/blog\/author\/birdeye-staff-writer\/"}]}},"_links":{"self":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/29168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/comments?post=29168"}],"version-history":[{"count":23,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/29168\/revisions"}],"predecessor-version":[{"id":45052,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/29168\/revisions\/45052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media\/29174"}],"wp:attachment":[{"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/media?parent=29168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/categories?post=29168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/tags?post=29168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}