{"id":29871,"date":"2020-10-22T14:22:34","date_gmt":"2020-10-22T21:22:34","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=29871"},"modified":"2026-03-24T01:06:56","modified_gmt":"2026-03-24T08:06:56","slug":"apple-maps-reviews-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/apple-maps-reviews-what-you-need-to-know\/","title":{"rendered":"Apple Maps reviews: What you need to know"},"content":{"rendered":"\n

Apple Maps reviews are essential for local businesses to be discovered and trusted on Apple Maps. Currently, Apple pulls ratings and feedback from third-party review platforms, but it is gradually introducing its own native ratings system in some regions.<\/p>\n\n\n\n

Summary<\/strong><\/p>\n\n\n\n

Managing Apple Maps reviews helps ensure your business appears accurately and positively when customers search on Apple Maps, Siri, or Wallet. Users can leave \u201cThumbs up\u201d or \u201cThumbs down\u201d ratings and upload photos, making it easier for others to evaluate businesses without leaving the app. While Apple continues to rely on third-party review sources, businesses that maintain accurate listings, monitor ratings, and prepare for Apple\u2019s native review rollout will be better positioned to attract and retain customers<\/pre>\n\n\n\n
In this guide, you\u2019ll learn how Apple Maps reviews differ from traditional review platforms, why these reviews matter for your business visibility and reputation, and best practices to monitor, manage, and optimize Apple Maps reviews.<\/p>\n\n\n\n
What actions should I take to make sure my business is doing well on Apple Maps?  <\/h2>\n\n\n\n
Apple Maps<\/a> is a platform that just can\u2019t be ignored. While it\u2019s important to maintain your focus on review giants like Google and Facebook as well as industry-specific sites within your niche, Apple Maps was estimated to have more than 23 million active users last year. <\/p>\n\n\n\n
Unfortunately, there\u2019s not a lot that managers and business owners can do right now, since Apple ratings are still being beta tested. But what you can do is be prepared to move quickly when it launches. If Apple Maps does allow review solicitation, make sure that you\u2019re sending review requests via text and email that link directly to the site.<\/p>\n\n\n\n
That\u2019s also the easiest moment to tighten up your review engine across the platforms Apple already pulls from. Birdeye Reviews AI<\/strong> helps businesses send review requests at the right time, through the right channel, with messaging that feels natural, so you earn real feedback instead of chasing it.\u00a0<\/p>\n\n\n\n
The Review Generation Agent<\/strong><\/a> continuously improves SMS and email outreach by testing what drives responses, which helps multi-location teams build steady review volume without manual guesswork. <\/p>\n\n\n\n
As trust is not only about collecting reviews, Birdeye Review Response Agent<\/strong><\/a> can draft brand-safe, empathetic replies based on sentiment and context, so your reputation stays consistent wherever Apple customers check you.<\/p>\n\n\n\n
\"This<\/figure>\n\n\n\n
 That way, all your customers have to do is click a link and leave a review.\u00a0<\/p>\n\n\n\n
Why is Apple making this change? <\/h2>\n\n\n\n
Let\u2019s be honest: Having to leave the Apple Maps app just to read customer reviews isn\u2019t the greatest customer experience. By hosting its own reviews, Apple Maps is making it easier for customers to learn more about the businesses they\u2019re interested in without having to jump through hoops. <\/p>\n\n\n\n
How is the Apple Maps rating system different from other review platforms? <\/h2>\n\n\n\n
There\u2019s a few things that make Apple Maps different from other ratings platforms. Instead of the typical 5-star rating<\/a> system, customers have the option to give businesses a \u201cThumbs up\u201d or \u201cThumbs down\u201d rating. Apple Maps also gives users the option to give ratings on subcategories like \u201cProducts\u201d or \u201cServices\u201d. <\/p>\n\n\n
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While other review sites give customers the opportunity to write text with their review and share more about what they liked and didn\u2019t like about the business, Apple Maps does not allow customers to submit a text review along with their rating. However, it does allow users to submit images. <\/p>\n\n\n\n\n\n
Last but not least, Apple Maps is perhaps the only platform that will allow users to leave ratings only if their phone was with them when they visited the local business. While this may mean that that it might be harder for businesses to collect reviews, it\u2019s also more difficult for spammers and competitors to leave fake reviews. <\/p>\n\n\n\n
Enhance your visibility with AI search insights<\/h2>\n\n\n\n
With Apple Maps introducing its own review system, businesses need to be ready for how customers discover and evaluate them on iOS devices. Birdeye Search AI<\/a> helps multi-location businesses ensure they are accurately represented across AI-powered search engines like ChatGPT, Gemini, and Perplexity, so your brand remains visible and trustworthy to customers.<\/p>\n\n\n\n
Here\u2019s how Birdeye Search AI supports your business:<\/p>\n\n\n\n