{"id":30379,"date":"2021-01-18T07:43:11","date_gmt":"2021-01-18T15:43:11","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=30379"},"modified":"2024-02-05T00:55:14","modified_gmt":"2024-02-05T08:55:14","slug":"double-your-survey-response-rate-with-pulse-surveys","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/double-your-survey-response-rate-with-pulse-surveys\/","title":{"rendered":"Double your survey response rate with Pulse Surveys"},"content":{"rendered":"\n<p>Understanding what your customers like and want is key to making marketing magic happen. <a href=\"https:\/\/birdeye.com\/surveys\/\" data-type=\"URL\" data-id=\"https:\/\/birdeye.com\/surveys\/\">Surveys<\/a> give you the ability to ask questions of your customers, get answers, then uncover insights that help you better understand your customer needs. They are usually easy to create and deploy, so it\u2019s not surprising that surveys are used extensively across industries.<\/p>\n\n\n\n<p>Despite the universal <a href=\"https:\/\/birdeye.com\/resources\/guides\/online-survey-survival-guide\/\" data-type=\"URL\" data-id=\"https:\/\/birdeye.com\/resources\/guides\/online-survey-survival-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">adoption of surveys<\/a> as a feedback tool, most survey programs struggle with low response rates. The problem usually lies in the format of these surveys; yet more importantly in how and when these are sent.&nbsp;<\/p>\n\n\n\n<p>Most surveys are sent via email or as links within a text message. If the respondent <em>does<\/em> end up opening the link, the sheer number of questions in the survey can often lead to its abandonment and the business loses that opportunity to get real feedback.<\/p>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/blog\/birdeye-launches-next-generation-customer-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\">Birdeye\u2019s Pulse Surveys<\/a> help you barrel through the issues that traditional surveys have encountered and help you get at least 2x more responses.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Survey-Launch_Content-Image1_Gray-1024x690.png\" alt=\"Double survey response rate\" class=\"wp-image-30381\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Survey-Launch_Content-Image1_Gray-1024x690.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Survey-Launch_Content-Image1_Gray-300x202.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Survey-Launch_Content-Image1_Gray-768x518.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Survey-Launch_Content-Image1_Gray-1536x1035.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Survey-Launch_Content-Image1_Gray-2048x1380.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Survey-Launch_Content-Image1_Gray-810x546.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Survey-Launch_Content-Image1_Gray-1140x768.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-makes-pulse-surveys-perform\"><strong>What makes Pulse Surveys perform?<\/strong><\/h2>\n\n\n\n<p>Pulse surveys are revolutionary. They address all the issues that prevent traditional surveys from performing the way businesses want.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Start with just one question <\/strong>&nbsp;&#8211;&nbsp; It\u2019s simple &#8211; there\u2019s a better chance of getting a response to one question than when you send several questions at one time. Once that <em>one<\/em> question is answered, ask another.&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Mobile-screen-1.jpg\" alt=\"Pulse survey conversation\" class=\"wp-image-30416\" width=\"249\" height=\"513\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Mobile-screen-1.jpg 352w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Mobile-screen-1-146x300.jpg 146w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong>Use text to send your survey<\/strong> &#8211; We have nothing against email, but texts get much better open and response rates than email. This makes them great at getting real-time feedback. Pulse surveys use 2-way texting, which allows you to have a back and forth conversation with your customer (ask a question &#8211; get an answer) without missing a beat.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>No survey link &#8211; ask your question in the <em>Text<\/em><\/strong> &#8211; Just ask your question in the body of the text &#8211; no links! When there are no links to click on, you increase your chances to get a response.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-pulse-surveys-work\"><strong>How do Pulse Surveys work?<\/strong><\/h2>\n\n\n\n<p>Your customers are constantly on the go, so your surveys should be too. That\u2019s why we made things easy.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Simplified survey setup<\/strong> &#8211;&nbsp; Your account comes preloaded with an NPS question and a short text field question, so you can get started right away.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"612\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-08-at-5.38.19-PM-1-1024x612.png\" alt=\"Double survey response rate\" class=\"wp-image-30385\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-08-at-5.38.19-PM-1-1024x612.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-08-at-5.38.19-PM-1-300x179.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-08-at-5.38.19-PM-1-768x459.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-08-at-5.38.19-PM-1-1536x918.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-08-at-5.38.19-PM-1-2048x1224.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-08-at-5.38.19-PM-1-810x484.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-08-at-5.38.19-PM-1-1140x681.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"466\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-12-at-1.50.26-PM-1024x466.png\" alt=\"Double survey response rate\" class=\"wp-image-30423\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-12-at-1.50.26-PM-1024x466.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-12-at-1.50.26-PM-300x137.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-12-at-1.50.26-PM-768x350.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-12-at-1.50.26-PM-1536x699.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-12-at-1.50.26-PM-2048x932.png 2048w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-12-at-1.50.26-PM-810x369.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screenshot-2021-01-12-at-1.50.26-PM-1140x519.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fully customizable<\/strong> &#8211; Feel free to delete, modify or choose more questions as needed<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Smart surveys <\/strong>&#8211; Make your surveys do more by applying conditional logic (i.e. skip and display logic) so that each respondent has a customized set of questions based on the answers they provide.<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mobile-screen-2.jpg\" alt=\"Conditional logic in survey \" class=\"wp-image-30417\" width=\"658\" height=\"594\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mobile-screen-2.jpg 712w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/mobile-screen-2-300x271.jpg 300w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\"><li><strong>Seamless experience<\/strong> &#8211; 2-way texting follows a natural conversation format, and each question will run one after the other &#8211; making it easier to receive answers to key questions.<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"584\" height=\"720\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Survey-Gif.gif\" alt=\"natural conversation format \" class=\"wp-image-30386\"\/><\/figure>\n<\/div>\n\n\n<p>It\u2019s simple, clean, and, most importantly: <em>effective<\/em>.&nbsp;<\/p>\n\n\n\n<p>The popularity of texting isn\u2019t going away. Forrester Research says marketing message volume will increase by <a href=\"https:\/\/go.forrester.com\/blogs\/b2c-marketing-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">40%<\/a> this year. Furthermore, research from Harvard Business Review found that <a href=\"https:\/\/www.rtinsights.com\/hbr-sees-investments-in-real-time-customer-analytics-accelerating\/\" target=\"_blank\" rel=\"noreferrer noopener\">70%<\/a> of companies have increased spending on real-time customer feedback solutions. Just over <a href=\"https:\/\/www.rtinsights.com\/hbr-sees-investments-in-real-time-customer-analytics-accelerating\/\" target=\"_blank\" rel=\"noreferrer noopener\">50%<\/a> reported a significantly better understanding of customer behavior since investing more into real-time feedback.&nbsp;<\/p>\n\n\n\n<p>Pulse Surveys is the ideal solution to easily start gathering valuable customer <a href=\"https:\/\/birdeye.com\/customer-insights\/\" data-type=\"URL\" data-id=\"https:\/\/birdeye.com\/customer-insights\/\">insights<\/a>, on their preferred channel, with double the response rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-start-boosting-your-survey-response-rates-today\"><strong>Start boosting your survey response rates today!<\/strong><\/h2>\n\n\n\n<p>Want to learn more about how Birdeye\u2019s Pulse Surveys can help you double your response rates? Just click on the banner below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/surveys\/\"><img decoding=\"async\" width=\"1024\" height=\"267\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Surveys-Learn-More-1024x267.jpg\" data-clicktag=\"regular_pulsesurveylearnmore_30482_banner\" alt=\"\" class=\"wp-image-30481\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Surveys-Learn-More-1024x267.jpg 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Surveys-Learn-More-300x78.jpg 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Surveys-Learn-More-768x200.jpg 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Surveys-Learn-More-1536x401.jpg 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Surveys-Learn-More-810x211.jpg 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Surveys-Learn-More-1140x297.jpg 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pulse-Surveys-Learn-More.jpg 1645w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Understanding what your customers like and want is key to making marketing magic happen. Surveys give you the ability to ask questions of your customers, get answers, then uncover insights that help you better understand your customer needs. They are usually easy to create and deploy, so it\u2019s not surprising that surveys are used extensively [&hellip;]<\/p>\n","protected":false},"author":92,"featured_media":30382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8553],"tags":[],"class_list":["post-30379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-survey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Double your survey response rate with Pulse Surveys | Birdeye<\/title>\n<meta name=\"description\" content=\"Survey programs often struggle with low response rates. 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