{"id":30974,"date":"2021-04-09T08:47:52","date_gmt":"2021-04-09T15:47:52","guid":{"rendered":"https:\/\/birdeye.com\/blog\/?p=30974"},"modified":"2026-07-07T01:18:23","modified_gmt":"2026-07-07T08:18:23","slug":"the-7-steps-to-lead-generation-with-google-my-business","status":"publish","type":"post","link":"https:\/\/birdeye.com\/blog\/the-7-steps-to-lead-generation-with-google-my-business\/","title":{"rendered":"The 7 steps to Google My Business lead generation"},"content":{"rendered":"\n<p><a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Google My Business<\/a>, lead generation is about turning visibility on Google Search and Google Maps into real customer actions, including calls, website visits, direction requests, bookings, messages, and form submissions. Now called Google Business Profile, it helps businesses reach nearby customers when they are actively searching and ready to take the next step. A well-optimized profile gives customers the information, reviews, photos, and contact options they need to choose your business directly from the search results.<\/p>\n\n\n\n<p><strong>Summary<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Google Business Profile has become one of the most important local lead generation channels for businesses with physical locations or service areas. Customers use Google Search and Maps to find nearby businesses, compare options, read reviews, check hours, view photos, request directions, call, book, or visit a website.<br><br>Birdeye\u2019s <a href=\"https:\/\/birdeye.com\/blog\/state-of-google-business-profiles\/\">State of Google Business Profile 2026<\/a> report shows that verification is now the baseline, with <strong>76%<\/strong> of profiles verified. It also found that 86% of impressions come from category-based searches rather than branded searches, which means customers often discover businesses by need, service, and proximity before searching for a specific brand.<br><br>For lead generation, the strongest opportunities come from profile accuracy, category relevance, complete business information, reviews, photos, posts, website links, booking options, and fast follow-up. Website visits account for<strong> 47% <\/strong>of GBP engagement, direction requests account for <strong>38%<\/strong>, and calls account for <strong>15%,<\/strong> showing that an optimized profile can support both online and offline conversions.<\/pre>\n\n\n\n<p>In this blog, we\u2019ll walk through seven steps to generate leads from Google Business Profile, including keeping business information accurate, choosing the right category, completing your listing, linking your website, adding photos and posts, managing Google reviews, and enabling booking or conversion paths. estate, this blog shows the seven steps to Google My Business lead generation that\u2019ll help you grow your business.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-is-google-my-business\" data-level=\"2\">What is Google My Business?<\/a><\/li><li><a href=\"#h-how-to-optimize-google-my-business-for-lead-generation\" data-level=\"2\">How to optimize Google My Business for lead generation<\/a><ul><li><a href=\"#h-1-ensure-consistency-and-accuracy-in-nap-name-address-and-phone-number\" data-level=\"3\">1. Ensure consistency and accuracy in NAP (name, address, and phone number)<\/a><\/li><li><a href=\"#h-2-choose-the-right-business-category-nbsp\" data-level=\"3\">2. Choose the right business category\u00a0<\/a><\/li><li><a href=\"#h-3-get-comprehensive-with-listings\" data-level=\"3\">3. Get comprehensive with listings<\/a><\/li><li><a href=\"#h-4-link-your-website\" data-level=\"3\">4. Link your website<\/a><\/li><li><a href=\"#h-5-upload-photos-videos-and-posts-to-your-gmb-profile\" data-level=\"3\">5. Upload photos, videos, and posts to your GMB profile<\/a><\/li><li><a href=\"#h-6-generate-respond-and-manage-google-reviews\" data-level=\"3\">6. Generate, respond, and manage Google reviews<\/a><\/li><li><a href=\"#h-7-enable-direct-engagement-by-setting-up-booking-with-reserve-with-google\" data-level=\"3\">7. Enable direct engagement by setting up booking with \u201cReserve with Google\u201d<\/a><\/li><\/ul><\/li><li><a href=\"#h-tying-it-all-together-experience-marketing-software-nbsp\" data-level=\"2\">Tying it all together &#8211; Experience Marketing Software\u00a0<\/a><\/li><li><a href=\"#h-faqs-about-google-my-business-lead-generation\" data-level=\"2\">FAQs about Google My Business lead generation<\/a><\/li><li><a href=\"#h-turn-google-business-profile-visibility-into-leads-with-birdeye\" data-level=\"2\">Turn Google Business Profile visibility into leads with Birdeye<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-my-business\"><strong>What is Google My Business?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Google My Business<\/a> is an accessible business listing that local businesses can use to manage their presence on both Google Search and Google Maps. It&#8217;s similar to other listings on online business directories, such as The Better Business Bureau. Still, it&#8217;s present directly on Google and Google Maps search results and removes the need for users to visit a third-party site.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">Check out this audio guide for a comprehensive list of tips on generating more leads with Google My Business. It covers everything you need to know in less than 20 minutes.<\/pre>\n\n\n\n<div id=\"buzzsprout-player-8378795\"><\/div>\n\n<script src=\"https:\/\/www.buzzsprout.com\/1750396\/8378795-optimizing-google-my-business-for-business-success.js?container_id=buzzsprout-player-8378795&amp;player=small\" type=\"be-lazy-script\" data-lazy-type=\"text\/javascript\" defer=\"\" charset=\"utf-8\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-optimize-google-my-business-for-lead-generation\"><strong>How to optimize Google My Business for lead generation<\/strong><\/h2>\n\n\n\n<p>A Google My Business listing isn&#8217;t enough to effectively generate more leads due to the increase in competition with <a href=\"https:\/\/birdeye.com\/blog\/local-seo\/\">local SEO<\/a>. It&#8217;s essential to leverage the full suite of tools your Google Business Profile offers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"815\" height=\"604\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-My-Business-internal-5.png\" alt=\"Google My Business dashboard \" class=\"wp-image-45463\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-My-Business-internal-5.png 815w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-My-Business-internal-5-300x222.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-My-Business-internal-5-768x569.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-My-Business-internal-5-810x600.png 810w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<p>The significant increase in local Google business searches makes the benefits of optimizing your GMB (Google My Business) profile very apparent.&nbsp;<\/p>\n\n\n\n<p>The smallest changes you make to your Google Business Profile can turn into an active lead-generating channel. Here are the steps to take for lead generation via your Google Business profile:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ensure consistency and accuracy in NAP (Name, address, and phone number)&nbsp;<\/li>\n\n\n\n<li>Choose the right business category<\/li>\n\n\n\n<li>Get comprehensive with listings<\/li>\n\n\n\n<li>Link your website&nbsp;<\/li>\n\n\n\n<li>Upload photos, videos, and posts to your GMB profile<\/li>\n\n\n\n<li>Generate, respond, and manage Google reviews<\/li>\n\n\n\n<li>Enable bookings on your Google Business Profile&nbsp;<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-ensure-consistency-and-accuracy-in-nap-name-address-and-phone-number\">1. Ensure consistency and accuracy in NAP (name, address, and phone number)<\/h3>\n\n\n\n<p>Let&#8217;s start with the basics. Google values accuracy and consistency above all. This is one of the primary factors in Google&#8217;s algorithm to identify relevant local businesses for a search query. For your Profile to rank in the top results, NAP (name, address, and phone number) must be accurate.&nbsp;<\/p>\n\n\n\n<p>Ensure your company\u2019s contact details are accurate and consistent to avoid inconveniencing customers. This is important because <a href=\"https:\/\/birdeye.com\/blog\/online-reviews-report-2023-on-multi-location-businesses\/\">62% of consumers<\/a> may choose a competitor following a negative experience. <\/p>\n\n\n\n<p>There is another advantage of having the right phone number in your Google Business Profile. <a href=\"https:\/\/birdeye.com\/blog\/how-to-set-up-google-click-to-message-step-by-step-guide-for-local-businesses\/\">Google\u2019s click-to-message<\/a> makes it easy for customers to get in touch with your business, literally at their fingertips, from mobile entry points like Google Maps and Search. Ease of access ensures that customers instantly engage with your business instead of moving on to the next business listing.<\/p>\n\n\n\n<p>You can edit\/update these elements of your business listing from your Google My Business dashboard:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log on to your dashboard by signing in to your Google Business email address.&nbsp;<\/li>\n\n\n\n<li>Click on the \u201cEdit Profile\u201d option.&nbsp;<\/li>\n\n\n\n<li>The Edit business information screen opens with five sections: About, Contact, Location, Hours, and More.&nbsp;<\/li>\n\n\n\n<li>To update your business name, move to the \u201cAbout\u201d section and enter the correct name consistent with your website and all branding materials.&nbsp;<\/li>\n\n\n\n<li>Update your address and phone number in the \u201cContact\u201d tab. Make sure that the location is accurate as well.&nbsp;<\/li>\n\n\n\n<li>For addresses, it\u2019s important to indicate suite number, floor number, or block number for easy accessibility, but on the second line. Click on the \u201cAdd second line\u201d button to enter these details.&nbsp;<\/li>\n\n\n\n<li>Click on &#8220;Confirm&#8221; to save the changes.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-4-1024x608.png\" alt=\"Edit Business Information page on Google My Business dashboard \" class=\"wp-image-45864\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-4-1024x608.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-4-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-4-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-4-1536x912.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-4-810x481.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-4-1140x677.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-4.png 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Pro Tip:<\/strong> Use a listings management platform like Birdeye to ensure NAP accuracy across multiple <a href=\"https:\/\/birdeye.com\/blog\/top-business-listing-sites-for-usa-businesses\/\">listing sites<\/a>. Our tool tracks all connected listings and highlights errors and inconsistencies to provide a standardized customer experience. \n<\/pre>\n\n\n\n<div class=\"om-embedded-campaign\" data-campaign-id=\"449\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-choose-the-right-business-category-nbsp\">2. Choose the right business category&nbsp;<gwmw style=\"display:none;\"><gwmw style=\"display:none;\"><\/gwmw><\/gwmw><\/h3>\n\n\n\n<p>Did you know the primary GMB category is the number one &#8220;<a href=\"https:\/\/birdeye.com\/blog\/five-tips-google-local-pack\/\">local pack<\/a>&#8221; ranking factor? It tells Google whether your business is relevant to that local search. Choosing the most relevant primary category and secondary GMB categories significantly affects how a business appears in local searches.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/blog\/google-my-business-categories-a-short-guide\/\">Google My Business categories<\/a> show both Google and prospective customers the kinds of services you provide. For example, a realtor who does appraisals can choose categories like &#8220;real estate agency&#8221; and&#8221; real estate appraiser.&#8221;&nbsp;<\/p>\n\n\n\n<p>By choosing the correct Google My Business categories, it will increase the likelihood of your business ranking higher for relevant searches. If you&#8217;re an urgent care facility, you&#8217;re much more likely to show up in searches for &#8220;urgent care near me&#8221; if you have &#8220;urgent care&#8221; as your primary category.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_3-5-1024x608.png\" alt=\"How to edit business category for Google Business Profile \" class=\"wp-image-45865\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_3-5-1024x608.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_3-5-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_3-5-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_3-5-1536x912.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_3-5-810x481.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_3-5-1140x677.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_3-5.png 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here&#8217;s how you can make edits to your Google My Business categories.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign in to your Google My Business dashboard.<\/li>\n\n\n\n<li>If you have multiple locations, choose the right location from the group whose category you want to change.<\/li>\n\n\n\n<li>Click on the &#8220;Edit Profile&#8221; option. The five-tab popup will then come on the screen.&nbsp;<\/li>\n\n\n\n<li>To update the business category, choose the &#8220;About&#8221; section and scroll down to see the \u201cBusiness category\u201d field.&nbsp;<\/li>\n\n\n\n<li>Click the pencil icon next to the \u201cBusiness category\u201d field to reveal the \u201cPrimary category\u201d field. Enter the relevant category. This will show up under your business&#8217;s name on your GMB profile.<\/li>\n\n\n\n<li>If you wish to add more categories, click &#8220;Add another category .&#8221; The additional category field opens up now.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_4-4-1024x608.png\" alt=\"How to add additional category for Google Business Profile \" class=\"wp-image-45866\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_4-4-1024x608.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_4-4-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_4-4-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_4-4-1536x912.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_4-4-810x481.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_4-4-1140x677.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_4-4.png 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-get-comprehensive-with-listings\">3. Get comprehensive with listings<gwmw style=\"display:none;\"><\/gwmw><\/h3>\n\n\n\n<p>The online experience is a significant part of consumer shopping behavior, even in the post-COVID-19 vaccinated world. Customers have become use to the convenience and ease of looking up businesses online.&nbsp;<\/p>\n\n\n\n<p>The ability to easily engage directly from your Google Business Profile can improve the likeliness of a visitor becoming a lead. For this:<br>Ensure that you add all relevant details to your business listing, such as dining arrangements, delivery services, and store amenities.<br>&#8211; You can also connect delivery partners to your Google My Business listing so customers can <a href=\"https:\/\/support.google.com\/business\/answer\/9503613?hl=en\">place orders directly<\/a> from your Profile.&nbsp;<\/p>\n\n\n\n<p>This information is displayed right below your business name in Google Search and Maps, making it easy for customers to choose you.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Pickup-and-delivery-actions-600x600-1.gif\" alt=\"Additional information visible in Google Business Profile \" class=\"wp-image-31780\"\/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/blog.google\/products\/maps\/redefining-what-map-can-be-new-information-and-ai\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google blog<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"h-services-and-attributes\">Services and Attributes<\/h4>\n\n\n\n<p>It is also important to leverage attributes on your Google Business Profile. Google allows businesses to show their unique offerings and features to customers via attributes.<\/p>\n\n\n\n<p>You can add factual attributes to your profile such as wheelchair-friendly, free Wi-Fi, and so on, and users can add subjective attributes such as friendly service, cozy, or popular with kids.&nbsp;<\/p>\n\n\n\n<p>Attributes help you in qualified searches like \u201crestaurants with Wi-Fi\u201d or \u201caccessible library near me\u201d, so make sure you make most of them.&nbsp;<\/p>\n\n\n\n<p>You can update this information on your listing by:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Logging into your Google My Business dashboard.&nbsp;<\/li>\n\n\n\n<li>Clicking on \u201cEdit profile\u201d and selecting the &#8220;More&#8221; tab.&nbsp;<\/li>\n\n\n\n<li>You\u2019ll then see the relevant service options. Change and save to update.&nbsp;<\/li>\n\n\n\n<li>To add attributes, scroll down to the specific sections that make sense for your business (i.e. &#8220;From the Business&#8221;) and start adding the relevant attributes.&nbsp;<\/li>\n\n\n\n<li>Click on save as you go.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_5-2-1024x608.png\" alt=\"How to add attributes in Google Business Profile \" class=\"wp-image-45867\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_5-2-1024x608.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_5-2-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_5-2-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_5-2-1536x912.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_5-2-810x481.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_5-2-1140x677.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_5-2.png 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you have a Google My Business listing, keeping tabs on updates to Google Maps is crucial. For example, businesses that offer curbside pickup and delivery should add these features. This will give them an edge over competitors. In general, whenever there&#8217;s a new feature, it&#8217;s worth seeing if it&#8217;s relevant and how it can benefit your business.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-keywords-in-business-description\">Keywords in Business Description <\/h4>\n\n\n\n<p>Most businesses develop a Google Business Profile to boost their search engine rankings and to make it easy for their customers&nbsp; to discover them. Having a Profile can certainly do that and <a href=\"https:\/\/birdeye.com\/blog\/local-lead-generation\/\">help you in lead generation<\/a> if you know how to optimize it for that.&nbsp;<\/p>\n\n\n\n<p>Once you know what keywords you wish to rank for in local search results, you can leverage your Google Business Profile by adding those relevant keywords in your business description. Make sure that you list all target services, keywords, and information in the description.&nbsp;<\/p>\n\n\n\n<p>Your business description is the first impression you\u2019ll make on your customers, convincing them to stay or move on.&nbsp;<\/p>\n\n\n\n<p>Best practices for a business description include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep it short, simple, and professional.&nbsp;<\/li>\n\n\n\n<li>Make sure that you use the accurate business name.&nbsp;<\/li>\n\n\n\n<li>Update it regularly to edit, add, or remove outdated information.&nbsp;<\/li>\n\n\n\n<li>Use relevant keywords but without it seeming over the top.<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong>Pro Tip:<\/strong> Wondering how to write the most SEO-friendly business description for your Google Business Profile? Work with Birdeye Listing\u2019s AI-powered description generator. This tool provides the most optimized description for your profile and helps you rank higher for relevant searches. \n<\/pre>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"573\" height=\"384\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Business-Profile-description-with-BirdAI.jpg\" alt=\"Image shows how to generate Google Business Profile description with BirdAI\" class=\"wp-image-54215\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Business-Profile-description-with-BirdAI.jpg 573w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-Business-Profile-description-with-BirdAI-300x201.jpg 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-link-your-website\">4. Link your website<\/h3>\n\n\n\n<p>Birdeye studies show that verified Google Business Profiles receive over 100 websites on average every month. Moreover, website clicks account for 48% of all interactions from Google users.<br><br>Linking your website to your Google My Business account can help you generate leads that you can nurture into sales.&nbsp;<\/p>\n\n\n\n<p>Things to know while adding your website to your Google Business Profile for effective lead generation&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you are a single location business and are managing the Profile, link to the homepage of your business website. Make sure that the homepage information is consistent with your GMB profile and has all the relevant details.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you are a multi-location business, it\u2019s important that you link location-specific pages to each location\u2019s Google Business Profile instead of the same generic homepage. If you don\u2019t have location-based pages, create one to capture leads more efficiently.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If your business has fluctuating demands based on seasons, make sure that you link to the \u201cin-demand product\/service\u201d in each appropriate season to help customers find your solutions easily.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>To add your website to your Profile:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Sign in to your Google My Business dashboard.&nbsp;<\/li>\n\n\n\n<li>Click on \u201cEdit Profile\u201d and move to the \u201cContact\u201d tab.<\/li>\n\n\n\n<li>Move the cursor to the website field and edit the URL.&nbsp;<\/li>\n\n\n\n<li>Click on \u201cConfirm\u201d to save changes.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-5-1024x608.png\" alt=\"How to add website in Google Business Profile \" class=\"wp-image-45868\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-5-1024x608.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-5-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-5-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-5-1536x912.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-5-810x481.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-5-1140x677.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_2-5.png 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-upload-photos-videos-and-posts-to-your-gmb-profile\">5. Upload photos, videos, and posts to your GMB profile<gwmw style=\"display:none;\"><\/gwmw><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-photos-and-videos\">Photos and Videos<\/h4>\n\n\n\n<p>Google reported that businesses with photos receive <a href=\"https:\/\/asapmaps.medium.com\/5-expert-tips-for-your-google-my-business-photos-asapmaps-e91463be0ca0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">42%<\/a> more requests for driving directions and 35% more click-throughs to their websites. Photos about your products, offices\/stores, etc., offer clarity to customers and encourage them to work with you.&nbsp;<\/p>\n\n\n\n<p>This is what the photo tab on your Google My Business page looks like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"608\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_6-1-1024x608.png\" alt=\"Photos display view in Google Business Profile for customers \" class=\"wp-image-45869\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_6-1-1024x608.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_6-1-300x178.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_6-1-768x456.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_6-1-1536x912.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_6-1-810x481.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_6-1-1140x677.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Internal-image_6-1.png 1630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The more people visit your website, call you, or click the &#8220;place order&#8221; button, the higher your chances are of ranking in the top local search results.&nbsp;<\/p>\n\n\n\n<p>To upload photos to your Google Business Profile:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log onto your Google Business Profile dashboard.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Click on the &#8220;Add photo&#8221; option.&nbsp;<\/li>\n\n\n\n<li>A popup allowing you to upload different categories of photos opens on the screen.&nbsp;<\/li>\n\n\n\n<li>You can choose between &#8220;Photo,&#8221; &#8220;Logo,&#8221; or &#8220;Cover photo.&#8221; The photo option is for standard photos, while the logo and cover photo are for branding materials.&nbsp;<\/li>\n\n\n\n<li>Upload the photos and click &#8220;Confirm&#8221; to save the changes.&nbsp;<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"815\" height=\"394\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/GMB-1a-add-photo-1.png\" alt=\"How to add photos in Google Business Profile \" class=\"wp-image-45465\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/GMB-1a-add-photo-1.png 815w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/GMB-1a-add-photo-1-300x145.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/GMB-1a-add-photo-1-768x371.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/GMB-1a-add-photo-1-810x392.png 810w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"815\" height=\"394\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/GMB-1b-add-photo.png\" alt=\"How to add photos in Google Business Profile \" class=\"wp-image-45466\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/GMB-1b-add-photo.png 815w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/GMB-1b-add-photo-300x145.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/GMB-1b-add-photo-768x371.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/GMB-1b-add-photo-810x392.png 810w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<p>To increase your chances of converting searchers, <a href=\"https:\/\/support.google.com\/business\/answer\/6123536\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google recommends<\/a> the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At least three exterior photos, taken at different times of the day and showing the approach to the business from common angles.<\/li>\n\n\n\n<li>A minimum of three interior photos of your store\/office.<\/li>\n\n\n\n<li>Product photos for the most popular products and services you offer. You can also tag your products to appear on <a href=\"https:\/\/birdeye.com\/blog\/improve-google-shopping-ranking\/\">Google shopping<\/a>.&nbsp;<\/li>\n\n\n\n<li>One image of your business&#8217;s common areas, such as the reception desk or lobby.&nbsp;<\/li>\n\n\n\n<li>A minimum of three management and team photos.<\/li>\n\n\n\n<li>For bars, restaurants, and cafes, images of the most popular food and drinks.<\/li>\n\n\n\n<li>For hotels, images of guest rooms.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-google-posts-and-q-amp-a\">Google Posts and Q&amp;A<\/h4>\n\n\n\n<p>Maintaining an active Google Business Profile increases your visibility in search results and continuously informs both Google and potential customers about your business, enhancing lead generation.<\/p>\n\n\n\n<p>There are quite a few ways to stay active on Google My Business:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <a href=\"https:\/\/birdeye.com\/blog\/google-posts\/\">Google Posts<\/a> to share updates, latest offers, events, engaging content, and more to your Google Business Profile.<\/li>\n\n\n\n<li>Q&amp;A allows you to answer customers&#8217; questions and clarify your business operation, products, and services.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Monitoring your business profile can help you keep tabs on what your customers are doing, asking, and how they interact with your information. Also, leverage Google Business listing insights to keep track and improve your Profile.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-generate-respond-and-manage-google-reviews\">6. Generate, respond, and manage Google reviews<gwmw style=\"display:none;\"><\/gwmw><\/h3>\n\n\n\n<p>While a complete GMB may be the number one local ranking factor, reviews are second. Robust <a href=\"https:\/\/birdeye.com\/blog\/review-management\/\">reviews management<\/a> on your GMB profile tremendously impacts your local search ranking.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s essential to regularly generate new <a href=\"https:\/\/birdeye.com\/blog\/google-reviews\/\">Google reviews<\/a> and manage them as they scale. Birdeye studies show that 92% of consumers read at least two reviews, and over 50% read four to five reviews before making a purchase. And that is why Google prioritizes them as a <a href=\"https:\/\/birdeye.com\/blog\/local-seo-ranking-factors\/\">local SEO ranking factor<\/a>.&nbsp;<\/p>\n\n\n\n<p>Google updated GMB with a &#8216;new&#8217; label for recent reviews. This further emphasizes how important Google sees GMB reviews and their recency. This update means that searchers are alerted to new reviews, which are given more prominence.<\/p>\n\n\n\n<p>To reap the benefits of this update, it&#8217;s more important than ever to regularly ask for reviews and make sure you have reviews left within the past two weeks. <a href=\"https:\/\/birdeye.com\/blog\/customer-review-management-software\/\">Review management software<\/a> can help you to automate review requests and manage your reviews as they scale.<\/p>\n\n\n<div class=\"wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"687\" height=\"341\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-04-09-at-11.36.02-AM.png\" alt=\"Reviews on Google Business Profile \" class=\"wp-image-30998\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-04-09-at-11.36.02-AM.png 687w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-04-09-at-11.36.02-AM-300x149.png 300w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/birdeye.com\/blog\/guide-to-google-my-business-short-link\/\">Regularly requesting reviews<\/a> means you can show positive, recent reviews on your GMB profile, proving to consumers that your business delivers a superior experience.&nbsp;<\/p>\n\n\n\n<p>This is a crucial element of optimizing Google My Business for lead generation, so invest in streamlining reviews management to boost conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-enable-direct-engagement-by-setting-up-booking-with-reserve-with-google\">7. Enable direct engagement by setting up booking with \u201cReserve with Google\u201d<gwmw style=\"display:none;\"><\/h3>\n\n\n\n<p>Service businesses often work by booking appointments, and setting up the \u201cBooking\u201d feature on your Google Business Profile is a great way to generate leads. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"815\" height=\"394\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-My-Business-book-now-button.png\" alt=\"Image shows the &quot;Book now&quot; button on Google Business Profile\" class=\"wp-image-54216\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-My-Business-book-now-button.png 815w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-My-Business-book-now-button-300x145.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-My-Business-book-now-button-768x371.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-My-Business-book-now-button-810x392.png 810w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/figure>\n\n\n\n<p>Currently, the feature is open to restaurants, beauty salons, automotive businesses, home service companies, massage centers, gyms, fitness centers, and training centers in the United States.&nbsp;<\/p>\n\n\n\n<p>This feature ensures that customers can easily book time with your business without texting or calling.<\/p>\n\n\n\n<p>Once the customer requests time, service providers can accept\/reschedule\/decline the booking, and engage with the lead.&nbsp;<\/p>\n\n\n\n<div class=\"om-embedded-campaign\" data-campaign-id=\"450\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tying-it-all-together-experience-marketing-software-nbsp\">Tying it all together &#8211; Experience Marketing Software&nbsp;<gwmw style=\"display:none;\"><\/gwmw><\/h2>\n\n\n\n<p>Fueling lead generation with your Google My Business profile entails managing your <a href=\"https:\/\/birdeye.com\/blog\/business-listing-management\/\">listings<\/a> for SEO, generating and managing reviews, and quickly responding to customer messages. While this may seem overwhelming, leveraging Experience Marketing software allows you to seamlessly integrate all the pieces into one centralized solution.<\/p>\n\n\n\n<p>For example, a consumer seeking to purchase a new BMW X3 starts their customer journey by searching for &#8220;BMW near me&#8221; on Google.&nbsp;<\/p>\n\n\n\n<p>The average consumer chooses a business from Google&#8217;s top 3 search results with the most reviews and highest star rating \u2013 in this case, Peter Pan BMW.&nbsp;<\/p>\n\n\n\n<p>From there, the consumer can message Peter Pan to check if they have the X3 without leaving Google. The relevant team member is alerted and can now chat with prospects while they&#8217;re still on Google.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s that easy.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"806\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-04-09-at-11.38.32-AM.png\" alt=\"Google My Business lead generation using experience marketing software \" class=\"wp-image-30999\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-04-09-at-11.38.32-AM.png 700w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Screen-Shot-2021-04-09-at-11.38.32-AM-261x300.png 261w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n<\/div>\n\n\n<p>This is what the modern customer journey looks like, and Experience Marketing software provides you with all the tools you need to drive growth in one intuitive platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs-about-google-my-business-lead-generation\">FAQs about Google My Business lead generation<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1675278389777\"><strong class=\"schema-faq-question\">How do I get leads from Google My Business?<\/strong> <p class=\"schema-faq-answer\">To generate leads from Google My Business (GMB), you must ensure that the listing is updated, upload photos to your GMB profile, generate reviews, and enable messaging on your profile.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1675278465250\"><strong class=\"schema-faq-question\">How do I get my small business to show up on Google?<\/strong> <p class=\"schema-faq-answer\">To show up on Google, businesses must build a high review volume, include keywords in the profile description, and ensure NAP (Name-Address-Phone number) is accurate.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1675278493984\"><strong class=\"schema-faq-question\">Does Google have lead forms?<\/strong> <p class=\"schema-faq-answer\">Yes, Google has lead forms. Creating lead forms in Google Ads and adding them to your campaign in Search, Video, Discovery, and Display categories is possible.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1675278530325\"><strong class=\"schema-faq-question\">How can I promote my business on Google?<\/strong> <p class=\"schema-faq-answer\">To promote your business on Google, start by updating your Google My Business profile, generating reviews, responding to reviews, and uploading the latest news and photos.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1675278564178\"><strong class=\"schema-faq-question\">Are Google leads worth it?<\/strong> <p class=\"schema-faq-answer\">Definitely, Google leads are worth it for your business because purchase intent is highest for customers looking for businesses on Google. Running Google Ads or setting up a Google My Business profile can immensely boost your leads.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1677561728937\"><strong class=\"schema-faq-question\">Does Google My Business increase SEO?<\/strong> <p class=\"schema-faq-answer\">Yes, an active and updated Google My Business profile definitely impacts your SEO efforts. Optimize your profile for best SEO results.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1677561737023\"><strong class=\"schema-faq-question\">How often should I post on Google My Business?<\/strong> <p class=\"schema-faq-answer\">Ideally Google posts timing are twice a week maximum or once a week minimum to keep the Profile active and to avoid cluttering with a lot of information.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1677561752742\"><strong class=\"schema-faq-question\">Should you use hashtags on Google My Business?<\/strong> <p class=\"schema-faq-answer\">There is no evidence to suggest that hashtags have any impact on Google My Business.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1677561762346\"><strong class=\"schema-faq-question\">What is the best time to post on Google My Business?<\/strong> <p class=\"schema-faq-answer\">The best time to post on Google My Business would depend on your audience insights, except for events or offers which should ideally be posted from the time they are live.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1677561774433\"><strong class=\"schema-faq-question\">How long do Google My Business posts stay up?<\/strong> <p class=\"schema-faq-answer\">Google My Business posts stay up for six months, after which Google will not highlight them to users.<\/p> <\/div> <\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turn-google-business-profile-visibility-into-leads-with-birdeye\">Turn Google Business Profile visibility into leads with Birdeye<\/h2>\n\n\n\n<p>Google Business Profile can be a powerful local lead generation channel, but performance depends on more than simply having a profile. Businesses need accurate information, complete location details, strong reviews, active updates, clear conversion paths, and visibility across both traditional and AI-driven discovery channels.<\/p>\n\n\n\n<p>Birdeye helps multi-location brands manage their Google presence from one connected platform. As the #1 <a href=\"https:\/\/birdeye.com\/platform\/\">agentic marketing platform<\/a> for multi-location brands, Birdeye is powered by BirdAI and a unified data platform that helps teams connect listings, reviews, customer conversations, and search visibility across locations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1134-1024x398.png\" alt=\"\" class=\"wp-image-73218\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1134-1024x398.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1134-300x117.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1134-768x298.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1134-1536x597.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1134-810x315.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1134-1140x443.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1134.png 1686w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Make every profile accurate and complete<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/listings\/\">Listings AI <\/a>helps brands maintain accurate, complete, and optimized Google Business Profiles across locations. The Listings Optimization Agent scans profiles and competitor content across Google, Apple, Facebook, Yelp, and more, helping teams identify missing information, errors, and optimization opportunities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1135-1024x504.png\" alt=\"\" class=\"wp-image-73219\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1135-1024x504.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1135-300x148.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1135-768x378.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1135-810x399.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1135-1140x562.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1135.png 1476w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With Birdeye, brands can manage key Google Business Profile fields such as address, phone number, hours, categories, services, appointment links, photos, videos, attributes, and business descriptions from a centralized platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strengthen trust with reviews<\/strong><\/h3>\n\n\n\n<p>Reviews are one of the strongest signals customers use when deciding which business to contact. Reviews AI helps brands generate, monitor, respond to, and report on reviews across 200+ review sites.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/birdeye.com\/review-generation\/\">Review Generation Agent<\/a> identifies the best review source and message, then sends review requests at the right time.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"424\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1136-1024x424.png\" alt=\"\" class=\"wp-image-73220\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1136-1024x424.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1136-300x124.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1136-768x318.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1136-1536x635.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1136-810x335.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1136-1140x471.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1136.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/birdeye.com\/review-management\/\">Review Response Agent <\/a>drafts personalized, on-brand replies using review sentiment, urgency, tone, and context, helping teams respond consistently across locations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1137-1024x436.png\" alt=\"\" class=\"wp-image-73221\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1137-1024x436.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1137-300x128.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1137-768x327.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1137-1536x653.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1137-810x344.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1137-1140x485.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1137.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Convert profile actions into conversations<\/strong><\/h3>\n\n\n\n<p>Once customers click through from Google, businesses need a fast way to respond. Messaging AI helps teams manage customer conversations from channels such as text, Webchat, Facebook, Instagram, email, and voicemail in one inbox.<\/p>\n\n\n\n<p>This helps local teams respond faster, keep conversations organized, and reduce the risk of missing high-intent leads after they take action from a Google Business Profile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Monitor visibility across AI search<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/birdeye.com\/search-ai\/\">Search AI<\/a> helps brands understand how their locations appear across AI-generated answers on platforms such as ChatGPT, Gemini, and Perplexity. It tracks visibility, citations, sentiment, and business information accuracy, then surfaces recommendations tied to listings, reviews, citations, FAQs, and local content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1139-1024x599.png\" alt=\"\" class=\"wp-image-73223\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1139-1024x599.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1139-300x175.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1139-768x449.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1139-1536x898.png 1536w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1139-810x474.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1139-1140x667.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/image-1139.png 1592w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This gives multi-location brands a clearer view of how Google Business Profile signals, reviews, listings, and content may influence discovery beyond traditional search.<\/p>\n\n\n\n<p>With Birdeye, brands can manage Google Business Profile as a performance channel: keep profiles accurate, strengthen reviews, respond to high-intent leads, and improve visibility across local and AI-driven search.<\/p>\n\n\n\n<p>Watch a <a href=\"https:\/\/birdeye.com\/free-demo\/\">free demo<\/a> to see how Birdeye helps multi-location brands turn Google Business Profile visibility into more customer actions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/birdeye.com\/free-demo\/\"><img decoding=\"async\" width=\"1024\" height=\"269\" src=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular-1-1024x269.png\" alt=\"Birdeye Free Demo banner\" class=\"wp-image-71137\" srcset=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular-1-1024x269.png 1024w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular-1-300x79.png 300w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular-1-768x202.png 768w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular-1-810x213.png 810w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular-1-1140x300.png 1140w, https:\/\/birdeye.com\/blog\/wp-content\/uploads\/NEW-Watch-Demo-Regular-1.png 1520w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<pre class=\"wp-block-code be-related-topics-hub\"><code>\n        <p>This blog post is part of our <a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">Complete Google My Business Guide<\/a>:<\/p>\n        <p>Google Business Profile<\/p>\n        <ul style=\"margin-bottom: 25px;\">\n            <li><a href=\"https:\/\/birdeye.com\/blog\/google-my-business\/\">How to set up your Google My Business page<\/a><\/li><\/ul> <ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/website-chat\/\">Google My Business website \u2013 everything you need to know<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/google-my-business-categories-a-short-guide\/\">Google My Business categories<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/how-to-verify-my-business-on-google\/\">How to verify my business on Google<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/google-business-profile-optimization\/\">Optimize Google My Business for lead generation<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/google-my-business-suspension\/\">How to Fix a Google My Business Suspension<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/8-easy-steps-for-google-maps-optimization\/\">8 easy steps for Google Maps optimization<\/a><\/li>\n        <\/ul>\n        <p>Google My Business Related Training<\/p>\n        <ul style=\"margin-bottom: 25px;\">\n            <li><a href=\"https:\/\/birdeye.com\/blog\/guide-to-google-my-business-short-link\/\">A guide to creating a Google reviews link for your Google Business Profile<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/google-knowledge-panel\/\">Google knowledge panel: What you need to know<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/how-to-set-up-google-click-to-message-step-by-step-guide-for-local-businesses\/\">How to set up Google click-to-message (step-by-step guide for local businesses)<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/google-maps-marketing\/\">How to grow your company with Google Maps marketing<\/a><\/li><\/ul>\n<ul style=\"margin-bottom: 25px;\"><li><a href=\"https:\/\/birdeye.com\/blog\/how-to-use-the-google-my-business-app-to-drive-growth\/\">A short guide to the Google My Business app<\/a><\/li>            \n        <\/ul>\n    <\/code><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Google My Business, lead generation is about turning visibility on Google Search and Google Maps into real customer actions, including calls, website visits, direction requests, bookings, messages, and form submissions. Now called Google Business Profile, it helps businesses reach nearby customers when they are actively searching and ready to take the next step. A well-optimized [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":45870,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8570],"tags":[],"class_list":["post-30974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-business-profile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 7 steps to lead generation with Google My Business | Birdeye<\/title>\n<meta name=\"description\" content=\"Simply having a Google My Business listing isn\u2019t enough. Discover the 7 steps to Google My Business lead generation. \u2713 Learn today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/birdeye.com\/blog\/wp-json\/wp\/v2\/posts\/30974\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 7 steps to Google My Business lead generation\" \/>\n<meta property=\"og:description\" content=\"Simply having a Google My Business listing isn\u2019t enough. Discover the 7 steps to Google My Business lead generation. \u2713 Learn today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/birdeye.com\/blog\/the-7-steps-to-lead-generation-with-google-my-business\/\" \/>\n<meta property=\"og:site_name\" content=\"#1 Agentic Marketing Platform for Multi-Location Brands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BirdeyeReviews\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-09T15:47:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-07T08:18:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-My-Business-categories_featured.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"602\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Avtar Madan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:site\" content=\"@Birdeye_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Avtar Madan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/birdeye.com\/blog\/the-7-steps-to-lead-generation-with-google-my-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/the-7-steps-to-lead-generation-with-google-my-business\/\"},\"author\":{\"name\":\"Avtar Madan\",\"@id\":\"https:\/\/birdeye.com\/blog\/#\/schema\/person\/192d950b5c9b51bafa63f85877c6ed23\"},\"headline\":\"The 7 steps to Google My Business lead generation\",\"datePublished\":\"2021-04-09T15:47:52+00:00\",\"dateModified\":\"2026-07-07T08:18:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/the-7-steps-to-lead-generation-with-google-my-business\/\"},\"wordCount\":3416,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/the-7-steps-to-lead-generation-with-google-my-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-My-Business-categories_featured.png\",\"articleSection\":[\"Google Business Profile\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/birdeye.com\/blog\/the-7-steps-to-lead-generation-with-google-my-business\/#respond\"]}],\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/birdeye.com\/blog\/the-7-steps-to-lead-generation-with-google-my-business\/\",\"url\":\"https:\/\/birdeye.com\/blog\/the-7-steps-to-lead-generation-with-google-my-business\/\",\"name\":\"The 7 steps to lead generation with Google My Business | Birdeye\",\"isPartOf\":{\"@id\":\"https:\/\/birdeye.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/birdeye.com\/blog\/the-7-steps-to-lead-generation-with-google-my-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/birdeye.com\/blog\/the-7-steps-to-lead-generation-with-google-my-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/birdeye.com\/blog\/wp-content\/uploads\/Google-My-Business-categories_featured.png\",\"datePublished\":\"2021-04-09T15:47:52+00:00\",\"dateModified\":\"2026-07-07T08:18:23+00:00\",\"description\":\"Simply having a Google My Business listing isn\u2019t enough. 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