How can realtors capture this increase in demand without ceding ground to their competition? <\/p>\n\n\n\n
There\u2019s one area that we encourage every realtor and every brokerage to invest in during this time: Experience Marketing<\/strong><\/a>. It\u2019s essential for attracting new leads in a highly-competitive environment. In this article, we\u2019ll break down why Experience Marketing matters and break down how your team can get started. <\/p>\n\n\n\n To attract more leads, some real estate agents may choose to increase their ad spending on Google and Zillow. Others may choose to leverage more traditional methods such as radio and print ads. Some realtors may choose to forego paid advertising altogether and instead rely on their personal networks for referrals. <\/p>\n\n\n\n No matter what method you\u2019re using to grow your business, clients are Googling you to read about the experiences of other clients. Google Trends data shows that search volume for the term \u201crealtors near me\u201d has increased steadily in recent years and is now near all-time highs. <\/p>\n\n\n\n It\u2019s important to remember that only a small share of realtors are capturing leads from these searches. Studies show that the top results on the first page of Google search results get the most clicks. The majority of searchers click on the three highest rankings<\/a>. <\/p>\n\n\n\n The realtors who rank at the top of search are those with the most reviews and the highest review ratings. Google\u2019s algorithm values these reviews because they highlight the authentic experiences of clients. According to Moz<\/a>, reviews are the third most important factor determining local search results. <\/p>\n\n\n\n Remember, there\u2019s no way to cheat the system \u2014 reviews are a direct result of the experiences you provide to clients. The better experiences you deliver and the more steps you take to enable clients to write reviews, the better results you will see on review sites and in search rankings. <\/p>\n\n\n\n To close more deals and earn more commission checks, realtors need to leverage the power of happy clients. That means providing a fantastic experience from the moment clients discover your profile, all the way through to the time they\u2019re signing their final contract. We call this complete process Experience Marketing. <\/p>\n\n\n\n Did you know 85% of customers want to text brands? In this video discover how Real Estate Agent and Coach, Aaron Novello of Keller Williams leveraged Birdege text messaging to engage clients on a personal level adding to their overall experience. Texting allowed him and his team to gain a clear advantage over competitors by providing a real-time, seamless, and highly effective communication process.<\/p>\n\n\n\nWhy Experience Marketing is essential <\/h2>\n\n\n\n
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<\/figure>\n\n\n\nWhy better experiences mean capturing more demand <\/h2>\n\n\n\n